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All Journal International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Hospitality Accommodation Management LACULTOUR: Journal of Language and Cultural Tourism International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Penelitian Pendidikan Indonesia TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Journal of Hotel Management
I Gusti Ayu Putu Wita Indrayani
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The role user’s interface of the decision to purchase accommodation in Bali on the traveloka.com site I Gusti Agung Gede Witarsana; I Gusti Ayu Putu Wita Indrayani; I Kadek Arisanjaya
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232149

Abstract

The development of Traveloka.com as a Online Travel Agents in Indonesia provides an easier access to customer. In Traveloka.com’s user interface, there are some indicators namely, brand image, price, online reviews, and location. This research aims to determine the effect of brand image, price perception, online reviews, and location on the decision to purchase an accommodation in Bali through Traveloka.com. The datas research were collected by using questionnaire. This study uses quantitative descriptive analysis techniques through multiple linear regression methods, T test, F test and test the coefficient of determination (R2). Based on the results, indicated that brand image, price perceptions, online reviews, and location have a positive effect to influence customer to create an accommodation reservation in Bali through Traveloka.com site. The coefficient of determination test produces an R square value of 0.617, which means that brand image (X1), price perception (X2), online reviews (X3), and location (X4) have an effect of 61,7% on accommodation purchase decisions (Y) while the rest of 38.3% is influenced by other factors outside of the variables in this research.
Strategi Up Selling di Hotel XXX Nusa Dua Prananta, I Komang Yoga; Indrayani , I Gusti Ayu Putu Wita; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1321

Abstract

The purpose of this study is to determine the up-selling strategies how receptionists implement up-selling strategies. This research is important to increase the revenue of hotel XXX Nusa Dua.. The data analysis technique used in this research is qualitative descriptive, and the discussion of this research refers to the theory of steps in up-selling by Sanjiwani (2023). The analysis results show that there are similarities and differences between the theory and the actual implementation. The similarity is that receptionists can explain the benefits of products with higher value. On the other hand, the criteria that are not met are that receptionists are unable to analyze guests' needs, do not offer the most expensive products, and do not provide discounts or special prices. Based on these results, the suggestions that can be given are that receptionists should improve their ability to analyze guest characteristics, be more proactive in offering products with the highest price, and the management should conduct more frequent training related to up-selling.
Pelayanan Butler Hotel : Kreasi Nilai Melampaui Harapan Tamu di SBN Resort Wulantari, Putu; Indrayani, I Gusti Ayu Putu Wita; Arthini, Ni Nyoman Suci
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1487

Abstract

Value creation as part of a holistic marketing framework is the ability of marketers to provide benefits to customers. Value creation aims to produce or make a service so needed and attractive in the eyes of consumers. Butlers have the potential to create value creation, because a butler is more be close to guests so that value creation will be easier to implement. This type of research is descriptive qualitative with an emphasis on data and information collected from interviews and documentation. The conclusion of research on value exploration services, a butler is able to understand guest preferences so that the butler can prepare guest needs according to guest expectations. In value creation, the butler creates value creation after understanding the guest's preferences, for example guests having birthdays, wedding anniversaries, honeymoons so that it can be added value in creating value creations to exceed guest expectations. In conveying value, the butler conveys the value that has been created to the guest in an effective and efficient way, for example when guests have a birthday / wedding anniversary / honeymoon prepared before the guest arrives, prepares a guest room with decorations so that the guest feels very satisfied.
Dimensi Soft Skill Generasi Z di Dunia Hospitaliti: Membangun Keunggulan Kompetitif dengan Critical Thinking, Creativity, dan Problem Solving Indrayani, I Gusti Ayu Putu Wita; Yadnya, I Gede Parta; Pramana, I Wayan Arya Yudha Galang; Putra, Putu Eka Purnama; Putra, I Nyoman Pebriandika Sukawati
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1376

Abstract

Generation Z faces dynamic and increasingly complex demands in the job market. Thisresearch aims to identify critical soft skill dimensions for Generation Z employees in thehospitality industry. Employing a qualitative approach, the study explores this phenomenonthrough semi-structured in-depth interviews with ten Department Heads of star-rated hotelsin Badung and Denpasar. The research also unveils perspectives and experiences of star-ratedhotel managers in guiding Generation Z employees and addressing associated challenges.Findings indicate the necessity of developing key soft skills, including critical thinking,creativity, and problem-solving. Critical thinking enables them to analyze informationcritically and make prompt decisions, while creativity supports innovative behavior and freshperspectives on issues. Additionally, problem-solving becomes an essential skill in facingcomplex challenges and changes. The study's implications emphasize the importance ofintegrating these three soft skills to prepare Generation Z for challenges in the hospitalitysector. The research underscores the need for integrating these skills to form a robustfoundation for Generation Z's future in the ever-changing and dynamic hospitality industry.
Manajemen Homestay: Membangun Inovasi Digital Melalui Sistem Informasi I Gusti Ayu Putu Wita Indrayani; Made Uttari Pitanatri; Ni Luh Dita Priliani; Ni Putu Selina Venysia; Ni Luh Putu Dewi Trisna Yanti; Wayan Audina Mahesa Putri
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4478

Abstract

This community service project highlights the role and impact of guest houses in Karangasem's tourism, with a specific focus on Robert Guest House. The primary goal of this initiative is to develop an information system that strengthens the guest house's presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the guest house. These efforts are expected to attract more tourists, boost the income of the guest house owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Robert Guest House within the local tourism industry but also contributes to the economic growth of Karangasem and enhances the appeal of the destination as an attractive tourist spot.
Revitalisasi Wisata Otentik Berbasis Budaya: Pengalaman Imersif Mercer University USA di Desa Wisata Tajen Indrayani, I Gusti Ayu Putu Wita; Adi, Ida Ayu Sri Puspa; Iswarini, Ni Ketut
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2345

Abstract

The existence of Balinese culture is essential in the development of tourism in Bali. However, many tourists only see cultural elements like janur (young coconut leaves) as aesthetics without understanding their philosophical meaning. In response, the Room Division Program of Bali Tourism Polytechnic conducted a community service program in Tajen Tourism Village, collaborating with Mercer University, USA, through the Custom Program Summer 2024. This program involved international students in an experiential learning activity to deepen their understanding of Balinese traditions. The initiative aimed to enhance cultural tourism experiences while supporting the sustainable development of the village.
Psychological Capital, Work Happiness, and Innovative Behaviour: Evidence from Millennials Worker of Star-Rated Hotels Indrayani, I Gusti Ayu Putu Wita; Sari, Desak Made Febri Purnama
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6182

Abstract

This study focuses on the innovative behaviour of starred hotel employees driven by their psychological capital and happiness at work. An explanatory sequential analysis with a positivistic paradigm were applied through the Smart PLS approach. Data were collected through a cross-sectional survey of 129 millennial employees at starred hotels which were validated through in-depth interviews with different levels millennial employees. The findings of the study indicate that happiness at work fully mediates the effect of psychological capital on innovative work behaviour. Psychological capital offers psychological resources that enable employees to experience job happiness, which in turn fosters the development of innovative behaviour. Happiness at work creates an internal drive to try new things, participate in innovation efforts, and contribute to improving work processes. Several dimensions play an important role in the formation of innovation through work happiness, namely a positive work environment, career development opportunities and flexibility, work-family balance, recognition and appreciation. The practical implications of this study offer recommendations for star hotel management to enhance organizational culture that fosters employees’ happiness at workplace by implementing recognition and appreciation programs, providing work-life balance facilities, and strengthening positive work relationships. Theoretically, these findings align with the conservation of resources theory which is emphasizing the reinforcement of internal resources to support innovative work behaviour. Future research is encouraged to validate these findings in different contexts to enhance generalizability.
SOSIALISASI PELAYANAN PRIMA DAN PENGEMBANGAN HOMESTAY BAGI MASYARAKAT DI DESA WISATA TAJEN, KECAMATAN PENEBEL, KABUPATEN TABANAN Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita; Darmaputra, Putu Gede Eka; Sekarti, Ni Ketut; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1504

Abstract

Tajen Tourism Village is a pioneering tourist village that already has various tourism potentials that are ready to be developed. As for the choice to carry out outreach to the community in the Tajen Tourism Village, it is for various reasons, including the village's potential, there are already a lot of tourists visiting and even staying overnight, there are still a few existing homestays and the tourist village is ready to develop homestays according to tourists' expectations. However, judging from the existing potential, the village community has not been able to provide maximum service to tourist requests, both in terms of service when providing culinary delights and homestay cleaning services. For this reason, this community service is carried out in the form of Socialization of Tourism Village Services, with participants from all stakeholders in the Tajen Penebel Tourism Village. The output of this community service activity is to increase the community's understanding of excellent service to tourists, increase the understanding of the meaning of homestay, increase the community's ability to clean and clean homestays, and increase the community's readiness to receive both domestic and international tourists.
Decoding Emotional Intelligence of Hospitality Workforce in Bali: Generation Z Perspectives Indrayani, I Gusti Ayu Putu Wita; Sekarti, Ni Ketut; Puspa Adi, Ida Ayu Sri; Arthini, Ni Nyoman Suci; Pitanatri, Made Uttari
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.250

Abstract

Emotional intelligence plays a central role in the hospitality industry as it significantly influences service quality, workplace relationships, and hotel reputation. However, empirical studies on emotional intelligence in previous literature have not specifically focused on Generation Z, the youngest generation entering the workforce. This research aims to identify the emotional intelligence of Generation Z employees. The research adopts a sequential explanatory mixed-method approach, utilizing a questionnaire distributed to 115 Generation Z employees and conducting interviews with middle and top managerial levels in five-star hotels in Bali. The research findings indicate that the emotional intelligence of Generation Z employees varies at different levels across various dimensions. While employees demonstrate an understanding of their own emotions and effectively manage them in service delivery, there is a need for improvement in their ability to comprehend the emotions of others. The practical implications of these findings suggest that hotel management should focus on creating a supportive work environment that enhances employee well-being, including adjustments to work schedules, stress management, and well-being programs to maintain their emotional balance. This study may significantly contribute to the development of effective strategies to optimize the potential of Generation Z employees in achieving service excellence and organizational success. Keywords: hospitality, psychological capital, subjective well-being
From Good To Great: Total Quality Management In The Housekeeping Department Of A Luxury Resort in Bali Tayana, Putu Diva Adhi; Indrayani, I Gusti Ayu Putu Wita; Iswarini, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.1983

Abstract

Total Quality Management (TQM) is a crucial managerial approach within the hospitality industry, essential for achieving consistent operational excellence and optimal, continuous customer satisfaction. This research specifically aims to assess the implementation of TQM within the Housekeeping Department of RB Luxury Hotel. Its primary focus is to deeply understand how key TQM dimensions such as continuous improvement, employee involvement, customer focus, and leadership are truly applied in the daily operations of the housekeeping department. The data analysis method employed is descriptive qualitative, involving in-depth interviews with both room attendants and housekeeping managers to gain perspectives from top and lower management. Additionally, a careful analysis of relevant documents is conducted. Initial findings indicate that TQM implementation in the housekeeping department remains varied; some areas have achieved optimal levels, while others clearly require further enhancement. Therefore, this study also provides practical and measurable recommendations to proactively improve service quality and guest satisfaction on an ongoing basis, ensuring that standards of excellence are consistently maintained for an exceptional and unforgettable stay experience.
Co-Authors Ariesa, Kadek Wahyu Armeli Armeli Armeli, Armeli Clearesta Adinda Desak Made Febri Purnama Sari I Gede Darmawijaya I Gede Darmawijaya I Gusti Agung Gede Witarsana I Gusti Ayu Manuati Dewi I Gusti Ayu Niken Launingtya I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ngurah Budiasa I Gusti Wayan Murjana Yasa I Kadek Arisanjaya I Made Sucipta Adnyana I Made Sucipta, Adnyana I Putu Arya Mahardika I Wayan Gede Supartha I Wayan Seniartha I Wayan Sunarsa, I Wayan Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Komang Ari Herlia Listianti Komang Sri Widiantari Kristiari, Oniek Made Uttari Pitanatri Ni Kadek Indri Meliati Ni Ketut Iswarini Ni Ketut Sekarti Ni Komang Widiastari Ni Luh Dita Priliani Ni Luh Putu Dewi Trisna Yanti Ni Luh Supartini Ni Made Rukmiyati Ni Made Sri Rukmiyati Ni Made Tirtawati Ni Nengah Trisna Prawiti NI NYOMAN SUCI ARTHINI . Ni Putu Diah Sri Maharani Ni Putu Eka Trisdayanti Ni Putu Selina Venysia Pitanatri, Made Uttari Praditya, Kadek Regi Pramana, I Wayan Arya Yudha Galang Prananta, I Komang Yoga Priliani, Ni Luh Dita Purwastuti Eko Sucahyo Puspa Adi, Ida Ayu Sri Putra, I Nyoman Pebriandika Sukawati Putra, Putu Eka Purnama Putu Diana Ayu Pratiwi Putu Gede Eka Darmaputra Putu Saroyini Piartrini Pynatih, Putu Deny Mahendra Safitri, Ni Komang Santi Diwyarthi, Ni Desak Made Sari, Ni Made Dewi Nirmala Seniartha, I Wayan Sri Rukmiyati, Ni Made Sucahyo, Purwastuti Eko Sulistyawati, Ni Luh Ketut Sri Swandeni, Ni Kadek Tayana, Putu Diva Adhi Wayan Audina Mahesa Putri Widiantini, Ni Luh Putu Erin Wulan Dari, Ni Wayan Yadnya, I Gede Parta