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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Lusiana Tulhusnah
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH CITA RASA, LOKASI DAN KUALITAS PELAYANAN DALAM MENENTUKAN LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA OUTLET YO WES MIE SITUBONDO Hamid, Zainol Hasan; Tulhusnah, Lusiana; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5223

Abstract

The aim of this research is to determine the influence of taste, location and service quality on consumer loyalty with purchasing decisions as an intervening variable at the Yo Wes Mie Situbondo outlet. The sampling technique used in this research is a saturated sample. The data analysis and hypothesis testing in this research used Structural Equation Models – Partial Least Square (PLS-SEM). The taste has a positive and insignificant effect on Purchasing Decisions, Taste has a positive and insignificant effect on Consumer Loyalty, Location has a significant positive effect on Purchasing Decisions, Location has an insignificant negative effect on Consumer Loyalty, Service Quality has a significant positive effect on Purchasing Decisions, Service Quality has an effect positive and insignificant effect on Consumer Loyalty, Purchase Decision has a significant positive effect on Consumer Loyalty, Taste has a positive and insignificant effect on Consumer Loyalty through Purchasing Decisions, Location has a significant positive effect on Consumer Loyalty through Purchasing Decisions, Service Quality has a significant effect on Consumer Loyalty through Decisions Purchase.
PENGARUH KEMASAN PRODUK, BRAND IMAGE, DAN HARGA PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA CONATO BAKERY SITUBONDO Rahayu, Ade Sekar Sri; Tulhusnah, Lusiana; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5325

Abstract

In today's era of global trade, there is intense competition in marketing products and services. Marketing plays a vital role in the business landscape, mainly because it focuses on the community's needs, especially consumers. The business environment is developing dynamically, along with changes in consumer preferences and the surrounding ecosystem. As consumer demand increases, this provides opportunities for businesses to innovate and meet the needs, desires, and expectations that continue to grow. The purpose of this study is to analyze and test the influence of Product Packaging, Brand Image and Product Price on Consumer Satisfaction Through Purchasing Decisions as Intervening Variables at Conato Bakery Situbondo using the simple random sampling method. Data analysis and hypotheses using the Partial Least Squares Structural Equation Modeling (PLS- SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that Product Packaging has a significant positive effect on Purchasing Decisions. Brand Image has a negative but not significant effect on Purchasing Decisions. Product Price has a significant positive effect on Purchasing Decisions. Product Packaging has a positive but not significant effect on Consumer Satisfaction. Brand Image has a positive but not significant effect on Consumer Satisfaction. Product Price has a positive but not significant effect on Consumer Satisfaction. Purchasing Decisions have a significant positive effect on Consumer Satisfaction. Product Packaging has a significant positive effect on Consumer Satisfaction through Purchasing Decisions. Brand Image has a negative but not significant effect on Consumer Satisfaction through Purchasing Decisions. Product Price has a significant positive effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH LOKASI DAN KUALITAS MAKANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WARUNG TANJUNG DI SITUBONDO Firdaus, Mohammad Alaikal; Ediyanto, Ediyanto; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.896 KB) | DOI: 10.36841/jme.v1i8.2201

Abstract

This study aims to determine the effect of location and food quality on consumer loyalty with consumer satisfaction as an intervening variable at Warung Tanjung in Situbondo. This type of research is quantitative. The population of this study were visitors to Warung Tanjung in Situbondo. The sampling technique was determined by probability sampling with simple random sampling of 95 respondents. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square (PLS) Equation Model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that the location has a significant positive effect on consumer satisfaction. Food Quality has a significant positive effect on Consumer Satisfaction. Location has a positive but not significant effect on Consumer Loyalty. Food Quality has a positive but not significant effect on Consumer Loyalty. Location has a significant positive effect on Consumer Loyalty through Consumer Satisfaction. Food Quality has a significant positive effect on Consumer Loyalty through Consumer Satisfaction.
PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASI YANG BERDAMPAK PADA KINERJA PEGAWAI NON MEDIS DI RUMAH SAKIT MITRA SEHAT SITUBONDO Anggraini, Indri Dwi; Soeliha, Siti; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.57 KB) | DOI: 10.36841/jme.v1i5.2137

Abstract

ABSTRACT Mitra Sehat Situbondo Hospital is a private public hospital and is one of the type D hospitals located in the Situbondo Regency area. As a community service, hospital employees certainly need training, as well as a comfortable work environment and there must be organizational commitment. The purpose of this study was to analyze and examine the effect of training and work environment on organizational commitment that has an impact on the performance of non-medical employees at Mitra Sehat Hospital, Situbondo. The sampling technique used was the saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation - Partial Least Square (PLS-SEM) model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicating that the Effect of Training has no significant effect on Organizational Commitment, Work Environment has a significant effect on Organizational Commitment, the influence of training has a significant effect on employee performance, the work environment has a significant effect on employee performance, organizational commitment has a significant effect on employee performance. The results of the indirect effect hypothesis test show that the variable Effect of Training on Employee Performance through Organizational Commitment has a positive but not significant effect, Organizational Commitment on Employee Performance through Organizational Commitment has a significant positive effect.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN FASILITAS KERJA TERHADAP KINERJA KARYAWAN PADA DINAS KETENAGAKERJAAN DI KABUPATEN SITUBONDO MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Alfadhil, Thoriq; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4926

Abstract

The aim of this research is to analyze and test the influence of Work Discipline, Work Motivation and Work Facilities on Employee Performance at the Situbondo Regency Employment Service through Job Satisfaction as an Intervening Variable. The population in this study were employees of the Situbondo Regency Employment Service. The sampling technique is determined by Non-Probability Sampling using Total Sampling or saturated samples. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct hypothesis testing using the Smart PLS 3.0 application, show that Work Discipline has a positive but not significant effect on Job Satisfaction, Work Discipline has a significant positive effect on Employee Performance, Work Motivation has a significant positive effect on Job Satisfaction, Work Motivation has a positive but not significant effect on Performance Employees, Work Facilities have a significant positive effect on Job Satisfaction, Work Facilities have a negative but not significant effect on Employee Performance, Job Satisfaction has a significant positive effect on Employee Performance. The results of the indirect effect hypothesis test show that the variable Work Discipline on Employee Performance through Job Satisfaction has a positive but not significant effect, Work Motivation on Employee Performance through Job Satisfaction has a positive but not significant effect, Work Facilities on Employee Performance through Job Satisfaction has a positive but not significant effect,
PENGARUH KUALITAS PELAYANAN KERAGAMAN PRODUK DAN SUASANA TOKO DALAM MENENTUKAN LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO KOSMETIK SOMAYA SITUBONDO Ramadhanti, Alifia Ayu; Tulhusnah, Lusiana; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4781

Abstract

The purpose of the study was to determine the effect of service quality, product diversity and shop atmosphere on consumer loyalty, with customer satisfaction as an intervening variable at Somaya Situbondo Cosmetic Shop. The sampling technique used in this study was a saturated sample. Data analysis and hypothesis testing in this study using the Structural Equation Model - Partial Least Square (PLS-SEM). The results showed that service quality has a positive and significant effect on customer satisfaction, product diversity has a positive and significant effect on customer satisfaction, shop atmosphere has a positive and significant effect on customer satisfaction, service quality has a positive but insignificant effect on customer loyalty, product diversity has a positive and significant effect on customer loyalty, Shop atmosphere has a positive and significant effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, service quality has a positive but insignificant effect on customer loyalty through customer satisfaction, product diversity has a positive but insignificant effect on customer loyalty through customer satisfaction, shop atmosphere has a positive but insignificant effect on customer loyalty through customer satisfaction.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN DISIPLIN KERJA TERHADAP KINERJA ASN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA SATPOL PP KABUPATEN SITUBONDO Oktavianti, Diana; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.843 KB) | DOI: 10.36841/jme.v1i10.2254

Abstract

The purpose of the study was to determine the effect of transformational leadership and work discipline on ASN performance with motivation as an intervening variable at the Satpol PP Situbondo Regency. T The sampling technique used in this study is probability sampling by taking proportionate stratified random sampling with the Slovin formula with a tolerable error rate of 10% as many as 50 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS- SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that transformational leadership has a positive but not significant effect on motivation, work discipline has a positive and significant effect on motivation, transformational leadership has a positive and significant effect on ASN performance, work discipline has a positive and significant effect on performance ASN, work motivation has a positive and significant effect on ASN performance, transformational leadership has a positive but not significant effect on ASN performance through motivation, work discipline has a positive and significant effect on ASN performance through motivation.
PERANAN LOYALITAS DALAM MEMEDIASI TRUST DAN EXPERENSIAL MARKETING TERHADAP MINAT BELI ULANG KOPI ABC DI DESA BATTAL KECAMATAN PANJI KABUPATEN SITUBONDO Oktavia, Mita; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3547

Abstract

The increasingly sophisticated world of technology makes the development of information and communication in the current era of globalization develop very rapidly, this is supported by people who are very dependent on technology in their daily activities. The purpose of this study is to examine the role of loyalty in mediating trust and experiential marketing on the interest in repurchasing ABC Coffee in Battal Village, Panji District, Situbondo Regency. The population in this research is Koipi ABC consumers. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that Trust has a significant positive effect on Loyalty, Experiential marketing has a significant negative but not significant effect on Loyalty, Trust has a significant positive effect on Repurchase Intention. Experiential marketing has a negative but not significant effect on repurchase intention. Loyalty has a significant positive effect on repurchase intention. Trust on repurchase intention through loyalty has a significant positive effect, experiential marketing on repurchase intention through loyalty has a positive effect.
PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. TAMBAK ROBIL DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI KABUPATEN SITUBONDO Riziq, Arif; Tulhusnah, Lusiana; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3717

Abstract

The role of human resource management is vital in ensuring a company's longevity by upholding and improving the caliber and efficiency of its workforce. The considerable effect of a company's requirement for impactful employees underscores the indispensability of human resources for every business. Organizations inherently possess tactics that impact both their own functioning and their staff. This study aims to scrutinize and validate the impact of human resource management strategies on enhancing employee performance at PT. Tambak Robil. The research encompasses all PT. Tambak Robil employees situated in Situbondo Regency. The sampling method employed is non-probability sampling using the exhaustive sample approach. Analyzing data and assessing hypotheses in this study are conducted using the Smart PLS 3.0 software (Partial Least Squares) alongside a Structural Equation Model. The outcomes of hypothesis testing through the Smart PLS 3.0 application demonstrate that the work environment exerts a noteworthy and positive impact on work discipline, while compensation also significantly bolsters work discipline. Additionally, the work environment substantially contributes to performance improvement, whereas compensation shows a negligible and unfavorable association with performance. Notably, work discipline prominently enhances performance. The results from the indirect effects analysis via Smart PLS 3.0 indicate that the work environment substantially enhances performance by operating through the conduit of work discipline. Similarly, compensation significantly enhances performance by channeling its influence through work discipline.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA (ASN) MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA BAPPEDA KABUPATEN SITUBONDO Dewi, Elsa Aulia; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.638 KB) | DOI: 10.36841/jme.v1i5.2129

Abstract

The Situbondo Regency Regional Development Planning Agency (BAPPEDA) is a government agency. BAPPEDA has the task of assisting the Regent in carrying out the supporting functions of Government Affairs in the Planning and Research and Development Sector. The purpose of this study was to analyze and examine the effect of leadership style and work discipline on the performance of state civil servants through job satisfaction as an intervening variable. The sampling technique was determined by saturated sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that the leadership style significant effect on job satisfaction, work discipline has a significant effect on job satisfaction, leadership style has a significant effect on performance, work discipline has a significant effect on performance, job satisfaction has a significant effect on performance. The results of the indirect effect hypothesis test show that the variable leadership style on performance through job satisfaction has a significant positive effect, work discipline on performance through job satisfaction has a significant positive effect.
Co-Authors Ach. Syamsul Hadi Agustini, Martanti Ainul Rizal Nadjid Aisy, Istiqomah Rihadatul Alfadhil, Thoriq Amal, Moh Irsadul Anam, Muhammad Mishbahul Ananda Insani Wulandari Andrianas, Yoga Anggraini, Indri Dwi Aprilia, Dina Dwi Arief, Mohammad Yahya Aryudha, Fernandi Ayu Dita Bagus Rahmat Hidayat Bimantara, Ario Budi, Fahrurrozi Oktavian Setia Cahyo, Alex Septian Tri Chasana, Nurul Devy Nor Anggraini Dewi, Elsa Aulia Dinta Carissa Raniah Ediyanto Ediyanto Ediyanto Edy Kusnadi Hamdun Endayani, Novi Faiz Alzair Rizal Rahman Fandiyanto, Randika Fatah, Ahmad Zainul Fathorrasi Fathorrasi Fathorrasi, Fathorrasi Fatmasari Fatmasari Febriyanto Febriyanto Firdaus, Mohammad Alaikal Firman Jaya hamdun, Edy kusnadi Hamid, Zainol Hasan Hamseh Wulandasari Hasanah, Mariyatul Hendra Syahputra Hendriansyah, Irfan Hurriyah, Hilyatul Ika WAHYUNI Ika Wahyuni Ilham Akbar Ivanny, Levia Diza Dwi Jannah, Siti Kholifatul Jeni Fatimatus Sholeha karnadi Karnadi Karnadi Karnadi Kasih, Kharisma Mutiara Kuni Afifah Kusno, Riski Maulana Tri Liranti Aranida Hernadi Lita Permata Sari Lita Permata Sari Malaysia, Hamzah Malik Maltuf, Faqih Mannan, Abdul Mashudi, Mukhlish Mawardi, Farhan Khafi Milyin Niam Sawmy Minullah, Minullah Moehammad Fathorrazi Mohammad Rizal Hidayat Mohammad Yahya Arief Muhamad Zitkul Aziz Muhammad Rofiqi Muhammad Sukron, Muhammad Nova Berliyanti Ramadani Novie Wijayanto Nur Faiza Nurafifa, Indah Ayu Nurwijayanti Oktavia, Mita Oktavianti, Diana Pandhita, Aldhi Pramesthi, Riska Ayu Pramitasari, Riska Ayu Puryantoro P Putri, Septi Aulia Raden Andi Sularso, Raden Andi Rahayu, Ade Sekar Sri Rahmat Supriyanto Ramadhanti, Alifia Ayu Randika Fandiyanto Rasidi Rasidi Rini Kartika Sari Riska Ayu Pramesthi Riyanti, Lisa Rizal, Ardi Usmaul Riziq, Arif Romadan, Egi Sambila Safira, Cinthia Bella Sandra, Intan Ayu Kartika Sari, Rini Kartika Sariyanti, Sariyanti Septianingrum, Nurul Aini Siri Izzah Siti Khoiriyah Siti Khumairoh Siti Soeliha Soeliha, Siti Sri Wahyuni Suharyati, Bella Trisna Taufiqurrahman, Erwin Triska Dewi Pramitasari Untari, Wiwik Sri Uswatun Hasanah Vika Khairina Vina Syahadatina Rhamadani wahyuni wahyuni Wardana, Rifkian Jorgi Wardhani, Alivia Riskiyana Wati, Yulia Ika Wijatmoko, Naufal Yasin, Ali Yonata, Chandra Fajri Yudha Praja Yudha Praja, Yudha Zainullah, Muhammad