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All Journal PENG: Jurnal Ekonomi dan Manajemen IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Halimah Zahrah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Praktik Pemasaran Digital dan Isu Privasi Data: Strategi Etika Bisnis untuk Meningkatkan Kepercayaan Pengguna Nadia Wangsa Kusumadiningrat; Halimah Zahrah; Sadam Maulana; Dendi Nur Fadilah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zd6q8a21

Abstract

This research aims to analyze business ethics strategies in the context of digital marketing that involves the use of consumer personal data. Digital marketing practices have a high potential to cause privacy violations, which can undermine public trust. The Cambridge Analytica case study serves as a real example of the negative impact of unethical marketing. This research employs descriptive qualitative methods with a literature review and case study approach. The analysis is conducted using content analysis to identify relevant themes and ethical strategies. The research findings indicate that the implementation of transparency, data protection, and open communication are key strategies in rebuilding user trust.
Analis Pelanggaran Etika Hukum Bisnis dalam Penanganan Kredit Macet terhadap Nasabah Prioritas Agree Dani Norrochman; Halimah Zahrah; Amanda Helinkika; Shellvy Setiawan
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p2615g22

Abstract

The Indonesian banking industry is facing increasing complexity in implementing business ethics and legal compliance, especially in handling non-performing loans (NPL) involving priority customers. This study aims to analyze the violations of business legal ethics in the handling of NPL cases and their impact on customers and the banking industry. Using a qualitative method with a normative-descriptive literature review approach, this study analyzes data from academic journals, regulations, and media reports published between 2023 and 2025. The findings indicate significant ethical violations, including lack of transparency in debt collection procedures, unequal treatment in credit restructuring, and aggressive collection practices that infringe on consumer rights. These actions not only harm customers psychologically and reputationally but also damage public trust and threaten regulatory stability in the banking sector. The study recommends comprehensive improvements involving banks, regulators, and society to uphold ethical business practices that ensure fairness, accountability, and consumer protection in banking operations.
Analisis Kepailitan, Rantai Pasokan dan Tenaga Kerja di Industri Tekstil Indonesia Rifzki Raihansah; Halimah Zahrah; Rhiza Villani; Hanifa Aulia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/4ca9mf30

Abstract

  The main issue in this study is the systemic impact of the bankruptcy of PT Sri Rejeki Isman Tbk (Sritex) on the national textile industry, particularly on supply chain disruptions and mass layoffs affecting thousands of workers. The purpose of this study is to analyze in depth how the bankruptcy of a large company like Sritex affects the continuity of the supply chain, the welfare of the workforce, as well as review its socio-economic implications for the textile industry in Indonesia. This research uses a descriptive qualitative approach with a literature review method. The unit of analysis in this research is relevant documents and articles regarding the Sritex bankruptcy case. Due to the nature of the literature study, no sample number of individuals was interviewed directly, but data was collected from scientific journals, economic news, and related legal documents between 2024-2025. The sampling technique used was purposive sampling based on the relevance and credibility of the sources. Data analysis was conducted using thematic synthesis techniques on the literature reviewed. The results showed that Sritex's bankruptcy caused major disruptions in the national textile supply chain, including the impact on more than ten thousand workers who were laid off. In addition, the closure of the company's operations affected the textile sector's contribution to GDP and caused extensive social impacts. Suggestions from this study are the need to strengthen corporate risk management, early warning regulations by the government, and increase labor protection through retraining and social security. Further research is recommended using a quantitative approach to measure the economic impact in more detail.
Analisis Pelanggaran Etika dan Hukum Bisnis dalam Perdagangan Pakaian Bekas Impor Ilegal Anastasya Salsabila Alika Putri; Halimah Zahrah; Azmi Aufal Marom; Shahnaz Rahmadina Nurhidayat
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/we90n230

Abstract

This research aims to analyze ethical and legal violations in the trade of illegal imported second-hand clothing in Indonesia, which involves practices that harm consumers and the local industry. This research uses a literature study method by reviewing 16 national journals related to business ethics, business law, and their impact on society and the economy. The research results show that ethical and legal violations occur in the form of lack of transparency, brand counterfeiting, tax evasion, and negative impacts on the local textile market. The recommendations provided include the need for strengthening law enforcement, stricter regulations, and education for the public and business actors to combat these illegal practices
Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Toserba Yogya di Bandung Agisni Alawiyah; Halimah Zahrah; Annisa Desfia; Karmelia Ravensky
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/byj31790

Abstract

The development of the modern retail industry has made service quality a key benchmark for retaining customers and differentiating retailers. Toserba Yogya Heritage, as a player in this sector, is expected to improve service quality to meet customer expectations. This study aims to analyze service quality, customer satisfaction, service ethics, and consumer protection at Toserba Yogya. A qualitative approach was used, involving interviews and questionnaires. The results show that Toserba Yogya’s services are generally satisfactory. Employees serve customers professionally and with a humanistic approach. Customer satisfaction remains high, ethical service practices are consistently applied, and consumer protection follows relevant regulations. These aspects are reflected in the customers’ experience of satisfaction, transparency, and prompt service. However, minor issues remain, such as frequent changes in product layout, which can affect convenience. The study concludes that Toserba Yogya should maintain its service quality and provide regular staff training to enhance customer satisfaction and foster loyalty.
Analisis Pelanggaran Strategi Pemasaran Industri Hiburan di Media Sosial Aisyah Yulia Citra; Halimah Zahrah; Fahdah Athifah Haura Fadhilah; Fahra Awalia Zahra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jan1jk86

Abstract

This study discusses violations of marketing strategies in the entertainment industry through social media that have a negative impact on the reputation and trust of the audience. This study aims to analyze the types of violations that occur, their main causes, and their impact on the company's image. This study uses a qualitative method with a literature study approach that refers to 14 academic references including national journals, international journals, and theory books. The results of the study indicate that violations such as content manipulation, exploitation of sensitive issues, and misuse of personal data are very detrimental to entertainment companies in the long term. Therefore, this study recommends that companies implement more ethical and transparent marketing strategies in utilizing social media.
Analisis Etika Bisnis Terhadap Kebijakan Kenaikan Tarif Dasar Listrik oleh Perusahaan Listrik BUMN Arya Haydar Zulfikar; Halimah Zahrah; Neng Lisda Saadah; Syakila Fasha Nurdin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mbhdmp47

Abstract

The increase in electricity base tariffs (TDL) in Indonesia is a strategic issue affecting the public and business sector. As a state-owned enterprise, PLN has a responsibility not only in public service but also in applying business ethics. This study aims to analyze the application of ethical principles in the TDL policy. A qualitative inductive method is applied through literature review and document analysis. Thematic analysis focuses on social justice, transparency, corporate social responsibility (CSR), and good corporate governance (GCG). The results indicate that although the policy has economic justification, its implementation still faces ethical issues, especially for vulnerable groups.
Persaingan Pengemudi Ojek Online dan Ojek Pangkalan dalam Perspektif Etika Bisnis Islam Febi Tivani Amelia Putri; Halimah Zahrah; Mugni Nurul Ilmi; Wanda Aruniya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ygpd6g97

Abstract

This study examines the competition between online motorcycle taxis and conventional motorcycle taxi services in Indonesia, along with an evaluation from the perspective of Islamic business ethics. The research uses a qualitative literature review method, collecting data from various journals and relevant documents. Results show that competition occurs in service quality, pricing, and parking locations. Although efforts to improve service and response speed are key strategies, excessive price competition and location conflicts often lead to unhealthy rivalry. Islamic business ethics emphasize honesty, justice, prohibition of monopolistic practices, and deliberation in competition. Some drivers have applied these principles, but violations such as intimidation and price wars still occur. This study highlights the need for continuous education to internalize Islamic business ethics values, creating fair and harmonious competition.. The phenomenon of competition between online motorcycle taxis and conventional motorcycle taxi drivers in Indonesia has impacted not only the economic sector but also the social and cultural structures of society. This study aims to identify the dynamics of this competition and examine the application of Islamic business ethics principles in resolving the conflicts. Using a qualitative literature review method, data were collected from various journals, books, and official reports discussing disputes in the two-wheeled transportation sector. The findings reveal that differences in service systems, fare disparities, and competition over strategic locations are the main triggers of conflict. From the perspective of Islamic business ethics, competition should be based on fairness, honesty, deliberation (shūrā), and prohibition of harmful practices. However, these values have not been fully internalized by all drivers. This study recommends continuous education on Islamic business ethics and active involvement of government and communities in regulating operational zones and fare agreements to foster fair and ethical business competition.
Analisis Etika Bisnis dan Tata Kelola Perusahaan Startup dalam Skandal Keuangan Halimah Zahrah; Andika Amirudin; Hoerul Dwi Natya Fauzan; Firyal Adilah Tisan
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ncjgq545

Abstract

This research explores ethical misconduct and corporate governance shortcomings in the financial controversy surrounding eFishery, an influential agritech startup in Indonesia. The country’s rapid digital expansion and investor-focused startup ecosystem have raised questions about organizational integrity and sustainability. The study focuses on identifying the tensions between valuation-driven growth and the adoption of ethical standards and governance principles. A qualitative literature review was conducted using materials from 2024 to 2025, including academic literature, regulatory data, media investigations, and company disclosures. Analysis draws on agency theory, stakeholder theory, and normative ethical frameworks to interpret the behavioral and structural violations involved. Findings reveal unethical practices, such as distorted financial records, misleading use of user data, and opacity in distributing support to aquaculture stakeholders. The company failed to meet the expectations of Good Corporate Governance, particularly in transparency, accountability, independence, and fairness. Recommendations proposed involve instituting whistleblowing systems, restructuring incentive mechanisms, cultivating moral awareness in organizational culture, and involving stakeholders in decision-making processes. The case of eFishery demonstrates the damaging consequences of ethical neglect and governance breakdown. Long-term resilience in startups within emerging economies demands early integration of ethical governance values.
Analisis Strategi Komunikasi Pemasaran Bisnis E-Tiket PT Persib Bandung Bermartabat Argy Aryaputra Firjatullah; Halimah Zahrah; Galuh Sopandi; Ilham Muhyi Hapidhin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5c0cf117

Abstract

Penelitian ini bertujuan untuk memahami bagaimana informan menginterpretasikan strategi komunikasi pemasaran yang diterapkan oleh klub sepak bola Persib Bandung. Studi ini menggunakan metode penelitian kualitatif, yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dari individu-individu yang terlibat dalam menjelaskan bagaimana strategi pemasaran klub sepak bola Persib Bandung membangun citra mereknya sebagai klub sepak bola profesional. Untuk pengumpulan data, peneliti melakukan wawancara mendalam dengan informan yang memiliki peran signifikan dan pemahaman tentang strategi pemasaran klub sepak bola Persib Bandung dalam membangun citra mereknya sebagai klub profesional. Metode penelitian yang dipilih adalah kualitatif deskriptif. Dalam membangun citra merek klub sepak bola Persib Bandung, digunakan strategi komunikasi pemasaran terintegrasi, yang meliputi komunikasi interaktif, pemasaran langsung, hubungan masyarakat (public relations), penjualan personal (personal selling), dan iklan.Lebih lanjut, beberapa aspek memengaruhi klub sepak bola Persib Bandung dalam menjadi klub sepak bola profesional, termasuk aspek olahraga, aspek infrastruktur, aspek personal dan administratif, aspek hukum, dan aspek finansial. Semua aspek ini berkontribusi pada bagaimana klub Persib Bandung membentuk dirinya sebagai klub profesional. Klub sepak bola Persib Bandung mempertimbangkan aspek-aspek ini untuk menjaga citranya sebagai klub sepak bola profesional.  
Co-Authors Adam Riski Mubarok Adam Saputro Afif Naufal Agisni Alawiyah Agree Dani Norrochman Ahmad Khairi Ahmad Naufal Ramadhan Aisyah Humayyrah Aisyah Yulia Citra Alfathir Hilal Nazmi Ali Rahman Fauji Alifa Raudhatul Nisa Alvin Firdaus Amanda Helinkika Amelia Fega Amelia Mara Jasmine Amelia Rahmadani Ananda Aprilia Anastasya Salsabila Alika Putri Andika Amirudin Andyka Maulana Prayoga Annisa Desfia Annisa Zaida Rahman Ardhika Dhiyaulhayat Argy Aryaputra Firjatullah Arrizan Fadillah Arya Haydar Zulfikar Arya Pramudita Asep Iwan Ridwan Nugraha Asep Suwarna Ashilah Fauziyah Aulia Nur Syifani Aulia Rahadatulaisyi Aulia Silvana Azka Julian Azmi Aufal Marom Bellia Aghata Citra Indah Puspitasari Dea Ingrid Ramadani Dea Kuni Fauziyah Dea Wisnu Ramdani Dendi Nur Fadilah Dessy Susilawati Dewi Putri Angelina Dewi Resti Agustiani Diaz Ilham Dimas Satria Iskandar Dini Mardiani Ditta Rahmawati Dwi Julyansyah Erick Surya Fahdah Athifah Haura Fadhilah Fahira Salsabila Fahra Awalia Zahra Faisal Taufiqurohman Faishal Bahrul Ulum Fajar Febby Setya Febi Tivani Amelia Putri Feisal Rahman Setiawan Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Firyal Adilah Tisan Fitri Nabila Khairunnisa Galuh Sopandi Ghina Aulia Asy Syifa Gilang Pratama Hanifa Aulia Hanny Handayani Haura Nurul Ilmi Hizkia Ihza A Hoerul Dwi Natya Fauzan Ia Kurnia Ikmila Khoerunnisa Ilham Muhyi Hapidhin Indy Fauziah Hanifa Jihan Az-Zahra Nurhaliza Karmelia Ravensky Kayla Rizqy Agustina Lailafitri Pratiwi M Arsyad M Zidan A M. Fariel Syima Maisya Hayina Zahra Maryo Putra Rahayu Mega Sakova Mia Damayanti Mona Amir Mugni Nurul Ilmi Muhamad Fadli Ferdi Muslim Muhamad Saefuloh Muhammad Arif Hidayat Muhammad Fadhlan Rizqullah Muhammad Ilham Fauzul Muhammad Raihan N. M Mutia Damayanti Nabila Syaharani Nadia Wangsa Kusumadiningrat Nahla Della Puspita Naila Dwi Ananti Nanda Baihaqi Naufal Fathi Athallah Naura Rahadhatul Aisy Neng Cica Karlina Neng Lisda Saadah Nida Hulwa Luthfiyah Nida Windatun Nisa Septia Wulandari Nisrina Nasywa Putri Novi Ramadani Putri Ayuningtyas Putri Dewi Renggani Rafid Najwan Daulah Rahma Khairunnisa Amalia Rasyad Khairan Rayhan Azhari Ilham Refansa Febriana Akbar Rhiza Villani Rido Rivana Rifqi Januariansyah Rifzki Raihansah Rina Pitria Rindu Aprillia Sadam Maulana Salman Surya Pratama Salsabila Fauziah Salsha Dwi Agustien Shahnaz Rahmadina Nurhidayat Shellvy Setiawan Silva Novianti Siti Kamila Nurhasanah Siti Syakira Hasna Kamila Soffi Assifa Insani Syahira Rachmadina Syakila Fasha Nurdin Syifa Hoerunisa Tania Kirana Aprilia Tariza Mega Pratiwi Garini Umu Mahmudah Vebytha Gustiar Isa P Wafiyati Nur Amrina Wanda Aruniya Winda Dewi Ningsih Windi Tri Natarina Wulan Nur Aszad Yayang Soeparman Yesica Maulina Yunisa Nuramalia Zahra Fauziahsari