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Journal : E-JRM

Pengaruh Brand Image, Content Marketing Dan Electronic Word Of Mouth (E-WOM) Terhadap Purchase Decision Pada Produk Skincare Ms Glow (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Rana, Dhifah Tsabitah; Priyono, Achmad Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Brand Image, Content Marketing, and Electronic Word of Mouth (E-WOM) on Purchase Decision on MS Glow Skincare products. This type of research is quantitative with an explanatory research approach. The population in this study who have purchased MS Glow Skincare products at least once in the Islamic University of Malang environment. The sampling technique used Snowball Sampling with a sample of 85 respondents. Data obtained from a questionnaire using a Likert scale. The results of this study indicate that Brand Image, Content Marketing, and Electronic Word of Mouth (E-WOM) simultaneously affect Purchasing Decisions. Partially Brand Image, Content Marketing, and Electronic Word of Mouth (E-WOM) have an effect on Purchasing Decisions. Keywords: Purchase Decision, Brand Image, Content Marketing, Electronic Word Of Mouth (E-WOM)
Pengaruh Islamic Financial Literacy, Financial Knowledge dan Financial Attitude Terhadap Financial Management Behavior (Studi Pada Santri Pondok Pesantren Sabilurrosyad Malang) Nadziroh, Umi Aimmatun; Malikah, Anik; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the modern era, consumption patterns have undergone significant changes, particularly among young generations, including students in Islamic boarding schools (Pesantren). One of the crucial factors influencing consumer behavior is financial management behavior, which plays a vital role in maintaining financial stability. This study aims to identify the partial influence of Islamic financial literacy, financial knowledge, and financial attitude on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. This research employs a quantitative method, with data collected using a purposive sampling technique. The sample size was determined using the Slovin formula, resulting in 177 respondents, all of whom are active students. The data were analyzed using multiple linear regression with SPSS 25 software. The findings indicate a significant positive effect of Islamic financial literacy, financial knowledge, and financial attitude on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. Additionally, each of the variables Islamic financial literacy, financial knowledge, and financial attitude has a partial influence on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. Keywords: Islamic Financial Literacy, Financial Knowledge, Financial Attitude, Financial Management Behavior.
Pengaruh Customer Experience terhadap Loyalitas Pelanggan Melalui Brand Image dan Customer Satisfaction (Studi pada Pelanggan Warteg Sari Rasa) Pratista, Ilham; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of customer experience on customer loyalty through brand image and customer satisfaction in Warteg Sari Rasa customers. This research uses a quantitative approach with an explanatory type of research. The population in this study were all Warteg Sari Rasa customers located in Malang City. The sample used was 85 respondents with accidental sampling technique.  The data collection technique uses a questionnaire distributed via google form and has been tested for validity and reliability. The data analysis technique used is path analysis with the help of the SPSS 26 application. The results showed that: (1) Customer experience has a positive and significant effect on customer loyalty. (2) Customer experience has a positive and significant effect on brand image. (3) Customer experience has a positive and significant effect on customer satisfaction. (4) Brand image has a positive and significant effect on customer loyalty. (5) Customer satisfaction has a positive and significant effect on customer loyalty. (6) Brand image mediates the effect of customer experience on customer loyalty. (7) Customer satisfaction mediates the effect of customer experience on customer loyalty. Keywords: Customer Experience, Brand Image, Customer Satisfaction, and Customer Loyalty.
Pengaruh Trend Fashion, Social Media Marketing Dan Customer Experience Terhadap Keputusan Pembelian Pada Produk H&M (Studi Pada Mahasiswa Universitas Islam Malang 2021) Aprilia, Rochimatul Ammar; Wahono, Budi; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack The purpose of this research is to determine and test the partial and simultaneous influence of Fashion Trends, Social Media Marketing, and customer experience on purchasing decisions for H&M products. The class of 2021 students at the Islamic University of Malang are the population for this research, with a total of 2,201 students. This research was assisted by the SPSS (Statistical Package for Social Science) computer program. Purchase Decisions are simultaneously influenced by Fashion Trends, Social media marketing and customer experience. Fashion trends, social media marketing, and customer experience partially have a positive and significant influence on purchasing decisions. Keywords : Trend Fashion, Social Media Marketing, Customer Experience, and Buying Decision. 
Pengaruh Work Life Balance Dan Work Environment Terhadap Employee Performance Dengan Job Satisfaction Sebagai Variabel Mediasi Pada PR. Berkah Sejagat Sumenep Haliza, Siti Nur; Asiyah, Siti; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of work life balance and work environment on employee performance through job satisfaction. The method used in this research is a quantitative method with an explanatory research type. The population of this research is employees of PR Berkah Sejagat Sumenep with a sample size of 50 respondents obtained using the saturation technique. This research uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.1.0.9 software. The results of this research show that work life balance has no effect on employee performance, work environment has an effect on employee performance, work life balance has no effect on job satisfaction, work environment has an effect on job satisfaction, job satisfaction has an effect on employee performance, work life balance has no effect on employee performance through job satisfaction, and work environment has an effect on employee performance through job satisfaction. Keywords: Employee Performance, Work Life Balance, Work Environment, Job Satisfaction, PR Berkah Sejagat
Pengaruh Struktur Modal Terhadap Nilai Perusahaan Dimoderasi Good Corporate Governance Dan Corporate Social Responbility (Studi Pada Perusahaan Pertambangan Yang Go Public Di Bursa Efek Indonesia 2021 -2023) Lestari, Siswi Muji; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of capital structure on company value moderated by good corporate governance and corporate social responbility. The population in this research is mining sector companies listed on the Indonesia Stock Exchange (BEI) in the period 2021 to 2023. Using Purposive sampling method, a sample size of 11 mining sector companies was obtained, so the total obesrvations is secondary. The Moderated Regression Analysis (MRA) analysis techique is used to test whether the interaction between independent variables and moderating variables has an effect on the dependent variable. The result of this research show that capital structure as measured by DER has a significant influence on company value. Good Corporate Governance and Corporate Social Responbility are unable to moderate the influence of company size on company value.  Keywords: Capital Structure, Good Corporate Governance, Corporate Social Responbility, Company Value.
Pengaruh Harga, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pengguna Self-Service Laundry (Studi Kasus Pada Mahasiswa di Kota Malang) Maulida, Rizki Sofa; Diana, Nur; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of price, service quality and location on self-service laundry user decisions. Data was collected using purposive sampling from 95 respondents through a questionnaire with a Likert Scale. Data analysis was carried out using multiple linear regression and hypothesis testing (F and t tests) with the IBM SPSS ver 20 program. The results of this study indicate that simultaneously, the three variables have a positive and significant influence on user decisions (significance 0.000 <0.05). The results of the study explain that each variable price, service quality has a partial and simultaneous effect on user decisions. Keywords: The Effect of Price, Service Quality, Location and User Decisions
Pengaruh Celebrity Endorsement Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah Melalui Brand Image Sebagai Variabel Mediasi (Studi pada Mahasiswa Kampus Swasta Kota Malang) Laksono, Felicia Averina Laurensia; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of celebrity endorsement and halal labeling on purchasing decisions through brand image. The method used in this research is quantitative method with explanatory research type. The population of this study were people who had bought Wardah products with a sample size of 65 respondents obtained using non-probability sampling techniques with a purposive sampling approach. This study uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.0 software. The results of this study indicate that celebrity endorsement has no effect on purchasing decisions, halal labeling has no effect on purchasing decisions, celebrity endorsement and halal labeling affect brand image, brand image has no effect on purchasing decisions, celebrity endorsement and halal labeling have no effect on purchasing decisions through brand image. Keywords: Celebrity Endorsement, Halal Labeling, Brand Image And Purchasing Decisions
Pengaruh Budaya Digital, Digital Payment, Teman Sebaya, Terhadap Perilaku Konsumtif (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Vieira, Abia Do Carmo; Wahono, Budi; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Consumptive behavior among university students has increased along with the rapid development of digital technology and modern lifestyles. This study aims to analyze the influence of digital culture, digital payment, and peer groups on the consumptive behavior of students at the Islamic University of Malang. The research employed a quantitative approach using multiple linear regression analysis. Primary data were collected through a survey method by distributing questionnaires to 95 purposively selected respondents. The data were analyzed using instrument tests, normality tests, classical assumption tests, and multiple linear regression tests. The partial analysis results indicate that the digital culture variable does not have a significant effect on students' consumptive behavior. In contrast, the digital payment and peer group variables have a positive and significant influence on consumptive behavior. These findings suggest that the ease of access and convenience of digital transactions, along with social encouragement from peer groups, are the main factors influencing students' consumption behavior. Keywords: Digital Culture, Digital Payment, Peer Group, Consumptive Behavior
Pengaruh Diferensiasi Produk, Customer Experience Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Pada Kedai Sayur 24 Malang Hidayat, Rahmat; Priyono, Achmad Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how "The Influence of Product Differentiation, Customer Experience and Customer Loyalty on Kedai Sayur 24 Malang" The data collection method used purposive sampling, namely sampling from the population based on certain criteria. The data analysis technique used to measure the indicators of questions on the questionnaire is the Likert scale. In this study, the data source used is primary data using the analysis and statistical tools of the IMB SPSS25 program. This study uses a data collection method with a questionnaire and the sample used in this study was 85 respondents. Data analysis methods include quantitative analysis using multiple linear regression techniques and hypothesis testing simultaneously (F test) and partially (t test). The results of this study indicate that simultaneously Product Differentiation, Customer Experience and Quality have a simultaneous influence on Customer Loyalty at Kedai Sayur 24 Malang with a significance level of 0.000 <0.05. Then, partially, the Product Differentiation variable has a significant effect on customer loyalty with a significance level of 0.004 <0.05, while Customer Experience and Service Quality partially have a positive and significant effect on Customer Loyalty with a significance level of 0.021 and 0.000 <0.05. Keywords: Differentiation Product, Customer Experience and customer Loyality on Customer Loyality.
Co-Authors Abdillah Abdillah, Muhammad Zacky Abu Sofyan Abu Yajid Al Hamidi Achmad Agus Priyono Achmad Hasnin Wildani Adam Adam Adinda Nadillah Salsabila Afiani, Maulina Nur Agesta, Rifqi Naufal Agung Suprianto Agus Hermawan Ahmad Abiyu Tsani Ahmad Azim Shiraj Ahmad Naufal Ahmad Naufal, Ahmad Ahmad Nur Huda Ahmad Syukron Aisya, Adinda Alifia Akhmad Sa`ad Ainur Robbany Al Majdi, Raihan Zaki Alfi Hamidah Ansori Alif Anurul Hikmah Alycia Rahma Oktaviani Amali, Yunila Amalya, Rifky Aminudin, Khoirul Amir Faisol Andriansah, Elvin Andyka Rendy Indra Prasetya Anik Malikah Antika, Meggy Tri Aprilia, Rochimatul Ammar Ardianti, Farah Wahyu Arini Fitria Mustapita Ary Nasrun Asrikamongga, Aliva Erhan Sefira Asrori, Mukhammad Sobih Ayunani, Sabrina Azizah, Nur Rosyda Dhiya’ul Azizah, Wahyu Nur Azizatuz Zahro Bachrul Naba Basalamah, Muhammad Ridwan Bima Andhika Fernanda Budi Wahono Chamila, Mulida Noer Devana Sulistiowati Difla Nur Maulida Dinda Intan Pratiwi Dwi Mutmainah Dwiyani Sudaryanti Eka Farida Era Perdana Erika Diah Safitri Ermawati Ermawati Fadila, Inayatul Faiza Nur Afiyah Faizatul Mursyadah Fajar Bayhaqi Fajar Dini Harianto Fajriyah, Laili Fanani, Mohamad Zainal Farah Fatimatus Zahro Farah Wirdatul Baidla Fauziah, Nanik Fauziyah, Nia Asmaul Febriani, Rezki Febi Febriansyah, Aldhi Febrianti, Risma Ayu Febryansyah, Dani Fiqrianto, Mohamad Iqbal Fitria, Erni Wijiatul Fitriani, Nur Afika Gita Rahmy Gunawan, Fany Hakim, Taufiiqul Halimah, Faridatul Haliza, Siti Nur Haq, M Agung Izul Haq, Moh. Izzul Harun Alrasyid Hesti Saras Wati Hikmah, Kholis Mufaidatul Hilaria Wahon Idris, Ahmad Ifani, Dwi Iksan Hikmatullah Intan Nirwana A Irpan Musodikin Ismi Istihanah Hermawan Isyanuar, Nada Defina Jaffan, Jacky Jeni Susyanti Junaidi Karisma Monteha Khairun Anisah Khoirun Nisak Khusnul Khotimah Laksono, Felicia Averina Laurensia Lathifa Nur Khalila Latifatul Hamida Aziz Lestari, Siswi Muji M, Tiara Nur M. Agus Salim Al Fathoni M. Bujairromi Al-Khotib M. Mahruz Ali. Hs Mahardani, Ronny Malavia Mardliyah, Mahnunatul Marselino Eka Maulida, Rizki Sofa Mega Pramesti Priyanti Meldona Misriyatun, Misriyatun Moch. Farid Khafidz Khafili Mochammad Okta Dwika Surya Mochammad Syarifudin Mochammad Taufik Moh Nur Khumaini Khuluq Moh. Fikri Alghifari Moh. Isra Benasmi Moh. Istiaji Tasrik Mohammad Iqbal Kusuma Adrian Mohammad Rifki Abdillah Mohammad Rizal, Mohammad Muchammad Maslikhan Muh. Mushoffa Nufail Muhammad Dandy Ibrahim Muhammad Habibullah Nur Ihsan Muhammad Riyanto Gufron Muhammad Silmy Amjad Muhammad Yasir Ridha Mujahid Ansori Mukhammad Sobih Asrori Mursalina Mursalina Musodikin, Irpan Mu’arifah Cahya Winanti Nabila Nafisah Rahmawati Nadia Surya Safitri Nadziroh, Umi Aimmatun Nahdlia, Hikmatul Amalia Ni'mah, Nur Af'idatun Nikmatul Hidayah Nisa’i, Chayrun Niswah Itsna R Nizam, Muhammad Sahrun Noer Chofifah Indahwati Novianur Wahyuningtyas Nur Diana Nur Hidayati Nurfaindah Lestari Nurhayati, Susi Alistina Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurlailah Nurlailah Nurwasilah Nurwasilah Nuswantara, Setiaji Priyagung Nutkhofifah, Risma Aliatun Nu’man, M. Syauqy Ocvitasari, Dini Oktrivan Bramantya Ilham Pratista, Ilham Pratiwi, Cantika Puspa Priyatno, Rizaldi Bugi Puji Handayati Putri, Handini Eka Rachman, Fahmia Nur Fitria Rahmat Hidayat Raisya A Yasmin Rana, Dhifah Tsabitah Ray Aldi Ludiansyah Revita Widya P Ridah Anjar Sari Rio Fadilah Rizkiani, Iftitah Rofiqul Jari Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Sabilla, Rizki Safira, Mela Gita Salim, Vincencia Carolina Salsabillah, Via Amelya Sari, Ridah Anjar Sembiring, Rinawati Septa Slamet Dwiono Setyowati, Nia Ardhana Shinta Aulya Cahya Mukti Siti Aisjah Siti Asiyah Siti Fatimah Siti Humairoh, Siti Siti Ni’matul Umah Sitinjak, Veriananda Sudarmiatin Sugiarto, Syahwa Ladysta Suhari, Didik Suhartatik, Diah Putri Sulton Sholehuddin, Sulton Surya Aditya Syahputra, Arya Septya Syamsudin, M. Nur Syanggie Faizal Putra Syifaullima Fissudur Tami Erliani Tasrik, Moh. Istiaji Ubud Salim Ulfa Khoirun Nisa Ulhaq, Jihan Talidah Ulyah, Nadiratul Umi Aimmatun Nadziroh Umi Nandiroh Vanesa, Bibit Vieira, Abia Do Carmo Wahyudi, Rochman Widarko, Agus Widianisiskiwati Widianisiskiwati Widiawati, Maulina Widyaningrum, Sisca Wijaya, Hengki Vicky Yayang Enjelita Zakaria Zakaria Zakia Bahama Putri Hawa Zulaikah, June