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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) EKONOMIS : Journal of Economics and Business Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Develop JAE (Jurnal Akuntansi dan Ekonomi) JMK Jurnal Manajemen dan Kewirausahaan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Majalah Ilmiah UPI YPTK Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Akuntansi dan Ekonomi Bisnis JWM (JURNAL WAWASAN MANAJEMEN) Optimal: Jurnal Ekonomi dan Manajemen Mamangan Social Science Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Madani: Multidisciplinary Scientific Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Triwikrama: Jurnal Ilmu Sosial Maslahah: Jurnal Manajemen dan Ekonomi Syariah RISK : Jurnal Riset Bisnis dan Ekonomi Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Commodities, Journal of Economic and Business Aktiva: Jurnal Manajemen dan Bisnis Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Harianto, Kukuh
Universitas Islam Kadiri
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Journal : Master Manajemen

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Pengaruh Komunikasi Kerja, Kompetensi, Disiplin Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan PT Indo Putra Harapan Sukses Makmur Edward Raju Krisna Maulana; Kukuh Harianto; Suseno Hendratmoko
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.736

Abstract

This research aims to determine the influence of work communication, competence, work discipline and job satisfaction on employee performance. This type of research is quantitative research. This research data was obtained through primary and secondary data. The population in this study were 36 employees of PT Indo Putra Harapan Sukses. The sample in this study was 36 employees with a sampling technique using saturated sampling. The analysis techniques used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The research results show that the results of the t test partially show the variables of communication, competence, work discipline and job satisfaction on the performance of PT Indo Putra Harapan Sukses Makmur employees. Simultaneous F test results of communication, competency, work discipline and job satisfaction on the performance of PT Indo Putra Harapan Sukses Makmur employees
Pengaruh Brand Awareness, Kualitas Produk, dan E-Word Of Mouth terhadap Minat Beli Konsumen pada Pusat Oleh-Oleh X Nanik Widyaningsih; Brahma Wahyu Kurniawan; Kukuh Harianto
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.1013

Abstract

This study aims to analyze the influence of Brand Awareness, Product Quality, and E-Word of Mouth on consumer purchase intention at Pusat Oleh-Oleh X. The selection of Pusat Oleh-Oleh X was based on considerations related to the characteristics and relevance of the souvenir center. This is a quantitative study with a population that is not definitively known in terms of the number of visitors to Pusat Oleh-Oleh X, located on Jl. Pamenang, Desa Toyoresmi, Kec. Ngasem, Kabupaten Kediri. The sample consists of 96 respondents, calculated using the Lemeshow formula. The analysis methods used in this study include descriptive statistics, validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis, with data processed using SPSS 25 (Statistical Product and Service Solution). This analysis aimed to test the effect of each independent variable on consumer purchase intention. The results of the study indicate that, partially, both Brand Awareness and E-Word of Mouth significantly influence consumer purchase intention at Pusat Oleh-Oleh X. This suggests that higher brand awareness and positive information spread through E-Word of Mouth increase consumer purchase intention. On the other hand, product quality does not have a significant effect on purchase intention at Pusat Oleh-Oleh X, although product quality remains a relevant factor in consumer purchasing decisions. Simultaneously, Brand Awareness, Product Quality, and E-Word of Mouth significantly affect consumer purchase intention at Pusat Oleh-Oleh X. These findings suggest that these factors interact with each other in influencing consumer purchasing decisions. Therefore, it is important for the management of Pusat Oleh-Oleh X to focus on increasing brand awareness and leveraging E-Word of Mouth to attract more consumers.
Co-Authors Aditya Kristanto Ahmad Syaiful Anwar Alifta Putri, Rahmadini Amasya Permata Hana Purwa Anjarwati, Prisca Eris Aprilia Dian Evasari Arora, Aizha Malaika Bayu Cakra Wijaya Beny Mahyudi Saputra Brahma Wahyu K Brahma Wahyu Kurniawan Dadang Afrianto Dewi Ratna Swari Dewi, Anita Sumelvia Dian Febryanto Dian Mawardi Edi Murdiyanto Edward Raju Krisna Maulana EDWIN AGUS BUNIARTO Eka Widya Ningrum Eko Widodo Eko Widodo Eny Mustika Wati Eva Maulia Mutvi Widodo Farika Amalia Gizela Teysha Raditya Haikhal Febria Widodo Hardiningrum, Iing Sri Hasanah, RA. Nurul Heru Sutapa Heru Sutapa Heru Sutapa Ida Hariyani Iin Ivanda Listari Ika Dwi Lestari Intan Sari Novia Anggraini Jatmiko, Udik Kusuma Wardhani Kusuma Wardhani, Rike Latansya Ardiawan Levina Cahyaning Eka Candra Manggali, Retno Mas Pinkan Mawar Ratih K Mawar Ratih Kusumawardani Mawar Ratih Kusumawardani Mirza Dwiarti Moh Aziz Fikri Muhammad Sirojul Ulum Nadiah Safa Karimah Nanik Widyaningsih Niken Budi Windiantika Nur Hidayah, Sinta Nuril Aini Nuro, Dallia Alvi Nurrahma, Ika Nur’aini Indah Kusumaningrum Puji Rahayu Putri, Rika Ananda Rike Kusuma Wardhani Ririn Wahyu Arida Septinia Sari Sheila Lutfi Florensa Anam Suseno Hendratmoko Sutapa, Heru Taufik Akbar Tegar Lyantara Wideka Thoriq Abdul Aziz Trisna Widuri Trisnia Widuri Trisnia Widuri Trisnia Widuri Tsalatsa, Selvi Arum Putri Ujang Syahrul Ujang Syahrul Mubarok Wardhani, Rike Kusuma Winda Sukma Melati Ningrum Yayang Ade Budinata Yayang Ade Budinata Yuli Milenia Ba’da Maulidia Zulaiha, Habibah