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Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya
Published by Universitas Muhammadiyah Semarang
ISSN : 20866100     EISSN : 2503328X     DOI : 10.26714/lensa
Core Subject : Humanities, Education,
Humanities Education Languange, Linguistic, Communication & Media
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 222 Documents
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Korean Celebrity Brand Ambassador in Indonesia Advertisement: A Study Exploring Figure of Speech and Communication Strategies Ronauli, Maria Margaretha; Ansas, Velayeti Nurfitriana; Lubis, Arif Husein
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 1 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.1.2024.161-186

Abstract

Effective communication in advertisements hinges on clarity and relatability. Choosing the right figures of speech and communication strategies can significantly enhance the effectiveness of an advertisement. This study aims to identify the types of figures of speech and communication strategies technique used in advertisements featuring South Korean celebrity brand ambassadors for Indonesian product. Using a descriptive qualitative method based on the theories of Kim Wook Dong (2002) and Tatang (2016), data source were collected from advertisements on social media YouTube by using the method of listening to the note-taking technique. An interactive analysis model was used to analyze the data. Based by predetermined criteria, data was reduced to a total of nine Indonesian product advertisements with containing South Korean celebrity brand ambassadors from 2016 - 2023. The findings reveal that various figures of speech and communication strategies were employed to evoke consumer emotions in conveying the message and the purpose of the advertisement. By employing figures of speech that evoke emotions, advertisers can increase the effectiveness of their campaigns by strategically selecting linguistic elements that resonate with the target audience.
Cohesion and Coherence Problems Among Non-Native English Students’ Writing Essays Anindita, Widyashanti Kunthara
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 1 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.1.2024.58-79

Abstract

In order to properly organize ideas and express significant information, non-native students sometimes struggle with cohesion and coherence in their essays. This study examines the body of literature to pinpoint frequent problems non-native writers have while trying to make their writing coherent and cohesive. This study aims to assess the literature on cohesion and coherence issues in essays written by non-native students, with a particular focus on a number of components, including referential and relational coherence, theme and rheme, and grammatical and lexical cohesion. The literature study looks at papers that address problems with coherence and cohesiveness in student writing. It groups the results according to several coherence and cohesion criteria, such as referential and relational coherence, theme and rheme, and grammatical and lexical cohesion. An analysis of the essays shows common problems that non-native students face. Accompanying difficulties with collocation and diction are lexical cohesion faults, like as repetition and restricted vocabulary utilization. Issues with conjunction usage and text arrangement are examples of grammatical cohesion issues. Coherence is an issue that students struggle with; they have trouble coming up with thesis statements, topic sentences, introductions, and conclusion that are all coherent. Recognizing these difficulties emphasizes the necessity of focused interventions to improve non-native students' writing abilities. The development of instruments such as Tool for Automatic Cohesion Analysis (TAACO) presents encouraging paths for methodically evaluating and resolving cohesion concerns. These insights can be used by educators to create coherence and cohesiveness-enhancing tactics for non-native essay writers, which will ultimately result in clearer, more coherent writing. 
Politeness in Language and Speech Events in War Situations: Analysis of Abu Ubaidah's Speech Said, Uswah Mujahidah Rasuna; Arsyad, Hairuddin; Haidar, Alfan; Al Farisi, Mohamad Zaka
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 1 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.1.2024.104-125

Abstract

Through an analytical study of Abu Ubaidah's speech in a war situation between Hamas-Israel, this qualitative descriptive research explores the elements of Geoffrey Leech's politeness maxims and Dell Hymes' speech events in a war situation. Speech analysis consists of looking for aspects of politeness in the form of maxims of wisdom, maxims of generosity, maxims of praise, maxims of humility, maxims of agreement, and maxims of sympathy. This research found three maxims used in Abu Ubaidah's speech, namely the maxims of praise, humility, and sympathy. This can be seen from Abu Ubaidah's speech by showing the application of these three maxims, such as showing respect, recognition, and sympathy for Allah, the fighters, and the Palestinian people. Analysis was also carried out to look for speech events in settings and scenes, participants, and ends in Abu Ubaidah's speech. The theory of Abu Ubaidah's speech events in the Hamas-Israel conflict includes three main factors: setting and scene involve the location and time of the speech amid intensive attacks in Gaza. Participants include Abu Ubaidah, the al-Qassam Brigades, the Palestinian community, the enemy, and the international community. And ends, which include several main objectives depending on the context of the intended speech partner. 
The Narrative of Crime in Andrea Hirata's Novel 'Orang-Orang Biasa': A Formulaic Study Sari, Hanifah Yulia; Rachman, Aditya; Putri, Diantri Seprina; Ulya, Ridha Hasnul; Widhyah, Dhini Yustia
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.258-270

Abstract

The topic of criminality is often viewed as a literary genre closely associated with themes of crime, heroes and anti-heroes, mysterious plots, suspense, plot twists, and violent scenes. This study employs Andrea Hirata's novel "Orang-orang Biasa" as its material object. The data consists of text content in words, phrases, and sentences that align with the predetermined scholarly inquiry. This research uses John G. Cawelti's theoretical framework to delineate data that reveal patterns in narrative structure and character development, thereby classifying the novel as belonging to the crime genre. The findings of this study indicate that the criminal formula presented by Andrea Hirata in "Orang-orang Biasa" is a type of criminal comedy. The results of this study reveal that the formula similarities between Orang-orang Biasaand literary works in the crime genre can be observed in the story motives, setting choices, the presence of additional events accompanying the main narrative, and the characters. The author's presentation of these formulas indicates that the novel belongs to the comedy-crime genre 
Authorial Presence of Indonesian Authors in Academic Discourse: A Study of English and Indonesian Research Articles Tsaqifa, Tsabita Intan; Roselani, Ni Gusti Ayu
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.292-311

Abstract

This study scrutinizes the authorial presence in English and Indonesian research articles written by Indonesian authors. The study aims to identify the frequency of first-person pronouns used as a form of authorial presence across research articles. Furthermore, the study also intends to examine the discourse functions of these first-person pronouns in academic writing. A corpus of 168,122 words was analyzed by utilizing corpus linguistics methodology. The findings show that there is a difference in the use of first-person pronouns between the English and Indonesian sub-corpora with the most frequent usage of first-person pronouns found in English research articles. In addition, the study investigated the clusivity and the discourse functions of first-person pronouns within the research articles in both English and Indonesian. The results indicate that Indonesian authors tend to adopt the Western academic style in using first-person pronouns as authorial presence despite the conservative style used in their native language. This reflects the different norms of academic discourse across languages. 
The Role of Local Customs and Traditions in Maintaining Social Stability: A Case Study of Nubian Weddings in Egypt Wicaksono, Imam; alGayyar, Sherif Sa’ad; Hassan, Ahmed Hassan Mohammad
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.271-291

Abstract

This study intends to evaluate how the wedding traditions of the Nubian community in Egypt preserve cultural identity and sustain social stability in the face of globalization pressures. These traditions encompass rites such as restrictions against marrying non-Nubians, engagement ceremonies, and henna applications, expressing the collective ideals of the community. This study uses a library research method to examine pertinent material using four important functions—adaptation, goal accomplishment, integration, and pattern maintenance—are assessed in the study using Talcott Parsons' AGIL theory. Thematic data from sociological and ethnographic sources pertaining to Nubian cultural activities were analyzed using a literature review methodology. The findings show that the role of adaptation is represented by the prohibition on marriage with non-Nubians, which tries to preserve the integrity of cultural identity. Customary agreements during engagement ceremonies, which improve interfamily connections, demonstrate goal accomplishment. Collective rituals that strengthen community cohesion, like group prayers, are one way that integration is demonstrated. Pattern maintenance is accomplished by symbolic parts of rituals, such as the application of henna, which ensures that traditional values are passed down through generations. These results support the idea that wedding customs serve as a means of maintaining social harmony and cultural continuity in the globalization era
Implied Relevance in Panji Gumilang's Violation of Maxim Relevance in Kick Andy Interview: A Cognitive Pragmatics Study Panji, Artha Nur Restia; Lukman, Fahmy; Ardiati, Riza Lupi
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.333-354

Abstract

Panji Gumilang and his educational institution, Al-Zaitun, have been the subject of much discussion in the last few months because of their heresy case. In the interview on the Kick Andy Talk Show, many of his utterances were not contextualised with the interviewer's questions. This research aims to analyse the meaning of ‘convoluted’ Impliedature contained in the Violation of Cooperation Principle Maxim Relevance of Panji Gumilang's speech in Kick Andy interview based on Grice Theory and Relevance Theory. The research data is in the form of pieces of AS Panji Gumilang's speech that are irrelevant to Andy's questions so that they imply implicature meaning. The research data were collected through observation technique and documentation technique. While the data source of this research is obtained through the video interview of the Kick andy television program on the Metro TV youtube channel entitled ‘Gonjang-Ganjing Al-Zaitun’ uploaded on 6 June 2023. The method of data analysis in this study applies the pragmatic commensurate analysis method with the basic technique of sorting out the determining elements and the advanced technique of comparative equating. The data presentation method is done descriptively with the help of infromal words. The result of this research shows that Panji's violation of maxim of relevance represents the intention or information that he wants to avoid and hide against the question from the interviewer Andy F Noya. The hidden information of Panji's speech is analysed through the premises of implicature in the process of interpreting the relevance of the conversation based on the knowledge and cognition experience between the two members of the conversation.
Israel-HAMAS Conflict on Al Jazeera and Fox News: Pan and Kosicki’s Framing Analysis Hanifah, Hana; Sutjipto, Vera Wijayanti; Anindhita, Wiratri
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.236-257

Abstract

This study investigates how media outlets frame the Israel-Hamas conflict, focusing on comparative coverage by Al Jazeera and Fox News. Utilizing Pan and Kosicki’s framing analysis model, the research examines four structural dimensions (syntactic, script, thematic, and rhetorical) to reveal how these outlets construct narratives that shape audience perceptions. A qualitative methodology, supported by the constructivist paradigm, was applied to analyze selected news articles from both outlets during significant conflict events. The findings show distinct framing strategies reflecting the outlets’ ideological perspectives. Al Jazeera prioritizes the humanitarian dimension, emphasizing Palestinian suffering, alleged human rights violations by Israel, and voices of Palestinian leaders and activists. Its framing positions Palestinians as victims of injustice, resonating with audiences sympathetic to human rights and social justice. In contrast, Fox News underscores Israeli security concerns, framing Hamas as the primary aggressor while presenting Israel’s actions as defensive and justified. This approach aligns with conservative ideologies, emphasizing terrorism and self-defense narratives. The study highlights how divergent framing influence public opinion, reinforces ideological divides, and impacts policy discourses related to the conflict. By demonstrating the power of media framing in constructing conflict realities, the research contributes to a deeper understanding of media’s role in shaping geopolitical narratives and audience perspectives.
Convergence of Comedian on Indonesian Podcast: A Study of Indonesian-Minangkabau Language Variations Ferdiansa, Deni; Kania, Annisa Nurhijatul; Husna, Hanun Alya; Mashud, Mashud
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.211-235

Abstract

This research was motivated by the convergence phenomenon carried out by comedian Megi Irawan when he was a guest star on the PWK podcast hosted by Praz Teguh. Language convergence is an individual's strategy for adapting to the communicative behavior of the interlocutor. This research focused on the Indonesian-Minangkabau language variations used by Megi Irawan when converging on Praz Teguh. The data was obtained from two episodes of the PWK podcast featuring Megi Irawan as a guest star. This research used a descriptive qualitative approach to identify language features, convergence strategies, and social correlations. The findings showed that Megi Irawan converged using variations of the Indonesian-Minangkabau language. In the intrasystemic (internal) aspect of language, three types of Indonesian-Minangkabau language variations were found, namely phonological variations, morphological variations, and semantic variations. The convergence strategies used by Megi Irawan are code-switching, code-mixing, and interference. The findings offer significant insights into broader sociolinguistic themes. First, the research emphasizes how language variations, particularly between Indonesian and Minangkabau, reflect the identities of speakers. This aligns with sociolinguistic studies that explore how language serves as a marker of social identity and cultural belonging. Second, the findings reveal that language serves not only as a means of communication but also as a tool for building social solidarity and navigating social relationships. Third, the research contributes to ethnographic approaches in sociolinguistics by examining how language variations are tied to cultural practices and social interactions.
A Reflection of Kinship Between Indonesian and South Patani Malay Languages: Homophone and Homograph Aidha, Fakhriyyah Asmay; Muyassaroh, Muyassaroh; Chite, Lavatee
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.373-392

Abstract

The study aims to identify and describe the kinship of the words between Indonesian and South Patani Malay languages. Indonesian and South Thai Patani are the languages in the large family of Austronesian. Vocabulary mastery was the skill one possessed in understanding DNA by using the set of words in a language to match the meaning. The similarities between the Indonesian and the South Patani Malay languages made the students from South Thai Patani mistakes in speech and writing.  The study used a qualitative descriptive method that was used to analyze the homophone and homograph words in a conversation between Indonesia and South Patani students on writing notes and verbal technique by Padan method. The data are collected from text messages and screenshot pictures on the Rumah Nusantara online forum in the Messenger application regarding communication between native speakers and Patani Thailand students by listening and taking notes technique. Data analyses in this research based on means of words structures every word in a reflection of kinship homophone and homograph within the translational method by way of language-deciding devices have kinship or not. Data processing in this research utilizes switching conversation messages between both students (native speakers and foreign), who are Indonesian and South Patani students. The study has led to the discovery of language kinship by homophone and homograph words. The number of data found was 25 data out of 8 homophone words and 17 homograph words. In conclusion, both languages have a similar kinship of forebear lineage based on homophone and homograph words, which has been found in the phonetic and orthographic aspects scheme of the relationship in the linguistics family.

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