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Journal : Jurnal Arbitrer

Deconstructing Internet Memes through Semiotic Analysis: Unveiling Myths and Ideologies in Visual and Verbal Signs Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Agus Dewangga
JURNAL ARBITRER Vol. 10 No. 1 (2023)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.10.1.76-85.2023

Abstract

This paper will examine the meanings embedded in memes through semiotic analysis. Semiotics, as proposed by Chandler (2007), is the study of signs and symbols and their meanings, particularly in the context of communication and representation. Internet memes are culturally significant artifacts that consist of visual and verbal signs which convey a shared experience or cultural reference within a community. The objective of this study is to explore the myth and ideology that is conveyed through the signs used in these memes, and to examine the message that is being communicated to the audience. The data were collected by using observation method which involves the selection of a sample of widely shared Internet memes on social media platforms. This study used qualitative method in analyzing the data. These memes were analyzed using semiotic analysis to identify the signs used in the Internet memes and their associated meanings. The findings suggest that memes are a form of communication that uses signifiers to convey a message, and the connotative meanings of these signifiers can reveal the myth and ideology behind the message. Memes convey cultural values and beliefs and can challenge or reinforce dominant cultural ideologies. Understanding them can shed light on cultural reproduction in society, with implications for media, cultural, and sociology studies in the digital age.
Co-Authors Anak Agung Ayu Dian Andriyani Anak Agung, Kirana Andani, Ni Made Adi Ardiningsih, Ni Luh Putu Ardiningsih, Ni Luh Putu Ari Putra, I Kadek Surya Ariasih, Ni Putu Liana Arinanda Kusuma, Anak Agung Ngurah Ariyaningsih, Ni Nyoman Deni Arwati, Ni Kadek Dewi Aryani Dewi, Ni Kadek Ayu Sri Pratiwi, Ni Komang Ayuning, Brenda Bara Yamalita Desak Putu Eka Pratiwi Desak Putu Eka Pratiwi, Desak Putu Desak Putu Eka, Pratiwi Dewi, Ni Komang Shintia Pradnyana Dewi, Ni Made Endri Santika Dian Nugraha, I Gusti Komang Donatus Darso Dwi Putra, I Made Kembang Firdayanti , I Gusti Ayu Risna Frederico, Mario Lory Gede Irwandika . Hajimia, Hafizah Harman, Stefanus Hostiani, Kadek Lilis I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Suardana I Gst Agung Sri Rwa, Jayantini I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya Putri I Komang Krisna Surya Patanjali I Putu Ariana I Wayan Adi Nugraha Nugraha I Wayan Juniarta Juniarta I Wayan Juniartha I Wayan, Juniartha Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova, Winarta Jendra, I Made Indrawan Jendra, I Made Iwan Indrawan Jendra, Made Iwan Indarwan Kadek Rahayu Puspadewi Komang Dian Puspita Candra Komang Dian Puspita, Candra Komang Tobi Arindra, Agosta Langus , Natalia Maharani, Putu Devi Mahardika, Kadek Wisnu Mantika, Pande Dwi Vala Marantika, I Made Yogi Mariyanto, I Komang Meilandari, Ni Made Vindy Mulyantini, Ni Putu Eny Muttaqien, Siti Rohmawati Imam Napa, Irenius Ni Kadek Indah Setya, Dewi Ni Kadek, Nefiari Ni Komang Arie Suwastini Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Deni Ariyaningsih NI WAYAN SUASTINI Ni Wayan, Eminda Sari Nugraha Putra, I G B Wahyu Nugraha, Gusti Bagus Wahyu Ovalili, Desak Made Sayang Permata, Made Goutamayasa Pradnyadita, Ni Putu Krisna Putri Priskawati, Putu Puspita, Komang Dian Putra, Gede Rendy Adnyana Putra, I G B Wahyu Nugraha Putra, I G. B. Wahyu Nugraha Putra, I GB Wahyu Nugraha Putra, IGB Wahyu Nugraha Putu Chrisma Dewi Putu Desi Anggerina Hikmaharyanti Putu Nur Ayomi Rahmawati, Ni Kadek Liana Ryasmi, Ketut Gita Sarang, Patrisius Sari, Ni Putu Milla Supita Sari, Ni Wayan Eka Mustika Satyartini, Ni Putu Diah Scholastika, I Made Perdana Setyawati, Ni Kadek Mita Sharita, Jasmine Skolastika, I Made Perdana Sri Rwa Jayantini, I Gusti Agung Sudiarta, I Komang Ngurah Syahputra, Denny System, Administrator Uni, Ni Kadek Utami, Ni Putu Verayanti Utami, Ni Wayan Lilik Nila Wayan Nurita Winarta, Ida Bagus Nova Wira Dharma, Putu Ary Wiraputri, Ni Made Dwi Yanti