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All Journal Humaniora Indonesian Journal of Applied Linguistics (IJAL) Techno.Com: Jurnal Teknologi Informasi LingTera Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi English Review: Journal of English Education International Journal of Humanity Studies (IJHS) MUDRA Jurnal Seni Budaya Panggung JIEET (Journal of Information Engineering and Educational Technology) Journal of Islamic Architecture Ranah: Jurnal Kajian Bahasa LEKSIKA Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya International Journal of Language Teaching and Education Jurnal Linguistik Komputasional Metahumaniora Kumawula: Jurnal Pengabdian Kepada Masyarakat JALL (Journal of Applied Linguistics and Literacy) Paradigma: Jurnal Kajian Budaya Wacana: Journal of the Humanities of Indonesia Midang Journal of Linguistic Phenomena Lire Journal (Journal of Linguistics and Literature) Panggung Eduprof Jurnal Penerjemahan Indonesian Language Education and Literature Ranah: Jurnal Kajian Bahasa
Yuliawati, Susi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PERCEPATAN TRANSFORMASI DIGITAL DI DESA NAGARAWANGI, KECAMATAN RANCAKALONG SEBAGAI UPAYA PROMOSI PEMAJUAN KEBUDAYAAN DESA Ekawati, Dian; Rachmat, Ani; Yuliawati, Susi; Tiswaya, Waway; Suryadimulya, Agus S.
Midang Vol 3 No 3 (2025): Midang, Oktober 2025
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v3i3.63867

Abstract

We are currently in a period that is highly influenced by digital technology. This digital transformation is radically changing the industrial structure due to the spread of technologies such as artificial intelligence, big data, cloud computing, virtual reality, augmented reality and others. Among these industries, tourism is one that occupies an important position in accelerating digital transformation. This development has spread to the villages. This community service program (PPM) “Unpad Bermanfaat” aims to support the digitalization process as a means of promoting the advancement of cultural tourism in Nagarawangi Village, Rancakalong District, Sumedang Regency. Problems that arise in this process include costs, human resources and the readiness of the authorities to make it happen. By applying the ABCD method initiated by John McKnight and Jody Kretzman which focuses on assets in the field, this program conducted surveys, Focus Group Discussions (FGD), digital optimization training, and digital marketing training. The results of this activity showed increased awareness and enthusiasm of village communities and SMEs to utilize digital platforms for promoting tourism potential and local products. The main tourism potential identified is cultural tourism, particularly the Tarawangsa traditional art in Kampung Adat Cijere, which has attracted international tourists. However, digital promotion is still limited, requiring strategic digitalization that is cost-effective and optimizes existing community resources. Keywords: digital transformation; promotion; advancement; rural culture
Co-Authors Afrida Helen Agus S. Suryadimulya Agus S. Suryadimulya Agus Suherman Suryadimulya Agusmanon Yunaidi Agusmanon Yunaidi Alyssa Myrelia Nafhanda Ani Rachmat Aryanti, Maya Lisa Awaludin Nugraha Ayuni, Amalia Qurrota Azka Saeful Haq Dadang Suganda Deden Sutisna Denisa Nur Febriyanti Deny A Kwary, Deny A Dian Ekawati Dian Ekawati Dian Ekawati Emmy Sundari Eva Tuckyta Sari Sujatna Fahri Delfariyadi FARADHIBA SALSABILA Faradhiba Salsabila Febriyanti, Denisa Nur Fitri Nurul Falah Gina Nanda Utama Heri Heryono Hermawan, Moh Hisyam Hidayat, Rahayu Surtiati Ida Zuraida Supri, Ida Zuraida Jeri Sukmawijaya Kartika, N. Lia Maulia Indrayani Misnadin Misnadin Nafhanda, Alyssa Myrelia Nani Darmayanti Nyai Kartika OPAH ROPIAH, OPAH Rahyono, F X Ratna Erika Mawarrani Reiza D. Dienaputra Risya Ayu Irawati Rosaria Mita Amalia Rosaria Mita Amalia Salwa Fadila Firdaus Sriwardani, Nani Sundari, Emmy Suryadimulya, Agus S. Susi Machdalena Sutiono Mahdi Tajudin Nur Teddi Muhtadin Utama, Gina Nanda Waway Tiswaya Ypsi Soeria Soemantri