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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Terbuka Dan Jarak Jauh EQIEN - JURNAL EKONOMI DAN BISNIS BERNAS: Jurnal Pengabdian Kepada Masyarakat Airlangga Journal of Innovation Management TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal of Applied Business and Banking (JABB) Journal of Innovation in Management, Accounting and Business Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Social Science Academic SOCIRCLE : Journal Of Social Community Services Journal of Applied Digital Business Management
Pasca, Yelsha Dwi
Institut Budi Utomo Nasional
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ANALYSIS THE INFLUENCE OF MOTIVATION AND JOB SATISFACTION ON THE SUSTAINABILITY OF EMPLOYEE PERFORMANCE AT SICEPAT EKSPRESS MAJALENGKA BRANCH Sudibyo Budi Utomo; Yelsha Dwi Pasca
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

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Abstract

This study aims to determine the picture of motivation, job satisfaction, and employee performance at Sicepat Ekspres Cabang Majalengka and to determine the effect of motivation and job satisfaction on the performance of Sicepat Ekspres Cabang Majalengka employees. The research method used is a descriptive and verification method using a quantitative research approach. This research data is primary data obtained through the distribution of questionnaires. The total population and sample of this study amounted to 31 respondents. The sampling technique in this study used saturated samples. The results of research processed with the SPSS Version 26.00 for Windows program show that a multiple correlation value of 0.635 means that motivation and job satisfaction with employee performance have a strong relationship. The value of the coefficient of determination obtained an adjusted R square value of 40.4% showing the amount of contribution of the independent variables (motivation and job satisfaction) to employee performance, while the remaining 59.6% can be explained by factors other than those studied in this study. The results of the simultaneous test (Test F) showed a significance value of 0.01 < 0.05, Motivation (X1) and Job Satisfaction (X2) simultaneously had a positive and significant effect on Employee Performance (Y) at Sicepat Ekspres Cabang Majalengka. The results of the partial test (Test T) show that the value of motivational significance (X1) is 0.005 < 0.05 the value of t is calculated as 3.010 > t Table 1.699 means that motivation has a positive and significant effect on employee performance (Y), significant value of job satisfaction (X2) 0.004 < 0.05 calculated value of 3.126 < t table 1.699 This means that job satisfaction has a positive and significant effect on employee performance (Y) at Sicepat Ekspres Majalengka.
THE SUSTAINABILITY OF BANK MAJALENGKA IN 2018-2023: ANALYSIS THE INFLUENCE OF NET INTEREST MARGIN (NIM) AND LOAN TO DEPOSIT RATIO (LDR) ON THE RATE OF RETURN ON ASSET (ROA) Yelsha Dwi Pasca; Tia Aprilia Susnita
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 2 (2025)
Publisher : STIESA Press

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Abstract

Banks are financial institutions that are required to produce profitability in order to carry out their functions and roles. Profitability assessment uses Return on Assets (ROA). The higher the ROA of a bank, the greater the bank's ability to generate profits. Currently Net Interest Margin (NIM) still gets the main attention of banks in Indonesia considering that NIM is directly related to the bank's ability to manage productive assets which are still dominant in the credit business. LDR is a ratio to measure the composition of the amount of credit given compared to the amount of public funds and own capital used. The increase in this ratio shows the bank's effectiveness in channeling funds that have been collected in the form of credit so that the bank has the opportunity to achieve higher interest income to increase profitability. The purpose of this research is to find out and analyze how much influence NIM and LDR have on ROA at Bank Majalengka. The data used in this research is secondary data in the form of the annual financial report of Bank Majalengka for the period 2018-2023. Data analysis techniques in this research include hypothesis testing consisting of multiple regression coefficient tests, correlation coefficient tests, R2 model tests (coefficient of determination), t test (partial test) and F test (simultaneous). Based on the research results, it shows that NIM and LDR jointly influence the ROA of Bank Majalengka. The greater the ROA ratio value, the better the level of banking business. Keywords: NIM, LDR and ROA.
The Effect of Work Experience and Job Promotion on Employee Performance at PT Leetex Garment Indonesia, Majalengka Regency Renita Sri Mulyati; Yelsha Dwi Pasca; Dini Tiara Tajriani; Eko Prasetyo
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/zfj0nw50

Abstract

Human resources are an important factor in an organization or company. The higher the employee's ability, the higher the organizational performance. Conversely, the lower the employee's ability, the lower the organizational performance. In order for management activities to run well, employees need to have sophisticated equipment. The purpose of this research is to obtain the data and information needed to process, analyze and interpret work experience and job promotion issues that can influence employee performance. The object of this research is the employees of PT. Leetex Garment Indonesia Majalengka Regency. The research method used is descriptive and verification methods. The sample in this study was 99 respondents using the Slovin formula. Data collection techniques are by using questionnaires, interviews and observation. Data instrument testing is carried out by means of validity testing, reliability testing, data normality testing, correlation coefficient analysis, regression coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of this research state that: (1) work experience at PT. Leetex Garment Indonesia in Majalengka Regency has reached more than 60% proven, namely 73% or tcount > ttable (76,786 > 1,661). (2) promotion at PT. Leetex Garment Indonesia Majalengka Regency has reached more than 60% proven, namely 76% or tcount > ttable (82,739 > 1,661). (3) employee performance at PT. Leetex Garment Indonesia Majalengka Regency has reached more than 60% proven, namely 76% or tcount > ttable (102,637 > 1,661). Work experience has a positive and significant effect on employee performance at PT. Leetex Garment Indonesia Majalengka Regency, because tcount > ttable (2,649 > 1,660). Job promotions have a positive and significant effect on employee performance at PT. Leetex Garment Indonesia Majalengka Regency, because tcount > ttable (7.161 > 1.660). From the research results, it can be concluded that discipline influences employee work performance, this is proven by the calculation results of the tcount value being greater than ttable. The amount of work experience and promotions on employee performance at PT. Leetex Garment Indonesia, Majalengka Regency, was 46.6% while the remaining 53.4% was influenced by other factors not researched by the author.
Marketing Strategy at Arya Hotel Kadipaten, Majalengka Regency Ezki Dwi Nugraha; Yelsha Dwi Pasca; Gita Kartika Sari; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/fpacyy74

Abstract

This research is motivated by the importance of SWOT analysis in marketing strategy with 7P marketing mix. The method used in this study is SWOT analysis with interviews to evaluate marketing strategies at Arya Hotel Kadipaten, Majalengka Regency. The results of the study with the SWOT, IFAS and EFAS analysis matrices show that with the S-O strategy, namely by using strengths to gain opportunities, the Company uses the S- O strategy, namely 1) improving complete and modern hotel facilities: taking advantage of the increasing number of tourists on a national and international scale, thereby increasing market share. 2) utilizing partnerships with trusted online booking providers; increasing the number of users of online travel agent applications (traveloka & tiket.com) to attract new consumers.  
Continuance Intention on Online Shopping A Systematic Literature Review Emi Amelia; Ade Sobariah Hasanah; Gita Kartika Sari; Yelsha Dwi Pasca
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/2679t112

Abstract

This research looks at Continuance intention in online shopping using the systematic literature review method. Continuance intention is an important factor for the company Because related to sustainability business and understand the factors that influence an individual's decision to continue using online shopping services. Survival of a business relies on repeat customer purchases. This research used a systematic literature review with 41 articles selected for reviewed in the period 2016-March 2023. The selected articles were thoroughly reviewed to identify significant variables that influence continuance intention in online shopping, as well as the relationships and influences between these variables. The results of this review show that there are a number of factors that significantly influence continuance intentions in online shopping. Continuance intention focus main that is level strength an individual's intention to make repeat purchases.
Kuliah Kerja Mahasiswa (KKM) di Kelurahan Tarikolot Kecamatan Majalengka Kabupaten Majalengka Tia Aprilia Susnita; Yelsha Dwi pasca
SOCIRCLE : Journal Of Social Community Services Vol. 2 No. 2 (2023): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v2i2.18

Abstract

Pengetahuan dari dosen kepada mahasiswa yang dianggap masih kurang dalam membekali mahasiswa untuk terjun langsung hidup bermasyarakat menjadi tanggung jawab pihak kampus untuk melaksanakan kuliah kerja nyata sekaligus juga sebagai salah satu kewajiban dari tri dharma perguruan tinggi. Hasil Kuliah Kerja Mahasiswa(KKM) di Kelurahan Tarikolot Kecamatan Majalengka adalah: Pertama KKM Institut Budi Utomo Majalengka tahun Akademik 2023 – 2024 dirasakan cukup berhasil dan lancar dalam mencapai tujuan yang telah di program. Kedua Pelaksanaan KKN selama Satu bulan dirasakan masih sempit apabila dikaitkan dengan padatnya program yang dilaksanakan. Ketiga Berkat adanya bantuan dari Kepala Desa dan seluruh aparat-aparatnya serta warga masyarakat Kelurahan Tarikolot Kecamatan Majalengka dapat melaksanakan segala program yang akan dilaksanakan. Keempat Dengan diadakannya KKM oleh Institut Budi Utomo Nasional Majalengka maka kami banyak mendapat hikmah yang dapat diambil dari KKN tersebut. ABSTRACT Knowledge from lecturers to students which is considered still lacking in equipping students to be directly involved in social life is the responsibility of the campus to carry out real work courses as well as one of the obligations of the tri dharma of higher education. The results of Student Work Lectures (KKM) in Tarikolot Village, Majalengka District are: Firstly, the KKM of the Budi Utomo Majalengka Institute for the 2023 - 2024 Academic year was felt to be quite successful and smooth in achieving the program goals. Secondly, the implementation of KKN for one month is still felt to be narrow when it is related to the density of the program being implemented. Third, thanks to the assistance from the Village Head and all his officials as well as the community members of Tarikolot Village, Majalengka District, we were able to carry out all the programs that would be implemented. Fourth, by holding the KKM by the Majalengka National Budi Utomo Institute, we have learned a lot of lessons that can be taken from the KKN.
Upaya Pengembangan Produk Melalui Branding Pada Produk Opak Dan Gula Cakar Di Desa Cieurih Kecamatan Maja Kabupaten Majalengka Yelsha Dwi Pasca; Burhanudin Rabani; Vina Andita Pratiwi; Emi Amelia; Ade Sobariah Hasanah
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v4i2.40

Abstract

This community service records the results of the implementation of efforts to develop superior products from the Cieurih Village community to increase product marketing through branding strategies. A series of efforts to develop products by discussing how important branding a product is in facing increasingly tight business competition today. This method involves business actors by providing information related to branding to direct practice in product development with a focus on Opak and Gula Cakar Products in Cieurih Village. From the various efforts that have been made, it can be seen that branding a product has an impact on increasing product sales. In essence, product development efforts in the context of community service programs in Cieurih Village are able to provide insight and practical assistance for business actors, especially for Opak Ketan and Gula Cakar products in Cieurih Village, Maja District, Majalengka Regency.   Abstrak Pengabdian masyarakat ini mencatat hasil implementasi upaya pengembangan produk unggulan masyarakat Desa Cieurih untuk meningkatkan pemasaran produknya melalui strategi branding. Serangkaian upaya untuk pengembangan produk dengan membahas bagaimana pentingnya Branding suatu produk dalam menghadapi persaingan bisnis yang semakin ketat saat ini. Metode ini dengan melibatkan pelaku usaha dengan memberian informasi terkait branding hingga praktik langsung dalam pengembangan produk dengan fokus pada Produk Opak dan Gula Cakar Desa Cieurih. Dari berbagai upaya yang telah dilakukan terlihat dengan adanya branding suatu produk berdampak pada peningkatan penjualan produk. Pada intinya upaya pengembangan produk dalam rangka program pengabdian masyarakat di Desa Cieurih mampu memberikan wawasan dan bantuan praktis bagi pelaku usaha khususnya produk Opak Ketan dan Gula Cakar Di Desa Cieurih Kecamatan Maja, Kabupaten Majalengka.
Pendampingan Pemasaran Online dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Desa Patuanan Kecamatan Leuwimunding Sudibyo Budi Utomo; Yelsha Dwi Pasca
Social Science Academic Vol. 1 No. 1 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i1.5254

Abstract

Dampak pandemi virus corona (covid-19) sangat terasa disegala sendi kehidupan masyarakat khususnya didunia bisnis dan perekonomian UKM. Dalam waktu yang cukup singkat, strategi pemasaran pun berubah terlebih ketika diberlakukan social distancing dan Pembatasan Sosial Berskala Besar (PSBB), pemasar harus putar otak untuk bisa memasarkan produk atau jasa mereka ke konsumen sebagai strategi bertahan di tengah pandemi virus corona. Para pelaku bisnis mengoptimalkan pemasaran online sebagai sarana komunikasi dengan target konsumennya. Tujuan dari dilakukannya Kegiatan Pengabdian Masyarakat melalui Pelatihan Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Desa Patuanan Kecamatan Leuwimunding adalah memberikan wawasan akan pentingnya melakukan pemasaran online dengan memanfaatkan market place dan strategi meningkatkan penjualan. Hasil yang diperoleh dari kegiatan pelatihan ini adalah peningkatan pemahaman mitra terhadap pemasaran online dengan memanfaatkan market place dan strategi meningkatkan penjualan, dalam rangka meningkatkan omset penjualan yang dihasilkan.
Pengaruh Lingkungan kerja melalui Semangat dan Disiplin Kerja terhadap Kinerja Karyawan Studi Case pada PT. Pos Indonesia (Persero) Rahmatika Siregar; Sadiyah Dwiyani Lestari; Yelsha Dwi Pasca; Abrar Farhan Sudibyo; Idah Wahidah; Fikri Ulul Albab
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 2 (2025): November
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i2.35921

Abstract

Kondisi kerja yang buruk akan berpotensi menyebabkan karyawan mudah jatuh sakit, stres, sulit berkonsentrasi dan menyebabkan menurunnya kinerja pegawai. Dengan permasalahan tersebut penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja melalui semangat kerja dan disiplin kerja terhadap kinerja karyawan. Penelitian ini menggunakan metode dekriptif dan verifikatif. Data penelitian ini merupakan data primer yang diperoleh melalui penyebaran kuesioner. Jumlah populasi dan sampel sebanyak 35 responden. Teknik pengambilan sampel menggunakan sampel jenuh, dengan analisis data dalam penelitian menggunakan analisis regresi berganda menggunakan bantuan aplikasi SPSS. Hasil penelitian ini menunjukan bahwa nilai Fhitung (56,402)  >  Ftabel (1,794), sehingga H0 ditolak dan Ha diterima, artinya lingkungan kerja, semangat kerja dan disiplin kerja secara bersama-sama berpengaruh secara positif dan signifikan terhadap kinerja karyawan nilai regresi ditunjukan pada persamaan Y = 4,717 + 0,399X1+ 0,388X2 + 0,344X3, dengan memiliki hubungan keeratan antara variabel sebesar R = 0.845 Angka ini menunjukkan nilai hubungan yang sangat kuat. Maka dapat disimpulkan bahwa Lingkungan kerja, semangat kerja dan disiplin kerja secara bersama-sama berpengaruh secara positif dan signifikan terhadap kinerja karyawan pada PT Pos Indonesia (Persero) Cabang Majalengka dengan hubungan yang sangat kuat.
Co-Authors Abrar Farhan Sudibyo Abriyani, Lisdayanti Ade Sobariah Ade Sobariah Hasanah Adhinugraha, Budi Ahmad Kamaludin Amelia, Emi Andita, Vina Burhanudin Rabani Dahlia, Eli Deden Sutisna Dini Tiara Tajriani Eko Prasetyo Emi Amelia Emi Amelia Emi Amelia Ezki Dwi Nugraha Fikri Ulul Albab Gilang Bhirawa Noraga Gita Kartika Sari Hani Sri Mulyani Hendrawan, Yadi Hidayatulloh, Fajarshiddiq Idah Wahidah Maman Kusman, Maman Maulana Okte, Muhamad Ridzki Mochamad Anjar Albagja Pratiwi, Vina Andita Rabani, Burhanudin Rahmatika Siregar Rahmatika Siregar Renita Sri Mulyati Sadiyah Dwiyani Lestari Sari, Gita Kartika Setiawan, Hanifatul Rahmati Susnita , Tia Aprilia Susnita, Tia Aprilia Syafarudin, Mochamad Fajar Tarjono, Tarjono Tia Aprilia Susnita Tia Aprilia Susnita Tia Aprilia Susnita Tia Siti Khodijah Utomo, Sudibyo Budi Vina Andita Pratiwi Vina Andita Pratiwi Wawan Yuswanto Yuswanto, Wawan