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All Journal JURNAL KEPARIWISATAAN International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Bisnis JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Hospitality Accommodation Management LACULTOUR: Journal of Language and Cultural Tourism International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Penelitian Pendidikan Indonesia TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Journal of Hotel Management
I Gusti Ayu Putu Wita Indrayani
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pelayanan Butler Hotel : Kreasi Nilai Melampaui Harapan Tamu di SBN Resort Wulantari, Putu; Indrayani, I Gusti Ayu Putu Wita; Arthini, Ni Nyoman Suci
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1487

Abstract

Value creation as part of a holistic marketing framework is the ability of marketers to provide benefits to customers. Value creation aims to produce or make a service so needed and attractive in the eyes of consumers. Butlers have the potential to create value creation, because a butler is more be close to guests so that value creation will be easier to implement. This type of research is descriptive qualitative with an emphasis on data and information collected from interviews and documentation. The conclusion of research on value exploration services, a butler is able to understand guest preferences so that the butler can prepare guest needs according to guest expectations. In value creation, the butler creates value creation after understanding the guest's preferences, for example guests having birthdays, wedding anniversaries, honeymoons so that it can be added value in creating value creations to exceed guest expectations. In conveying value, the butler conveys the value that has been created to the guest in an effective and efficient way, for example when guests have a birthday / wedding anniversary / honeymoon prepared before the guest arrives, prepares a guest room with decorations so that the guest feels very satisfied.
Lensa Netnografi: Analisis Sentimen Untuk Peningkatan Engagement Konten Promosi Pariwisata Melalui Film “The Last Of Us 2 Swandeni, Ni Kadek; Indrayani, I Gusti Ayu Putu Wita; Trisdayanti, Ni Putu Eka; Darmaputra, Putu Gede Eka; Tirtawati, Ni Made
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1798

Abstract

This study aims to analyze sentiments in the Instagram post @kemenparekraf.ri regarding the film "The Last of Us 2" and its impact on increasing engagement in promotional content through an infrequently employed approach. The research intends to investigate the effect of using dramatic content in promoting the film "The Last of Us 2" on the Instagram account @kemenparekraf.ri in enhancing audience engagement using a netnography approach. A qualitative research method was employed by collecting data through online observation of content posted on January 24, 2023. Findings indicate that the use of dramatic content significantly increased audience engagement, with an engagement rate reaching 17.7%, although the majority of sentiments expressed were negative. The practical implications of this research are to provide recommendations for government social media managers to exercise greater caution in determining promotional content, while theoretically contributing to the understanding of the netnography approach in the context of tourism promotion. Keywords: netnography, promotion, sentiment, tourism
Bellboy Work Motivation: Studying at a Star Hotel in Bali Pynatih, Putu Deny Mahendra; Indrayani, I Gusti Ayu Putu Wita; Iswarini, Ni Ketut
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11245

Abstract

This study aims to determine the work motivation of bellboys at Hotel ABC Bali. Data collection was carried out by distributing questionnaires to bellboy staff, then confirmed through interviews with bell captains to confirm the results of the questionnaire and to conduct documentation as supporting evidence. The data analysis technique used in this study is a qualitative descriptive method. This study refers to the two-factor work motivation theory according to Fredrick Herzberg. The results of the analysis showed that the motivation of bellboy staff was 3.34 with a fairly satisfied predicate. As for the intrinsic or hygienic factor, it has the highest level of satisfaction, namely 3.57 with a satisfied predicate, while the extrinsic or motivation factor gets the lowest value, namely 3.11 with a fairly satisfied predicate.
Handling Guest Complaints with the Identify, Listen, Empathize, Analyze, Deliver Solution Method at Intercontinental Bali Resort Ariesa, Kadek Wahyu; Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11251

Abstract

The purpose of the study was to examine the application of the ILEAD method in handling guest complaints. The study was conducted using two methods, namely the interview method and the observation method. Interviews with staff in implementing ILEAD, direct and indirect observations of staff assessments in implementing ILEAD, and online travel agents assessing guest comments regarding the service provided by front office staff. Using qualitative analysis techniques. The results of the study showed that staff had implemented the ILEAD method correctly with the discovery of positive comments on online travel agents and assessments from Front Office Managers with a level of 80 percent of staff having implemented ILEAD. Although there were still some staff who still did not understand ILEAD correctly with negative comments found on online travel agents, direct observations, and there was a gap of 20 percent of staff understanding based on interviews with Front Office Managers. For some improvements to cover the gap, starting from more frequent or varied training, increasing cooperation between staff and superiors and evaluation of guest comments from online travel agents.
The Effectiveness of Dual Roles for Style Attendants at Hotel WXY Kristiari, Oniek; Arthini, Ni Nyoman Suci; Indrayani, I Gusti Ayu Putu Wita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11253

Abstract

This study was motivated by guest complaints about the housekeeping department at Hotel WXY due to the lack of accuracy of the style attendant in handling work, which was caused by the dual role they had. This study aims to evaluate the effectiveness of the dual role. Data were collected through interviews with two style attendants and a supervisor, using three indicators of work effectiveness from Hasibuan: work quality, work quantity, and time utilization. The results of the study showed that the dual role was not yet effective in terms of work quality, but was quite effective in terms of work quantity and time utilization. This study is expected to improve the effectiveness of the style attendant's work, especially in terms of work quality
Guest Service Ambassador Performance: Post-Crisis Adaptation Sari, Ni Made Dewi Nirmala; Adi, Ida Ayu Sri Puspa; Indrayani, I Gusti Ayu Putu Wita
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11260

Abstract

The purpose of this study is to analyze the performance of guest service ambassadors at Hotel XYZ in the new normal era. The research method used is descriptive qualitative. The techniques used to collect data include interviews with front office managers, and also observations of guest service employees. Other data that supports this study comes from literature, journal references, books, and articles about the front office department and employee performance. This study uses the Performance theory which contains four indicators to measure performance, namely quality, quantity, cooperation, and responsibility. From the results of the study, it can be seen that performance still needs to be improved because there are indicators that are not optimal, namely the quantity indicator. The suggestion that can be given is that training should be held such as communication exercises for the guest service Ambassador section in terms of upselling.
Front Office Attendant Proactive Work Behavior Praditya, Kadek Regi; Indrayani, I Gusti Ayu Putu Wita; Arthini, Ni Nyoman Suci
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11261

Abstract

This study aims to determine the implementation of proactive work behavior shown by Front Office Attendants at MLV Hotel. The data collection technique in this study was by conducting direct interviews with the Hotel Manager and Front Office Supervisor. This study uses qualitative descriptive data analysis techniques that refer to five indicators, namely high initiative, high sense of responsibility, adaptive ability, problem-solving ability, clear and measurable work goals. The results of this study indicate that not all front office attendants have implemented proactive work behavior optimally, especially in the indicators of high initiative at work and high sense of responsibility. MLV Hotel management is advised to provide rewards to front office attendants who have implemented proactive work behavior and also provide punishment to front office attendants who have not shown a full sense of responsibility at work.
Transformasi Desa Wisata Berkelanjutan: Penguatan Ekosistem Pariwisata Desa Tajen Melalui Tata Kelola Terpadu Darmawijaya, I Gede; Indrayani, I Gusti Ayu Putu Wita; Priliani, Ni Luh Dita; Adi, Ida Ayu Sri Puspa; Seniartha, I Wayan; Sunarsa, I Wayan; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2106

Abstract

Tajen Village has significant potential as a tourism village but faces several challenges in managing homestays, tourist attractions, environmental cleanliness, as well as marketing and tourism management coordination. This community service program aims to enhance homestay service standards through inventory and facility evaluation, optimize digital marketing to improve visibility, and develop comprehensive documentation of tourist attractions to make them more informative and appealing. Additionally, the program focuses on improving waste management systems through community education and the implementation of circular economy concepts. The village-owned enterprise (BUMDes) is encouraged to become the central hub for tourism coordination, managing reservations and marketing more effectively. The methods used include training, mentoring, and data-driven strategy implementation. This program is expected to enhance the competitiveness of Tajen Village as a sustainable tourism destination, strengthen the local economy, and improve community well-being
Analisis Push And Pull Motivation Factors Terhadap Minat Berkunjung Wisatawan Ke Kabupaten Karangasem, Bali Desak Made Febri Purnama Sari; Safitri, Ni Komang; Widiantari, Komang Sri; Wita Indrayani, I Gusti Ayu Putu
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.1818

Abstract

Research purposes to identify the factors influencing tourists' interest in visiting Karangasem Regency, Bali.  A quantitative data analysis was conducted involving 192 domestic tourists visiting Karangasem Regency. The data were analyzed using Confirmatory Factor Analysis (CFA) in SPSS version 25. The analysis revealed that from the initial 32 indicators tested, three main factors emerged that can explain the interest in visiting Karangasem Regency: "peak travel experience," "social bonding," and "retreat." This research identifies that these factors play a significant role in influencing tourists' interest in visiting Karangasem Regency, Bali. The findings are expected to enrich the understanding of push and pull factor analysis regarding tourists' interest in visiting Karangasem, Bali. Furthermore, this study serves as a reference for authors and readers in the future development of tourism marketing management knowledge.
Psychological Well-Being at Hospitality: Configuring the Antecedents and Outcomes from Millennials Perspectives Indrayani, I Gusti Ayu Putu Wita; Supartini, Ni Luh
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.6320

Abstract

This study provides a new perspective on the psychological well-being of millennial employees in the Bali hospitality industry by identifying its key predictors and assessing its impact on work and organizational engagement. The study employed explanatory sequential analysis of 153 millennial workers working in various star-rated hotels in Bali. The quantitative analysis with SmartPLS revealed that ambidextrous leadership (beta = 0.578, p < 0.001) and psychological capital (beta = 0.346, p < 0.001) significantly enhanced psychological well-being, while job satisfaction showed a negative effect (beta = -0.186, p < 0.05) and perceived organizational support showed no significant impact (p = 0.160). Furthermore, psychological well-being strongly predicted organizational engagement (beta = 0.760, p < 0.001) and work engagement (beta = 0.705, p < 0.001), with a greater influence on organizational engagement. This study contributes to the literature by demonstrating that psychological well-being exerts a stronger influence on organizational engagement than on work engagement, highlighting millennials’ deeper commitment to their organizations when their well-being is supported. These findings underscore the importance of psychological capital in fostering resilience and offering fresh insights to enhance organizational engagement. Unlike previous research, this study uniquely integrates ambidextrous leadership and psychological capital as primary drivers of psychological well-being, revealing their significant positive influence.
Co-Authors Adinda, Clearesta Ariesa, Kadek Wahyu Armeli Armeli Armeli, Armeli Desak Made Febri Purnama Sari I Gede Darmawijaya I Gede Darmawijaya I Gusti Agung Gede Witarsana I Gusti Ayu Manuati Dewi I Gusti Ayu Niken Launingtya I Gusti Ngurah Agung Suprastayasa I Gusti Putu Ngurah Budiasa I Gusti Wayan Murjana Yasa I Kadek Arisanjaya I Made Sucipta Adnyana I Made Sucipta, Adnyana I Putu Arya Mahardika I Wayan Gede Supartha I Wayan Seniartha I Wayan Sunarsa, I Wayan Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Komang Ari Herlia Listianti Komang Sri Widiantari Kristiari, Oniek Made Uttari Pitanatri Ni Kadek Indri Meliati Ni Ketut Iswarini Ni Ketut Sekarti Ni Komang Widiastari Ni Luh Dita Priliani Ni Luh Putu Dewi Trisna Yanti Ni Luh Supartini Ni Made Rukmiyati Ni Made Sri Rukmiyati Ni Made Tirtawati Ni Nengah Trisna Prawiti NI NYOMAN SUCI ARTHINI . Ni Putu Diah Sri Maharani Ni Putu Eka Trisdayanti Ni Putu Selina Venysia Pitanatri, Made Uttari Praditya, Kadek Regi Pramana, I Wayan Arya Yudha Galang Prananta, I Komang Yoga Priliani, Ni Luh Dita Purwastuti Eko Sucahyo Puspa Adi, Ida Ayu Sri Putra, I Nyoman Pebriandika Sukawati Putra, Putu Eka Purnama Putu Diana Ayu Pratiwi Putu Gede Eka Darmaputra Putu Saroyini Piartrini Pynatih, Putu Deny Mahendra Safitri, Ni Komang Santi Diwyarthi, Ni Desak Made Sari, Ni Made Dewi Nirmala Seniartha, I Wayan Sri Rukmiyati, Ni Made Sucahyo, Purwastuti Eko Sulistyawati, Ni Luh Ketut Sri Swandeni, Ni Kadek Tayana, Putu Diva Adhi Wayan Audina Mahesa Putri Widiantini, Ni Luh Putu Erin Wulan Dari, Ni Wayan Wulantari, Putu Yadnya, I Gede Parta