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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur

Lusiana Tulhusnah

Universitas Abdurachman Saleh Situbondo

Author-ID : 850093

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

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PENGARUH HARGA DAN CITRA TOKO TERHADAP LOYALITAS KONSUMEN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO NOVA DI SITUBONDO Wijatmoko, Naufal; Tulhusnah, Lusiana; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing Strategy is an integrated comprehensive plan in the field of marketing and marketing targets in achieving company goals through a marketing mix that includes product, price, place and promotion strategies. The purpose of this study was to analyze and test the effect of marketing strategy on increasing product sales at Nova stores. The population in this study is Nova shop located in Situbondo. The sampling technique was determined by probability sampling technique with a simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that price and store image have a significant positive effect on consumer satisfaction, price and store image have a significant positive effect on consumer loyalty, consumer satisfaction has a significant negative effect on consumer loyalty, price on consumer loyalty through satisfaction consumers have a significant negative effect, and store image on consumer loyalty through consumer satisfaction has a negative but not significant effect.

PERAN LOKASI, CITA RASA, DAN SUASANA KAFE DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA KAFE KALIURANG DI KAPONGAN Sandra, Intan Ayu Kartika; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4859

In the current era of globalization, many developments are occurring rapidly and sophisticatedly, including the development of the cafe business. This research aims to analyze the role of the cafe's location, taste, and atmosphere in influencing purchasing decisions and consumer satisfaction at the Kaliurang Cafe in Kapongan. This research is explanatory. The population in this study were consumers of the Kaliurang Cafe in Kapongan. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square - Structural Equation Model (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that location has a significant effect on purchasing decisions, taste has no significant effect on purchasing decisions, cafe atmosphere has no significant effect on purchasing decisions, location has a significant effect on consumer satisfaction, taste has a significant effect on consumer satisfaction, cafe atmosphere does not have a significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the location variable on consumer satisfaction through purchasing decisions has a positive but not significant effect, taste on consumer satisfaction through purchasing decisions has a negative but not significant effect, cafe atmosphere has a positive but not significant effect on consumer satisfaction through purchasing decisions.

PENGARUH BEBAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA APARATUR SIPIL NEGARA MELALUI ORGANIZATIONAL CITIZENSHI BEHAVIOUR (OCB) SEBAGAI VARIABEL INTERVENING (Studi pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Situbondo) Aisy, Istiqomah Rihadatul; Tulhusnah, Lusiana; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

The Agency for Personnel and Human Resources Development (BKPSDM) of Situbondo Regency is engaged as a public service in the field of staffing, education, and training in the Situbondo Regency area. As a public service, BKPSDM has the main task of coordinating and controlling the implementation of activities in the fields of personnel, education, and training. The purpose of this study was to analyze and examine the effect of workload and organizational commitment on the performance of state civil servants through organizational citizenship behavior (OCB) as an intervening variable (study at the Situbondo Regency Personnel and Human Resources Development Agency). The sampling technique used was saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation â€“ Partial Least Square (PLS-SEM) model. The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that workload has a significant effect on Organizational Citizenship Behavior (OCB), Organizational Commitment has a significant effect on Organizational Citizenship Behavior (OCB), Workload has no significant effect on ASN performance, Organizational commitment has a significant effect on ASN Performance, Organizational Citizenship Behavior (OCB) has a significant effect on ASN Performance. The results of the indirect effect hypothesis test show that the workload variable on ASN Performance through Organizational Citizenship Behavior (OCB) has a significant positive effect, Organizational Commitment on ASN Performance through Organizational Citizenship Behavior (OCB) has a significant positive effect.

PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA ASN DENGAN KOMPENSASI SEBAGAI VARIABEL MODERATING PADA DINAS PERTANIAN DAN KETAHANAN PANGAN KABUPATEN SITUBONDO Romadan, Egi Sambila; Ediyanto, Ediyanto; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5004

The Situbondo Regency Agriculture and Food Security Service is a government agency that operates in the agriculture and food sector. In this way, the human resources involved can apply discipline in their work and are able to develop new innovations in the fields of agriculture and food. This research aims to analyze the influence of Work Discipline, Work Motivation and Compensation on ASN Performance in the Situbondo Regency Agriculture and Food Security Service. This research was conducted using a quantitative approach and sampling techniques determined by sampling quotas. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application show that Work Discipline has a significant effect on Performance, Work Motivation has a significant effect on Performance. The results of hypothesis testing moderated by the Compensation variable show that the Work Discipline variable has a positive effect on performance but is not significant, the Work Motivation variable moderated by the Compensation variable shows a positive but not significant effect.

PENGARUH KERAGAMAN PRODUK DAN KEPERCAYAAN KONSUMEN DALAM MENENTUKAN MINAT BELI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEJAHTERA DI MANGARAN Andrianas, Yoga; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

The business world that is growing rapidly is both a challenge and a threat for business actors in order to calm the competition and maintain the viability of the company. The marketing concept is all company activities in marketing planning as an effort to achieve company goals. The marketing concept is a concept with a point of marketing is a concept with an emphasis on consumer needs, focusing more on feeling and responding to what consumers need. Especially for customers or consumers at the prosperous store by increasing the consumers at the Mangaran Prosperous shop, Situbondo Regency. The purpose of this study was to analyze and examine the effect of product diversity and consumer trust in determining consumer buying interest on purchasing decisions at the Prosperous Stores in Mangaran. The population in this study are consumers at Toko Sejahtera in Mangaran, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model â€“ Partial Least Square (PLS-SEM). The results of hypothesis testing the direct effect of using the Smart PLS 3.0 application, product diversity has a significant positive effect on consumer buying interest, consumer trust has a significant positive effect on consumer buying interest, product diversity has a significant positive effect on purchasing decisions, consumer trust has a significant positive effect on purchasing decisions, Consumer buying interest has a significant positive effect on purchasing decisions, product diversity on purchasing decisions through consumer buying interests has a significant positive effect, consumer confidence in purchasing decisions through consumer buying interests has a significant positive effect.

PENGARUH ETOS KERJA, DISIPLIN KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS KETENAGAKERJAAN DI KABUPATEN SITUBONDO Aryudha, Fernandi; Wahyuni, Ika; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4919

The purpose of this research is to analyze and test the influence of work ethic, work discipline and leadership on employee performance through job satisfaction. The sampling technique is determined by Non-Probability Sampling using Total Sampling or saturated samples. Data analysis and hypothesis testing in this research used the Structural Equation Model - Patial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that work ethic and work discipline have a significant effect on job satisfaction, leadership has a positive but not significant effect on job satisfaction, work ethic has a negative but not significant effect on performance, work discipline has a positive but not significant effect. significant effect on employee performance, leadership has a significant effect on employee performance, job satisfaction has a significant effect on employee performance. The results of indirect hypothesis testing show that the work ethic variable on employee performance through job satisfaction has a positive but not significant effect, work discipline on employee performance through job satisfaction has a positive but not significant effect and leadership on employee performance through job satisfaction has a positive but not significant effect.

PENGARUH GAJI DAN INSENTIF TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. PBM ADHIGUNA PUTERA KABUPATEN PROBOLINGGO Aprilia, Dina Dwi; Karnadi, Karnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

The research objective is to determine the effect of salary and incentives on employee performance with job satisfaction as an intervening variable at PT. PBM Adhiguna Putera, Probolinggo Regency. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results show that salary has a positive and significant effect on job satisfaction, incentives have a positive and significant effect on job satisfaction, salary has a positive and significant effect on employee performance, incentives have a positive and significant effect on employee performance, job satisfaction has a negative but significant effect on employee performance, Salary has a negative but significant effect on employee performance through job satisfaction, incentives have a negative and insignificant effect on employee performance through job satisfaction.

ANALISA FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA PEGAWAI NON ASN DINAS KOPERASI, PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN SITUBONDO DENGAN EFEKTIVITAS KERJA SEBAGAI MEDIASI VARIABEL Putri, Septi Aulia; Fandiyanto, Randika; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5339

The aim of this research is to determine the analysis of factors that influence job satisfaction of non-ASN employees of the Cooperatives, Industry and Trade Service of Situbondo Regency with work effectiveness as a mediating variable. Using the Partial Least Square (PLS) Structural Equation Model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Career Development has a significant positive effect on Work Effectiveness, Work Performance has a significant positive effect on Work Effectiveness, Employee Performance has a significant positive effect on Work Effectiveness, Career Development has a positive but not significant effect on Job Satisfaction, Work Performance has a significant positive effect on Job Satisfaction, Employee Performance has a positive but not significant effect on Job Satisfaction, Work Effectiveness has a significant positive effect on Job Satisfaction, Career Development on Job Satisfaction through Work Effectiveness has a positive but not significant effect, Work Performance on Job Satisfaction through Work Effectiveness has a significant positive effect, Employee Performance on Job Satisfaction through Work Effectiveness has a significant positive effect.

PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVEING PADA CAFÃ‰ AZALEA DI SITUBONDO Wardhani, Alivia Riskiyana; Kusnadi, Edy; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Marketing is a social and executive process in which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The purpose of this study was to analyze and examine the effect of Service quality and Price perception in determining Consumer loyalty with Consumer satisfaction as an intervening variable. The population in this study are consumers of CafÃ© Azalea in Situbondo. Sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study using the structural equation model â€“ partial least square (PLS-SEM). The results of the direct influence hypothesis test using the smart PLS 3.0 application, show that Service quality has a significant positive effect on Customer satisfaction, Price perception has a significant positive effect on Consumer satisfaction, Service quality has a significant positive effect on Consumer loyalty, Price perception has a significant positive effect on Consumer loyalty, Consumer satisfaction has a significant positive effect on Consumer loyalty. The results of the indirect influence hypothesis show that the Service quality variable on Consumer loyalty through Customer satisfaction has a significant positive effect, Price perception on Consumer loyalty through Customer satisfaction has a significant positive effect.

PENGARUH KUALITAS SDM, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN NON ASN DI UPT PUSKESMAS MANGARAN Hasanah, Mariyatul; Tulhusnah, Lusiana; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4867

Human Resources (HR) is essential in helping institutions achieve their goals and actions. Human resources are one of the elements that determine the success or failure of a company in achieving its goals. This study aimed to analyze and test the effect of HR Quality, Organizational Culture, and Work Motivation on Employee Performance with Job Satisfaction as an Intervening Variable. This study's target population wwere the employees of the technical implementation unit of Mangaran public health center (UPT Puskesmas Mangaran) who became respondents, totaling 60 people. This sampling technique is simple random sampling. The study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that HR quality has a significant positive effect on job satisfaction, organizational culture has a significant positive effect on job satisfaction, work motivation has a significant positive effect on job satisfaction, HR quality has a significant negative effect on performance, organizational culture has a positive but insignificant effect on performance, work motivation has a positive and insignificant effect on performance, job satisfaction has a significant positive effect on performance. Then, the indirect effect hypothesis test results show that the variable HR quality on performance through job satisfaction has a significant positive effect, organizational culture on performance through job satisfaction has a significant positive effect, and work motivation on performance through job satisfaction has a significant positive effect.

Co-Authors Afifah, Kuni Agustini, Martanti Aisy, Istiqomah Rihadatul Alfadhil, Thoriq Amal, Moh Irsadul Anam, Muhammad Mishbahul Andrianas, Yoga Anggraini, Indri Dwi Aprilia, Dina Dwi Arief, Mohammad Yahya Aryudha, Fernandi Aziz, Muhamad Zitkul Bimantara, Ario Budi, Fahrurrozi Oktavian Setia Cahyo, Alex Septian Tri Chasana, Nurul Devy Nor Anggraini Dewi, Elsa Aulia Ediyanto Edy Kusnadi Endayani, Novi Fandiyanto, Randika Fatah, Ahmad Zainul Fathorrasi Fathorrasi Fathorrasi, Fathorrasi Febriyanto Febriyanto Firdaus, Mohammad Alaikal Firman Jaya Hadi, Ach. Syamsul hamdun, Edy kusnadi Hamid, Zainol Hasan Hasanah, Mariyatul Hendra Syahputra Hendriansyah, Irfan Hernadi, Liranti Aranida Hidayat, Bagus Rahmat Hurriyah, Hilyatul Ika WAHYUNI Ika Wahyuni Ilham Akbar Ivanny, Levia Diza Dwi Izzah, Siri Jannah, Siti Kholifatul Karnadi Karnadi Karnadi, Karnadi Kasih, Kharisma Mutiara Khairina, Vika Kusno, Riski Maulana Tri Lita Permata Sari Malaysia, Hamzah Malik Maltuf, Faqih Mannan, Abdul Mashudi, Mukhlish Mawardi, Farhan Khafi Minullah, Minullah Moehammad Fathorrazi Mohammad Rizal Hidayat Mohammad Yahya Arief Muhammad Rofiqi Muhammad Sukron, Muhammad Nurafifa, Indah Ayu Oktavia, Mita Oktavianti, Diana Pandhita, Aldhi Pramesthi, Riska Ayu Pramitasari, Riska Ayu Puryantoro P Putri, Septi Aulia Raden Andi Sularso, Raden Andi Rahayu, Ade Sekar Sri Rahmat Supriyanto Ramadani, Nova Berliyanti Ramadhanti, Alifia Ayu Raniah, Dinta Carissa Rasidi Rasidi Rasidi Rini Kartika Sari Riyanti, Lisa Rizal, Ardi Usmaul Riziq, Arif Romadan, Egi Sambila Safira, Cinthia Bella Sandra, Intan Ayu Kartika Sariyanti, Sariyanti Septianingrum, Nurul Aini Siti Khoiriyah Siti Khumairoh, Siti Soeliha, Siti Subaida, Ida Suharyati, Bella Trisna Taufiqurrahman, Erwin Triska Dewi Pramitasari Untari, Wiwik Sri wahyuni wahyuni Wardana, Rifkian Jorgi Wardhani, Alivia Riskiyana Wati, Yulia Ika Wijatmoko, Naufal Wijayanto, Novie Wulandasari, Hamseh Yasin, Ali Yonata, Chandra Fajri Yudha Praja, Yudha Zainullah, Muhammad

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