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Gusti Ngurah Agung Suprastayasa
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Politeknik Pariwisata Bali Jl. Darmawangsa, Kampial, Kuta Selatan, Badung, Bali
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Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Published by Politeknik Pariwisata Bali
ISSN : 28094174     EISSN : 2808084X     DOI : https://doi.org/10.52352/makardhi.v1i2
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
Jurnal Pengabdian Kepada Masyarakat MAKARDHI atau disingkat dengan MAKARDHI adalah jurnal yang memuat karya tulis ilmiah yang berkaitan dengan kegiatan pengabdian kepada masyarakat atau pembangunan masyarakat di bidang yang terkait dengan pariwisata. Diterbitkan dua kali dalam setahun pada bulan Juni dan Desember sejak tahun 2021 oleh Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Pariwisata Bali dengan P-ISSN: 2809-4174 dan E-ISSN: 2808-084X MAKARDHI menerapkan proses blinded-peer-review dalam penanganan manuskrip dan pertimbangan dalam menentukan artikel ilmiah untuk publikasi didasarkan pada relevansi, kejelasan, topik dan orisinalitas, serta sejauh mana manuskrip tersebut dapat memajukan pengetahuan, pemahaman, penerapan dan kemungkinan kontribusinya dalam menginspirasi pengembangan dan pembangunan masyarakat terkait pariwisata. MAKARDHI menerima kajian, hasil penelitian, pengembangan ide dan refleksi atas kegiatan pengabdian kepada masyarakat yang terkait dengan pariwisata yang meliputi (tetapi tidak terbatas pada): pengembangan desa wisata, pemberdayaan masyarakat pariwisata, pelatihan dan sosialisasi pariwisata, peningkatan kapasitas masyararakat
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 69 Documents
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PELATIHAN BAHASA INGGRIS DAN PEMBUATAN MINUMAN TRADISIONAL BAGI MASYARAKAT DESA MANUKAYA, KABUPATEN GIANYAR DALAM MENDUKUNG PERJAMUAN INTERNASIONAL DI ISTANA PRESIDEN TAMPAKSIRING Febrianto, I Gusti Agung; Rusdianata, I Ketut; Saputra, I Nyoman Gede Agus Jaya; Widuri, Setyowati Ayu; Muliana, I Wayan; Juniari, Ni Kadek Eni; Budiani, Ni Putu Ariesta; Pranadewi, Putu Mira Astuti; Sudiparwati, Putu Ayu; Arcana, I Nyoman; Rinala, I Nyoman; Massenga, Lidjah Magdalena; Pastini, I Wayan
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1619

Abstract

This community service activity carried out by the Bali Tourism Polytechnic TAH Study Program is a 2 day training activity, which is a continuation of the previous PKM TAH Study Program which was held in May 2024 in Manukaya Village, Gianyar Regency. This PKM activity focuses on English training for restaurants and making traditional drinks which will be provided to the community in Manukaya Village. The target of this PKM activity is so that people involved in tourism have sufficient knowledge to start a restaurant business and are able to provide food and drink products for tourists visiting Manukaya Village. Through this training activity, it is hoped that the people of Manukaya Village will open their minds about the world of Food and Beverages and can take advantage of this opportunity as a new business opportunity with a total of 30 participants consisting of community members who own simple accommodation and agro-tourism in Manukaya Village, members of the Pokdarwis who involved in the hospitality sector as well as the Manukaya Village PKK which is often involved in banquet activities at the Tampaksiring Presidential Palace. The output of this activity is to improve the community's ability to communicate in English, especially when providing services to tourists, to create a traditional drink using local ingredients produced in Manukaya Village, as well as to increase the community's ability to provide food and drink services
Pemberdayaan Perempuan Untuk Meningkatkan Kualitas SDM Hospitaliti untuk Pariwisata Berkelanjutan : Studi Kasus Kota Tomohon, Sulawesi Utara Rumadana, I Made; Kalpikawati, Ida Ayu; Kartini, Luh Putu; Winata, Adi Sistha; Kristiana, Nina Indra; Pitanatri, Putu Diah Sastri; Priliani, Ni Luh Dita
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1621

Abstract

This study examines the impact of intensive training on women's empowerment in Tomohon City, North Sulawesi, to support sustainable tourism by enhancing the quality of human resources in the hospitality sector. A total of 108 participants attended training sessions on entrepreneurship, accommodation management, and food presentation techniques. Data were collected using questionnaires and semi-structured interviews and analyzed through a mixed-method approach using SPSS version 25. The findings revealed significant improvements in technical skills (average score: 3.94, 98.61%), digital technology usage (average score: 3.94, 98.38%), business income (average score: 3.90, 97.45%), economic independence (average score: 3.92, 97.92%), and overall satisfaction with the training (average score: 3.95, 98.84%). Participants also reported increased confidence in managing their businesses and mastery of new techniques directly applied to their ventures. This research contributes significantly to the literature on women's empowerment through hospitality-based training to support sustainable tourism.
The Mengungkap Kisah Songket Sukarara: Meningkatkan Pemasaran Digital melalui Pengembangan Website dan Media Sosial (Instagram) Pranata, Putu Gede Yudha; Harparorrazikin, Habib; Ramadhani, Nikmatul Maula; Kusuma, Wanda Savira; Lestari, Ayu Novia; Atrujia, Baiq Sriyana Hijjah; Adrian, Abdul Halim; Sasmita, M.Tanggap; Hizmi, Surayyal
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1697

Abstract

This study aims to enhance the digital marketing capabilities of Bahri Artshop, a traditional Songket weaving business located in Sukarara, Lombok. Despite its strong local reputation, the business struggles to utilize digital platforms effectively for product promotion. Prompted by inquiries from potential buyers during university exhibitions about the absence of a website and social media accounts, the research team stepped in to assist in platform development. The research highlights the cultural narratives embedded in each unique weaving motif created by Bahri Artshop. The qualitative study involved discussions with the business owner, Hana, and her family, alongside training sessions for workers on content creation, photography, and website management. Findings indicate that the implementation of a website and Instagram account has notably improved brand awareness and strengthened the shop's position within the digital marketplace. These results underscore the vital role of mentoring and education in supporting SMEs in entering broader digital markets.
PELATIHAN PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI PELAYANAN PRIMA DAN PENYAJIAN MINUMAN BAGI MASYARAKAT SADAR WISATA DI DESA BATUAN, KABUPATEN GIANYAR Sudiparwati, Putu Ayu; I Gusti Agung Febrianto; I Ketut Rusdianata; Setyowati Widuri; Ni Luh Suastuti; I Wayan Muliana; Ni Kadek Eni Juniari; Ni Putu Ariesta Budani; Putu Mira Astuti Pranadewi9; I Nyoman Gede Agus Jaya Saputra; Arcana, I Nyoman; I Nyoman Rinala; Lidjah Magdalena Massenga; I Wayan Pastini
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1856

Abstract

Batuan Tourism Village is one of the oldest villages in Bali and is renowned for the breadth of its traditional arts. Classified as a pioneer tourism village, Batuan possesses diverse tourism resources, including adequate road access, centers of mask, keris, and statue craftsmanship, historical temples, arts and cultural performances, nature-based attractions, ancient Balinese houses, agrotourism, restaurants, accommodation, souvenir kiosks, and institutional support in the form of a tourism awareness group (Pokdarwis) and a formal village tourism management body. As a pioneering tourism village, Batuan requires harmonized tourism development that not only expands physical infrastructure but also strengthens human resource capacity so that the community is prepared to respond to tourism growth. This community service program, implemented by the Food and Beverage Service Study Program of Bali Tourism Polytechnic, aimed to enhance the hospitality competencies of local residents, particularly in relation to excellent service. The intervention took the form of a two-day training program combining theoretical sessions and practical exercises on banquet service and beverage service, delivered by lecturers and supported by students. The activity is expected to generate benefits for the tourism-aware community in Batuan Village in the form of improved understanding of excellent service, increased awareness of the importance of hygiene and sanitation in service delivery, and strengthened practical skills in serving beverages.  
Yth. Editor Jurnal Pengabdian Kepada Masyarakat Makardhi, Dengan hormat, Bersama ini kami mengajukan artikel berjudul “Penguatan Kapasitas Keuangan UMKM Wisata: Pendampingan untuk Usaha Silver, Cycling dan Tubing di Desa Celuk” untuk dipertimbangkan dala Ni Made Sri Rukmiyati; I Wayan Tuwi; Ni Ketut Mareni; I Dewa Ayu Rai Sumariati; Anak Agung Istri M. Septiviari; I Gusti Ngurah Agung Wiryanata; Ni Luh Riska Yusmarisa; Luh Nyoman Tri Lilasari; Christina Susanti; Anak Agung Gede Oka Geria
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1942

Abstract

Tourism villages offer a strategic approach to local economic development and cultural preservation. Celuk Village in Gianyar, Bali, is known for its silver craftsmanship and educational tourism activities. However, the sustainability of its tourism enterprises relies heavily on sound financial management. This community engagement initiative aimed to strengthen financial literacy and practices among local business actors—Silver Class workshops, tubing operators, restaurants, and village-owned enterprises (BUMDes)—through training, mentoring, and participatory evaluation. The results indicate improved participant understanding of financial recording, budgeting, and cash flow management. Questionnaire evaluations revealed high satisfaction levels (average score of 4.21 out of 5), with activity relevance and facilitator quality receiving the highest marks. This initiative demonstrates that strengthening financial governance is a strategic pathway toward empowering and sustaining tourism villages.
Peningkatan Kapasitas Masyarakat Lokal Dalam Pemasaran Produk Wisata Dan Pengelolaan Homestay Di Desa Wisata Sidan Ni Made Tirtawati; Dewa Ayu Made Lily Dianasari; Dewa Ayu Nyoman Aridayanti; Hanugerah Kristiona Liestiandre; Ni Made Eka Mahadewi
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2073

Abstract

Sidan Tourism Village as a tourism village assisted by the Tourism Destination Study Program has shown its existence in the stages of tourism village development. Through the assistance of training on tourism village governance, as well as training on strengthening product packaging and storytelling, Sidan Tourism Village has succeeded in exploring its tourism potential and has an online promotional media equipped with storytelling. However, the digital platform owned by Sidan Tourism Village has not yet shown a significant impact on tourist visits. The existence of limitations in digital marketing can be an obstacle in the development of Sidan Tourism Village. In addition, the demand for tourists to stay overnight in the tourism village creates opportunities for the provision of homestays. Based on the situation analysis, there are limited human resources in Sidan Tourism Village in marketing and preparing homestays at this time, creating a need for assistance that aims to improve the ability of local communities in marketing tourism products and managing homestays. This activity is expected to provide benefits in the form of community readiness to market tourism products and manage their homes to be used as homestays with standards in accordance with the tourism industry so as to increase the economic impact of the community directly.
Transformasi Desa Wisata Berkelanjutan: Penguatan Ekosistem Pariwisata Desa Tajen Melalui Tata Kelola Terpadu Darmawijaya, I Gede; Indrayani, I Gusti Ayu Putu Wita; Priliani, Ni Luh Dita; Adi, Ida Ayu Sri Puspa; Seniartha, I Wayan; Sunarsa, I Wayan; Pitanatri, Made Uttari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2106

Abstract

Tajen Village has significant potential as a tourism village but faces several challenges in managing homestays, tourist attractions, environmental cleanliness, as well as marketing and tourism management coordination. This community service program aims to enhance homestay service standards through inventory and facility evaluation, optimize digital marketing to improve visibility, and develop comprehensive documentation of tourist attractions to make them more informative and appealing. Additionally, the program focuses on improving waste management systems through community education and the implementation of circular economy concepts. The village-owned enterprise (BUMDes) is encouraged to become the central hub for tourism coordination, managing reservations and marketing more effectively. The methods used include training, mentoring, and data-driven strategy implementation. This program is expected to enhance the competitiveness of Tajen Village as a sustainable tourism destination, strengthen the local economy, and improve community well-being
Penguatan Kapasitas UMKM Kuliner Melalui Teknologi Retort dan Pemasaran Digital: Strategi Pemberdayaan Desa Wisata Mulyaharja Menuju Pariwisata Kuliner Berkelanjutan Wawan Irawan Saputra; Hendro Soejadi; Mochamad Thariq Yafi Soejadi; Art Dito Pangestu; Suci Sandi Wachyuni; Marya Yenny; Galuh Setyani Putri
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2158

Abstract

Mulyaharja Tourism Village in Bogor has strong potential to be developed as a local culinary tourism destination due to its rich organic food resources and traditional products, such as instant nasi liwet, banana blossom pepes, bottled chili paste, cassava chips, and herbal beverages. However, these products face challenges related to shelf life, hygiene standards, branding, and marketing. Local gastronomy is vital for strengthening destination identity, yet it requires packaging innovations and modern promotional strategies.This community service program was designed to enhance the competitiveness of local culinary products through the introduction of retort packaging technology and digital marketing training. Retort technology extends product shelf life without preservatives while maintaining flavor and nutrition. At the same time, digital marketing aligned with Marketing 4.0 enables direct consumer interaction and strengthens MSME branding.The results show that participants improved their understanding of modern packaging and gained practical skills in using social media for product promotion. This program demonstrates that the integration of food technology and digital marketing can empower rural communities, enhance culinary competitiveness, and support Mulyaharja’s development as a sustainable culinary tourism destination
Peningkatan Pemahaman Teknik Pemanduan Wisata Pada Siswa SMK Negeri 2 Semarang Wibowo, Muchammad Satrio; Paninggiran, Herman Novry Kristiansen; Jannah, Desika Nur; Imanina, Almas Nabili; Nurfitrianti, Riza Dewi; Aminati, Evita
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2178

Abstract

A tour guide is someone who provides information related to the destinations visited. A guide must continuously improve their knowledge, skills, and attitudes in carrying out their duties. Producing highly dedicated guides can be done through stages. One way is through Vocational High Schools (SMK) with a major in tourism. SMK Negeri 2 Semarang is one of the schools that has a Tourism Service Business Expertise Program (ULP). One of its concentrations is tour guiding. A program is needed to improve students' understanding of tour guiding techniques. This community service activity is one option for providing training for students. The goal is to improve students' understanding and skills in tour guiding techniques. The method used is a lecture by the community service team and direct practice by participants. The level of understanding was measured using a Likert scale calculation through a pre-test and post-test. The pre-test results showed a percentage index value of 77.71% - 83.43%, and the post-test ranged from 88.57% - 90.29%. There was an increase in the participants' understanding scores. Improving understanding is crucial for mastering a material. Understanding the material is essential in the learning process so that participants can practice correctly. This will ensure the desired results and reduce errors.

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