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Interpretasi Khalayak Terhadap Rasisme Beda Etnis dalam Film Bidadari Mencari Sayap Ariska, Cynthia; Briandana, Rizki; Jamil, Achmad
KOMUNIKA Vol. 11 No. 1 (2024): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

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Rasisme tanpa disadari sering terjadi di Indonesia karena Indonesia memiliki keberagaman etnis dan agama. Ragam etnis dan agama dalam pernikahan juga digambarkan pada film Bidadari Mencari Sayap yang mengisahkan pasangan suami istri menikah dari etnis dan agama yang berbeda. Penelitian ini bertujuan untuk menganalisis interpretasi khalayak terkait rasisme beda etnis pada film Bidadari Mencari Sayap. Konsep decoding dan encoding Stuart Hall digunakan untuk melihat text media yang diinterpretasi oleh khalayak. Penelitian ini menggunakan pendekatan analisis resepsi dengan paradigma kontruktivis. Pengumpulan data pada penelitian ini menggunakan teknik wawancara mendalam. Terdapat delapan informan yang dipilih berdasarkan kriteria yang telah dikelompokan berdasarkan etnis dan latar belakang budaya berbeda. Hasil penelitian menunjukan bahwa penerimaan rasisme beda etnis memiliki arti yang berbeda. Temuan menghasilkan dominasi posisi hegemoni dominan oleh pihak perempuan, posisi negosiasi tidak ada dan juga dominasi posisi oposisi oleh pihak laki-laki. Penelitian ini menyoroti bahwa perbedaan etnis dan agama tidak menjadi masalah bagi sebagian khalayak, dimana akulturasi budaya yang ada di Indonesia menyebabkan toleransi keberagaman dapat diterima di masyarakat, selama tidak adanya pergeseran pada keyakinan masing-masing.

Pelatihan Siswa SMK Dinamika Pembangunan 1-2 Jakarta Dalam Dalam Cerdas Bermedia Sosial : Saring dan Sharing Sulistyanto, Ari; Jamil, Achmad; Haris, Abdul; Chaniago, Faisyal; Babys, Salomon; Sukmaranti, Galuh; Sudarmika, Dina; Prayitno, Edik
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 11 (2024): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i11.597

Kecerdasan dalam menggunakan media sosial dibutuhkan para siswa atau remaja. Melalui kecerdaasan tersebut, dapat berhati-hati dan bisa mengambil manfaat dari platform media sosial tersebut. Oleh karena itu, untuk meningkatkan kecerdasan dalam literasi media sosial dikalangan siswa (remaja) SMK Dinamika Pembangunan 1-2 Jakarta dibutuhkan pelatihan. Melalui metode ceramah. Hasil menunjukan pada pertimbangan waktu mereka mampu menyerap materi sebesar 90 %, melakukan filterisasi sebesar 83 %, dan berfikir sebelum posting sebesar 80 % Kegiatan pengabdian masyarakat ini memberikan kontribusi pada meluasnya kesadaran bermedia sosial dikalangan siswa SMK Dinamika Pembangunan 1-2 Jakarta.

Pelatihan Kewaspadaan Bencana Banjir Pada Karang Taruna Kelurahan Marga Mulya, Kota Bekasi Sulistyanto, Ari; Jamil, Achmad; Haris, Abdul
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.990

Kewaspadaan bencana adalah upaya untuk meningkatkan kesadaran, kesiapsiagaan, dan respons terhadap potensi bencana alam atau buatan manusia. Akan tetapi kurangnya pengetahuan dan pemahaman bencana maka minim sekali kontribusi warga dalam melakukan mitigasi bencana. Oleh karena itu, perlu adanya pelatihan dan simulasi dalam membangun kewaspadaan bencana. Kelurahan Marga Mulya Bekasi adalah daerah rawan bencan banjir. Oleh karena melalui metode pelatihan dan simulasi dalam membangun kesadaran kewaspadaaan bencana di dapatkan hasil warga Kelurahan Marga Mulya Bekasi telah memahami dan menyadari pentingnya kewaspadaan bencana. Hal ini di buktikan dengan pemahaman warga rata –rata sebesar 83 %. Yang sebelumnya ketika di adakan pre test sebelum pelatihan dan simulasi pengatahuan warga masih rendah kurang dari 60 %. Dengan demikian melalui metode pelatihan dan simulasi sangat efektif dalam membangun pengetahuan dan kesadaran warga akan ancaman bencana.

Omnichannel Communication Strategy in Branding Cosmetic Products in the Digital Era Fitriyasa, Hazmy; Jamil, Achmad
Social and Economic Bulletin Vol. 1 No. 2 (2024): SEBI Journal May 2024
Publisher : Social and Economic Bulletin

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The Covid-19 pandemic has not stopped innovation in the cosmetics business in Indonesia. The cosmetics industry continues to grow, with cosmetics businesses even growing during the pandemic.consumer demand in 2021 has doubled. Social media plays a key role in influencing brand perception and image. Customers use this platform to search for product and company information, while companies communicate their brands and products to potential customers. Use of influencer marketingimpact on brand loyalty, especially in Generation Z and Millennials. Personal relationships built with influencers help in creating brand awareness and encourage product purchases. The concept of omnichannel, which combines communication through multiple channels, has become important in the beauty industry. This research uses theory social reference groups known as Herbert Hyman's reference group theory (1942). In this case the use of influencer Lesti Kejora who already has a fan group (fans) by MS Glow gave positive results to reach netizens. Lesti Kejora's attitude in choosing MS Glow products received various positives from Lesti fans These netizens use MS Glow products. For netizens who have used Previously, MS Glow was increasingly convinced that MS Glow was a new product and would continue to be used. The use of social media as a marketing channel can help increase the effectiveness of persuasive communication messages from MS Glow and effective communication with communication in physical stores.

Pelatihan Mitigasi Bencana Tanah Longsor Berbasis Komunitas Desa Ponggang, Kecamatan Serang Panjang, Kab. Subang Sulistyanto, Ari; Dwinarko, Dwinarko; Jamil, Achmad
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 11 (2025): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i11.1898

Partisipasi aktif masyarakat dalam komunikasi penanggulangan bencana memberi dampak yang signifikan terhadap pengurangan kerugian akibat bencana. Akan tetapi, partisipasi aktif sebagai ketahanan komunitas dalam menghadapi bencana tersebut belum sepenuhnya di sadari oleh masyarakat yang terancam bencana. Oleh karena itu perlunya sosialisasi mengenai ketahanan komunitas dalam menghadapi bencana. Masyarakat Desa Ponggang dengan kondisi topografi rawan bencana longsor, maka perlu ketahanan komunitas dalam menghadapi bencana tersebut. Melalui metode ceramah dan simulasi, maka di dapatkan hasil. Masyarakat Desa Ponggang memiliki kesadaran yang tinggi terhadap ancaman bencana longsor. Oleh karena itu mereka membentuk komunitas relawan sebagai bagian penting dalam membangun ketahanan bencana, dan juga berperan penting sebagai pusat komunikasi dan kordinasi dalam melakukan mitigasi bencana mulai dari pra bencana, tanggap bencana dan pasca bencana.

MANAJEMEN KOMUNIKASI PEMBERDAYAAN MASYARAKAT MELALUI PNPM Achmad Jamil; Suleman Nur Alam
Akademika Vol 4 No 02 (2015): Akademika : Jurnal Teknologi Pendidikan
Publisher : Akademika : Jurnal Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/akademika.v4i02.115

Low levels of health and education in poor households is a major challenge that must be facedby Indonesia. Community empowerment is a process of preparing the community through avariety of resources, opportunities, knowledge, and expertise to increase the capacity indetermining their future, as well as participate in and influence the life of the community itself(Ife in Martono, 2011). Diaz Bordinave (Melkote and Steeves, 2006) noted that in thisapproach, participation is often expected to live by the source and change agents (people whopay attention to people who have not received empowerment). In a participatory approachfrom below (bottom up) the public be persuaded to take part in independent activities, butlocal settlement fundamental issues selected by an agent of change. One of the communityempowerment program is the National Program for Community Empowerment in Rural Areas(PNPM MPd) Healthy Generation Intelligent initiated by the government since 2007. Theresults show managerial ability for the credibility of the participants and the facilitatorperspective in the perspective of the perpetrators affect the success of implementation ofPNPM program MPd healthy generation intelligent Ciranjang implemented in the district,Cianjur.

Training on Beach Tourism Through Social Media: Citizen Journalism News Content Production in Sawarna Antonius Setyadi; Achmad Jamil; Lucky Nugroho
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5537

In the information age like today, we are presented with a lot of news, both from within the country and abroad. Now, in the information age, we get news not only from the media but also through the internet. In producing news broadcasts, it is necessary to first understand what news value is. Because the viewers should not be treated to news that is not at all useful as information. This is necessary to find out what information they need. The bottom line: we must first examine and examine what events or incidents should be made as news. Indonesia is a maritime country, which means it has many islands. This causes Indonesia to be rich in natural resources. One of the interesting destinations to be covered as news material is Sawarna. From the results of the training, participants need ongoing training to create positive news content by promoting interesting tourism in Sawarna on social media through citizen journalism, but many participants are satisfied with what the presenters are presenting and get a basic overview of the practice process of producing news content in Sawarna on social media. through citizen journalism. In addition to doing role playing, the presenters provide games or games by asking questions about the material that has been presented. The implementation of this service aims to determine the impact of promotional strategies in increasing tourist visits and to find out the most effective promotional strategies in increasing tourist visits to tourism. This research uses two methods, namely the Troubleshooting Framework method and the Activity Method. Data collection was carried out through interviews, direct observation of documentation, and workshop activities, which were attended by 18 participants. The results of this research show that 1. Overall, the participants stated that this workshop was interesting; many new things were obtained and learned during the activity. The training material is very useful in "guiding" participants to better understand Citizen Journalism, which is currently developing rapidly. 2. With the many beaches in the Sawarna area, Banten, it allows participants to choose an ideal and attractive location according to where they live.

Transformasi Perpustakaan sebagai Pusat Literasi Keuangan Syariah: Mendorong Kemandirian Pemuda Desa Ciputri Nugroho, Lucky; Putra, Yananto Mihadi; Kasmo, Arief Bowo Prayoga; Purnama, Adhy; Briandana, Rizki; Jamil, Achmad; Setiany, Erna
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v4i1.241

The low level of Islamic economic and financial literacy among the Ciputri Village Youth Organization is challenging to build youth economic independence. This Community Service activity aims to improve understanding and skills of Islamic finance through a community-based education approach, supported by the optimization of the function of the library as a literacy center. The program is carried out through socialization, interactive training, simulation, mentoring, and strengthening the collection of Islamic financial literature in village libraries. The activity results showed a significant increase in participants' understanding, the formation of the Sharia Literacy Ambassador Community, and the increasing role of libraries in supporting Islamic financial education. Key recommendations include ongoing mentoring, digital media development, and cross-sectoral collaboration to maintain the program's sustainability and expand the benefits of this education.

Developing Green Defence Financing for Indo-Pacific Maritime Security Resilience Lucky Nugroho; Timea Gal; Reni Mayerni; Rizki Briandana; Achmad Jamil
Jurnal Lemhannas RI Vol 13 No 1 (2025)
Publisher : Lembaga Ketahanan Nasional Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55960/jlri.v13i1.1060

Purpose: To conceptualise a sustainable defence financing model by embedding green finance principles into maritime security frameworks in the Indo-Pacific, where ecological vulnerability and geopolitical pressures are intensifying. Study Design/Methodology/Approach: A descriptive qualitative approach is adopted to explore secondary sources comprising policy documents, multilateral reports, and scholarly literature. Institutional Theory and Resource-Based Theory guide the analytical lens to examine how legitimacy, regulatory adaptation, and internal capacities shape green-oriented defence mechanisms. Findings: Defence financing strategies that align with ESG principles offer a pragmatic response to regional instability and environmental threats. Key mechanisms identified include the issuance of green bonds, development of low-emission technologies, ESG-based procurement criteria, and collaborative financing through regional platforms. Successful integration depends on institutional coherence and innovation capacity across defence and financial sectors. Originality/Value: Introduces a novel intersection between green finance and defence strategy within Indo-Pacific policy discourse. Provides an interdisciplinary model that reframes defence financing as both a geopolitical instrument and a sustainability lever, offering actionable insights for national governments, financial institutions, and multilateral bodies.

Training on Beach Tourism Through Social Media: Citizen Journalism News Content Production in Sawarna Antonius Setyadi; Jamil, Achmad; Lucky Nugroho
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5537

In the information age like today, we are presented with a lot of news, both from within the country and abroad. Now, in the information age, we get news not only from the media but also through the internet. In producing news broadcasts, it is necessary to first understand what news value is. Because the viewers should not be treated to news that is not at all useful as information. This is necessary to find out what information they need. The bottom line: we must first examine and examine what events or incidents should be made as news. Indonesia is a maritime country, which means it has many islands. This causes Indonesia to be rich in natural resources. One of the interesting destinations to be covered as news material is Sawarna. From the results of the training, participants need ongoing training to create positive news content by promoting interesting tourism in Sawarna on social media through citizen journalism, but many participants are satisfied with what the presenters are presenting and get a basic overview of the practice process of producing news content in Sawarna on social media. through citizen journalism. In addition to doing role playing, the presenters provide games or games by asking questions about the material that has been presented. The implementation of this service aims to determine the impact of promotional strategies in increasing tourist visits and to find out the most effective promotional strategies in increasing tourist visits to tourism. This research uses two methods, namely the Troubleshooting Framework method and the Activity Method. Data collection was carried out through interviews, direct observation of documentation, and workshop activities, which were attended by 18 participants. The results of this research show that 1. Overall, the participants stated that this workshop was interesting; many new things were obtained and learned during the activity. The training material is very useful in "guiding" participants to better understand Citizen Journalism, which is currently developing rapidly. 2. With the many beaches in the Sawarna area, Banten, it allows participants to choose an ideal and attractive location according to where they live.

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