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INDONESIA
Berajah Journal
Published by CV. LAFADZ JAYA
ISSN : 27971805     EISSN : 27971082     DOI : https://doi.org/10.47353/bj
Core Subject : Science, Education, Social,
Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
BERAJAH JOURNAL menerbitkan artikel tentang pendidikan dan pembelajaran secara umum. Berisi artikel /hasil penelitian yang ditulis oleh para ahli, ilmuwan, praktisi, dan reviewer di bidang pendidikan dan pembelajaran. Beberapa cakupan Berajah Journal meliputi: Teori dan landasan pendidikan dan pembelajaran, Filsafat pendidikan dan pembelajaran, Teknologi pendidikan dan pembelajaran, Media pendidikan dan pembelajaran, Evaluasi pendidikan, Manajemen Pendidikan, Inovasi pendidikan dan pembelajaran, Pendidikan untuk semua jenjang, Pendidikan formal, Pendidikan informal, Pendidikan non formal, Pendidikan pedesaan, Pendidikan perkotaan, Kurikulum pendidikan dan pembelajaran, Pendidik dan siswa, Kebijakan pendidikan dan pembelajaran, Metode dan strategi pembelajaran, Penilaian pembelajaran, sosial budaya, dll.
Arjuna Subject : Umum - Umum
Articles 668 Documents
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HUBUNGAN BILATERAL INDONESIA DAN PALESTINA, TERHADAP IMPOR KURMA KE PASOKAN PANGAN INDONESIA Ning Ai Satyawati; Anak Agung Bagus Putu Widanta
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.660

Abstract

Food security is a crucial pillar in maintaining national stability, as the supply of certain commodities often depends on the dynamics of international relations. Through economic diplomacy, Indonesia has established strategic cooperation with Palestine, manifested through special trade policies regarding dates. This study aims to analyse the influence of import volume, international prices, and bilateral relations policies on the supply of dates in Indonesia during the observation period of 2013–2024. The methods used in this study include quantitative analysis employing the Autoregressive Distributed Lag (ARDL) approach and a structural break test to detect fundamental changes in the data. The results indicate that, simultaneously, import volume, international prices, and bilateral relations have a significant impact on the supply of dates in Indonesia. Partially, the international price variable has a positive and significant effect on supply in the short term, while bilateral relations policies through import duty exemptions have a positive but statistically insignificant effect on long-term supply stability. These findings indicate that although diplomatic policies are capable of opening market access, domestic supply stability remains highly vulnerable to global price fluctuations. Therefore, it is necessary to optimize trade policy instruments and strengthen more comprehensive bilateral cooperation to ensure the sustainability of the national food supply.
ANALISIS STATISTIK DAN EKONOMETRI DALAM PENELITIAN EKONOMI: KAJIAN PUSTAKA TENTANG PEMILIHAN METODE REGRESI, UJI ASUMSI KLASIK, DAN APLIKASI DATA PANEL PADA STUDI PEMBANGUNAN DAN KETENAGAKERJAAN Ahmad Rizani; Taufik Udango; Marsida
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.663

Abstract

This article discusses statistical and econometric analysis in economic research through a literature review on the selection of regression methods, tests of classical assumptions, and the application of panel data in development and labour market studies. This review demonstrates that the choice of regression method must be tailored to the characteristics of the data and the research objectives in order to ensure that the results of the analysis are more accurate and reliable. Classical assumption tests play a vital role in ensuring that regression models meet statistical requirements, thereby ensuring that the resulting estimates are valid and efficient. Furthermore, panel data is considered highly relevant in development and labour market research as it is capable of capturing dynamics across regions and over time simultaneously. Based on a review of the existing literature, panel data has been shown to offer greater flexibility in analysing complex and heterogeneous economic phenomena. Consequently, an understanding of regression methods, classical assumption testing, and the use of panel data forms a vital foundation for producing high-quality economic research that is useful for policy formulation.
PENGARUH PENGGUNAAN LIVIN' BY MANDIRI TERHADAP KEMUDAHAN LAYANAN KEUANGAN PADA MAHASISWA MANAJEMEN UNIVERSITAS NEGERI MEDAN ANGKATAN 2025 Clara Citra Sinaga; Hawila Manik; Trizthan Irfan Hermawan; Kholillah Azahra Barus; Lasmini Manik; Namira Shafalda Prabudi; Nurul Wardani Lubis
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.664

Abstract

The digital banking revolution has brought about fundamental changes in the way people access financial services, including amongst university students, a demographic group with a high rate of technology adoption. This study aims to analyse the impact of using the Livin’ by Mandiri app on the perceived ease of access to financial services among students on the Management Programme at the State University of Medan, intake year 2025. The study employs a quantitative approach using a survey design, involving 120 respondents selected through purposive sampling. Data collection was carried out using a five-point Likert scale questionnaire that had been tested for validity and reliability. The independent variables in this study included ease of use of the interface, system reliability, completeness of service features, and transaction security, whilst the dependent variable was the ease of financial services, measured based on user perceptions. Data analysis was performed using multiple linear regression with the aid of SPSS version 26 software. The results indicate that, taken together, all independent variables have a significant effect on the ease of financial services (F = 47.83; p < 0.01). When analysed individually, ease of use of the interface makes the largest contribution (β = 0.421; p < 0.01), followed by service feature completeness (β = 0.318; p < 0.01), transaction security (β = 0.276; p < 0.05), and system reliability (β = 0.201; p < 0.05). The coefficient of determination (R²) of 0.743 indicates that 74.3% of the variation in the ease of financial services can be explained by these four variables. The findings of this study have important implications for the development of digital banking services tailored to the needs of the student segment.
PENGARUH CONTENT MARKETING, INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SKINCARE WHITELAB DI KOTA BATAM Legista Delona Guci; Winda Evyanto
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.667

Abstract

This study was conducted to determine the influence of content marketing, influencer marketing and online customer reviews on purchasing decisions for Whitelab skincare products in Batam, both individually and collectively. This study employed a quantitative method using multiple linear regression analysis. The sample consisted of 100 respondents, determined using Lemeshow’s formula, through purposive sampling and non-probability sampling methods. Data were collected by distributing questionnaires and subsequently analysed using SPSS software. The results of the study indicate that, when analysed partially, Content Marketing has a positive and significant effect on the Purchase Decision with a calculated t-value of 2.478 and a significance level of 0.015; Influencer Marketing has a positive and significant effect on the Purchase Decision with a calculated t-value of 5.890 and a significance level of <0.001; whilst Online Customer Reviews do not have a positive and significant effect on Purchase Decisions, with a t-value of 30.079 and a significance level of <0.001. The R-squared value of 0.485 indicates that these three variables collectively explain 48.5% of the variation in Purchase Decisions, whilst the adjusted R-squared value of 0.468 indicates that the remaining 53.2% is explained by other factors outside the scope of this research model.
PENDAMPINGAN PENGEMBANGAN UMKM NIMELS KITCHEN MELALUI OPTIMALISASI STRATEGI PEMASARAN DIGITAL Ni Komang Diah P.A.; Ketut Indra laksana.T.P.; Wynedhi Yudishtiro; Moch Bryan Ardy S.; Frisky Christian K.; Saifani Syahir S.; Muhamad Syauqy T.; Tri Siwi Agustina; Elsa Yustika Putri
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.668

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting economic growth, particularly in the rapidly growing culinary sector. One MSME with strong development potential is Nimels Kitchen, a food and beverage business located in Surabaya that specializes in brownies, cakes, and cookies. Despite offering high-quality products and holding halal certification, Nimels Kitchen still faces several challenges, particularly in digital marketing. The business has not fully optimized social media as a promotional platform, its brand awareness remains relatively low, and its ordering system still relies on a pre-order model. This community assistance program aimed to strengthen Nimels Kitchen’s digital marketing strategy through a participatory approach involving field observations, semi-structured interviews, SWOT analysis, and the implementation of solutions tailored to the partner’s needs. The program included the development of a Linktree integrated with WhatsApp Business, the creation of a digital product catalog, product photography training, and recommendations for Instagram Reels and TikTok content strategies. The results indicate that Nimels Kitchen’s digital promotional media became more organized, product information became easier for customers to access, and the business owner gained a better understanding of the importance of digital marketing in business development. Although the impact on sales growth could not yet be measured due to the relatively short implementation period, the program successfully established a stronger digital marketing foundation that is expected to expand market reach, enhance brand awareness, and support the long-term sustainability of the business.
PENGARUH PDB, KURS, DAN TARIF IMPOR TERHADAP NERACA PERDAGANGAN MESIN LISTRIK INDONESIA DENGAN NEGARA MITRA UTAMA I Wayan Arief Hartandhi; I Putu Hedi Sasrawan
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.669

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Produk Domestik Bruto (PDB), kurs, dan tarif impor terhadap neraca perdagangan mesin listrik Indonesia dengan negara mitra utama, yaitu Tiongkok, Jepang, dan Korea Selatan periode 2005–2024. Penelitian difokuskan pada komoditas mesin listrik dengan kode HS 8501 yang meliputi motor listrik dan generator listrik. Penelitian ini menggunakan data sekunder berbentuk data panel yang terdiri atas data time series selama 20 tahun dan data cross section dari tiga negara mitra utama. Data diperoleh dari UN Comtrade, World Bank, Badan Pusat Statistik (BPS), International Monetary Fund (IMF), World Trade Organization (WTO), dan Bank Indonesia. Teknik analisis yang digunakan adalah regresi data panel dengan pendekatan Fixed Effect Model (FEM) disertai uji Chow dan pengujian asumsi klasik yang meliputi uji normalitas, autokorelasi, heteroskedastisitas, dan multikolinearitas. Hasil penelitian menunjukkan bahwa secara parsial PDB negara mitra dan kurs berpengaruh negatif dan signifikan terhadap neraca perdagangan mesin listrik Indonesia, sedangkan tarif impor berpengaruh positif namun tidak signifikan. Secara simultan, PDB negara mitra, kurs, dan tarif impor berpengaruh signifikan terhadap neraca perdagangan mesin listrik Indonesia. Temuan ini menunjukkan bahwa neraca perdagangan mesin listrik Indonesia lebih dipengaruhi oleh kondisi ekonomi negara mitra dan pergerakan nilai tukar dibandingkan kebijakan tarif impor. Oleh karena itu, pemerintah perlu memperkuat daya saing industri manufaktur domestik, menjaga stabilitas nilai tukar, serta mengurangi ketergantungan terhadap impor bahan baku dan komponen mesin listrik.
STRATEGI DIGITAL MARKETING BERBASIS AI DAN PERSONALISASI KONTEN UNTUK MENINGKATKAN CUSTOMER ENGAGEMENT DI ERA GEN Z Thessalonica S.F. Supit; Luckhy Natalia Anastasye Lotte; Elmiwati
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.670

Abstract

This article discusses digital marketing strategies based on artificial intelligence (AI) and content personalisation to enhance customer engagement in the Gen Z era. This study is motivated by changes in the behaviour of young consumers, who are becoming increasingly selective, critical and responsive to digital content that is relevant, authentic and interactive. This research employs a literature review method, examining various academic sources relating to AI in digital marketing, content personalisation, and the behavioural characteristics of Gen Z. The findings indicate that AI plays a crucial role in consumer data analysis, marketing automation, content recommendations, and real-time interactions, whilst content personalisation strengthens the emotional connection between brands and their audience. The combination of these two approaches has proven capable of enhancing customer engagement through content that is more relevant, targeted and tailored to the preferences of the younger generation. However, the implementation of this strategy still requires attention to ethical considerations, data privacy and transparency regarding the use of technology. Consequently, AI-based digital marketing and content personalisation represent a strategic approach to building stronger and more sustainable customer engagement in the Gen Z era.
EVOLUSI KURIKULUM PENDIDIKAN DI INDONESIA DAN DAMPAKNYA TERHADAP KUALITAS PEMBELAJARAN DALAM DUA DEKADE TERAKHIR Almira Ulimaz; Muthmainnah Mursidin; Busnawir
Berajah Journal Vol. 6 No. 3 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i3.671

Abstract

Education in Indonesia has undergone significant curricular transformations over the past two decades, ranging from the 2004 Competency-Based Curriculum (KBK), the 2006 School-Based Curriculum (KTSP), the 2013 Curriculum, to the 2022 Merdeka Curriculum. This study aims to analyse the evolution of the education curriculum in Indonesia and its impact on the quality of learning from 2004 to 2024 using a literature review method with a descriptive qualitative approach. The research findings indicate that each curriculum change has introduced a new paradigm: shifting from teacher-centred to student-centred learning, from a focus on subject mastery to the development of competencies, and from national standardisation to flexibility and differentiation in learning. The positive impact of these changes is evident in the increased emphasis on critical thinking skills, creativity, collaboration, and character development through the Pancasila Student Profile. However, implementation faces significant challenges, including uneven teacher readiness, disparities in facilities between regions, an increased administrative burden on teachers, and instability in the education system due to overly frequent changes. Consequently, curriculum changes alone are insufficient to significantly improve the quality of education, as factors such as teacher quality and regional disparities have a greater influence on learning outcomes. This study concludes that the successful implementation of the curriculum requires holistic systemic improvements, including the continuous enhancement of teacher competencies, the equitable distribution of educational infrastructure and resources, and the support of a strong educational ecosystem.
MELAMPAUI JAM KANTOR: MENYINGKAP LANSKAP KESEJAHTERAAN KARYAWAN GENERASI Z DAN MILENIAL DI INDUSTRI PERBANKAN Ni Komang Ayu Cipta Dewi; I Putu Dharmawan Pradhana
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.672

Abstract

The changing dynamics of work in the digital era have blurred the boundaries between working time and personal time, particularly in the banking industry, which is characterized by high job demands and working hours that frequently exceed formal regulations. This study aims to explore the perceptions and experiences of Generation Z and Millennials regarding their professional and personal well-being within the context of intensive and often demanding work environments. Using a qualitative approach through in-depth interviews with young employees from several banking institutions, this study identified various factors influencing their well-being, including workload, organizational culture, organizational support, and expectations for flexibility and meaningful work. The findings indicate that the majority of respondents experience difficulties in maintaining work-life balance due to excessive workloads and the absence of clear boundaries between working and personal time. Although most respondents appreciate the career stability and financial benefits offered by the banking industry, they also emphasize the importance of mental health, adequate rest, and recognition of personal needs as integral components of overall well-being. Therefore, this study recommends that banking institutions develop more adaptive human resource management strategies that align with the values and needs of younger generations, including flexible work arrangements, mental health support, and a more humane organizational culture. This study is expected to contribute to a better understanding of the well-being landscape of younger generations in the financial sector while serving as a reference for formulating policies that promote workforce sustainability.
KEDUDUKAN ANAK LAKI-LAKI YANG LAHIR DARI DUDA BERSTATUS PREDANA DI DESA ADAT CEPAKA, TABANAN I Wayan Ari Nugraha Bendesa; I Ketut Sukadana; Ni Made Puspasutari Ujianti
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.673

Abstract

The trace purposing for examine direction from second marriage involving widower with predana status in Cepaka Traditional Village and examine legal status of male child born from such marriage under Balinese customary law. This problem examined from this riset is how second marriage of widower with predana status conducted in Cepaka Traditional Village and what legal status of male child born from such second marriage under Balinese customary law. The study commited comfirmable legal study using sociological, statutory, conceptual, customary. The data obtained interviews with Bandesa Adat, family, from library riset, were direct use descriptive qualitative riset. For second marriage of widower predana status conducted without fulfilling obligation to report marriage to prajuru adat as required by Awig-Awig of Cepaka Traditional Village. Consequently, marriage is not accepted from customary law and classified as babaung/ambal-ambalan marriage. Male child born from such marriage legally categorized as astra or kewalon, thereby not acquiring status pratisentana and having no inheritance rights over customary ancestral property.

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