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Muhajarah, Kurnia
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Journal : Journal of Islamic Management

 1 
Strategi dan Manajemen Dakwah Majelis Tafsir Al Qur’an melalui MTA TV Surakarta Silvia Riskha Fabriar; Kurnia Muhajarah
Journal of Islamic Management Vol. 1 No. 2 (2021): July
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.818 KB) | DOI: 10.15642/jim.v1i2.555

Abstract

Da'wah can be done with various strategies according to the state of mad'u. Management in the organization is structured in such a way that da'wah activities run well and according to purpose. The Qur'an Tafsir Council (MTA) is one of the da'wah institutions that carry out its da'wah with various methods, one of which is through television media among other da'wah media. MTA TV presents various da'wah programs in accordance with the vision of the MTA institution. The purpose of this study is to see how the MTA propaganda strategy through television is also side by side with other media. The author uses a qualitative descriptive research method. The findings of this study indicate that MTA through MTA TV can carry out their da'wah effectively because they are able to reach a wider audience. MTA TV is also able to adapt to the times so that this channel can survive, in addition to utilizing social networks that are in great demand by the public. However, on the other hand, the audience of listeners is still limited among Muslims who are members of this da'wah institution and the variety of programs is not so diverse.
Co-Authors Abdul Rozaq Abdul Sattar Affandi, Yuyun Agustin, Tia Muta'alimah Ahmad Anas Al Mahasin, Zidan Alfiyana Nurul Rizqi Alhumaira, Nailla Mariska Ali Muhtarom Ali Muhtarom Alifa Nur Fitri Alpha Fadila Juliana Rahman Amirul Mukminin Anasom Anasom Anasom, Anasom Belia Cahyaningrum Charis Kusnanto Denianti, Laila Dli'fain, Alif Faza Eka Fitriani Elni Purniatuz Zahroh Faizah, Auliatul Fallah, Afanin Atiqa Farida Rachmawati Fatikhaturrohmah, Salsabilla Gusmiarni, Alfina Halim, Lukmanul Hasyim Hasanah Huda, Ahmad Faisal Ilmi Noor Rahmad Karyati, Zetty Kun Hayyuningtyas Lukman Hakim Lukmanul Hakim Lukmanul Hakim Lukmanul Hakim Marjanah, Luk Luul Moh. Erfan Soebahar Moh. Erfan Soebahar Moh. Sulthon Muhammad Nuqlir Bariklana Muhammad Toriq Rasyal Aditya Saputra Mukhamad Saekan Mulyanti, Vita Mustofa Hilmi Nabila Naily Kamaliah Naily Kamaliah Naily Kamaliah Nila Salma Nilta Fidya Silva Nisak, Misfaatin Noor Safuan Che Noh Noorsafuan Che Noh Norannabiela Norannabiela Nurul Mualimah Puteri, Siti Rois Yuwandira Rahmawati Yuliyani Rahmy Fuady Tanjung Razaq, Abdul Refiani, Monik Reziana, Febita Gita Rista, Lia Rohmah, Siti Jazilatul Rosdiana, Alfina Shofana Ramadhani Shofana Ramadhani Shofiatun Hasanah Silvia Riskha Fabriar Silvia Riskha Fabriar Silvia Riskha Fabriar Silvia Riskha Fabriar Silvia Riskha Fabriar, Silvia Riskha Sri Nurhayati taufikin, taufikin Tazkiyah, Ulfatun Tri Mutiara Sari Tukiyo Tukiyo Vina Darissurayya, Vina Zulfa, Akmil Nuruna