Article Per Year (5 Year)
p-Index From 2021 - 2026
5.367
P-Index
This Author published in this journals
All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVISH JOURNAL Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan ELT-Lectura Akademika : Jurnal Keagamaan dan Pendidikan Jurnal Ilmiah Edunomika (JIE) Jurnal Darma Agung Jurnal Abdimas Bina Bangsa Journal Corner of Education, Linguistics, and Literature Kontigensi: Jurnal Ilmiah Manajemen International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business Analytics (IJBA) Devotion: Journal Corner of Community Service Proceeding Applied Business and Engineering Conference Proceeding International Applied Business and Engineering Conference Journal of Artificial Intelligence and Digital Business Jurnal Riset Manajemen dan Ekonomi Research Horizon Bisma : Business and Management Journal PEDAMAS (Pengabdian Kepada Masyarakat) TANJAK : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review
Putra, Halim Dwi
Politeknik Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
Membaca Pikiran Konsumen: Menyelami Psikologi di Balik Strategi Pemasaran yang Sukses Putra, Halim Dwi Putra
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1599

Abstract

In this era of rapid globalization and digitalization, understanding consumer behavior is crucial for designing effective marketing strategies. Despite extensive research on consumer behavior, there remains a gap in the deep understanding of the psychology underlying consumer purchasing decisions. This study aims to explore how psychological elements influence successful marketing strategies, focusing on motivational factors, perception, and social influence. The method employed is a qualitative approach through in-depth interviews and content analysis of successful marketing campaigns. The qualitative approach allows researchers to gain a comprehensive understanding of how successful marketing campaigns are planned, implemented, and evaluated. In-depth interviews provide valuable insights from key players in these campaigns, such as marketing managers, advertising employees, and involved consumers. Additionally, content analysis offers profound insights into the messages conveyed in successful marketing campaigns. For example, by analyzing advertisements, brochures, and other promotional materials, researchers can identify patterns of effective communication and marketing strategies that successfully capture consumer attention. In this study, researchers can simulate successful marketing campaigns using data from interviews and content analysis, thereby identifying key factors that contribute to their success. This can serve as a reference for other companies in designing effective marketing strategies. Overall, the qualitative approach with in-depth interviews and content analysis is a powerful method for uncovering the keys to successful marketing campaigns. By delving deeply and analyzing content meticulously, researchers can obtain valuable insights for the marketing world. The study results show that a better understanding of consumer psychology, such as the use of emotions in advertising and tailoring products to consumer values, can enhance the effectiveness of marketing strategies. The theoretical contribution of this study is the development of a model that links consumer psychology to marketing decisions. Managerially, these findings provide useful insights for marketing practitioners to design more targeted and relevant strategies that better meet consumer needs.
Exploring Digital Marketing Strategies for Crisis Recovery in South Jakarta’s Culinary Tourism Putra, Halim Dwi Putra
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.605

Abstract

Culinary tourism in South Jakarta, a vibrant hub blending traditional and modern food services, has been reshaped by digital marketing, particularly amid boycott movements targeting certain businesses. These socio-political disruptions have highlighted gaps in how food services manage reputational crises and shifting consumer behaviour, especially among foreign workers. This study explores the interplay between culinary tourism and digital marketing in South Jakarta’s traditional and online food sectors, focusing on post-boycott recovery strategies and consumer responses. Employing a qualitative-comparative case study approach, data were gathered through semi-structured interviews with food service providers and digital marketing experts, complemented by online content analysis of customer reviews and campaign materials. Findings reveal that online food services effectively utilized targeted social media campaigns and influencer partnerships to restore consumer trust, while traditional vendors struggled due to limited digital literacy. However, traditional vendors leveraging authenticity and cultural heritage through digital storytelling showed recovery potential. The study expands the theoretical framework of digital culinary tourism by incorporating post-crisis consumer perceptions and emphasizes the need for culturally sensitive digital strategies. It advocates for capacity-building initiatives to empower traditional vendors, ensuring competitiveness in a digitally driven market.
Workshop Digitalisasi & Pemasaran Produkbagi Masyarakat Pengelola UMKM dan Pariwisata Kelurahan Rimba Sekampung, Bengkalis Dwi Putra, Halim; M Sabri
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/20fw1265

Abstract

Memiliki produk UMKM yang unik, objek wisata yang menarik, serta potensi wisata alam lainnya seperti wisata hutan mangrove, wisata memancing, wisata kuliner makanan laut, dan laini-lain, ditambah lagi dengan dekatnya jarak kelurahan ini dari pusat kota Bengkalis, ternyata belum mampu  menarik atensi masyarakat lokal ataupun wisatawan untuk meramaikan produk UMKM serta pariwisata yang ditawarkan oleh pengelola UMKM dan pariwisata Kelurahan Rimba Sekampung (Rimbas). Kurangnya pengetahuan masyarakat, khususnya pengelola UMKM dan pariwisata dalam hal pemasaran produk menjadi salah satu faktor penyebab sepinya peminat produk masyarakat di kelurahan ini. Berdasarkan analisa situasi diperoleh bahwa permasalahan mitra antara lain: Belum tergalinya potensi produk-produk UMKM dan wisata lain yang ada di Kelurahan Rimbas, Produk UMKM dan wisata yang sudah ada belum dipromosikan/dipasarkan secara optimal, Kurangnya pengetahuan (knowledge) dan keterampilan (skills) masyarakat khususnya pengelola UMKM dan pariwisata di Kelurahan Rimbas tentang cara memasarkan produk wisata secara digital (digital marketing). Guna membantu menyelesaikan permasalahan yang dihadapi mitra, kami mencoba berbagi pengetahuan melalui pengabdian skema iptek bagi masyarakat dengan mengadakan Workshop Digitalisasi dan Pemasaran bagi masyarakat pengelola UMKM dan pariwisata di Kelurahan Rimbas. Kegiatan ini dilakukan selama 6 sesi dimana peserta diberikan materi teori dan juga praktek. Pre dan post-test juga diberikan guna mengukur tingkat kemampuan peserta sebelum dan sesudah diberikan pelatihan. Hasil post-test menunjukkan bahwa setelah mengikuti workshop, sekitar 86,7% peserta mengalami peningkatan baik dalam pengetahuan maupun skill mereka
Brand Betrayal or Market Shift? Disentangling Boycott Motivations from Other Causes of Declining Sales Putra, Halim Dwi; Aswandi, Aswandi; Gunawan, M. I.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.513

Abstract

This research explores the multifaceted decline in Pizza Hut Indonesia’s sales by distinguishing between consumer boycott motivations and other contributing market forces. A major factor identified is the rise of more affordable alternatives, notably street food vendors, which have attracted cost-conscious consumers and accounted for a significant 30% drop in sales. These vendors offer convenient and budget-friendly meals that align better with evolving consumer spending habits. Despite this, Pizza Hut has shown progress in product enhancement, reflected in a 31% increase in customer satisfaction—driven by menu innovations such as Indonesian-flavored and fusion-style pizzas tailored to diverse local palates. Nevertheless, brand trust has been undermined by health-related perceptions, with 32% of the negative impact attributed to concerns over the nutritional value of offerings. In response, the brand has introduced healthier options, including whole wheat crusts, fresh vegetables, and lean proteins, to regain the confidence of health-conscious customers. Importantly, consumer boycotts have been identified but exert only a minor influence, contributing just 5% to the sales decline. These boycotts stem from issues such as perceived service shortcomings or pricing dissatisfaction, yet have had limited financial repercussions due to counteractive strategies like targeted promotions, loyalty schemes, and improved service quality. Additionally, macroeconomic conditions have imposed a 2% impact, compelling Pizza Hut to adapt pricing strategies during periods of financial constraint, such as offering value deals to sustain customer interest. In conclusion, this study highlights the necessity of differentiating brand-related backlash from broader market shifts. 
KINERJA BIROKRASI PADA SITUASI KRISIS SEBAGAI REFLEKSI MENGUKUR REFORMASI BIROKRASI DI INDONESIA Firdaus, Syahran; Susanto, Catur; Putra, Halim Dwi
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5329

Abstract

The performance of the bureaucracy in Indonesia faces a big challenge when the Covid-19 pandemic situation occurs. As the spearhead of a policy issued by the government, the bureaucracy is expected to be run effectively and efficiently. Especially in a crisis situation, the resulting impact must be immediately felt by the affected community. It is interesting because the character of bureaucracy is always associated with slow motion, rigidity, and quite complicated. In fact, in a crisis situation like this, a bureaucratic character that is coordinated, adaptive to field needs, and measurable in every step taken is needed. This aim paper to reflect on the Reform Agenda in Indonesia which has been launched in recent years with the performance of the bureaucracy in responding to the crisis due to the Covid-19 pandemic outbreak. The research method is carried out qualitatively and data collection through secondary data collection. The result this research  for reflection that is carried out tries to provide recommendations view on the current bureaucratic reform agenda in Indonesia using the concepts of Bureaucratic Reform Politics and Strong Political Leadership. These two concepts are relevant to explain the shortcomings of the bureaucratic changes that have been planned so far.
DECODING CONSUMER CHOICES: NAVIGATING THE IMPACT OF ZERO MOMENT OF TRUTH ON BUYING DECISIONS IN BENGKALIS ISLAND Putra, Halim Dwi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12244

Abstract

In the era of the Internet, where consumers are perpetually connected and information about diverse products is readily accessible, the dynamics of the consumer purchase decision process have undergone a profound transformation. This shift is marked by an increased emphasis on information-seeking activities before the physical encounter with products on store shelves. Two pivotal concepts, the First Moment of Truth (FMoT) and the Zero Moment of Truth (ZMoT), have emerged to elucidate crucial junctures in this process. FMoT underscores the significance of the in-store experience and the initial seconds when consumers engage with brands on shelves. In contrast, ZMoT spotlights the online research phase preceding the purchase decision, encompassing the use of electronic Word of Mouth (e-WoM) to make informed choices. This paper delves into the theoretical underpinnings of the ZMoT concept, establishing connections with existing academic literature. Additionally, it draws on a prior study conducted in the US market as a reference point to explore the impact of the Zero Moment of Truth on consumer behavior in the context of Bengkalis Island. The research scrutinizes results across diverse demographic segments, offering valuable insights into the nuanced interplay between ZMoT and actual buying behavior. Ultimately, these findings are juxtaposed with those of previous research, enriching our understanding of the evolving landscape of consumer decision-making. Keywords: Zero Moment of Truth (ZMoT), buying decision process and impulse buying
English Boost: Integrasi Teknologi Digital dalam Pembelajaran Bahasa Inggris di Madrasah Antika, Rindilla; Dwi Putra, Halim; Sukma, Doris
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 2 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/5etrmr56

Abstract

Kemajuan teknologi digital telah mengubah cara belajar dan berkomunikasi, termasuk dalam pembelajaran bahasa Inggris. Namun, tidak semua siswa memiliki kesempatan yang sama untuk memanfaatkan teknologi secara optimal, terutama di daerah yang aksesnya masih terbatas. Di MA AR Rosyidiyah Bengkalis, sebagian besar siswa belum terbiasa menggunakan aplikasi digital untuk belajar bahasa Inggris, sehingga diperlukan pendampingan yang tepat. Melalui kegiatan ini, para siswa diperkenalkan pada konsep literasi digital dan diajak belajar menggunakan aplikasi seperti Duolingo, Memrise, dan BBC Learning English dengan cara yang menyenangkan dan interaktif. Mereka juga mengikuti pre-test dan post-test untuk melihat perkembangan kemampuan bahasa Inggris, khususnya pada penguasaan kosakata dan kalimat sederhana. Hasilnya menunjukkan peningkatan kemampuan meskipun belum terlalu signifikan, tetapi antusiasme dan kepercayaan diri siswa dalam menggunakan teknologi untuk belajar meningkat secara nyata. Lebih dari sekadar pelatihan, kegiatan ini menjadi ruang belajar bersama yang menghubungkan dunia pendidikan tinggi dengan masyarakat, menumbuhkan semangat belajar mandiri, serta memperkuat pentingnya literasi digital sebagai bekal menghadapi tantangan pendidikan di era modern.
Transformasi Perilaku Konsumen dalam Era AI Generatif: Pendekatan Structural Equation Modeling terhadap Pengaruh Konten Cerdas terhadap Persepsi Nilai dan Niat Beli Halim Dwi Putra; Rashid Ating; April Kim Lalisan; Juwita Azizah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 2 (2026): April : Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i2.3770

Abstract

This study aimed to analyze the transformation of consumer behavior in the era of generative artificial intelligence, particularly focusing on the influence of intelligent content on perceived value and purchase intention. The primary issue addressed was how content generated by artificial intelligence shaped consumers’ cognitive and affective evaluations within an increasingly competitive digital environment. This study employed a quantitative approach using Structural Equation Modeling on data collected from 320 respondents who were users of digital platforms. The findings indicated that intelligent content significantly enhanced consumers’ perceived value, which subsequently exerted a positive effect on purchase intention. Furthermore, perceived value was found to partially mediate the relationship between intelligent content and purchase intention. These results suggested that the utilization of generative artificial intelligence in digital marketing strategies was capable of creating more relevant and personalized experiences, thereby strengthening purchasing decisions. In conclusion, the integration of artificial intelligence technology in content creation represented a key factor in shaping modern consumer behavior.
Generative AI in Digital Marketing Strategy: Transforming Brand Communication and Consumer Engagement Putra, Halim Dwi; Juwita Azizah
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.23

Abstract

The rapid adoption of generative artificial intelligence (AI) in digital marketing has transformed how businesses communicate with consumers and build brand engagement. However, small and medium-sized enterprises (SMEs) in peripheral regions such as Bengkalis Island still face challenges in adopting advanced digital marketing tools due to limited technological literacy, marketing capabilities, and access to digital resources. This study explores the role of generative AI in enhancing digital marketing strategies to strengthen brand communication and consumer engagement among local businesses in Bengkalis Island. The importance of this topic lies in the growing need for SMEs in remote and island regions to remain competitive in the digital economy while adapting to emerging AI-driven marketing technologies. Using a mixed-method approach within a community service framework, the study involved digital marketing training, generative AI workshops, and mentoring sessions for local entrepreneurs. Data were collected through surveys, interviews, and observational evaluation of participants’ digital marketing practices before and after the program. The findings indicate that the integration of generative AI tools significantly improved participants’ ability to produce marketing content, enhance brand storytelling, and increase online consumer interaction. These results highlight the potential of generative AI as a practical and scalable solution for strengthening digital marketing capabilities in geographically peripheral communities
Learning Transformation in the Digital Era: The Role of Technology in Improving the Quality of Education Digital Transformation Halim Dwi Putra; Renta Maranata Sirait; Linda Sari; Lukman Affandi; Adela Anita
Jurnal Penelitian Pendidikan IPA Vol 12 No 5 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i5.14980

Abstract

Digital transformation has brought significant changes to various sectors of life, including education. The development of information and communication technology has driven a paradigm shift in learning from conventional models to digital-based learning that is more flexible, interactive, and student-centered. This article aims to analyze the role of technology in improving the quality of education through learning innovation, accessibility, and the effectiveness of the teaching and learning process. The method used is a literature study with a descriptive-analytical approach through a literature review of various academic journals and books. The results of the study indicate that the use of digital technologies such as Learning Management Systems (LMS), online learning, artificial intelligence, and interactive multimedia contributes to increasing student engagement, equalizing access to education, and strengthening 21st-century competencies. However, this transformation also faces challenges such as the digital divide, human resource readiness, and ethical aspects of technology use. Therefore, integrated policies and implementation strategies are needed to ensure that technology truly improves the quality of education.
Co-Authors A. Malik Abdul Malik Abdul Malik Ahmad Adela Anita Andika Isma Antika, Rindilla April Kim Lalisan Ari Satria Arita Destianingsih Aswandi Aswandi Aswandi Aswandi, Aswandi Betania Kartika Muflih Dadang Suhardi Dede Hertina Desi Wahana Diah Paramita Sari Doris Sukma Doris Sukma Elizabeth Elizabeth Fanalisa Elfa Fazila Uyun Ferdy Leuhery Firdaus, Syahran Hendri Rudiawan Hendrik Elisa Sutejo Samosir Hermiyetti Hermiyetti Juwita Azizah Juwita Azizah Juwita Azizah Kespandiar, Tengku Kunto Atmojo Linda Sari Luckhy Natalia Anastasye Lotte Lukman Affandi M Sabri M. Sabri Maya Sari Muh. Abduh Anwar Muhammad Asir Muhammad Indra Gunawan Muthalib, Dzulfikri Azis Rani Mu'arifah Rashid Ating Ratnawita Ratnawita Renny Lubis Renta Maranata Sirait Safra Apriani Z Safra Apriani Zahra Safra Apriani Zahraa Safra Apriani Zahraa Salim Diarra Samshul Amry Bin Abdul Latif Silvia Ekasari Soussou Raharimalala Sukma, Doris Surya Bakti Susanto Susanto, Catur Susatyo Adhi Pramono, Susatyo Adhi Yendri, Okma Yoesoep Edhie Rachmad