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International Journal of Multidisciplinary Research and Literature (IJOMRAL)

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Published by Yayasan Education Social Center Publisher

ISSN : 28278585 EISSN : 28278062 DOI : https://doi.org/10.53067/ijomral

Core Subject : Economy, Humanities, Science, Education, Social, Engineering,

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World relevance.

Arjuna Subject : Umum - Umum

Articles 356 Documents

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SAMOTA CAR FREE DAY REVITALISES THE ECONOMY OF LOCAL UMKM PLAYERS IN SUMBAWA DISTRICT Pamungkas, Binar Dwiyanto; Suprianto, Suprianto; Sudiyarti, Nining; Mujanah, Siti
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.351

This study aims to determine the impact of Car Free Day Samota in supporting the welfare of micro-entrepreneurs. The type of research used in this study is descriptive research. The population in the study were all micro-entrepreneurs in the Samota car-free day. The number of samples in this study was 30 micro-entrepreneur respondents. Data analysis in this study was Paired sample t-test used to see if there was a significant difference between the two data groups. It should be emphasized here that the two data groups came from the same sample group. The calculation result of the t statistic value was 7.514 while the critical t value at the 5% significant level was 2.045. When compared between the t statistic and the critical t, it is known that 7.514> 2.045, so it can be seen that there is a significant difference between the net income or business profit of micro-entrepreneurs after the Car Free Day Samota program and before the Car Free Day Samota program. Based on the table above, it can also be seen that the t statistic value is 6.665 while the critical t value at the 5% significant level is 2.045. When comparing the t statistic with the critical t, it is known that 6.665 > 2.045, so it can be seen that there is a significant difference between the turnover of micro-business actors after the Samota Car Free Day program and before the Samota Car Free Day program.

RISK ASSESSMENT AND STAKEHOLDER ANALYSIS OF THE FREE NUTRITIOUS MEALS PROGRAM (MBG) FOR SCHOOL AGED CHILDREN IN INDONESIA Septivani, Nike; Indra P, I Made; Fandayani, Enno Karina; Maulana, Wahyu
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.353

The Program Makan Bergizi Gratis (MBG) is a nationwide initiative launched by the Indonesian government to improve children’s health and reduce malnutrition through free nutritious meals in schools. While the program is a key pillar of Indonesia’s long-term development vision (Indonesia Emas 2045), its large-scale implementation presents significant risks across operational, financial, and governance domains. This study aims to identify and assess the key risks involved in the MBG program using the ISO 31000:2018 risk management framework and a qualitative descriptive approach. Data were collected through field observations, structured interviews, stakeholder questionnaires, and document analysis involving schools, catering service providers, and student beneficiaries. Risk levels were assessed based on probability and impact ratings, and further analyzed using a risk matrix and SWOT framework. Findings reveal that schools face the highest risk exposure, particularly in areas of delayed budget disbursement, food safety, and governance transparency. Catering providers reported medium risks related to delivery logistics and hygiene standards, while students expressed concerns primarily related to meal variety and portion sizes. Three priority risk categories were identified: financial uncertainty, food quality assurance, and program accountability. This study contributes to the growing literature on public nutrition policy and risk governance by providing evidence-based recommendations to enhance program implementation. Key recommendations include digital risk monitoring platforms, improved stakeholder coordination, food safety audits, and policy transparency mechanisms. By managing these risks proactively, the MBG program can be transformed into a sustainable and equitable intervention to improve child health and education outcomes in Indonesia.

THEORETICAL MODEL EVALUATION OF STOCK PRICE AND EXCHANGE RATE RELATIONSHIPS IN BRICS COUNTRIES Sianipar, Makmur; Indrayono, Yohanes; Sasongko, Hendro
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.354

This study investigates the theoretical and empirical relationships between stock prices and exchange rates within the BRICS countries (Brazil, Russia, India, China, South Africa, and Indonesia), particularly focusing on Indonesia following its official inclusion in BRICS on January 6, 2025. Using a daily time series dataset from June 2023 to May 2025, this research applies the Granger Causality Test to evaluate the direction of causality between capital and foreign exchange markets. The study is grounded in four major theoretical frameworks: flow-oriented, stock-oriented, portfolio balance, and asset market models. The analysis reveals a heterogeneous structure of interdependence across BRICS countries, encompassing both unidirectional and bidirectional causalities. Notably, Indonesia’s capital market (JSX) demonstrates predictive influence over the domestic exchange rate (IDR), supporting the stock-oriented hypothesis. Moreover, the South African Rand (ZAR) exhibits dominant influence across multiple BRICS markets, while China’s Yuan (CNY) significantly affects the South African stock index, confirming China’s pivotal economic role. The study also identifies feedback loops between several country pairs, indicating strong financial integration and information transmission. This research contributes to the literature by incorporating daily data analysis and exploring the impact of Indonesia’s BRICS membership, an area previously underexplored. It offers theoretical enrichment by mapping empirical findings onto established models and provides policy insights for enhancing macro-financial coordination and volatility risk management among BRICS nations.

INCREASING CUSTOMER LOYALTY THROUGH CO-CREATION, PRODUCT INNOVATION, SOCIAL MEDIA MARKETING WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.355

Coffee shop is a meeting place where interaction occurs between two human beings with various purposes and reasons. The phenomenon of the emergence of coffee shops in Serang City has made coffee shop managers focus on Gen Z to have their own uniqueness in creating customer loyalty through co-creation and product innovation for coffee shop managers in the era of technology and digitalization. Differences in perceptions of cafes, coffee shops, and coffee shops among Gen Z make them not loyal to coffee shops. Initial research found that customer loyalty in six coffee shops that had not been segmented for Gen Z resulted in a low level of loyalty. There is a problem with customer loyalty so that research is needed on loyalty in six coffee shops that do not yet have a Gen Z segment in Serang City. Among them are Kiri coffee, Cruz coffee, carios.id, Kopi Rona, Jannor Coffee, and also Kiara Coffee. This study aims to determine efforts to increase customer loyalty through co-creation, product innovation, and social media marketing, as well as customer satisfaction as an intervening variable. This study uses a survey method with data collection through questionnaires distributed to 400 respondents of Gen Z coffee lovers in six coffee shops in Serang City, Banten, which do not yet have a segmentation among Gen Z. This study uses a quantitative research method. The type of design that will be analyzed using the help of Structural Equation Modeling (SEM) software. The results of the analysis show that of the 100 indicators used, all are valid and reliable. Co-creation, product innovation, and social media marketing have a significant influence on customer satisfaction with a determination of 66.5%, where co-creation is the dominant factor. In addition, customer loyalty is significantly influenced by customer satisfaction, co-creation, product innovation, and social media marketing with a determination of 76.3%. This study proves that the co-creation coffee innovation model significantly increases customer loyalty in Coffee Shops in Serang City. These results provide theoretical, practical, and managerial implications, especially for coffee shop business actors in Serang City, to increase customer loyalty and business sustainability in this coffee shop.

THE PRINCIPAL COACHING IMPLEMENTATION FOR ENHANCING ELEMENTARY PROFESSIONAL SCHOOL TEACHERS Sauri, Supyan; Efendi, Iyan; Wahyudi, Nendi; Rismawati, Irma; Kunaefi, Piping Henri; Nursaleh, Ayi
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.356

This study aims to describe the implementation of management coaching applied by principals at SDN Simpang 1 in Sindangbarang District and SDN Bojongkoneng in Naringgul District, Cianjur Regency. A qualitative approach with a case study esign was used to gain an in-depth understanding of the implementation of principal management training and its impact on teacher performance. The results of the study showed a good increase in teacher competence, especially in pedagogical, social, professional, and personal aspects, after participating in the coaching program. Data from observations and interviews revealed an increase in self-confidence, communication skills, learning management, and better mastery of subject matter. This study shows that coaching applied with a systematic and structured approach is able to create a positive school climate, increase collaboration between teachers, and ultimately contribute to improving joint learning. The uniqueness of this study lies in the application of coaching based on managerial principles in addition to focusing on improving individual competence but also on changing the overall school climate. These findings provide recommendations for strengthening principal coaching skills, providing sufficient time and resources, and creating good school habits in the development ofsustainable teacher potential.

THE INFLUENCE OF GREEN PRODUCT QUALITY, GREEN BRAND TRUST AND GREEN BRAND IMAGE ON GREEN PURCHASE INTENTION AND ITS IMPLICATIONS ON GREEN PURCHASE BEHAVIOR (A STUDY ON CUSTOMERS OF THE BODY SHOP PRODUCTS IN SOUTH TANGERANG CITY Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.357

A study has been conducted with the title The Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior (Study on The Body Shop Product Customers in South Tangerang City. This study aims to determine the Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior. The research sample was 370 respondents. The data collection technique used in this study was by distributing questionnaires to obtain data, with reference to the Likert scale. This study uses the Quantitative Method with Smart PLS Testing. The results of the study show that Green Product Quality has a positive and significant influence on Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Intention , Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality has a positive and significant influence on Green Purchase Behavior , Green Brand Trust has a positive and significant influence on Green Purchase Behavior, Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality has a positive and significant influence on Green Purchase Behavior positive and significant influence on Green Purchase Behaviour, Green Product Quality has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Image has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention , and Green Purchase Intention has a positive and significant influence on Green Purchase Behaviour.

“FRIENDSHIP COOPERATION” WITHIN THE SISTER CITY INITIATIVE BETWEEN DAEJEON, SOUTH KOREA, AND SOUTH TANGERANG FROM 2015 TO 2019 Hafiez, Muhammad Raihan
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.358

The collaboration between Daejeon and South Tangerang, according to the author's initial view, can improve the performance of the South Tangerang city government and also support the development of South Tangerang City in various aspects. The author uses descriptive qualitative research methods to analyze the cooperation that has been carried out, and uses theories and concepts such as paradiplomacy and sister city to explain the problems in the cooperation of the two cities. In this study, the authors found that the collaboration did not succeed in developing a smart city in South Tangerang. One of the reasons why the smart city collaboration between South Tangerang and Daejeon is less successful is the lack of communication. Then, the implementation of the MoU resulted in several topics of cooperation, namely social, economic, environmental, and technology. The author finds that successful collaboration is both social and technological. From the results of this study, it was found that there was a lack of communication from the South Tangerang City Government and Daejeon City Government so that the cooperation between the two cities was hampered and only resulted in some successful collaborations.

THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND INTEGRATED MARKETING COMMUNICATION ON CUSTOMER VALUE AND ITS IMPLICATIONS ON CUSTOMER TRUST IN THE MODERN ORGANIC MARKET IN BOGOR CITY Ramadhan, Muhammad Asrul; Limakrisna, Nandan; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.359

Customer trust is a key factor in building long-term relationships between consumers and brands. This trust is developed through repeated positive experiences, consistent product quality, transparent communication, and a strong brand image. When customers feel confident that a brand or company can fulfill its promises and meet their expectations, they are more likely to remain loyal and recommend the product or service to others. This study aims to analyze the influence of product quality, brand image, and integrated marketing communication on customer value and its implications for customer trust in the modern organic market in Bogor City. The research method used is quantitative with a causality research approach. Data was collected through a survey using a questionnaire from 230 respondents, who are consumers aged over 17 years who shop at modern organic markets in Bogor City. Data analysis was conducted using structural equation modeling (SEM). The findings are expected to provide insights into effective marketing strategies for enhancing customer value and trust in organic products.

THE INFLUENCE OF SELF-EFFICACY AND INTERNAL LOCUS OF CONTROL ON SELF-DEVELOPMENT MOTIVATION THROUGH WOMEN'S VIOLENCE PREVENTION TRAINING AT THE WOMEN'S EMPOWERMENT AND CHILD PROTECTION SERVICE OF JAYAPURA REGENCY Mebri, Tresia Erselina Heni; Megawaty, Megawaty; Anshar, Muh. Ashary
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.360

The purpose of this study was to determine the effect of Self-Efficacy and Internal Locus of Control on Self-Development Motivation through Women's Violence Prevention Training at the Women's Empowerment and Child Protection Service of Jayapura Regency. This study was quantitative. The population in this study were female participants who had participated in women's violence prevention training activities with a sample size of 100 respondents determined using the Slovin formula. Data collection in this study used a questionnaire. The data processing technique used in this study was SEM-PLS with the Smart PLS 3.0 application with Convergent Validity, Discriminant Validity, Composite Reliability and Hypothesis Testing. The results of this study indicate that self-efficacy and internal locus of control have a significant positive effect on women's violence prevention training. Self-efficacy has a significant positive effect on self-development motivation, while internal locus of control has a positive but insignificant effect on self-development motivation. Women's violence prevention training has a significant positive effect on self-development motivation. Self-efficacy and internal locus of control have a significant positive effect on self-development motivation through women's violence prevention training.

DIGITAL BRANDING STRATEGY IN THE INSTAGRAM CONTENT OF THE STATISTICS INDONESIA (BPS) SOUTH SULAWESI PROVINCE Salam, Erick; Razak, Mashur; Daga, Rosnaini
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.361

This study aims to analyze the digital branding strategy implemented by the Statistics Indonesia (BPS) of South Sulawesi Province through its Instagram content. In the digital era, social media has become a crucial communication tool for government institutions to build their image and gain public trust. This research adopts a descriptive qualitative method with data triangulation through interviews, documentation, and observation. The findings reveal that BPS South Sulawesi actively utilizes Instagram by delivering informative, educational, and interactive visual content. The branding strategy includes presenting statistical data via infographics, using accessible language, and fostering two-way engagement with the public. Despite its effectiveness in disseminating information, there are still areas for improvement, such as content consistency, creative execution, and strengthening visual identity. This study recommends optimizing Instagram features and enhancing the role of public relations in building the institution's credibility.

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Editorial Address Jl. Raya Ciruas Petir, Komplek Puri Citra Blok B2 No. 34 Kelurahan Pipitan Kecamatan Walantaka Kota Serang - Banten 42183

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Khaeruman

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khaeruman@esc-id.org

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+6281906050622

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khaeruman@esc-id.org

Editorial Address
Jl. Raya Ciruas Petir, Komplek Puri Citra Blok B2 No. 34 Kelurahan Pipitan Kecamatan Walantaka Kota Serang - Banten 42183

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