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Dari Ubi ke Bolu : Sosialisasi Pengolahan Ubi Ungu menjadi Bolu Kukus sebagai Strategi Peningkatan Nilai Tambah dan Pendapatan Rumah Tangga pada Kelompok Tani Pade Girang. Ainun Jamil, Farah; Rifani Nur Sindy Setiawan; Eka Nurminda Dewi Mandalika; Ni Made Nike Zeamita Widiyanti; Shelly Sylvia Agustina
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13688

Abstract

This community service activity aims to increase the understanding of the Pade Girang Farmers Group about the importance of product innovation in agriculture to improve added value and family income. The socialization was held on July 4, 2025, in Landah Village, Praya Timur District, using three main stages: preparation, socialization, and monitoring and evaluation. The preparation stage included field observation and the development of materials based on the needs of the farmers. During the socialization stage, participants received information about the economic potential of processing purple sweet potatoes into steamed sponge cake, supported by visual examples and interactive discussions. The evaluation stage was carried out through questions and group reflection to understand participants’ comprehension and responses. The results showed that participants gained new knowledge about processing agricultural products into higher-value items and showed interest in developing similar products in the future. This activity became an initial step in building awareness, motivation, and innovative thinking among the farmers in managing local potential more productively.
MODEL STOCHASTIC FRONTIER PADA ANALISIS EFISIENSI TEKNIS PRODUKSI PADI DI WILAYAH PENYANGGA KEK MANDALIKA Setiawan, Rifani Nur Sindy; Hidayati, Asri; Hidayanti, Anna Apriana; Febrilia, Baiq Rika Ayu; Jamil, Farah Ainun; Mariun, Mariun
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 3 (2025): Jurnal Agroteksos Desember 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i2.1488

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat efisiensi teknis usahatani padi di wilayah penyangga kek Mandalika, Kabupaten Lombok Tengah serta mengidentifikasi faktor-faktor yang memengaruhi hasil produksi. Data primer dikumpulkan melalui survei terhadap 30 petani padi dengan metode purposive sampling. Analisis dilakukan menggunakan model Stochastic Frontier Analysis (SFA) berbasis fungsi produksi Cobb-Douglas dengan pendekatan Maximum Likelihood Estimation (MLE). Hasil penelitian menunjukkan bahwa variabel luas lahan, tenaga kerja, pupuk urea, dan bibit berpengaruh signifikan terhadap produksi padi, sedangkan pupuk phonska dan pestisida tidak memberikan pengaruh nyata. Koefisien elastisitas tertinggi terdapat pada variabel luas lahan (0,722), diikuti tenaga kerja (0,216). Pupuk urea berpengaruh positif signifikan, sedangkan bibit justru berpengaruh negatif signifikan akibat penanaman bibit berlebih dalam satu lubang tanam. Nilai rata-rata efisiensi teknis petani sebesar 0,844, dengan rentang antara 0,531 hingga 0,997, yang menunjukkan bahwa mayoritas petani telah cukup efisien dalam mengelola input produksi, meskipun masih terdapat ruang perbaikan. Hasil penelitian ini merekomendasikan perlunya peningkatan efisiensi melalui penyuluhan dan pelatihan terkait dosis pestisida dan penggunaan bibit yang tepat, sehingga produktivitas padi di wilayah penelitian dapat lebih optimal. Kata kunci: efisiensi teknis, padi, Stochastic Frontier Analysis, faktor produksi
Edukasi Pemasaran Melalui Marketplace pada Poklahsar Anggun di Desa Gondang Kecamatan Gangga Kabupaten Lombok Utara Nasution, Ade Rezkika; Shelly Sylvia Agustina; Farah Ainun Jamil; Mutiara Mita Kasia; Eko Supriastuti
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.14112

Abstract

In North Lombok Regency, the Anggun Fish Farming Group (Poklahsar Anggun) is a fishery product processing and marketing group that produces locally sourced salted fish. Despite its sustainable production capabilities, its marketing activities are still limited to traditional markets. Several studies have shown that the use of social media and marketplaces not only serves as a promotional medium but also as a sales channel that can increase sales volume and marketing efficiency for small businesses. This community service activity focuses on expanding the target market through the use of social media and marketplaces as an adaptive and sustainable marketing strategy. The approach involves disseminating materials and direct practice. The implementation process is structured into three main stages: preparation, implementation, and evaluation. The use of Facebook Marketplace as the primary marketing medium has proven to be suitable for the group members' conditions and capabilities, particularly in addressing limited business capital. The implementation of an open order system is a relevant solution to minimize the risk of loss and reduce the need for initial capital for procuring raw fish. This strategy not only contributes to business sustainability but also opens up opportunities to expand market reach beyond traditional markets. The suggestion in this activity is for Poklahsar Anggun to manage its Facebook Marketplace account consistently and sustainably, then gradually expand the use of other digital marketing media such as WhatsApp Business and supporting social media.