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Journal Research of Management
Published by Universitas Triatma Mulya
ISSN : -     EISSN : 27164381     DOI : https://doi.org/10.51713/jarma.2025.7177
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal Research of Management (JARMA) merupakan wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori dan kajian analisis kritis dibidang Ekonomi & Bisnis umumnya dan publikasi penelitian dosen dan mahasiswa Program Studi Manajemen Universitas Triatma Mulya khususnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 62 Documents
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Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Di Toko Giordano Area Denpasar Dan Badung Ni Putu Eva Hendayani; Ni Luh Sili Antari; I Gusti Agung Bagus Widiantara
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7164

Abstract

Employee performance is a crucial aspect of any company, as it significantly impacts the achievement of goals. This study examines the influence of work discipline and work motivation on employee performance at Giordano Stores in the Denpasar and Badung areas. The population consisted of 57 respondents. This study used this population as a sample. Data analysis techniques used were descriptive analysis, instrument testing, classical assumption testing, multiple linear regression analysis, t-test analysis, determination analysis, and beta analysis. The conclusion is that work discipline and work motivation partially have a positive and significant influence on employee performance, as indicated by the positive regression coefficients. The magnitude of the influence of work discipline and work motivation on employee performance is 81.2%. The independent variables with a dominant influence on employee performance, as seen in the Standardized Coefficients Beta values, are work motivation, at 0.699, and work discipline, at 0.254.
Pengaruh Promosi Media Sosial, Endorsement, Dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Fashion H&M Di Beachwalk Kuta, Bali) Ni Putu Desy Natalia; Luh Komang Candra Dewi
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7165

Abstract

Purchase decisions are the process by which consumers determine and implement their choices regarding a product or service. This study aims to determine the influence of social media promotions, endorsements, and price on purchasing decisions for H&M fashion products. This quantitative study employed a survey method. The population was H&M consumers who had previously purchased H&M products and were at least 17 years old. Purposive sampling was used, with 90 respondents. Data analysis methods used included validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using the t-test. The results of the multiple linear regression analysis showed a regression model of Y = 1.503 + 0.226 X1 + 0.273 X2 + 0.506 X3. The conclusion is that social media promotions have a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.226 and a significance level of 0.020 <0.05. Endorsement has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.273 and a significance level of 0.005 < 0.05. Price has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.506 and a significance level of 0.000 < 0.05.
Pengaruh Lingkungan Kerja, Motivasi Dan Kepribadian Terhadap Kinerja Karyawan Di Hotel Como Uma Canggu Leonida Kadek Lista Varani; I Putu Bagus Suthanaya; Ni Made Ernila Junipisa
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7166

Abstract

Kinerja karyawan memegang peran penting bagi kemajuan suatu instansi atau organisasi. Apabila kinerja karyawan optimal, maka tujuan perusahaan akan lebih mudah tercapai. Dalam sebuah lembaga usaha, kinerja karyawan merupakan aset krusial untuk meraih sasaran yang diinginkan. Berdasarkan observasi di Hotel COMO Uma Canggu, peneliti menemukan bahwa lingkungan kerja, motivasi, dan kepribadian menjadi faktor yang memengaruhi kinerja karyawan. Penelitian ini bertujuan menganalisis pengaruh ketiga faktor tersebut terhadap kinerja karyawan di Hotel COMO Uma Canggu. Pengumpulan data dilakukan melalui observasi dan kuesioner, dengan populasi seluruh karyawan hotel dan sampel sebanyak 84 responden. Analisis data menggunakan Statistik Deskriptif, Uji Instrumen, Uji Asumsi Klasik, Regresi Linear Berganda, uji t, Koefisien Beta, uji F, dan Koefisien Determinasi.
Pengaruh Kualitas Pelayanan, Inovasi Produk, Dan Online Customer Review Terhadap Kepuasan Pelanggan Di Restoran Joon Canggu Angelina Putu Debby Maharani; Saortua Marbun; Laras Oktaviani
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7168

Abstract

This study aims to determine the effect of service quality, product innovation and online customer reviews on customer satisfaction. The population used those who have visited and returned and are at least 17 years old, is important for Joon Canggu Restaurant, with a sample of 100 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, t, and Beta Coefficient. Based on the results of the study, it was found that service quality has a positive and significant effect on customer satisfaction, product innovation has a positive and significant effect on customer satisfaction, online customer reviews have a positive and significant effect on customer satisfaction, service quality, product innovation, online customer reviews have a positive and significant effect on customer satisfaction, and product innovation variables have a more dominant effect on customer satisfaction. The suggestions that can be given by the researcher are that Joon Canggu Restaurant is expected increase the speed in providing services, always apply cleanliness standards in the entire processing process properly, always try to make consumers feel satisfied.
Pengaruh Beban Kerja, Lingkungan Dan Pengembangan Karir Terhadap Kepuasan Kerja Karyawan Di Sthala, A Tribute Portfolio Hotel Ni Kadek Kisnayanti; Made Yudi Darmita; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7169

Abstract

Job satisfaction is an emotional state where the value of employee remuneration for the company or organization meets the value of remuneration desired by the employee. This study examines the effect of workload (X1), work environment (X2), and career development (X3) on employee job satisfaction (Y). The population in this study was 79 people. The sampling technique in this study used the census method. The data analysis techniques used were descriptive analysis, data instrument testing, classical assumption testing, multiple linear analysis, t-test analysis, and beta coefficient analysis. The results of the analysis showed a regression model of Y = 5.063 + 0.250 X1 + 0.138 X2 + 0.270 X3. The conclusion obtained is that workload (X1) has a positive and significant effect on employee job satisfaction (Y) at Sthala, A Tribute Portfolio Hotel, Ubud Bali, as indicated by the regression coefficient b1X1 which has a positive and significant value of 0.005 <0.05. The work environment (X2) has a positive and significant effect on employee job satisfaction (Y) at Sthala, A Tribute Portfolio Hotel, Ubud, Bali. This can be seen from the positive b2X2 coefficient and a significance level of 0.001 <0.05. Career development (X3) has a positive and significant effect on employee job satisfaction (Y) at Sthala, A Tribute Portfolio Hotel, Ubud, Bali. This can be seen from the positive b3X3 coefficient and a significance level of 0.000 <0.05. The independent variable that has a dominant influence on employee job satisfaction, as seen from the Standardized Coefficients Beta value, is the workload variable (X1), which is 0.346.
Pengaruh  Lingkungan  Kerja Dan Motivasi  Kerja Melalui Disiplin  Kerja  Terhadap  Kinerja  Karyawan Pada The Kirana Hotel Canggu, Badung Surya Nugraha; Dewa Ayu Suryawati; Ni Putu Widhya Pibriari
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7170

Abstract

Research objectives 1) To analyze the influence of the employee work environment on employee work 2) To analyze the influence of the work environment on employee work performance 3)To analyze the influence of employee work motivation on employee work discipline 4) To analyze the influence of work motivation on employee work performance 5) To analyze the influence of employee work discipline on employee work 6)To analyze the influence of the Employee Work Environment on Employee Work Performance through Employee Work Discipline.7)  To analyze the influence of employee work motivation on employee work performance.   The location of the research was conducted on employees at The Kirana Hotel Canggu, Badung.as many as 60 samples with a proportional random sampling technique using path analysis.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan pada Adiwana Unagi States Ubud Bali I Ketut Eli Sumerta; I Gede Restu Eko Putra
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7171

Abstract

Leadership style and work motivation have an important role in creating employee performance in a company. This study was conducted to analyze the influence of leadership style and work motivation on employee performance at Adiwana Unagi Suites Ubud, Bali, this study aims to determine the partial and simultaneous influence between leadership style and work motivation on employee performance, to determine the influence of independent variables simultaneously on the dependent variable. The population in this study was 52 respondents. This study used quantitative and qualitative methods. Based on the results of the analysis, the results of the regression analysis showed that leadership style had a tvalue of 2,477 > ttable 1,676 and a significant value of 0.00 < 0.05 was obtained. It can be concluded that leadership style has a positive and significant partial effect on employee performance at Adiwana Unagi Suites Ubud, Bali. The results of the work motivation analysis have a tvalue of 2,386> ttable 1,676 and a significant value of 0,00 < 0,05 was obtained. It can be concluded that work motivation has a positive and significant partial effect on employee performance at Adiwana Unagi Suites Ubud, Bali. Simultaneously shown by the results of the Ftest obtained an Fcount value of 8,938 > Ftable 3,19 with a significant value of 0,00 > 0,05. It can be concluded that leadership style and work motivation have a positive and significant influence on employee performance at Adiwana Unagi Suites Ubud, Bali.
Dinamika Kepercayaan Merek Dalam Era UGC : Peran Kualitas Informasi Terhadap Niat Beli Konsumen Digital Ida Ayu Oka Martini; Anak Agung Putu Suryandari
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7172

Abstract

This study investigates the impact of User-Generated Content (UGC) on consumer purchase intention by positioning Brand Trust as a mediating variable and Information Quality as a moderating variable. This research is motivated by the digital trust paradox, where the transparency of user-generated content can strengthen consumer trust in a brand, but simultaneously weaken it due to information overload and unverifiability. A quantitative approach was applied through an online survey involving 252 Generation Z respondents who actively use social media and engage with digital content. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) techniques. The findings revealed that UGC has a positive and significant effect on Brand Trust and purchase intention. Furthermore, Brand Trust positively influences purchase intention, emphasizing its psychological role in enhancing consumer trust and minimizing uncertainty in online purchasing decisions. The mediation effect of Brand Trust appears partial, indicating that UGC primarily drives purchase intention directly rather than through trust formation. Meanwhile, Information Quality was not found to significantly moderate the relationship between UGC and Brand Trust, indicating that consumers place more importance on the authenticity and emotional relevance of content than its technical accuracy. Overall, these results highlight that the credibility and social engagement embedded in UGC act as key drivers in building Brand Trust and driving purchase intent in today's digital environment.
Kapabilitas Pemasaran Digital Berkelanjutan Dan Daya Saing Destinasi: Model Tata Kelola Dan Keterlibatan Untuk Industri Pariwisata Bali Ni Nyoman Rusmiati; I Gusti Nyoman Wiantara
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7173

Abstract

Transformasi digital menghadirkan peluang dan tantangan bagi daya saing destinasi pariwisata Bali, khususnya dalam integrasi prinsip-prinsip keberlanjutan. Penelitian ini   bertujuan   untuk   menganalisis   pengaruh   kemampuan   pemasaran   digital berkelanjutan terhadap daya saing destinasi dengan model tata kelola kolaboratif sebagai variabel moderasi. Metode penelitian menggunakan pendekatan metode campuran  secara  penjelasan  berurutan.  Data  kuantitatif  dari  245  responden dianalisis dengan SEM-PLS, dan data kualitatif dari 18 informan kunci dianalisis secara  tematik.  Hasil  penelitian  membuktikan  bahwa  kemampuan  pemasaran digital berkelanjutan memiliki efek positif dan signifikan terhadap daya saing destinasi (β=0,385, p<0,000). Temuan utama mengungkapkan bahwa tata kelola kolaboratif tidak hanya memiliki efek langsung (β=0,294) tetapi juga memperkuat hubungan antara dua variabel (β=0,156, p<0,000). Studi ini menyimpulkan bahwa membangun ekosistem pemasaran digital yang dikelola dan kolaboratif merupakan prasyarat penting untuk meningkatkan daya saing destinasi secara berkelanjutan. Implikasi dari penelitian ini adalah pengembangan model tata kelola destinasi di era digital yang dapat menjadi acuan bagi pembuat kebijakan dan pelaku industri.
Analisis Kualitas Layanan Berbasis Servqual Dan Pengaruhnya Terhadap Kepercayaan Serta Kepuasan Nasabah: Studi Pada Ksp. Pondok Arta Sejahtera Ni Putu Kusuma Widanti; Adisti Maharani Krisna; Ni Kadek Pajar Kusumawati; Ida Ayu Agung Paramitaswari; Ni Wayan Septiawini
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7175

Abstract

This study aims to analyze the influence of service quality and trust on customer satisfaction at Koperasi Simpan Pinjam (KSP) Pondok Arta Sejahtera, a member-based financial institution that plays an important role in promoting financial inclusion. Despite the social closeness among its members, KSP faces several challenges, including inconsistent service performance, suboptimal communication, and limited digitalization. This research is grounded in the SERVQUAL theory, which consists of five key dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. In addition, trust is understood as a fundamental factor for establishing long-term relationships between financial institutions and their customers. This study employs a descriptive quantitative method with a population of 575 customers. A sample of 86 respondents was obtained using a simple random sampling technique. Data were analyzed using multiple linear regression. The findings show that both service quality and trust have a positive and significant effect on customer satisfaction. The adjusted R² value of 0.620 indicates that the two variables explain 62% of the variation in customer satisfaction. However, the beta coefficients of the two variables suggest that their influence remains relatively weak. This implies that service quality and trust are already perceived as basic expectations by customers, so improvements in these areas do not substantially increase satisfaction levels. This study provides empirical contributions that have been relatively underexplored compared to the banking sector. Practically, KSP management needs to strengthen service innovation, improve communication quality, and consider additional variables such as customer value and service experience to enhance customer satisfaction.

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