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All Journal JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery) Jurnal Ilmiah Inovasi J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Aksiologi : Jurnal Pendidikan dan Ilmu Sosial Jurnal Manajemen Agribisnis dan Agroindustri Smart Society: Community Service and Empowerment Journal ASERSI : Jurnal Akuntansi Terapan dan Bisnis Journal of Business Management International Journal of Technology, Food and Agriculture Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Lia Chairina, Raden Roro
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Business Management

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The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty at Gudeg Lumintu Restaurant in Jember Regency Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Chairina, Raden Roro Lia; Nugraheni, Ponti Primastuti Aulia; Ayuni, Candra Herdiana Indah Tiara
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.144

Abstract

This study aims to analyze (1) the effect of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. The data is taken directly from the respondents using a survey method through a questionnaire. The sampling technique used is incidental sampling with a sample of 40 respondents. The data an alysis technique used is multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variable (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has no significant effect on customer loyalty (Y), (3) the variable that has a dominant influence on customer loyalty (Y ) is product quality (X2).
Co-Authors Ambarkahi, Ratih Puspitorini Yekti Andini, Paramita Andri Permana Wicaksono Andriyani, Fitriya Arisona Ahmad Ayuni, Candra Herdiana Indah Tiara Cahyaningrum, Deltaningtyas Tri CNAWP, Rizal Perlambang Datik Lestari Dewi Kurniawati Dewi Kurniawati Dwi Putro Sarwo Setyohadi, Dwi Putro Sarwo Dyah Kusuma Wardani, Dyah Kusuma Dyah Kusuma Wardhani Feby Erawantini Firgianto, Refa Fredy Eka Ardhi Pratama Hariyono Rakhmad Hendra Yufit Riskiawan Hudori, Huda Ahmad Indah Muflihatin Ismail, Andi Muhammad Kinanti, Lintang Anis Bena Mahbobi, Ahmad Firdaus Nugraheni, Ponti Primastuti Aulia Oryza Ardhiarisca Putra, Danag Eka Putra, Dhanang Eka Putri, Agastya Amaranthine Safira Rachmanita, Risse Entikaria Sutantio, Alamsyah Sutantio, Raden Alamsyah Umami, Mochamad Rizal Universitasari, Pascawati Universitasari, Pascawati Savitri Wenny Dhamayanthi Wiguna, Ardhitya Alam