Article Per Year (5 Year)
p-Index From 2021 - 2026
3.146
P-Index
This Author published in this journals
All Journal FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Syarikat : Jurnal Rumpun Ekonomi Syariah Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Mattawang: Jurnal Pengabdian Masyarakat Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Macca: Science-Edu Journal Journal of Community Service Padaidi: Journal of Tourism Dedication CITAKARYA Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Journal of Economic Education and Entrepreneurship Studies
Nurhayani
Universitas Negeri Makassar
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Fundamental and Applied Management Journal

 1 
Determinants of Online Purchase Decisions: The Roles of Trust, Price, and Product Quality among Graduate Students Pahrul; Sahade; Sumiati Tahir; Nurhayani; Khaerun Nisa
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.441

Abstract

This study examines the determinants of online purchase decisions among graduate students at Universitas Negeri Makassar, with particular attention to trust, price, and product quality. The study is significant because online transactions are characterized by uncertainty, limited physical inspection of products, and higher perceived risk, making these factors central to consumer decision-making. Conceptually, the study offers an integrated view of relational, economic, and product-related considerations in explaining online purchasing behavior. A descriptive quantitative approach was employed in this research. Data were collected through questionnaires administered to 100 graduate students who had previously purchased products online, selected using incidental non-probability sampling. The data were analyzed using multiple linear regression with the support of SPSS. The analysis focuses on both the partial and simultaneous effects of trust, price, and product quality on online purchase decisions. The study highlights that online purchasing decisions are closely associated with consumers’ confidence in sellers, price considerations, and evaluations of product quality. These findings imply that online businesses need to strengthen consumer trust, offer competitive pricing, and maintain product quality to encourage stronger purchase decisions. This study contributes to marketing management literature by emphasizing that online purchase decisions are shaped by both economic and relational factors.
Analysis of The Role of E-Commerce in Improving Students' Entrepreneurial Interest and Activities Sumiati Tahir; Agus Syam; Nurhayani; Hasisa Haruna; Pahrul
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.543

Abstract

Advances in digital technology have brought significant changes to the business world, particularly through the use of e-commerce. Ease of internet access and various digital platforms provide opportunities for young people, including students, to participate in entrepreneurial activities. This study aims to analyze the role of e-commerce on the entrepreneurial interests and activities of students in the Entrepreneurship Study Program, Faculty of Economics and Business, Makassar State University. The research method used is a literature study with a descriptive approach, namely by reviewing various scientific sources such as research journals, academic books, and scientific publications relevant to the research topic. The information obtained is then analyzed descriptively to understand the relationship between e-commerce developments and students' entrepreneurial interests and activities. The results of the study show that e-commerce developments make it easier for students to start and develop businesses because marketing, promotion, and transactions can be carried out digitally at a relatively lower cost. In addition, various previous studies have also shown that the use of digital platforms can increase entrepreneurial interest and encourage students to be directly involved in entrepreneurial activities. Therefore, e-commerce can be an effective means of supporting the development of entrepreneurship among students.
Reassessing the Influence of STP Strategic Choices on Sales Performance: Evidence from a Food and Beverage SME Nurhayani; Sutrisno; Ilham Abu
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.467

Abstract

This study investigates the extent to which strategic decisions in segmentation, targeting, and positioning (STP) translate into short-term sales performance within a food-and-beverage small enterprise. Using a descriptive–quantitative approach, the research employed a within-firm sampling frame covering all 36 employees and collected data through standardized survey instruments. Prior to hypothesis testing, the measurement model was evaluated to ensure construct validity and internal reliability. Multiple linear regression was then applied to estimate both the individual and combined effects of the three STP dimensions on sales outcomes, supported by conventional diagnostic checks for statistical assumptions. The empirical results reveal that while segmentation, targeting, and positioning yield positive coefficient directions, none attain statistical significance, and their joint contribution adds only marginal explanatory power. These findings imply that STP strategies, when implemented in isolation, may not directly enhance sales performance in the short run. The effectiveness of STP appears contingent on complementary managerial actions such as product/menu refinement, pricing adaptability, promotional intensity, service innovation, and localized market engagement. From a managerial standpoint, the study underscores the importance of aligning strategic marketing determinations with operational execution rather than relying solely on strategic intent. Theoretically, the research adds micro-level evidence to the mixed debate regarding the STP–performance linkage in small service firms. Future studies are encouraged to incorporate consumer-side metrics, experimental designs, or transaction-level panel data to better capture how STP strategies generate value throughout the customer decision process.
Co-Authors Adeh Ijam Putri Utami Agus Syam Akbar, Muh. Akmal Alauddin, Andi Anas, Agung Muliaman Andi Naila Quin Azisah Alisyahbana Andika Isma Asriadi Awalia, Andi Dio Nurul Betania Kartika Muflih Damayanti Damayanti Eril, Eril Fajriani Azis FARIDAH Fira Yuniar Hani Amer Musa Hasisa Haruna Hasisa Haruna Ilfa Dianita.S1 Ilham Abu Jumardi JUMARDI Kemalasari, Andi Anggi Khaerun Nisa M. Miftach Fakhri Mahmuddin Mahmuddin Muhammad Akbar Muhammad Ichsan Nirwana Nur Halim Nurfadilah Sindika Sari Nurwahida Pahrul Pahrul, Pahrul Rahmatullah Ramli, Satria Rauf, Annajmi Ridwan, Hardiyani ridwan, hardiyanti Ryketeng, Masdar Sabbar Dahham Sabbar Sahade Salam Soussou Raharimalala Suhartono Suhartono Sumiati Tahir Sutrisno Syarigawir Tahir, Sumiati Wahyudi, Renaldi Windarsari, Wiwin Riski Zaenal Zaenal, Zaenal