Article Per Year (5 Year)
p-Index From 2021 - 2026
4.339
P-Index
This Author published in this journals
All Journal Jurnal MEBIS (Manajemen dan Bisnis) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mariyudi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform) Ulya Alfandi; Jullimursyida; Mariyudi; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1175

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI), Personalized Marketing, and Customer Experience on Consumer Loyalty on the Spotify digital music platform. The research was conducted at Universitas Malikussaleh, located in Bukit Indah, Muara Dua Sub-district, Lhokseumawe City, Aceh. The population in this study consists of active students of Universitas Malikussaleh who use Spotify, with a purposive sampling technique and a total sample of 120 respondents. Data collection was carried out through surveys using both offline and online questionnaires. The data analysis method used was Multiple Linear Regression, which included tests for validity, reliability, classical assumptions, t-tests, F-tests, and coefficient of determination (R²). The results show that simultaneously, the three independent variables have a significant effect on consumer loyalty. Partially, Artificial Intelligence has the greatest and most significant influence (β = 0.444; sig = 0.000). Customer Experience also has a significant effect (β = 0.251; sig = 0.001), while Personalized Marketing does not show a significant effect (β = 0.176; sig = 0.109). These findings indicate that Artificial Intelligence technology and good user experience play an important role in retaining Spotify users. This research is expected to serve as a reference for developing digital marketing strategies in the music streaming industry, particularly within the freemium business model like Spotify.
ANTECEDENTS OF ORGANIZATIONAL COMMITMENT AND ITS INFLUENCE ON THE PERFORMANCE OF BENER MERIAH POLRES PERSONNEL Siswoyo Adi Wijaya; Herman Fithra; Naufal Bachri; Marbawi; Ibrahim Qamarius; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1112

Abstract

This study aims at the influence of organizational culture and transformational leadership on personnel performance with organizational commitment as an intervening variable to the Bener Meriah police station. For the dependent variable of this study is organizational culture and transformational leadership, the independent variable is the personnel performance of the police station. Intervening variables are organizational commitment. The population in this study was the Police Personal of the Bener Meriah District Police which numbered 442, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Bener Meriah police station, the research method used was a quantitative method for data analysis method using Structural Equation Modeling (SEM)..
THE INFLUENCE OF GOOD GOVERNANCE, ORGANIZATIONAL CULTURE AND INTERNAL CONTROL SYSTEMS ON ORGANIZATIONAL PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING Amna Farida; Nur Faliza; Yanita; Faisal Matriadi; Aiyub; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1418

Abstract

This research aims to examine the influence of Good Governance variables, Organizational Culture and Internal Control Systems on Organizational Performance with Organizational Commitment as a Mediating Variable in Bener Meriah Regency Regional Work Units. And the data was analyzed using a path analysis tool with the SEM Amos Version 25 program. The research results showed that the variables good governance, organizational culture, internal control system had a significant effect on organizational commitment and SKPD performance in Bener Meriah Regency. Then organizational commitment was also found to influence SKPD performance. Furthermore, in the analysis of indirect effects through mediation effect testing, it was found that organizational commitment mediates the relationship between good governance, organizational culture and internal control systems on SKPD performance, both fully (full mediation) and partially (partial mediation). It is hoped that the results of this research will provide a real contribution to organizational leaders in efforts to improve organizational performance in the future.written in a single paragraph is, no more than 200 words. (Times New Roman 11, single space, and italics).
THE INFLUENCE OF TRANSACTIONAL LEADERSHIP AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE AND WORK MOTIVATION AS A MEDIATION VARIABLE AT PT. PUPUK ISKANDAR MUDA Cut Nabilla Mutiza Zahap; Faisal Matriadi; Mariyudi; Marbawi; Ikramuddin; Yulius Dharma
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1419

Abstract

This research aims to examine the influence of transactional leadership and transformational leadership on the work motivation and performance of PT. Pupu. The data in this research were 140 employees who responded to the questionnaire distributed via Google Forms. The data analysis tool uses Structural Equation Modelling which is operated with Amos. The research results show that transactional leadership styles and transformational leadership have a significant effect on work motivation and employee performance. Work motivation also significantly increases employee performance. And in testing the mediating effect of work motivation as a full mediating variable between transactional leadership and transformational leadership on the performance of PT employees. Iskandar Muda Fertilizer. It is hoped that the results of this research will provide an important contribution to stakeholders in developing employee management strategies as an important resource for every organization.
THE ROLE OF EMPLOYEE ENGAGEMENT AS AN INTERVENING VARIABLE IN THE IMPACT OF EMPLOYEE DEVELOPMENT AND EMPLOYEE COMMUNICATION ON EMPLOYEE PERFORMANCE AT BANK INDONESIA LHOKSEUMAWE AND BANDA ACEH Endra Eka Putra; Hadi Arifin; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1889

Abstract

This study aims to examine the influence of Employee Development and Employee Communication on Employee Performance through Employee Engagement as an intervening variable at Bank Indonesia Lhokseumawe and Banda Aceh. The data for this study consists of 103 employees who responded to a questionnaire distributed via Google Forms. The data analysis tool used is PLS-SEM, which is operated with the SmartPLS program. The results of the study found that Employee Development and Employee Communication have a significant impact on Employee Engagement and Employee Performance. Employee Engagement also significantly enhances Employee Performance. In testing the mediation effect, Employee Engagement can partially mediate the relationship between the independent and dependent variables. The findings of this study are expected to contribute to stakeholders' formulation of employee development strategies as an essential resource for every organization.
THE EFFECT OF TALENT MANAGEMENT ON BANK INDONESIA EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AND WORK ENGAGEMENT AS MEDIATING VARIABLES Mahathir Febrian; Jullimursyida; Aiyub Yahya; Marbawi; Mariyudi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2097

Abstract

Talent management, job satisfaction and employee work involvement are important factors for improving the performance of Bank Indonesia employees. Talent management is a series of processes for identifying, retaining and placing the right people in the right place. Job satisfaction is a pleasant emotional response that arises from employees' assessment of resources and the organization. Meanwhile, work engagement is the relationship between employees' attachment to their organization as an important work result which causes job satisfaction, extra-role performance, organizational commitment, lower intention to go home and be late, and lower levels of absenteeism. This research aims to examine the factors that influence the performance of Bank Indonesia employees. The data in this research is primary data in the form of input questionnaires, which were distributed to 150 Bank Indonesia employees. Data analysis was carried out using structural equation modeling and Amos. The research results found that talent management has a significant effect on job satisfaction, work engagement and employee performance. Then job satisfaction and work involvement were also found to influence employee performance. Job satisfaction and work engagement were found to act as mediating variables in the relationship between talent management and employee performance.
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER INTENTION TO USE QRIS Muhammad Fadil; Jullimursyida; Mariyudi; Ikramuddin; Naufal Bachri; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2099

Abstract

This research aims to analyze consumer intentions in using Quick Response Code Indonesian Standard (QRIS) in Lhokseumawe City, and the factors that influence it. The sample in this study was 155 people who used QRIS. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that perceived ease of use and perceived usefulness have a significant effect on consumer satisfaction and consumer intentions. And consumer satisfaction was found to have a significant effect on consumer intentions. Then, in testing the indirect effect of satisfaction partially mediating the relationship between perceived ease of use and perceived usefulness on intention to use QRIS products. It is hoped that the results of this research will provide important information for organizations in the banking product development process.
THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City) Dirra Vachira; Yuli Asbar; Naufal Bachri; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1025

Abstract

This study aims to find out how the influence of retailing mix on cosmetic purchasing decisions at the Roma Cosmetik Store in Lhokseumawe City. The independent variables used in this study consisted of product, price, location, service, promotion, and store atmosphere. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made cosmetic purchases at the Cosmetic Roma Store in Lhokseumawe City. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 26. The results showed that products, prices, services, and promotions partially had a positive and significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the location and atmosphere of the store have a positive but not significant effect on the decision to buy cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the results of simultaneous testing showed that the product, price, location, service, promotion, and store atmosphere simultaneously had a significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City.
THE EFFECT OF WEBSITE QUALITY, PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BUKALAPAK E-COMMERCE (CASE STUDY ON MALIKUSSALEH UNIVERSITY STUDENTS) Alfaridho; Chalirafi; Mariyudi; Agustinawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1552

Abstract

This study aims to determine how the influence of website quality, price and service quality on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. The data used in this study was primary data obtained by distributing questionnaires to 96 students who used Bukalapak. The questionnaire trial consisted of a validity test and a reliability test using Cronbach's Alpha method. The classical assumption test uses the normality test, the multicollinearity test and the heterokedasticity test. Test the hypothesis using t-test (partial), F-test (simultaneous), and coefficient of determination R2. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that the website quality variable did not affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. While the price and service quality variables partially have a positive and significant effect on Bukalapak e-commerce customer satisfaction in Malikussaleh University students. Meanwhile, the test results simultaneously show that website quality, price and service quality simultaneously affect the satisfaction of Bukalapak e-commerce customers in Malikussaleh University students. The results of the coefficient of determination test found that Bukalapak e-commerce customer satisfaction in Malikussaleh University students was influenced by website quality, price and service quality by 21.6%, the remaining 78.4% was influenced by variables outside this study.
THE INFLUENCE OF CASHBACK, FLASH SALE AND PAYLATER ON IMPULSIVE PURCHASES OF SHOPEE USERS IN LHOKSEUMAWE CITY: Putri Dinda Pertiwi; Samsul Bahri; T. Edyansyah; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1688

Abstract

The purpose of this study was to determine Cashback, Flash Sale and Paylater on impulse purchases of Shopee users in Lhokseumawe City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in this study were 97 shopee users in Lhokseumawe City. Hypotheses, coefficients are determined using the SPSS version 29.0 program. The results of this study indicate that simultaneously Cashback, Flash Sale and Paylater have a significant positive effect on impulse purchases of Shopee users in Lhokseumawe City. Partially, each variable, namely Cashback, Flash Sale and Paylater , has a positive and significant effect on impulse purchases of shopee users in Lhokseumawe City. The Adjusted R Square value of 0.204 obtained by the variable can be explained by the independent variable, namely Cashback, Flash Sale, and Paylater by 20.4% while the remaining 79.6% can be explained by other variables not analyzed by this study.
Co-Authors A Hadi Arifin A. Hadi Arifin Adnan Agustinawati Aiyub Aiyub Yahya Alfaridho Amna Farida Bahri, Halida Chalirafi Cut Intan Julia Cut Nabilla Mutiza Zahap Darmawati Muchtar Devi Andriyani Dian Pertiwi Dirra Vachira EM Yusuf Iis Endra Eka Putra Fachry Zaldi Farah Aidilla Hadi Arifin Hendra Raza Heriyana Herman Fithra Hijri Juliansyah Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Jullimursyida Khairina Khairina AR M. Subhan Mahathir Febrian Marbawi, Marbawi Matriadi, Faisal Mohd. Heikal Monica Juliani Sagala MUCHSIN Muhammad Aris Muladi Muhammad Fadil Muhammad Furqan Naufal Bachri, Naufal Nur Faliza Nurainun Nurul Fajri Puja Ramadhani Putri Aklima PUTRI DINDA PERTIWI Rahma Yanti Br Damanik Rahmaniar Ratna Rico Nur Ilham Ristati Roro Shafira Rizka Amelia Safriani Saifuddin Samsul Bahri Sapna Biby Sarah Nurfadilla C Siswoyo Adi wijaya Siti Nur Balqis Qhomaini Syarifah Safira T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Ulya Alfandi Wahyu Indra Jaya Wahyuddin Albra Yana, Lisa Dwi Yanita Yayang Tiara Yenni Nova Febrian Yuli Asbar Yulius Dharma