Article Per Year (5 Year)
p-Index From 2020 - 2025
3.808
P-Index
This Author published in this journals
All Journal Kohesi: Jurnal Sains dan Teknologi Jurnal Sains Student Research Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi dan Bisnis Journal on Islamic Economics, Finance, and Banking (Z-CONOMICS)
Arsyadona
Unknown Affiliation
Religion Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal on Islamic Economics, Finance, and Banking (Z-CONOMICS)

 1 
RESEARCH ON DIGITAL MEDIA MARKETING TRENDS BASED ON PRINT MEDIA Arsyadona; Angga Syahputra
Journal on Islamic Economics, Finance & Banking [Z-CONOMICS] Vol. 1 No. 1 (2025): Journal on Islamic Economics, Finance & Banking [Z-CONOMICS]
Publisher : Az-Zahra Media Society

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the research trends of print media-based digital marketing media, as well as explore how these two media can complement each other in effective marketing strategies. In the context of digitalization, print media has faced major challenges but remains relevant in several market segments. This study aims to identify the role that print media still plays in the digital era, as well as analyze how the integration between digital marketing and print media can improve business reach and performance, especially for small and medium enterprises (SMEs). The method used in this study is a qualitative method with a case study approach, where data is collected through in-depth interviews with SMEs in the tourism sector and analysis of the content of their marketing campaigns. The data used came from interviews with SMEs using a combination of digital and print media, as well as from literature that researched marketing trends in both media. The results of the study show that even though digital marketing dominates, print media still has high credibility in the eyes of certain consumers. SMEs that combine these two mediums show significant performance improvements, especially in terms of consumer loyalty and local market outreach. The study also found that the main challenge faced by SMEs in utilizing digital media is the lack of adequate knowledge and resources. The implications of these findings underscore the importance of training and support for SMEs to optimize integrated marketing strategies that effectively leverage digital and print media.
Co-Authors Abdu Rahman Hakim Ade Aulia Riski Adeliya Saragih Afryan Syah Putra Afsah Sandy Tarigan Ahmed Charesyah Lbs Aisya Trixsi Pramaisela Ajizah Sapitri Siregar al balkhi yahya Alfa Nadiah Siregar Angga Hade Fahrezi Angga Syahputra Anisa Puspita Annisa Rahmah Herlin Aprilia Kinanti Aryadino Anggara Balqis Anisa Janati Cindy Rayani Ibrahim Sinulingga Davania Anazra, Davania Anazra Dea Ananda Pratama Hutabarat Devi Tri Saputri Manik Dewi Lestari Dimas Ardika Dinda Syahfitri Ramadhani Dio Sanda Dira Finanta Diyanah Fatin Eriana Saprida Erika Rahmadani Fadli Endi Tama Fahira Rizka Olivia Mahyu Farisah Keke Nola Padang Fitri Khairani Gemilang, Gema Surya Intan Fahzirah Intan Vilja Aura Fazia Kinanti Iraza M Abiyyu wadi M Ramadhan AI Ansari M. Darul Aswad Saragih M. Fikri Tanjung M. Raffy Zulkarnain M.Rizky Erlangga Mahda Rizka Yolanda Maulia Pratidina Mayla Humaira As-syiva Muhammad Abdul Hafizh Muhammad yuda alfaruq Mulia A Sura, Mulia A Sura Nadhilah Nazlah Nst Nadia Sari Najwa Aulia Putri Naufal Ramadhan Nazwa Amelia Rangkuti nicholas faisal simanjuntak Noor Adinda S.F. Lubis Nur Abdullah Gimnastiar Nurdyanti Choirunnisa Pane Pira Azara Pulungan, Jayyid Zidan Putra, Raulanda Dwi Raisha Salsabila, Raisha Salsabila Ramadhan, Albi Wahyu Riana Raharti Riezky Bagus P. Darwadi Rini Andrians Ripa Sabila Usni Sitompul Safinatunnaja Said Agil Lubis Salsabilla, Salsabilla Santi Hasibuan Setioga Mulya Habibi Siska Safitri Siti Khadijah Siti Nurhasanah Sofiya Azzara Rafles Sri Pujiyama Pasaribu Suci Haryanti Manurung Suci Indah Sari, Suci Indah Sari Suhada Syabilla Putri Affani Syaharani Syahputri Syahril Ramadhan Hasibuan Tasya Umaira Tia Nava Utari Tanjung Tiara Devi Yanti Lestari Trisnawati Lubis Tyo nugro diningrat Ulfi Yanti Harahap Wahyu Pinastia Ningrum Widya Ananda Yeni Inayah Yulinda Zhavira Handayani1, Zhavira Handayani