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INDONESIA
Journal of Economics and Social Sciences
Published by CV. Civiliza Publishing
ISSN : 28305337     EISSN : 28305264     DOI : -
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences
ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal includes: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies. P-ISSN 2830-5337 E-ISSN 2830-5264. It is located at: Ponorogo East Java Indonesia. The scope includes theories and practices in the field of economics and Social Sciences. This includes but not limited to: Economics; Business; Finance; Philanthropy; Social Science; Public; and others within the scope of economics studies.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 243 Documents
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The Influence of Brand Awareness and Product Quality on Purchase Decisions (Case Study of Aqua Consumers in Klampis Village) Nurdiyansyah, Wawan; Suryaniningsih, Suryaniningsih; Duladi, Duladi; Yunita, Ade
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.728

Abstract

The sales of bottled drinking water (AMDK) in Indonesia have grown rapidly, increasing competition among brands. Aqua remains the dominant brand in Klampis Village. This study aims to examine the influence of brand awareness and product quality on consumer purchasing decisions, both partially and simultaneously. A quantitative approach was used with 97 respondents selected through purposive sampling. Data were collected through observation, interviews, and questionnaires, and analyzed using multiple linear regression. The t-test results show that brand awareness (t = 3.923; sig. 0.000) and product quality (t = 9.987; sig. 0.000) both have a significant positive effect on purchasing decisions. The F-test also indicates a significant simultaneous effect (F = 126.009; sig. 0.000). These findings conclude that both brand awareness and product quality significantly influence consumer purchasing decisions for Aqua in Klampis Village. It is recommended that Aqua strengthen its brand image and maintain product quality to encourage repeat purchases.
Hospital Management Strategy in Minimizing Surgery Delays at Tabanan Hospital Yatindra, Ida Bagus Tatwa; Andriani, Rian; Rinawati, Rinawati
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.729

Abstract

Surgical delays represent a major challenge in hospital services, potentially leading to negative impacts on patients' medical conditions, operational efficiency, as well as patient and staff satisfaction. This study aims to identify and analyze hospital management strategies to minimize surgical delays at Tabanan Regional Public Hospital (RSUD Tabanan). A qualitative method with a descriptive approach was employed. Data were collected through in-depth interviews with six informants, including a surgeon, an anesthesiologist, a nurse, a patient, a patient's family member, and hospital management. Data analysis was conducted using thematic analysis. The findings revealed four primary factors contributing to surgical delays at RSUD Tabanan: (1) Medical conditions, such as unstable blood pressure, uncontrolled blood glucose levels, and infections; (2) Logistical and administrative issues, including limited operating room availability due to equipment malfunction and infrastructure problems; (3) Patient-related factors, such as lack of understanding regarding the surgical schedule; and (4) Medical team factors, including a lack of commitment to the surgical schedule and a shortage of nursing staff. Strategies proposed to address these issues include: (1) improving preoperative medical condition monitoring, (2) upgrading infrastructure and conducting routine maintenance of medical equipment, (3) implementing a digital information system to provide more accurate surgical schedules to patients, and (4) strengthening coordination and discipline among the medical team through a reward and punishment policy related to schedule adherence.
The Influence of Third Party Funds, Third, And Inflation on the Allocation Financing of Micro, Small, and Medium Enterprises (MSMEs) at Bank Syariah Indonesia Hadratullah, Hadratullah
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.741

Abstract

Study This aiming For examine : the influence of party funds third and inflation to allocation financing business small and medium in Indonesian Islamic banks period 2021-2023 . This research is study quantitative . Variables in study This is a third party fund Third , inflation and financing of MSMEs. Population in study This is report finance monthly Indonesian Islamic bank. The amount sample as much as 31.Technique analysis used​ is analysis statistics descriptive and assumption testing classic . Research results show that : Party funds third influential in a way partial and significant to financing of MSMEs is shown mark coefficient ( 0.000<0.05 so that Ha is accepted and Ho is rejected . Inflation No influential in a way partial and significant with mark coefficient 0.256<0.05 and value t count 1,160 more big from t table 2.04891 so that Ha is rejected and Ho is accepted , and accordingly simultaneous There is influence and significance of third party funds third and inflation to financing of MSMEs, shown with F value calculated 42.658 more big from F table 3.34. And based on results analysis regression R-Square obtained of 0.968 which means that contribution DPK amount and inflation in a way simultaneous influential to allocation financing MSMEs as big as 96.8%. However the remaining 3.2% is explained by other variables that are not entered in variable study.
Analysis of Factors Affecting the Income of Culinary MSMEs in Medan Tuntungan Sub-District Iskandar, Wildan Bithorik Alhak; Hasanah, Uswatun; Fadlan, Ahmad
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.745

Abstract

Development in various sectors aimed at opening new jobs has not been able to fully absorb the entire workforce whose numbers continue to increase. The economy plays an important role in human life because economic stability supports the needs in daily life such as food, drinks, clothing, shelter, and other basic needs. This research was conducted with the aim of studying various variables that affect the income of culinary MSMEs in Medan Tuntungan Sub-district. Indicators used include price, taste, service, number of customers, innovation, promotion, cleanliness, number of workers, convenience, and business location. The approach used is quantitative method, which is based on the positivism paradigm, with data collection through research instruments on certain populations and samples, and statistical data analysis to test hypotheses. According to the results of multiple linear regression, the innovation variable, labor, and price variables have a positive and significant influence or impact on the income of culinary MSMEs in the Medan Tuntungan District area. To increase profits, business actors need to improve the quality of raw materials, minimize production costs, and increase production volume so that sales also increase.
The Influence of Product Promotion Strategy and Service Quality on Customer Satisfaction at PT. BPR Artha Kramat Rukminto, Reny Melyana; Fatoni, Umi Fadilah; Sofariah, Ema
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.747

Abstract

Banking is an important sector in the Indonesian economy. One of the banks that is currently developing is BPR Artha Kramat. BPR Artha Kramat always strives for promotional strategies and providing quality service to customers, this is an important point and main problem in the progress of the banking sector. The aim of this research is to determine the effect of product promotion strategies and service quality on customer satisfaction. This research method uses a quantitative approach by distributing questionnaires to 97 respondents. Data analysis was carried out using multiple linear regression to determine the significance of each variable. The results of this research show that product promotion strategies have a significant effect of 0.000 < 0.05 on customer satisfaction, service quality has a significant effect of 0.000 < 0.05 on customer satisfaction. Then both variables have a positive and significant influence together with a significant value of 0.000 <0.05.
The Influence of Viral Marketing, Celebrity Endorsers and Lifestyle on Skincare Purchase Decisions Glad2glow Through Social Media Tiktok Wahyuni, Dian; Syaputri, Wulan
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.763

Abstract

This study aims to determine the Influence of Viral Marketing, Celebrity Endorser and Lifestyle on Glad2Glow Skincare Purchase Decisions Through Tiktok Social Media The population used in this study is Tiktok Shop Marketplace users in Indonesia, the number of which is not known for sure. The sample extraction technique used was calculated using the Wibisono formula. Due to the number of populations, which is not known for sure. The results showed that the Influence of Viral Marketing (X1), Celebrity Endorser (X2), Lifestyle (X3) had a simultaneous effect on Purchase Decision (Y) due to Ftabul's Fcal > (28.655> 2.70) with a significant 0.000 < 0.05. Meanwhile, partially Viral Marketing (X1) is 2.247 with a ttable value of 1.98580 so that it is known that the ttable value of > ttable is 2.247 > 1.98580 with a sig t value for the Viral Marketing (X1) variable of 0.027 which is smaller than α 0.05 which is 0.027 < 0.05, Celebrity Endorser (X2) 2.129 with a ttable value of 1.98580 so that it is known that the t-value of > ttable is 2.129 > 1.98580 with a sig t value for the Celebrity Endorser (X2) variable of 0.032 which is smaller than α 0.05 which is 0.032 < 0.05 and partially Lifestyle (X3) 3.051 with a ttable value of 1.98580 so that it is known that the ttable value of > calculation is 3.051 > 1.98580 with a sig t value for the Lifestyle variable (X3) 0.003 is smaller than α 0.05 which is 0.003 < 0.05. With an Adjusted R Square coefficient value of 0.466 or 46.6%. This shows that Purchase Decision (Y) can be explained by the variables Viral Marketing (X1), Celebrity Endorser (X2), Lifestyle (X3) of 46.6% and the remaining 53.4% are explained by other factors that are not studied in detail. research.
The Role of Traditional Markets in Improving the Economy of the Muliorejo Village Community, Deli Serdang Regency Rika Nuraisyah; Anggia Ramadhan; Rahmad Sembiring
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.765

Abstract

This study aims to determine the role of traditional markets in improving the community's economy in Muliorejo Village. The method applied was a qualitative approach with in-depth interview techniques to 10 traders and 10 buyers. The results show that traditional markets directly contribute to increasing community income, especially for small businesses. The available market facilities are sufficient to support smooth and comfortable buying and selling activities. However, there is no utilization of digital technology both in terms of promotion and payment systems; all transactions are still carried out in cash. The government also has a role to play through support such as coaching and efforts to improve market facilities. Overall, traditional markets remain an important part of driving the local economy.
What Drives Consumers to Buy Comfeed Feed? Study at Rissa Mandiri Shop in Magetan Saputra, Dani Adi; Sumarsono, Hadi; Kristiyana, Naning
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.766

Abstract

This study aims to analyze the influence of product quality, product attributes, and product variants on the purchase decision of Comfeed feed at the Rissa Mandiri Coconut Source Store in Magetan. The research background is based on the importance of understanding consumer preferences in choosing quality animal feed to support livestock productivity. This study uses a quantitative approach with a survey method of 196 store consumer respondents. The data was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). The results of the study show that product quality, product attributes, and product variants simultaneously have a significant effect on purchasing decisions. Partially, each independent variable also has a positive influence on purchasing decisions. These findings confirm the importance of improving product quality, features, and variety as a marketing strategy to increase consumer satisfaction and loyalty in the animal feed sector.
Optimization of Facilities and Infrastructure in Improving the Quality of Health Services at the Pratama Clinic of the Central Java Regional Police's Biddokkes Sendangmulyo Dewi, Devita Citra; Rohendi, A.; Efawati, Yen
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.781

Abstract

This study aims to find out the availability, constraints, and efforts to optimize facilities and infrastructure in supporting the quality of health services at the Biddokkes Primary Clinic of the Central Java Regional Police Sendangmulyo. The method used is a descriptive qualitative approach. The research participants consisted of medical personnel, administrative staff, and facility maintenance officers who were selected purposively. Data analysis is carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study show that the availability of facilities and infrastructure at the Central Java Regional Police Biddokkes Primary Clinic Sendangmulyo is generally adequate to support basic health services, but there are still some significant obstacles such as the limitation of certain medical equipment, damage to facilities, and lack of budget for routine maintenance. Administrative obstacles in logistics management are also obstacles in optimizing facilities. Optimization efforts that have been carried out include gradual improvements to facilities, procurement of new medical devices, and increased coordination between work units. The active involvement of medical personnel and administrative staff in the process of evaluating facility needs is considered effective to improve the efficiency of the use of existing facilities. Optimization of facilities and infrastructure has a positive impact on improving service quality, as reflected in shorter patient waiting times, more responsive services, and increased patient satisfaction levels. In order for optimization to run sustainably, management commitment is needed in budget allocation and periodic supervision of the condition of clinic facilities.
The Role of Social Media Marketing, Online Customer Engagement, and Website Quality in Building Brand Awareness Sinambela, Ella Anastasya; Darmawan, Didit
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.792

Abstract

This study aims to examine how social media marketing, online customer engagement, and website quality on brand awareness. The method used is a survey with 100 active social media users as respondents who were taken by accident. Multiple linear regression analysis shows that social media marketing and website quality have a significant effect on brand awareness. The results of the study indicate that effective marketing strategies on social media, increasing online customer engagement, and good website quality can increase brand awareness. These findings provide important insights for companies to optimize their marketing approaches.

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