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PERCEPATAN TRANSFORMASI DIGITAL DI DESA NAGARAWANGI, KECAMATAN RANCAKALONG SEBAGAI UPAYA PROMOSI PEMAJUAN KEBUDAYAAN DESA Ekawati, Dian; Rachmat, Ani; Yuliawati, Susi; Tiswaya, Waway; Suryadimulya, Agus S.
Midang Vol 3 No 3 (2025): Midang, Oktober 2025
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v3i3.63867

Abstract

We are currently in a period that is highly influenced by digital technology. This digital transformation is radically changing the industrial structure due to the spread of technologies such as artificial intelligence, big data, cloud computing, virtual reality, augmented reality and others. Among these industries, tourism is one that occupies an important position in accelerating digital transformation. This development has spread to the villages. This community service program (PPM) “Unpad Bermanfaat” aims to support the digitalization process as a means of promoting the advancement of cultural tourism in Nagarawangi Village, Rancakalong District, Sumedang Regency. Problems that arise in this process include costs, human resources and the readiness of the authorities to make it happen. By applying the ABCD method initiated by John McKnight and Jody Kretzman which focuses on assets in the field, this program conducted surveys, Focus Group Discussions (FGD), digital optimization training, and digital marketing training. The results of this activity showed increased awareness and enthusiasm of village communities and SMEs to utilize digital platforms for promoting tourism potential and local products. The main tourism potential identified is cultural tourism, particularly the Tarawangsa traditional art in Kampung Adat Cijere, which has attracted international tourists. However, digital promotion is still limited, requiring strategic digitalization that is cost-effective and optimizes existing community resources. Keywords: digital transformation; promotion; advancement; rural culture
SPEECH ACTS IN ONLINE REVIEWS ON UNIVERSITY FACILITIES AND SERVICES: A CORPUS PRAGMATICS STUDY Aziz, Aisyah Abidatul; Hilyati, Rahma Alya; Meilina, Ivana Cecilia; Pawestri, Sekar; Yuliawati, Susi
Metahumaniora Vol 15 No 3 (2025): METAHUMANIORA, DESEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/metahumaniora.v15i3.59904

Abstract

This study aims to analyze online reviews of Universitas Padjadjaran to identify the types of speech acts used, which are evaluative, directive, and analytical, and explore the use of adjectives through a corpus analysis approach. This study aims to understand the public’s view of Universitas Padjadjaran, provide an overview of word frequency, and evaluate the contribution of reviews in building the reputation of educational institutions. This research was conducted using a combined qualitative and quantitative method, as well as the Sketch Engine tool. The data was used to build a corpus containing 215 reviews (7,696 words) for the period 2014-2024 to analyze the frequency of adjective words and classify speech acts based on pragmatic theory. The results showed that adjectives such as “luas,” “nyaman,” and “sejuk” were among the most frequently used, which reflected the reviews’ focus on the emotional and aesthetical aspects of the campus environment. The most dominant speech acts found are evaluative speech acts, which reflect the subjective views of the reviewers regarding their personal experiences. This indicates that the reviews are more emotional than informative, with comments that tend to emphasize subjective impressions rather than objective facts. This research is expected to contribute by showing how online reviews can be a medium that reflects public perceptions of universities, as well as how a corpus analysis approach can be used to understand language patterns in digital reviews. The findings are expected to help educational institutions understand and respond to public opinion to improve institutional reputation