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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Social Science Studies Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS Jurnal Pengabdian Masyarakat dan Penelitian Terapan Siber Nusantara of Community Service Review (SNCSR)
Tri Sugiarti Ramadhan
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Digital Marketing, Brand Awareness, Online Customer Review Dan Flash Sale Terhadap Minat Beli Produk Skintific di E-Commerce (Studi Kasus Pada Mahasiswa Unisma 2021-2024) Agustyas Fadilla Wulandari; Mohammad Rizal; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstact This study aims to analyze the influence of digital marketing, brand awareness, online customer reviews, and flash sales on purchase intention of Skintific products on e-commerce platforms. This research employs a quantitative approach with a survey method involving 103 respondents—students of the Islamic University of Malang (UNISMA) from the 2021–2024 cohort who have purchased Skintific products through e-commerce. The sampling technique used is purposive sampling, and data were analyzed using multiple linear regression through SPSS software. The results are expected to show that the four independent variables simultaneously have a significant effect on purchase intention, while digital marketing and brand awareness are the most dominant factors. The findings provide practical implications for companies to design more effective digital marketing strategies to increase consumer purchase intentions, especially among young consumers. Keywords: Digital Marketing, Brand Awareness, Online Customer Review, Flash Sale, Purchase Intention, Skintific, E-Commerce.
Penerapan Balanced Scorecard (BSC) Dalam Pengukuran Kinerja Organisasi Publik (Studi Kasus pada Dinas Perhubungan Kota Malang) Sukma Asri Fitria; Ronny Malavia Mardani; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Public organizations are required to demonstrate effective, efficient, and accountable performance in response to increasing public demands for service quality. One comprehensive approach to measuring organizational performance is the Balanced Scorecard (BSC), which integrates four perspectives: financial, customer, internal business process, and learning and growth. This study aims to analyze the implementation of the Balanced Scorecard in measuring the performance of public organizations at the Department of Transportation of Malang City. The research employs a descriptive quantitative approach using a case study method, with a population of 138 civil servants and a sample of 103 respondents. The data consist of primary data collected through employee self-assessment questionnaires and secondary data obtained from financial reports and institutional documents. Data analysis techniques include descriptive statistics and narrative analysis. The results indicate that the performance of the Department of Transportation of Malang City based on the four BSC perspectives is generally categorized as good. The financial perspective reflects relatively economical budget management, while the customer, internal business process, and learning and growth perspectives support the implementation of public services. Overall, the Balanced Scorecard provides a comprehensive overview of organizational performance in the public sector. Keywords: Balanced Scorecard; Public Organizational Performance; Performance Measurement; Department of Transportation.
Pengaruh Harga, Lokasi, Dan Brand Image Terhadap Loyalitas Pelanggan Tomoro Coffee Di Kota Malang. Desty Nur Cahyani; Achmad Agus Priyono; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of price, location, and brand image on customer loyalty at Tomoro Coffee in Malang City. This research uses an explanatory research method with a quantitative approach. The data were collected through questionnaires distributed to 80 respondents, consisting of students of Universitas Islam Malang class of 2021 who have made at least one purchase at Tomoro Coffee Dinoyo branch. The sampling technique used in this study is purposive sampling. The data analysis method applied is multiple linear regression to examine the relationship between variables. The results of this study indicate that price, location, and brand image simultaneously have a significant effect on customer loyalty. Partially, each variable, namely price, location, and brand image, also has a positive and significant effect on customer loyalty. Price reflects the value received by customers, location provides ease of access and convenience, while brand image builds positive perceptions in the minds of consumers. These findings suggest that improving pricing strategies, selecting strategic locations, and strengthening brand image are essential factors in increasing customer loyalty. Therefore, companies are expected to optimize these variables to maintain and enhance long-term customer relationships.  Keywords: Price, Location, Brand Image, Customer Loyalty
Efektivitas Pelatihan Desain Visual Canva dalam Optimalisasi Branding dan Nilai Jual UMKM Tri Sugiarti Ramadhan; Andi Normaladewi; Mitha Endah Aprilia; Nadiah Putri Salsabila
Siber Nusantara of Community Service Review Vol. 2 No. 2 (2026): Siber Nusantara of Community Service Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i2.1077

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung perekonomian nasional, namun sebagian besar pelaku usaha masih menghadapi kendala dalam memanfaatkan desain visual sebagai instrumen pemasaran yang efektif. Studi ini menyajikan program pelatihan berbasis Canva yang bertujuan memperkuat kapasitas UMKM dalam menciptakan materi promosi visual secara mandiri. Kegiatan dilaksanakan selama satu hari dan melibatkan 10 pelaku UMKM di Kabupaten Malang, dengan komposisi peserta 60% perempuan. Pendekatan yang digunakan adalah pembelajaran partisipatif, yang mencakup tahapan pre-test, pemberian materi teori dan praktik Canva, pendampingan intensif, serta post-test. Instrumen evaluasi meliputi kuesioner, lembar observasi, dan penilaian kualitatif. Hasil penelitian menunjukkan peningkatan rata-rata skor dari 51 menjadi 75, atau setara dengan kenaikan sebesar 47%. Berdasarkan uji Wilcoxon, diperoleh nilai p = 0,0019, yang mengindikasikan adanya perbedaan yang signifikan secara statistik. Seluruh peserta berhasil menciptakan berbagai materi promosi, seperti logo, poster, dan brosur. Selain itu, peserta menerima buku panduan yang dapat digunakan sebagai referensi pribadi. Tingkat kepuasan peserta mencapai rata-rata 4,3 dari 5, mencerminkan respons yang sangat baik. Temuan ini memperkuat bukti bahwa pelatihan desain sederhana dapat secara signifikan meningkatkan kompetensi kreatif pelaku UMKM. Oleh karena itu, direkomendasikan agar program serupa dilanjutkan dengan pendampingan berkelanjutan, serta didukung oleh infrastruktur digital yang memadai, termasuk perangkat keras dan akses internet.
Co-Authors Abdillah, Ridwan Nashir Achmad Agus Priyono Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Agus Hermawan Agustyas Fadilla Wulandari Ainur Ropik Aisyah Putri Patrisia Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Andi Normaladewi Arief Noviarakhman Zagladi Arsyianto, Muhammad Tody Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Desty Nur Cahyani Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Imam Mukhlis Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Masrur, Moh Ubaidillah Mitha Endah Aprilia Mohammad Rizal Muhammad Alamsyah Rahmatulloh Muhammad Naghieb Muhammad Taufiqur Rahman, Muhammad Taufiqur Nadiah Putri Salsabila Naswan Suharsono Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Rose Rachmadi, Kartika Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Sudarmiatin Sukma Asri Fitria Syairotun Nadzifah Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana