Article Per Year (5 Year)
p-Index From 2021 - 2026
5.673
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Sosio e-kons IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA JABE (Journal of Applied Business and Economic) Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Indonesian Journal for Social Responsibility Jurnal Bakti Masyarakat Indonesia Jurnal Abdimas Bina Bangsa Indonesian Community Journal International Journal of Entrepreneurship and Sustainability Studies
Effendi, Maya Syafriana
Universitas Persada Indonesia Y.A.I
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
Determinan Kinerja Karyawan PT. Lantera Karya Aditama di Mediasi Kemampuan Kerja Angelina, Sindy Caesar; Effendi, Maya Syafriana; Sentosa, Endri; Rinaldi, Rinaldi
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i1.4279

Abstract

Penelitian ini bertujuan untuk menganalisis dan memprediksi “Determinan Kinerja KaryawanPT. Lantera Karya Aditama Di Mediasi Kemampuan Kerja”. Dalam penelitian ini metode penelitiandeskriptif yang digunakan dengan jenis penelitian kuantitatif dan korerlasional observasional.Adapun teknik pengumpulan data dengan kuesioner dan observasi. Populasi penelitian ini adalahseluruh karyawan PT. Lantera Karya Aditama yang berjumlah 49 responden sekaligus menjadisampel penelitian. Perangkat lunak yang digunakan untuk menganalisis adalah SmartPLS versi4.1.0.5.Hasil penelitian menunjukkan, Gaya Kepemimpinan berpengaruh positif terhadap KinerjaKaryawan, Gaya Kepemimpinan berpengaruh positif terhadap Kemampuan Kerja, KemampuanKerja berpengaruh positif terhadap Kinerja Karyawan, Pengalaman Kerja tidak berpengaruhterhadap Kinerja Karyawan, Pengalaman Kerja berpengaruh positif terhadap Kemampuan Kerja,Kemampuan Kerja tidak memediasi pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan,adapun Kemampuan Kerja memediasi pengaruh Pengalaman Kerja terhadap Kinerja Karyawan PT.Lantera Karya Aditama.
Pengaruh Quality Product dan Brand Image terhadap Purchase Decision melalui Lifestyle sebagai Variabel Intervening Sepatu Compass Nugroho, Cahyo Dwi; Sentosa, Endri; Effendi, Maya Syafriana; Herminda; Rinaldi, Rinaldi
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i1.4292

Abstract

Tujuan penelitian ini yaitu menganalisis pengaruh Quality Product dan Brand Image terhadapPurchase Decision melalui Lifestyle. Penelitian menggunakan penelitian deskriptif kuantitatifdan jenis penelitian ini non probability sampling dengan Teknik pengambilan sampel yaitupurposive sampling dengan jumlah 100 responden menggunakan aplikasi Smart PLS versi 4.3.dengan menggunakan pengujian Outer Model, Inner Model, Uji Hipotesa dan Uji Mediasi.Berdasarkan hasil penelitian, Quality Product (X1) berpengaruh positif dan sginfikan terhadapPurchase Decision (Y), Brand Image (X2) berpengaruh negatif dan tidak signifikan terhadapPurchase Decision (Y). Quality Product (X1) dan Brand Image (X2) berpengaruh positif dansignifikan terhadap Lifestyle (Z). Lifestyle (Z) berpengaruh positif dan signifikan terhadapPurchase Decision (Y). Dalam Uji Mediasi variabel Quality Product (X1) terhadap PurchaseDecision (Y) dimediasi oleh Lifestyle (Z) dinyatakan non mediation. Sedangkan variabelBrand Image (X2) terhadap Purchase Decision (Y) dimediasi oleh Lifestyle (Z) dinyatakanfull mediation. Analisis nilai R-square adjusted menunjukkan bahwa Quality Product, BrandImage dan Purchase Decision memberikan kontribusi sebesar 54,9% kepada Lifestyle.Kemudian Quality Product dan Brand Image memberikan kontribusi sebesar 60,6% kepadaPurchase Decision.
Literasi Manajemen Keuangan Untuk Siswa SMA Effendi , Maya Syafriana; Marhalinda , Marhalinda; Fernando, Venus; Syarif, Rinaldi; Nursina, Nursina; Kuswanti, Kuswanti
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4077

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman siswa SMA YAPEMRI Depok mengenai literasi manajemen keuangan. Kegiatan yang dilaksanakan pada tanggal 26 Juli 2024 ini diikuti oleh siswa kelas XI IPS 1. Materi yang disampaikan mencakup dasar-dasar perencanaan keuangan pribadi, strategi pembiayaan, serta investasi. Melalui penyuluhan dan diskusi interaktif, siswa dibimbing untuk memahami pentingnya pengelolaan keuangan pribadi dan bagaimana memanfaatkan teknologi keuangan modern, seperti dompet digital (e-wallet) dan investasi daring. Berdasarkan evaluasi, kegiatan ini berhasil meningkatkan pemahaman siswa tentang pengelolaan keuangan dan membekali mereka dengan pengetahuan dasar dalam memanfaatkan platform keuangan digital secara efektif dan bijaksana.
PELATIHAN OLAHAN MAKANAN DAN MINUMAN BERBAHAN JAHE EMPRIT UNTUK PKK, KARANG TARUNA DAN PEMBUDIDAYA TANAMAN JAHE DI KELURAHAN CISARUA KOTA SUKABUMI Budilaksono, Sularso; Sovitriana, Rilla; Trisnawati, Nana; Maulana, Alifaqul; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Effendi, Maya Syafriana; Yuliani, Nafisah
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1545

Abstract

Sukabumi City is famous for MSMEs that make ginger candy.   This MSME is located in RW 18, Cisarua Village, Sukabumi City. They have land for ginger plants but the ginger plants can only be harvested after they are 9 months old. The problem faced by PP is that PKK women, youth groups and ginger cultivators have not been able to process food and drinks made from ginger optimally. The main products of this village are currently only ginger candy and several processed ginger derivative products which are only in the trial stage. Training on processing food and drinks made from emprit ginger is a community service activity aimed at improving the skills and knowledge of the PKK group, Karangtaruna, and ginger plant cultivators in Cisarua Village, Sukabumi City.   Emprit ginger, chosen as the main ingredient, has high nutritional value and health benefits. This training is expected to have a positive impact on the local economy and improve community welfare. It is hoped that processed food and beverage products made from ginger can become a mainstay of village products. This community service method uses lecture methods, practical demonstrations of making processed foods and drinks made from ginger and interviews. With this combination of qualitative methods, it is hoped that the training results will be maximized. The final result of the training was that PKK women, Karangtaruna and ginger cultivators were able to process ginger into various foods and drinks with high taste for sale and marketing. Participants can demonstrate how to prepare ginger-based dishes and drinks under the guidance of a team of community service presenters. This demonstration will be held on September 5-6 2023. This training was successful in increasing participants' knowledge and skills in processing emprit ginger into various kinds of food and drink products with economic value with the indicator that participants were able to process ginger into various foods and drinks with high selling value. The foods that were successfully made were various cakes, steamed cakes, cookies, jehe coffee, ginger chocolate, etc.
MENGENALKAN PEMBAYARAN DIGITAL LEWAT QRIS UNTUK MELANCARKAN TRANSAKSI USAHA MIKRO DI DESA CIKOLELET Farida, Farida; Effendi, Maya Syafriana; Wahyuni, Nur; Firdaus, Venus F; Rahayu, Maryati; Budilaksono, Sularso; Sovitriana, Rilla
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1584

Abstract

Cikolelet Village is, as a tourist village, able to stimulate the economy of its residents. Many economic activities have grown due to the impact of many visitors to the village. Apart from natural tourism, many micro and household businesses support the circulation of economic and financial activities. Unfortunately, amidst the success of attracting tourists and increasing sales of locally produced goods, transaction payments are still conventional. This community service activity aims to introduce a digital payment system through QRIS to facilitate payments and increase sales. The service method is divided into three parts. They are planning, implementation, and evaluation. The Planning stage was done by the University LPPM team, from coordination with partners and collaboration between universities. The implementation phase by the member team consists of material presentations, discussions, questions, and answers, as well as direct practice in registering for QRIS. The evaluation stage was carried out to determine the level of interest of business actors in using QRIS. The result was that only around 34.6 percent of participants were interested and registered, while 65.4 percent were less concerned. Along with the era of technology and digitalization, people are required to be technologically literate in order to be able to compete. Services, both products and services as well as supporting facilities, must be improved to facilitate and increase mutual comfort.
PENYULUHAN BUDIDAYA IKAN NILA DI KERAMBA APUNG DESA MARGALUYU KECAMATAN PENGALENGAN KABUPATEN BANDUNG Budilaksono, Sularso; Novianti, Eva; Karjono, Albertus; Dyh Prinajati, Purnomosutji; Dewi, Euis Puspita; Sovitriana, Rilla; Nasution, Evi Syafrida; Effendi, Maya Syafriana; Farida, Farida; Sujatini, Siti; Pramestari, Diah; Sakti, Essy Malays Sari
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1591

Abstract

Counseling on tilapia cultivation in floating cages was carried out in Margaluyu Village, Pengalengan District, Bandung Regency and was carried out on March 1-2 2024. Margaluyu Village has potential for fisheries because it has 2 large lakes in the village. This activity is to increase people's knowledge and skills in this field. This community service aims to exchange ideas with value fish farmers in floating cages and provide information on this and its impact on the development of tilapia cultivation and the welfare of local communities. The extension methods used include lectures, field observations, group discussions and practical extension. The results of this community service show the community's active participation in extension activities, with a significant level of knowledge and skills after participating in the program. The evaluation also showed positive changes in the community's understanding and knowledge regarding tilapia cultivation. Thus, it can be concluded that outreach activities on tilapia cultivation in floating cages have a positive impact on developing local fisheries potential and community welfare in Margaluyu Village, Pengalengan District, Bandung Regency.
PENGENALAN LITERASI KEUANGAN BAGI UMKM HOMESTAY UNTUK MEMPERMUDAH TRANSAKSI DAN TERHINDAR DARI SCAMMER Effendi, Maya Syafriana; Farida, Farida; Malau, Melinda; Trisnawati, Nana; Shafenti, Shafenti; Budilaksono, Sularso; Syafrida Nasution, Evi; Firdaus, Venus; Sangkasari Paranita, Ekayana
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1606

Abstract

Universitas Persada Indonesia YAI (UPI YAI) and 14 driving colleges in Jakarta and encompassing regions on October 27-28, 2023, teamed up in local area administration exercises in Cikolelet The travel industry Town, Serang Rule, Banten. The motivation behind this movement is to help neighborhood monetary turn of events and work on the personal satisfaction of nearby networks. Cikolelet The travel industry Town, situated in the Cinangka region, Serang Rule, turned into the focal point of consideration in the travel industry advancement endeavors and neighborhood business improvement. This people group administration included 56 instructors and 26 local area individuals who were tutored by members from 14 colleges. PKM members are separated into a few specialization calling gatherings. Where our PKM bunch gives Monetary Administration Preparing in Cikolelet Homestay MSMEs. The strategy for executing this action is show and joint conversation between the gathering and inhabitants who own and oversee homestays. From the consequences of the joint conversation, it tends to be inferred that the proprietor started to figure out straightforward monetary computations. Keywords: Homestay UMKM, Financial Literacy, Development Potential, Scammers
PENYULUHAN PEKEBUNAN JERUK DAN CABAI UNTUK KESEJAHTERAAN MASYARAKAT DESA MARGALUYU, PENGALENGAN, BANDUNG Sovitriana, Rilla; Budilaksono, Sularso; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Nurina, Nurina; Kencana, Woro Harkandi; Effendi, Maya Syafriana; Farida, Farida; Thantawi, Ahmad Muhammad
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1628

Abstract

In Margaluyu Village, Pengalengan, Bandung, West Java, there are a number of plantation lands which have a vital role in the local and national economy. Pangalengan is an agricultural, livestock and animal husbandry area. Many tea and quinine plantations are managed by PTPN. Margaluyu Village has great agricultural potential, especially for cultivating oranges and chilies. However, it is necessary to increase farmers' productivity and income through counseling on appropriate cultivation techniques. Increase farmers' knowledge and skills as well as their productivity and income through extension activities on orange and chili plantations. Through counseling and assistance, community service aims to encourage the adoption of sustainable agricultural practices, such as the use of organic fertilizer, integrated control of pests and plant diseases, and good soil management. Extension is carried out through training, group discussions, field training, mentoring, and periodic evaluations using questionnaires and interviews. The activity method carried out is in the form of training and discussions between farmers and the community with resource persons by conducting direct outreach. Extension to farmers in Margaluyu Village through lecture sessions, presentations and discussions about effective and sustainable agricultural practices. Achieved an increase in farmer knowledge, harvest productivity, quality of results, and an increase in farmer income. Increasing farmers' knowledge and skills so that farmers become more skilled in utilizing existing resources to maximize harvest yields and minimize the risk of loss. These activities have a significant positive impact on farmers and overall village prosperity. Adoption of sustainable agricultural practices, increasing farmers' knowledge and skills, as well as increasing farmers' productivity and welfare are things that can be achieved through this activity.
Literasi Manajemen Keuangan Untuk Siswa SMA Effendi, Maya Syafriana; Marhalinda, Marhalinda; Fernando, Venus; Syarif, Rinaldi; Nursina, Nursina; Kuswanti, Kuswanti
IKRA-ITH ABDIMAS Vol. 9 No. 1 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i1.4124

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman siswa SMA YAPEMRI Depok mengenai literasi manajemen keuangan. Kegiatan yang dilaksanakan pada tanggal 26 Juli 2024 ini diikuti oleh siswa kelas XI IPS 1. Materi yang disampaikan mencakup dasar-dasar perencanaan keuangan pribadi, strategi pembiayaan, serta investasi. Melalui penyuluhan dan diskusi interaktif, siswa dibimbing untuk memahami pentingnya pengelolaan keuangan pribadi dan bagaimana memanfaatkan teknologi keuangan modern, seperti dompet digital (e-wallet) dan investasi daring. Berdasarkan evaluasi, kegiatan ini berhasil meningkatkan pemahaman siswa tentang pengelolaan keuangan dan membekali mereka dengan pengetahuan dasar dalam memanfaatkan platform keuangan digital secara efektif dan bijaksana.
Indonesia Transformasi Digital UMKM: Integrasi Manajemen Keuangan dengan Platform Peta Wisata dan Marketplace Maya Syafriana Effendi; Siti Komsiah; I Gede Agus Suwartane
Indonesian Journal for Social Responsibility Vol. 8 No. 01 (2026): June 2026
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v8i01.548

Abstract

This Community Service Program (PKM) was conducted to strengthen the capacity of micro, small, and medium enterprises (MSMEs), homestay owners, and the tourism awareness group (Pokdarwis) in Lebakmuncang Village, Ciwidey, in addressing challenges related to financial management and digital marketing. The primary issues identified include the reliance on manual bookkeeping, limited digital literacy, and the absence of integrated online promotion. The program encompassed several activities, namely awareness sessions on digital transformation, training in simple financial recording, assistance in utilizing tourism map platforms and online marketplaces, as well as digital transaction simulations. A participatory approach was applied through workshops, mentoring, and direct practice. The results indicated a significant improvement in participants’ digital literacy and financial management skills, as evidenced by the increase in the average pretest score of 55 to 82 in the posttest. Furthermore, the program resulted in the establishment of a village tourism website as an integrated promotional platform, the creation of digital business accounts by ten MSMEs, and the online promotion of eight local products. This program has demonstrated a positive impact on enhancing financial management practices, expanding market access, and strengthening product branding. Therefore, integrating financial management digitalization with tourism map and marketplace platforms is proven to be effective in accelerating the digital transformation of MSMEs while supporting the sustainability of the creative economy in tourism villages.
Co-Authors ., Desnirita ., Sarpan Adinda Rizka Amalia Adzani1, Nurul Ahmad Muhammad Thantawi Angelina, Sindy Caesar Anita Tri Wahyuni Apriliany, Rany Dwi Rizky Asri Warnanti Audrey Michelle Ayu Ulfatuzzahra Bida Sari Budilaksono, Sularso Diah Agni Pratiwi Dina Avriani Dinariana, Dwi Djoni Maison Dyh Prinajati, Purnomosutji Endang M Maskan Endri Sentosa Endri Sentosa Essy Malays Sari Sakti Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Eva Novianti Evi Nilawati Evi Syafrida Nasution Farida Farida Farida Farida Fernando, Venus Firdaus, Venus Firdaus, Venus F Fitri Suryani Hamka Halkam Herminda I Gede Agus Suwartane I Gede Agus Suwartane Indrawati, Erdina Jayanti Apri Emarawati Joel Sutardy Karjono, Albertus Kencana, Woro Harkandi Kuswanti, Kuswanti Lestari Ambarani Lestari Ambarini M. Iman Nugroho Maharani Imran Mahmud Mahmud Marhalinda , Marhalinda Marhalinda, Marhalinda Marvina, Marvina Maulana, Alifaqul Melinda Malau Melisa Indrawati Medellu Mitha Puspita Sari Nadiya Fithri Fathima Nafisah Yuliani Nana Trisnawati Nastiti Edi Utami Nugroho, Cahyo Dwi Nur Wahyuni Nurina Nurina Nursina Nursina, Nursina Pramestari, Diah Rahayu, Maryati Rahma Diana, Shinta Rilla Sovriana Rinaldi Rinaldi Rismita, Rismita Rizky Apriliany, Rany Dwi Roosdiana Roosdiana Roosdiana Roosdiana Rosdiana Rosdiana Rostanti, Maulia Rufial Danil Sakti, Essy Malays Sari Sangkasari Paranita, Ekayana Sarpan Sarpan Sarpan, Sarpan Sentosa, Endri Shafenti Shafenti Shafenti Shafenti, Shafenti Siti Komsiah, Siti Siti Sujatini, Siti Sovitriana, Rilla Sri Astuti Indriyati Supradaka Supradaka Syarif, Rinaldi Tama, Senna Dio Tarisa, Neng Thantawi, Ahmad Muhammad Trikariastoto, ST Trisnawati, Nana Venus F Firdaus Venus F Firdaus Wulansari Wulansari Yudi Yulius Yuliani, Nafisah