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All Journal AKUNTABILITAS J-MAS (Jurnal Manajemen dan Sains) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Manajemen Komitmen : Jurnal Ilmiah Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Marketing Management and Innovative Business Review Jurnal Ragam Pengabdian
Syahril Hasan
Universitas Balikpapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Mediasi Ganda Customer Engagement dan Innovation Capability pada Hubungan Digital Leadership terhadap Business Performance Perusahaan Jasa di Kota Balikpapan Ribka Patta; Gusmawati Gusmawati; Agus Rahayu; Hery Eko Prastiyo; Syahril Hasan
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus (Inprogress)
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/scc9zm66

Abstract

This study aims to analyze the influence of digital leadership on business performance through customer engagement and innovation capability in service companies in Balikpapan City. The study used a quantitative approach with a survey method on 96 respondents selected using a purposive sampling technique. Data collection was carried out through direct and online questionnaires, then analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of the SmartPLS application version 4.0. The results showed that digital leadership did not significantly influence business performance. Conversely, digital leadership had a positive and significant effect on customer engagement and innovation capability. Furthermore, customer engagement did not significantly influence business performance, while innovation capability had a positive and significant effect on business performance. This study also found that customer engagement was unable to mediate the influence of digital leadership on business performance, while innovation capability was able to mediate the relationship positively and significantly. The research findings indicate that the success of a service company's digital transformation is more influenced by the organization's ability to create innovation than simply building customer engagement. This research provides theoretical contributions in the development of Dynamic Capability Theory and Resource-Based View (RBV), as well as providing practical implications for service companies in improving innovation capability to support business performance in the digital transformation era.
From Authenticity to Action: How Perceived Authenticity and Digital Word-of-Mouth Drive Purchase Intention for Local Products Ribka Patta; Nur Fitriani; Nikolas Heru; Syahril Hasan
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.469

Abstract

This study investigates the influence of perceived authenticity and electronic word-of-mouth (e-WOM) on consumers’ purchase intention toward local products in Balikpapan, Indonesia. Grounded in signaling theory, this research examines how internal product cues and external digital information shape consumer decision-making. A quantitative approach was employed using a survey of 150 respondents, and the data were analyzed using multiple linear regression with SPSS. The results reveal that perceived authenticity has a positive and significant effect on purchase intention, indicating that consumers highly value product originality, cultural representation, and credibility. In contrast, e-WOM does not show a significant direct effect on purchase intention, suggesting that consumers rely less on online reviews when evaluating local products. However, both variables jointly have a significant effect, demonstrating that consumer behavior is influenced by a combination of internal perceptions and external information. This study contributes to the literature by highlighting the dominant role of authenticity and identifying the contextual limitation of e-WOM in local product markets. The findings offer practical implications for local businesses to prioritize authenticity as a strategic driver of consumer engagement.
Co-Authors Achmad Sutanto Afrisal Arianto Agus Rahayu Ahmad Fahrudin Amran Wahyudiah Anita DeGrave Asep Supriadi Athifa Zahra Auliza Alifin Nadhiro Baso Intang Sappaile Brian Leonardo Oslan Darusman Diah Anggraini Dian Novitasari Djoko Widagdo Elok Fatoroni Endang Fatmawati Fitriana Fitriana Fransisca Ursila Y L Y Gusmawati Gusmawati hasan, samsurijal Hendri Syahputra Hery Eko Prastiyo Hikma Hasbi Istia Vionalita Jihan Jihan Klemens Mere Moh. Solehuddin Mohammad Fathoni Muhammad Asir Muhammad Hermansyah Nikolas Heru Nira Dewi Susanti Nita Julita Nur Fitriani Nur Sa’diyah Nursella Prastyadi Wibawa Rahayu Ribka Patta rima siburian Riza Tri Permadi Subhan A. Gani Tekat Sukomardojo tutik yuliani Wiwin Pebriana Yafed Syufi Yemisa Melsinti Kia Yenny Anggreini Sarumaha Yohana Exelsia Sitanggang Yunisa Friscia Yusri