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All Journal Otoritas : Jurnal Ilmu Pemerintahan Kemudi Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Jurnal Agregasi Moderat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat JGSRD Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Indonesian Rural and Regional Government (JIRReG) Safari : Jurnal Pengabdian Masyarakat Indonesia MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Kreativitas Pada Pengabdian Masyarakat (Krepa) Interdisciplinary International Journal of Conservation and Culture Jurnal Sains Student Research Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Ilmiah Nusantara Amandemen: Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Papsel Journal of Humanities and Policy Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Jurnal Cendekia Ilmiah Jurnal Hukum dan Sosial Politik
Endah, Kiki
Universitas Galuh
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Optimalisasi Peran BUMDes Gegempalan Mandiri Melalui Strategi Marketing Mix Untuk Peningkatan Kualitas Dan Pendapatan Petani Jagung Desa Gegampalan Kecamatan Cikoneng Kabupaten Ciamis Darna, Nana; Endah, Kiki; Andrie, Benidzar M.; Suryana, Aan
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21530

Abstract

BUMDes Gegempalan Mandiri menghadapi beberapa tantangan yaitu keterbatasan literasi keuangan yang berdampak pada pengelolaan usaha, minimnya inovasi membuat BUMDes sulit mengembangkan potensi desa dan usahanya secara optimal. BUMDes juga belum memanfaatkan platform digital secara maksimal untuk memasarkan produknya. Keterbatasan lainnya adalah tidak adanya branding yang jelas pada produk serta kurangnya strategi pemasaran yang efektif. Pada asfek produksi dan pascapanen jagung masih terkendala oleh keterbatasan peralatan yang memadai, yang memengaruhi kualitas produk akhir.Tujuan dari pengabdian ini adalah untuk meningkatkan kinerja BUMDes Gegempalan Mandiri melalui beberapa perbaikan, yaitu; Manajemen Keuangan, Manajmen Pemasaran,  dan Manajemen Produksi. Dengan meningkatnya kinerja BUMDes diharapkan dapat meningkatkan kualitas produk, sehingga pendapatan petani meningkat. Kegiatan pengabdian kemitraan masyarakat di desa Gegempakan menggunakan metode Participatory Rural Appraisal (PRA), yaitu metode yang mengajak masyarakat untuk terlibat dan berpartisipasi secara langsung untuk menyelesaikan permasalahan yang dihadapi. Program pengabdian ini memberikan pelatihan dan pendampingan intensif kepada BUMDes Gegempalan Mandiri dalam tiga aspek utama: manajemen keuangan, manajemen pemasaran, dan manajemen produksi. Program ini juga mencakup pengembangan pemasaran digital dengan membuat akun di platform TikTok dan Instagram, serta toko di Tokopedia. Strategi marketing mix yang diterapkan oleh BUMDes Gegempalan Mandiri mencakup empat aspek: peningkatan kualitas produk, penetapan harga jual yang kompetitif, optimalisasi pemasaran digital, dan pengembangan rantai pasok jagung. Untuk terus mendorong tumbuh kembang BUMDes dan masyarakat petani jagung hendaknya dilakukan kembali pengabdian lanjutan pada bidang pembuatan kemasan dan merek produk jagung maupun hasil jagung olahan guna meningkatkan pendapatan masyarakat.
bahasa inggris bahasa inggris: bahasa inggris Endah, Kiki; Vestikowati, Endah; Firmanto, Candra; Dastina, Wenny
Interdisciplinary International Journal of Conservation and Culture Vol 3 No 2 (2025): October 2025
Publisher : Badan Kemitraan Inovasi dan Kewirausahaan Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/iijcc.v3i2.5937

Abstract

This study aims to develop an integrative model for smart rural tourism development by leveraging a community-based green economy and local wisdom in the Sukapulang Agrotourism Area, Sukasetia Village, Indonesia. Amidst accelerating digitalization, this research argues that socio-cultural foundations are key determinants for sustainable development. Using a qualitative case study design, data were gathered through in-depth interviews with ten key informants (village officials, Pokdarwis managers, and MSME actors), participant observation, and documentation. Data analysis was conducted through thematic coding, categorizing the dimensions of empowerment, green practices, and cultural values, and was validated through source triangulation. The findings indicate that smart tourism in Sukasetia is driven by the spirit of "Gotong Royong" (mutual cooperation) and an agrarian cultural heritage that serves as an ethical filter for green economy implementation. This study proposes an integrative model in which local wisdom serves as the foundation, community empowerment as the primary driver, and digitalisation as the accelerator. The novelty of this research lies in repositioning the "smart" paradigm from mere technological adoption to a governance approach grounded in cultural sovereignty.
Kolaborasi antara Pemerintah Desa, Stakeholder dan Masyarakat dalam Pengelolaan Wisata Alam Citumang Desa Bojong Kecamatan Parigi Kabupaten Pangandaran Dicka Rusmawan Budia Kusumah; Kiki Endah; Agus Nurulsyam Suparman
Jurnal Hukum dan Sosial Politik Vol. 3 No. 3 (2025): Agustus: Jurnal Hukum dan Sosial Politik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jhsp-widyakarya.v3i3.5449

Abstract

This research is motivated by the importance of implementing sustainable tourism management principles in the management of Citumang Nature Tourism, Bojong Village, Parigi District, Pangandaran Regency. This management not only emphasizes the utilization of economic value, but must also pay attention to the preservation of the natural environment, socio-cultural values and aspects, and the active involvement of the local community. This aims to ensure that the benefits of Citumang's existence can be felt by all levels of society. The purpose of this study is to determine the form and effectiveness of collaboration between the village government, stakeholders, and the community in managing this nature tourism. This study uses a qualitative method with data collection techniques through literature studies and field studies. Data analysis is carried out in three stages, namely data collection, data reduction, and data presentation. The results of the study indicate that the collaboration between the village government, stakeholders, and the community still faces several obstacles. Problems identified include the lack of official licenses or professional guide certificates for tour guides, an unclear organizational structure resulting in weak coordination between the village government and tour guide groups, limited proactive leadership, which reduces community motivation and participation in tourism development, low community involvement in the planning and implementation of tourism activities, and a lack of effective promotion to attract visitors. These conditions have resulted in the suboptimal development of Citumang's tourism potential as a leading regional destination. This study recommends the establishment of a clear organizational structure, increased human resource capacity through guide training and certification, strengthening the role of visionary and inclusive leadership, increasing community participation in all stages of tourism management, and implementing creative and targeted promotional strategies. This will enable Citumang's nature tourism management to be more effective, sustainable, and provide optimal benefits for all stakeholders.
Co-Authors Adam Firdaus Pramana Putra Adelia Riani Putri Adella Almy Ataris Aditiyawarman Aditiyawarman Aditiyawarman ADITIYAWARMAN, ADITIYAWARMAN Agus Nurulsyam Agus Nurulsyam Suparman Ahmad Fauzi Abdillah Arie Budiawan Arie Budiawan Asep Nurdin Rosihan Anwar Asep Nurwanda Asep Nurwanda Astriyani, Sari Benidzar M. Andrie Budi Setiadi Dede Ahmad Suryana Dewi, Uci Triyanti Dian Apriyanti Dicka Rusmawan Budia Kusumah Dicky Dini Yuliani Eet Saeful Hidayat Ega Megawati Ela Nurlaela Elnia Nur Aziza Eman Sulaeman Endah Vestikowati Erlan Suwarlan Eva Pujasari Fachmi Syam Arifin Firmanto, Candra Fitria Handayani Gelar Pangestu Gilang Ramdani Hamdan Ihwani HATIKA EMI EVANINGTYAS Hilya Auliya Ii Sujai Ina Agustiana Irfan Nursetiawan Kholiq, Windu Abdul M. Vikri Aditya Maghfiroh Indah Pratiwi Mardiana, Gina Maria Ulfa Meita Imansari Mel Asni Mira Dwi Kuswandani Nana Darna Naufal Shofi Setia Al - Ghani Neti Sunarti Obang Panji Mulya Rukmana Pipih Sopiah Putri, Adelia Riani R. Rindu Garvera Rahma Aulia Kharisma Regi Refian Garis Rian Dwicahya Supriatman Rimba Rindu Garvera Rissa Dwi Meilani Rizka Nurlela Roni Supriatna Salsabila Dwi Nafisha Sarah Nur Azhar Siti Nuraeniyah Jamalilail Sophiatun Wahidah Suryadi Suryadi Suryana, Aan Syahril Sidqi Abdillah Syahrul Apriansyah Syara Purnamasari Teguh Anggoro Tommy Bektania Usep Indra Irawan Vani Mulyani Wahyu Rahmat Hidayah Wasimin Wenny Dastina Windu Abdul Kholiq Wiwin Setianingsih Yuni Wandini Yusmaida Nur Afrita