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All Journal JURNAL AGRICA Business and Finance Journal Menara Ilmu JURNAL PUNDI Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Prosiding Konferensi Nasional PKM-CSR Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas Journal of Halal Research, Policy, and Industry JEBD EMAS Jurnal Akuntansi Keuangan Dan Perpajakan Journal of Business Economics and Management New Economy
Siska Lusia Putri
Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas
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Journal : Menara Ilmu

 1 
PENGARUH ATRIBUT SUPERMARKET TERHADAP KEPUASAN KONSUMEN (STUDI KASUS SUPERMARKET X DI KOTA PADANG) Siska Lusia Putri, Mohammad Abdilla, Sari Octavera
Menara Ilmu Vol 10, No 73 (2016): Menara Ilmu Desember Jilid 2
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v10i73.47

Abstract

The purpose of this study was to to analyze how the supermarket attributes influence on consumer satisfaction in the Supermarket X. Supermarket attributes that studied were merchandise, product, atmosphere, personnel, price, and convenience in the supermarket.The object of research was consumers who shopped at the supermarket X. This research was descriptive quantitative attribute that described the influence of the supermarket with customer satisfaction using regression analysis and correlation. The study design used was cross sectional with a single method of sampling non probability sampling.          The results of this study indicated that the attribute of Supermarket X includes merchandise, product, price, and convenience in-store positive and significant impact on customer satisfaction. While the other X Supermarket attribute the atmosphere and personnel and no significant positive effect on customer satisfaction. Supermarket attribute coefficient value X respectively were as follows: First, the price X5 attribute with a value at 6.800. This coefficient value was high compared to most other supermarket attributes. Second, the product X2 attribute with a value amounted to 3.826. Third, the X6 attribute comfort in-store with a value at 3.687. Fourth, the merchandise X1 attribute with a value amounted to 3.687. Fifth, namely personnel X4 attribute with a value at 0.149. Lastly, the atmosphere X3 attribute with a value at 0.025. Supermarket attribute X (merchandise, product, atmosphere, personnel, price, and convenience in-store) were simultaneously positive and significant impact on consumer satisfaction in Supermarket X. The value of adjusted R Square Supermarket attributes of X by 0.874. Keywords: attribute of supermarket, merchandise, product, atmosphere, personnel, price, convenience, customer satisfaction, Supermarket X
ANALISIS STRATEGI PEMASARAN PRODUK SPARE PARTS PT. UT CABANG PADANG Beby Purnama Sari, Siska Lusia Putri
Menara Ilmu Vol 10, No 73 (2016): Menara Ilmu Desember Jilid 2
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v10i73.49

Abstract

The purpose of this study was to identify strengths, weakness, opportunities, and threats of PT. UT for selling spare parts and to analyze marketing strategy for selling spare parts in the PT. UT. Data collection has been done from May-October 2016. The data were collected from 20 respondents who has ever bought spare parts (external respondents) and from directors and employees of the PT. UT (internal respondents). IFAS (Internal Factors Analysis Summary), EFAS (External Factors Analysis Summary) and SWOT (Strengths Weaknesses Opportunities Threats) were used to analyze the data. The result of the study showed that from IFAS Factors effect of PT. UT on internal factors (Strength and Weakness) was very strong. Meanwhile, EFAS Factors effect of PT. UT on external factors (Opportunity and Threat) was medium.S-O strategy (Strength-Opportunity) from this study was by strengthen partnerships with customers through customer seminars. W-O strategy (Weakness-Opportunity) from this study was by providing services to heavy equipment owned by the consumer and the provision of a guarantee of spare parts are sold. Then, S-T strategy (Strength-Threat) from this study was by strengthen the promotion with regular communication links. W-T (Weakness-Threat) from this study was by openning network services for heavy equipment by using the telephone. Keywords: spare parts, IFAS, EFAS, SWOT
PENGARUH ATRIBUT SUPERMARKET TERHADAP KEPUASAN KONSUMEN (STUDI KASUS SUPERMARKET X DI KOTA PADANG) Mohammad Abdilla, Sari Octavera Siska Lusia Putri
Menara Ilmu Vol 10, No 73 (2016): Menara Ilmu Desember Jilid 2
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v10i73.47

Abstract

The purpose of this study was to to analyze how the supermarket attributes influence on consumer satisfaction in the Supermarket X. Supermarket attributes that studied were merchandise, product, atmosphere, personnel, price, and convenience in the supermarket.The object of research was consumers who shopped at the supermarket X. This research was descriptive quantitative attribute that described the influence of the supermarket with customer satisfaction using regression analysis and correlation. The study design used was cross sectional with a single method of sampling non probability sampling.          The results of this study indicated that the attribute of Supermarket X includes merchandise, product, price, and convenience in-store positive and significant impact on customer satisfaction. While the other X Supermarket attribute the atmosphere and personnel and no significant positive effect on customer satisfaction. Supermarket attribute coefficient value X respectively were as follows: First, the price X5 attribute with a value at 6.800. This coefficient value was high compared to most other supermarket attributes. Second, the product X2 attribute with a value amounted to 3.826. Third, the X6 attribute comfort in-store with a value at 3.687. Fourth, the merchandise X1 attribute with a value amounted to 3.687. Fifth, namely personnel X4 attribute with a value at 0.149. Lastly, the atmosphere X3 attribute with a value at 0.025. Supermarket attribute X (merchandise, product, atmosphere, personnel, price, and convenience in-store) were simultaneously positive and significant impact on consumer satisfaction in Supermarket X. The value of adjusted R Square Supermarket attributes of X by 0.874. Keywords: attribute of supermarket, merchandise, product, atmosphere, personnel, price, convenience, customer satisfaction, Supermarket X
Co-Authors -, Yentisna ., Yentisna A, Saadi Maimun Alifa Aulia Rahmi Z Alvin Alfian, Yofina Mulyati, Alyaa Zalfaa Komara Putri Aristya Syafel Ariya Putra Utama Aulia Azman, Heru Azman, Heru Aulia Berto Mulia Wibawa Chaeroel, Lucy Delroza, Yeni Deniza, Mutiara Putri Dian Furwasyih DINA ANGGRAINI Dinda Mardhatillah Diva Aurelia Eka Mariyanti Eka Mariyanti Febri Rahadi febriyanti febriyanti Fernanda, Dedi Fitri, Mellya Eka Yanti Fitri, Mellyna Eka Yan Grisna Anggadwita Hasnita, Rita Sri Hendro Saputra Hengki Afriadi Heru Aulia Azman Idwar, Idwar Indra, Badriatan Kamila, Zahra Lasti Yossi Hastini Lasti Yossi Hastini Mardhatillah, Ulvi Mariyanti, Eka Masruri Masruri Mawadah, Aulia Mohammad Abdilla Muhammad Iqbal Fasa Mulya Artina Mulyati, Yofina Murniati . Muthia, Gina Nasyrah, Alam Nofri Yendra Northa Idaman Nursinta, Lili Prima Yulianti Puti Embun Sari Rachma Rizqina Mardhotillah Riski, Tri Rachmat Rismananda, Rachyta Rizki, Tri Rahmad Saputra, Albi Sari, Puti Embun Sovita, Ingra Surabay, Mitra Msib Batch 5 DP3APPKB Kota Surianti, Fadila Syalsabilah, Nur’aini Syarief Nur Husin Tessa Surya Ningsih Thahirah , Khadijah Ath Thahirah, Khadijah Ath Tiara Novana Titania Apriliani Putri Wahyuni, Popi Wijaya, Riani Sukma Yan Fitri, Mellyna Eka Yenni Del Rosa Yulyanto Yulyanto Zetri, Rifaldo