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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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The Role of Education in Increasing Public Awareness of Dental and Oral Health Handayani, Ni Luh; Hidayat, Dasrun; Handayani, Nining
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The level of public awareness of dental and oral health in Indonesia is still relatively low, as indicated by the high prevalence of dental disorders and minimal access to dental health services. This study aims to explore the role of education in increasing public awareness of the importance of dental and oral care. The study used a mixed methods approach with an exploratory sequential design, starting from a qualitative study through in-depth interviews with 10 informants, then continued with a quantitative survey of 60 respondents in the Bonebobakal Health Center work area, Central Sulawesi. The results showed that education delivered by health workers, especially through direct counseling and visual media such as leaflets and videos, was able to increase public knowledge and awareness. However, behavioral changes have not yet occurred evenly. The SEM-PLS model shows that the effectiveness of education is not only influenced by the delivery of information, but also by active community participation. The main obstacles found include the lack of continuity of counseling, limited coverage, and cultural factors and fear of medical procedures. Contextual education, involving local cadres, and utilizing digital media can increase the effectiveness of delivering health messages. These findings emphasize the importance of integrating dental and oral education into the integrated health post program and strengthening the communication capacity of health workers to bridge the gap between knowledge and practice. This study recommends the development of sustainable and community-based educational strategies to improve the quality of life of the community as a whole.
Increasing Sales Volume using Social Media Facebook and WhatsApp Features (Case Study on Clothes and Women's Accessories) Al Sabet, Fia Birtha; Yunita, Ita
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Social media is actually a medium for socialization and interaction, and attracts other people to see and visit links containing information about products, and can also be used as the easiest and cheapest marketing media. Entrepreneurs from large companies use social media with the aim of finding new markets and maintaining relationships with existing consumers. One of them is done by online shops on Facebook and WhatsApp which are engaged in online business. The target marketing of online shops on Facebook and WhatsApp is young people to adults. Problems that often occur in buying and selling activities on online shops on Facebook and WhatsApp, one of which is that several online shop users on Facebook and WhatsApp who act as sellers, sell goods that do not match the images that have been listed. So what happens is a decrease in consumer trust in online shops on Facebook and WhatsApp, consumers tend to be more careful in shopping, which has an impact on decreasing sales volume in buying and selling on Facebook and WhatsApp. Based on these things, it is necessary to conduct research on increasing sales volume through social media Facebook and WhatsApp. The method used is a qualitative method. Based on the results of the research conducted, it can be concluded that the use of social media Facebook and WhatsApp can increase sales volume and sales activities become more effective in increasing product promotion at a low cost. In addition, with social media Facebook and WhatsApp, the market reach is also wider and easier to access from anywhere and by anyone. However, there are obstacles or barriers that arise due to internet network problems, differences in photo or video results from the devices used, and the potential for fraud from sellers and buyers.
The Application of Marketing Mix in Increasing Sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli Waruwu, Walina; Harefa, Idarni; Mendrofa, Yupiter; Zebua, Emanuel
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the application of the marketing mix in increasing sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli. The marketing mix includes product, price, place, promotion, people, process, and physical evidence. The study uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The results show that the implementation of the marketing mix has significantly contributed to increased public interest and purchase decisions at PLKT BNKP. Product variation and quality were found to attract customer attention, while competitive pricing strategies enhanced accessibility. Promotional efforts, especially through social media and community involvement, helped build brand awareness. Additionally, the role of skilled human resources, efficient service processes, and the physical environment of the institution also influenced consumer trust and loyalty. The findings suggest that a consistent and well-integrated marketing strategy is essential for sustaining business growth in training and skills development institutions.
Analisis Rasio Keuangan Daerah Kabupaten Sumba Tiur Tahun Anggaran 2020-2023 Wonga, Krispina Odilia; Renggo, Yuniarti Reny; Hudang, Adrianus Kabubu
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini menganalisis kinerja keuangan pemerintah Kabupaten Sumba Timur selama periode 2020 hingga 2023. Rasio-rasio yang di analisis meliputi rasio derajat desentralisasi, rasio ketergantungan keuangan daerah, dan rasio efektivitas PAD. Dengan  menggunakan metode deskriptif kuantitatif data sekunder yang diperoleh dari publikasi Badan Pusat Statistik Provinsi Nusa Tenggara Timur dan Kementerian dan Direktorat Jenderal Perimbangan Keuangan (DJPK)-Kementerian Keuangan, menunjukkan hasil analisis tingkat kemandirian keuangan daerah masih tergolong rendah, dari tingginya ketergantungan terhadap dana transfer dari pemerintah pusat. Meskipun demikian, rasio efektivitas PAD menunjukkan kinerja yang relatif baik dalam mengelola pendapatan dan belanja daerah. Pemerintah Kabupaten Sumba Timur perlu meningkatkan kemandirian fiskal melalui optimalisasi potensi PAD agar keberlanjutan pembangunan daerah dapat lebih terjamin.
The effect of Endorsments and Social Media Marketing on Consumer Purchasing Decisions at Anna Online Shop Mursida, Mursida; Uleng, Budiarti Putri; Abel, Abel; Rembulan, Andi; Alfarisih, Alfarisih; Tasya, Nanda
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

An endorsement is a form of support or recommendation given by an individual (usually a public figure, celebrity, or influencer) for a product, service, or brand. Endorsements are typically made by expressing satisfaction or the benefits experienced from using the product, either directly or through media such as advertisements, social media, or testimonials. This study aims to investigate the influence of endorsement and social media marketing on consumer purchasing decisions at Anna Online Shop, both simultaneously and partially. Anna Online Shop is a business operating in the sale of cosmetics, skincare, and makeup through physical stores and digital platforms such as Shopee and Instagram. This study employs a quantitative approach with data collection techniques through a questionnaire administered to 30 respondents who are active consumers. Data were analysed using validity and reliability tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficients. The results indicate that, simultaneously, endorsements and social media marketing significantly influence purchasing decisions. However, partially, only social media marketing has a significant influence, while endorsements do not. This indicates that consumers respond more to information conveyed through social media than to the influence of public figures. These findings imply that an effective marketing strategy for Anna Online Shop is to optimise the use of social media as a means of communication, promotion, and interaction with consumers to enhance purchasing decisions.
Analysis of Communication and Employee Interaction Gap at the UPTD of Namohalu Esiwa Community Health Center In Public Service Harefa, Tipnov Misericordias; Telaumbanua, Eliagus; Hulu, Fatolosa; Waruwu, Robin Markus Putra
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Service public is function main government that aims For fulfil need base society , such as health And education . However , the gap communication And interaction between employee And community at the UPTD Puskesmas Namohalu Esiwa Still become significant challenges . Research This aim For analyze factors reason gap communication And interactions , as well as the impact to quality service public . The method used is approach quantitative with design descriptive , involving interview And questionnaire covering 50 employees Health Center . Results study show that burden Work height , lack of training communication , and difference background behind culture as well as Language contribute to gap this . Effort handling carried out including implementation 3S culture ( Smile , Greetings, Greetings ) and utilization technology communication . It is hoped that , with overcome gap communication , quality service can increase And trust public to Community Health Center can awake .
Assessing the Role of Digital Marketing, Content Strategy, and Customer Interaction in Driving Sales Volume in the Café Industry Situmorang, Soraya Agustina
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes the influence of digital marketing, content strategy, and customer interaction on sales volume within the café industry. Using a quantitative method and survey data from café businesses, the research evaluates how each variable contributes to overall sales performance. Results show that all three factors have a statistically significant impact, with customer interaction proving to be the most dominant. The coefficient of determination (R² = 0.672) indicates that a substantial portion of sales variation can be explained by the model. These findings underscore the importance of building a strong digital presence, delivering engaging content, and maintaining consistent interaction with customers. From a practical perspective, cafés are encouraged to optimize their digital efforts, especially via social media, to strengthen customer relationships and drive sales growth. This study also offers relevant insights for further exploration of digital strategies in the food and beverage industry
Pengaruh Inflasi, Nilai Tukar Rupiah Dan Nilai Export Terhadap Pertumbuhan Ekonomi Indonesia Tahun 2014-2023 Ahmad Yani, Yogi; Fauzi, Muhammad; Yani, Ahmad
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

A country's rapid economic growth requires it to provide various facilities to support its people's welfare and advance itself. However, this is often hindered by suboptimal economic activity in the community due to the country's economic conditions during a certain period. This study aims to determine the effects of inflation, the rupiah exchange rate, and export value on economic growth in Indonesia. The study uses an associative approach to identify the relationship between the research variables. The results indicate that inflation, the rupiah exchange rate, and export value influence Indonesia's economic growth both partially and simultaneously..
The Role of Internal Marketing Strategy on the Quality of Frontline Employee Services in Private Higher Education Sukmono, Machdi; Yasik, Yudi Limbar; Wahyudianty, Melsa Ulfie; Indrayani, Rina
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research examines the influence of internal marketing strategies on the service quality of frontliner employees in private higher education institutions (PHEIs). With increasing competition among PHEIs, the ability of administrative staff to deliver excellent service has become essential in shaping institutional image and student satisfaction. Using a quantitative explanatory research approach, data were collected from 85 frontliner staff at five PHEIs in Bandung through questionnaires. The internal marketing variable was measured using nine indicators including training, rewards, leadership, and work atmosphere, while service quality was assessed through the SERVQUAL model. The results of multiple linear regression analysis indicate that internal marketing has a significant positive effect on service quality (β = 0.634, p < 0.05), with an R² value of 0.493. Among internal marketing dimensions, training and rewards were found to be the most influential in improving responsiveness and assurance. This study suggests that strategic internal marketing practices are critical in enhancing staff motivation, satisfaction, and ultimately, service excellence in higher education.
Analysis of Segmentation and Targeting Strategies Of 4-Star Hotel Consumers In Jakarta Siregar, Raymond; Novi Cahayani; Wulan Sari; Diandra Vizara Santoso; Wurianisa Purnamisuri
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the segmentation and targeting strategies for 4-star hotel consumers in Jakarta by identifying homogeneous customer groups and selecting the most promising target market. Using a quantitative descriptive approach, data were collected through a Likert-scale questionnaire covering four marketing mix variables: Product, Price, Place, and Promotion. Hierarchical Cluster Analysis was applied to identify market segments, resulting in six distinct clusters, followed by Non-Hierarchical Cluster Analysis to determine the target market. The findings indicate that Cluster 1 is the most attractive segment, characterized by guests who prioritize cleanliness, quality service, and complete facilities, and who are responsive to digital promotions. In terms of the 4P marketing mix, 4-star hotels have successfully delivered high-quality services, offered competitive yet premium pricing, maintained strategic locations, and utilized social media and online travel agents for effective promotion. The study recommends value-based marketing strategies to enhance customer loyalty and capitalize on peak seasons. Limitations include the restricted geographic scope to Jakarta and a short data collection period of two weeks. Future research should expand to other regions and extend the data collection timeframe to obtain more comprehensive results.

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