cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Soleh Suryadi
Contact Email
jurnal.pasca@unpas.ac.id
Phone
+6287700097751
Journal Mail Official
jurnal.pasca@unpas.ac.id
Editorial Address
Jl. Sumatera No.41, Babakan Ciamis, Kec. Sumur Bandung, Bandung, Provinsi Jawa Barat, 40115
Location
Kota bandung,
Jawa barat
INDONESIA
PASCIDEV: Pasundan Social Science Development
Published by Universitas Pasundan
ISSN : -     EISSN : 2798415X     DOI : 10.56457/pascidev
Core Subject : Social,
Social Sciences
The Pasundan Social Science Development (PASCIDEV) aims to publish articles that show high levels of theoretical insight or empirical analytic work and gives preference to articles that demonstrate engagement on the key issues that face society issues. The Pasundan Social Science Development (PASCIDEV) invites all scholars, researchers, and students to contribute the result of their studies and research in the field of social science which includes social culture, public & social policy, governance & regional autonomy, development economics, politics, communication, sociology, anthropology, taxation, and administration (public & business).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 94 Documents
 6   7   8   9   10 
Employee Performance Improvement Strategy at Hermina Hospital Ciputat Ruhaedi, Rudi; Hamsinah, Hamsinah; Rusilowati, Umi
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.269

Abstract

This study aims to analyze strategies for improving employee performance at Hermina Ciputat Hospital by applying the Analytical Hierarchy Process (AHP) method. The main problem faced by the hospital lies in declining productivity and performance gaps between service units. A quantitative descriptive approach was used to identify the most influential factors contributing to performance improvement, focusing on four main criteria: competence, motivation, training, and reward systems. Data were collected through questionnaires and interviews involving 30 respondents, consisting of medical staff, paramedics, and administrative employees. The AHP method was employed to calculate the priority weights and consistency ratios of each factor. The results revealed that competence had the highest priority weight (0.43), followed by motivation (0.27), training (0.19), and reward systems (0.11), with a consistency ratio (CR) of 0.04, indicating valid consistency. These findings highlight that improving employee competence through continuous training programs is the most effective strategy to enhance performance. Furthermore, employee motivation should be strengthened by implementing fair reward policies, encouraging participation in decision-making, and fostering a collaborative work culture. This study contributes to the development of strategic human resource management policies in hospitals, particularly in enhancing employee performance through competency-based approaches. The results are expected to serve as a practical guide for Hermina Ciputat Hospital management in implementing sustainable performance improvement strategies.
The Role of Leadership Style, Organizational Culture, and Career Development in Improving Human Resource Performance Hamjah, Hamjah; Nurzaman, Fahrizal; Sugito, Asep; Munir, Subhi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.189

Abstract

This study aims to explore the role of leadership style, organizational culture, and career development in improving human resource (HR) performance through a qualitative approach. The leadership style applied in an organization can shape communication patterns, motivation, and relationships between leaders and employees, which in turn affect individual performance. Meanwhile, organizational culture formed from shared values, norms, and habits creates a work climate that supports or hinders productivity. Career development also plays an important role in providing opportunities for employees to improve their skills and knowledge, which has an impact on job satisfaction and overall performance. This study uses in-depth interviews and participant observation to explore views from various parties in the organization regarding the influence of these three factors on HR performance. The results show that empowering leadership, positive organizational culture, and support for career development have a close relationship with improving HR performance. These findings provide important insights for organizations to understand how these internal factors can be optimized to achieve better performance.
Evaluation of the Effectiveness of Village Fund Allocation (ADG) Management in Community Empowerment: Qualitative-Descriptive Study Julfikar, Julfikar; Fuad, Muhammad; Rizal, Muhammad
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.192

Abstract

The purpose of this study was to determine the effectiveness of the management of Village Fund Allocation (ADG) in community empowerment.The location of the study wasin Alur Itam Village, Birem Bayeun District, East Aceh Regency. This descriptive-qualitative study used data analysis methods based on the procedures of Miles et al. (2014), namely data reduction, data presentation, and verification and drawing conclusions. Key informants included Geuchik (Head of Village), Finance and Development Head of Village; while supporting informants were Tuha Peut (BPD) and the Head of Youth of Alur Itam Village. Primary data were collected through interviews, observations and documentation. The results identified factors that hindered the effectiveness of the management of village fund allocation in community empowerment at the research site, namely the lack of community participation, especially youth, in Village Deliberations related to the planning of ADG use; the dominance of decisions by village officials and community leaders; limited human resources; fund allocation that focuses more on infrastructure; and, lack of transparency and supervision over ADG management.
The Influence Of Religiosity And Reference Groups On Decision To Purchase Halal Labeled Products Amilia, Suri; Fuad, Muhammad; Zati, Muhammad Rizqi; Faridy, Najihatul; Gunanjar, Imam
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.229

Abstract

This study aims to analyze the influence of religiosity and reference groups on purchasing decisions for halal-labeled products. This study uses multiple linear regression analysis. Based on the results of the t-test, religiosity and reference groups partially have a significant influence on purchasing decisions for halal-labeled products. Meanwhile, the F-test shows that religiosity and reference groups simultaneously influence purchasing decisions for halal-labeled products. Through the analysis of the coefficient of determination, it can be explained that religiosity and reference groups have an influence on purchasing decisions for halal-labeled products by 46.6%, the difference of 53.4% is influenced by variables outside this study.
The Transformation of the Toyota Kijang (1977–1996): From Commercial Vehicle to Symbol of Indonesian Family Culture through Advertising Strategy and Government Policy Wulandari, Afrianti
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.243

Abstract

This article examines the transformation of the Toyota Kijang from a simple commercial vehicle to an iconic family vehicle in Indonesia during the period 1977–1996. As part of the national policy through the Multipurpose Commercial Vehicle Program (KNBS), the Toyota Kijang was initially designed to meet the transportation and distribution needs of goods amidst national development. However, over time, this vehicle underwent a shift in function to become a family vehicle reflecting the economic stability and social aspirations of the Indonesian people. This research uses a historical method with a descriptive qualitative approach, which is based on the analysis of primary data from Television Republik Indonesia (TVRI) advertisement documentation, print media, and digital archives. The main focus of this study is Toyota's marketing communication strategy, particularly the use of mass media and emotional approaches in advertising, including the involvement of celebrities as endorsers. The analysis also includes the application of the marketing mix (7Ps): product, price, promotion, place, process, people, and physical evidence. The results of the study indicate that the success of the Toyota Kijang lies not only in the technical quality of the product, but also in the ability to adapt to changes in media policy, consumer cultural sensitivity, and the power of advertising narratives in building brand image. Through an integrated and contextual communication strategy, Toyota Kijang was able to occupy a central position in the Indonesian automotive landscape while simultaneously forming a new culture in the lives of middle-class families during the New Order era.
The Application of Zakat in Islamic Law to Reduce Economic Inequality in Society Hermawan, Dadang
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.244

Abstract

Zakat is one of the pillars of Islam that plays a significant role in the economy, particularly in reducing economic inequality and fostering social welfare. This study aims to analyze the application of zakat in Islamic law in North Cikarang, Bekasi, and its impact on reducing economic disparities in society. The research uses a qualitative approach with a case study on several zakat institutions operating in the area. The findings show that effectively managed zakat can have a positive impact in assisting underprivileged communities; however, challenges remain in terms of optimal distribution and management. Factors such as the lack of public understanding of zakat and the limited facilities and resources of zakat institutions become significant barriers in achieving the goal of reducing economic inequality. Despite this, zakat given to the community can be utilized for business capital, education, and healthcare, which in turn contributes to improving the quality of life. Therefore, enhanced coordination between the government, zakat institutions, and the public is necessary to maximize the potential of zakat in reducing economic inequality and achieving social justice in North Cikarang. This research is expected to provide deeper insights into the effectiveness of zakat as a tool for attaining more equitable economic welfare
The Relationship Between The Leadership Style Of Transformational Principals And The Performance Of Educational Staff At Smk Sasmita Jaya 1, South Tangerang Kinanti, Jelita Irna; Atmojo, Kunto; Wibowo, Hadi Mulyo
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.246

Abstract

This study aims to examine the relationship and how big the relationship is between the transformational principal's leadership style and the performance of educational staff at SMK Sasmita Jaya 1 Tangerang Selatan. Transformational leadership style is measured through charisma, inspiring motivation, attention to individuals, and intellectual stimulation. Meanwhile the performance of educational staff is measured using four indicators, namely work quality, work quantity, punctuality, and responsibility. This study uses a quantitative correlational method with a total number of respondents of 71 people taken by total sampling. Data collection using a questionnaire with a Likert scale, then analyzed using the Pearson correlation test has a value of 0.531 and a coefficient of determination (R²) has a value of 28.2%. The results of the study showed that the results of the Pearson correlation test showed a significant relationship between the transformational principal's leadership style and the performance of educational staff, that the two variables had a moderate and positive relationship. While the results of the coefficient of determination show that the performance of educational staff is influenced by the transformational principal's leadership style variable. This study is expected to be a consideration for increasing the effectiveness of principal leadership and as a basis for further research.
Implementation of Automation Technology in Enhancing Digital Marketing Efficiency for Small Businesses Waramena, Shella Sukma Dewi
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.251

Abstract

The rapid advancement of automation technology has significantly impacted digital marketing strategies, particularly for small businesses aiming to enhance efficiency and optimize operations. This study explores the implementation of automation tools in digital marketing efforts, focusing on their potential to streamline processes, improve customer engagement, and increase overall marketing effectiveness for small businesses. Automation technologies, such as customer relationship management (CRM) systems, email marketing automation, and social media management tools, allow small enterprises to reach their target audience more effectively while saving time and resources. Through an in-depth analysis of case studies and real-world applications, this research highlights how automation can assist in lead generation, customer retention, and data-driven decision-making. The findings suggest that by adopting automation, small businesses can not only boost their marketing efficiency but also gain a competitive edge in a crowded digital marketplace. Challenges such as initial setup costs, integration with existing systems, and the need for ongoing maintenance are also addressed. However, the long-term benefits, including improved ROI, enhanced customer experience, and increased scalability, make automation a valuable investment for small business owners. This paper provides actionable insights for small businesses looking to leverage automation in their digital marketing strategies, offering recommendations for successful implementation and optimization.
The Role of Data Analytics in Optimizing Digital Marketing Strategies in the Digital Technology Era Ernawati, Ayu
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.252

Abstract

In the ever-evolving digital technology era, the role of data analytics has become increasingly vital in optimizing digital marketing strategies. Data analytics enables marketers to gain deeper insights into consumer behavior, allowing them to make more informed and targeted decisions. Through the use of big data, machine learning, and advanced analytics algorithms, companies can identify market trends, consumer preferences, and areas that need improvement in their marketing strategies. Data analytics also facilitates the personalization of marketing messages, improving conversion rates and customer loyalty. Furthermore, analytics technologies provide real-time insights, enabling swift decision-making and responsiveness to changing market dynamics. On the other hand, challenges in implementing data analytics include the need for adequate technological infrastructure, data analysis skills, and the safeguarding of consumer data privacy and security. Therefore, integrating data analytics into digital marketing strategies requires special attention to both technical and ethical aspects. With proper utilization, data analytics can serve as a highly valuable tool in enhancing the effectiveness and efficiency of digital marketing.
Integration Of Science, Knowledge, And Religion In Learning Calistung: A Case Study At Berkah Amanah Private Tutoring Calistung Rumiati, Rumiati; Wardhana, Kautsar Eka; Kholifah, Yusnia Binti
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.255

Abstract

This research investigates the practice of integrating knowledge, science, and religion in early childhood education, specifically at the 'Berkah Amanah' Private Calistung Tutoring Center. In light of the prevailing tendency to separate science and religious education, this study seeks to explore how these two domains are harmoniously integrated in the teaching of reading, writing, and arithmetic (calistung). Employing a qualitative case study approach, this research employs observation, interviews, and document analysis to uncover two primary practices that facilitate this integration. Firstly, a visual-thematic learning method is employed, which combines cognitive science principles with religious content. Second, the cultivation of learning etiquette (adab) serves as a foundational element for cognitive readiness. Through an analysis using Ian G. Barbour's typology, it is evident that the practices at this institution align with the Dialogue and Integration models. This suggests that the unification of science and religion can be effectively implemented within the context of primary education. This study explores the practice of integrating science, knowledge, and religion in early childhood education, by taking a case study at Berkah Amanah Private Tutoring Center. Amidst the tendency of dichotomy between science and religion education, this study aims to identify how the two domains are synthesized in learning to read, write, and count (calistung). This study uses a qualitative case study approach, involving observation, interviews, and document analysis. The results show that integration is realized through two main practices: (1) a visual-thematic learning method that combines cognitive science principles with religious content, and (2) instilling learning etiquette as a foundation for cognitive readiness. Analysis using Ian G. Barbour's typology shows that the practice at this institution represents the Dialogue and Integration model, proving that the integration of science and religion can be implemented effectively in the context of elementary education.

Page 8 of 10 | Total Record : 94

 6   7   8   9   10 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV) Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV) Vol. 5 No. 1 (2024): Pasundan Social Science Development (PASCIDEV) Vol. 4 No. 2 (2024): Pasundan Social Science Development (PASCIDEV) Vol. 3 No. 2 (2023): Pasundan Social Science Development (PASCIDEV) - April 2023 Vol. 4 No. 1 (2023): Pasundan Social Science Development (PASCIDEV) Vol. 3 No. 1 (2022): Pasundan Social Science Development (PASCIDEV) - October 2022 Vol. 2 No. 2 (2022): Pasundan Social Science Development (PASCIDEV) - May 2022 Vol. 2 No. 1 (2021): Pasundan Social Science Development (PASCIDEV) - November 2021 Vol. 1 No. 2 (2021): Pasundan Social Science Development (PASCIDEV) - May 2021 Vol. 1 No. 1 (2020): Pasundan Social Science Development (PASCIDEV) - October 2020 More Issue