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INDONESIA
Jurnal Social Economic of Agriculture
Published by Universitas Tanjungpura
ISSN : 22523820     EISSN : 25793268     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Social Economic of Agriculture (SEA) is a peer-reviewed journal in social and economic agriculture fields that are published by Agribusiness Department, Agriculture Faculty, Tanjungpura University. SEA is first published in April 2012. The scope of the article in the SEA journal focuses on the study of agriculture economics, natural resources and environmental economics, agribusiness, agricultural development economics, and rural development. SEA is published twice every year in June and December
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Holtikultura
Articles 204 Documents
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Hubungan Karakteristik Sosial Ekonomi dan Biaya Produksi terhadap Pendapatan Usahatani Lada di Daerah Perbatasan Paulina, Yohana; Yurisinthae, Erlinda; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.88166

Abstract

Pepper farmers' income is often influenced by various factors, both socio-economic and production costs. The aim of this research is to analyze the correlation between farmers' socio-economic characteristics and production costs on pepper (Piper nigrum L) with farming income. The data analysis method used is Spearman Rank Correlation and descriptive data scaling techniques. The research findings show that, regarding farmers' socio-economic characteristics, the factor that has a strong relationship with pepper farming income is age, while education and experience have a moderate relationship. Land area and dependents, on the other hand, show a weak relationship. In terms of production costs, the factor that has a strong relationship is fertilizer expenses, the factor with a moderate relationship is chemicals, while labor, depreciation, and taxes do not show a significant relationship.
Marketing Channels of Si-Jank Pineapple Dodol at Mawar Merah Small Medium Enterprise Susilawati, Susilawati; Mulyati, Sri; Harmoko, Harmoko
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.59326

Abstract

Dodol is a typical food in Indonesia. dodol is a food product that is included in the semi-wet snack category. Each region in Indonesia has its own lunkhead characteristics. To improve sales volume and market reach, a study on the marketing channel analysis of dodol is necessary. The purpose of this research was to identify the marketing channel pattern of Si-Jank pineapple dodol at UKM Mawar Merah. The approach used in this research is descriptive quantitative and sampling by interview and analysis using margin share. The results of this study indicate: 1) The marketing channel pattern of Si-Jank pineapple dodol is twofold, namely: a) Marketing channel I (producer-consumer) and b) Marketing channel II (producer-retailer-consumer). 2) Marketing efficiency of Si-Jank pineapple dodol in UKM Mawar Merah in marketing channels I and II is already efficient, because it has a marketing efficiency value of less than 50%. UKM Mawar Merah prefer marketing channel II because the marketer's location for selling Si-Jank pineapple dodol is in the capital city of Sambas Regency, namely Sambas City, which is easily visited by consumers both from Sambas City and consumers from outside Sambas City
Peningkatan Akses Informasi Teknologi Pemasaran UMKM Makanan Olahan Kota Singkawang Sandini, Sari; Nurliza, Nurliza; Fitrianti, Wanti
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.88268

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving the wheels of the community's economy, serving as a foundation for generating income for their livelihoods. However, many actors in the food MSME sector still face challenges due to their low ability to access marketing technology information. The aim of this study is to formulate improvements in the access to marketing technology information for food MSMEs. This research employs a quantitative descriptive method with Multidimensional Scaling on 58 food MSMEs in Singkawang City. The results indicate that the key attributes for enhancing access to marketing technology information are the content of marketing technology messages and the channels of marketing technology information.
Strategi Pengembangan Usaha Sarang Walet di Kecamatan Abeli Kota Kendari Hasanah, Uswatun; Bafadal, Azhar; Zani, Munirwan
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.60884

Abstract

Business competition is one of the main threats faced by swiftlet nest entrepreneurs, necessitating the implementation of appropriate strategies to enhance competitiveness. This study aims to design strategies for the development of swiftlet nest businesses. Qualitative and quantitative descriptive analysis methods were employed to describe the internal and external conditions of the swiftlet nest business, while SWOT analysis was used to formulate alternative strategies for its development. The results of the study indicate that the strategies that can be implemented by swiftlet nest entrepreneurs align with a strength-opportunity approach, involving the following steps: (1) Utilizing modern technology to advance and develop the business both offline and online, thereby creating effective marketing channels; (2) Selecting strategic business locations to ensure the comfort and habitation of swiftlets, resulting in higher-quality and more beneficial nests; and (3) Optimizing the use of capital, which plays a critical role in maintaining the financial stability of swiftlet nest entrepreneurs.
Long-Term Savings as a Source of Oil Palm Replanting Financing Vinota, Livia; Maryadi, Maryadi; Bidarti, Agustina
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.89227

Abstract

Replanting activities are one of the ways to maintain the productivity of oil palm plants. The large costs required in replanting indicate that financial planning is needed to ensure the implementation of replanting can be realized properly. This study aims to calculate the value of savings to prepare for the needs of oil palm replanting funds and provide recommendations for the implementation plan of long-term savings activities that can be carried out by oil palm farmers. This research method uses a quantitative-qualitative method. The key informants in this study were officers at KPKS Suka Makmur and employees at Bank Sumsel Babel. The informants were selected by purposive sampling by considering their expertise in oil palm replanting activities and long-term savings products. Based on the results of the research, it is known that the value of savings that must be prepared by farmers in one month is IDR 294,256.54 per hectare. Farmers can save their savings in two schemes, which are using an institutional account or a personal account. It is expected that farmers can prepare replanting funds through regular monthly savings through long-term savings in the name of an institution or group. In addition, there is a need for socialization and discussion by cooperatives or farmer groups to their members regarding the future financial plans of oil palm farming so that farmers can properly prepare for the needs of oil palm replanting funds
Strategi Pengembangan Agroindustri Pepaya di Kabupaten Boyolali Indreswari, Rysca; Paryanto, Edi; Adi, Raden Kunto; Dewanti, Rizki Puspita; Ningsih, Hardian; Yunindanova, Mercy Bientri; Agustina, Ana; Apriyanto, Dwi
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.68931

Abstract

Papaya agribusiness in Boyolali Regency has yet to develop optimally, focusing primarily on production, while the agroindustry (processing) aspect remains underdeveloped. The aim of this research is to formulate a strategy for the development of the papaya agroindustry. This study employs a descriptive qualitative and quantitative approach using a case study method, with data collection techniques including document review, observation, interviews, and focus group discussions (FGD) involving stakeholders at the district level. The collected data were analyzed using SWOT analysis. The research findings indicate that an aggressive agroindustry development strategy is essential. This strategy is highly beneficial as it leverages the strengths and opportunities available to support business growth. Key strategies to be implemented include scaling up the papaya agroindustry, diversifying products, enhancing entrepreneurial mindset and skills, and conducting intensive marketing of quality products by utilizing stakeholder networks. Furthermore, collaboration with modern retailers such as Alfamart, Indomart, Mitra Supermarkets, and Luwes in the Solo Raya area, as well as with the Boyolali Regency Local Brand Forum (FBL), is crucial. Additionally, partnerships with papaya processing technology service providers, such as LPK, the Industry and Trade Service, the MSME and Cooperative Service, relevant Ministries, and Universities, are recommended to support the development of the sector.  
Customer Decision to Visit Agrotourism Farms in Kalimantan Barat Dolorosa, Eva; Suharyani, Anita; Sawerah, Siti; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89440

Abstract

The agriculture and tourism sectors are the country's major economic contributors. The growing intersection between agriculture and tourism presents a unique opportunity to enhance rural development and sustainability. Traditional farming is facing numerous challenges. These include fluctuating market prices, climate change and the pressures of urbanization. In this context, it is clear that agrotourism offers farmers a way to diversify their income stream and increase their resilience. This study provides a comprehensive analysis of the consumer decision-making and the factors that influence consumers to visit agrotourism. This study aims to describe the characteristics of agrotourism consumers and analyze the factors that influence customers' decisions to visit agrotourism farms. We surveyed 182 respondents in Kubu Raya, Sintang, and Singkawang City. The results showed a number of factors formed from several variables that influence consumer decisions to visit agritourism, namely Social, internal, psychological and motivation factors.    
Transformasi Narapidana melalui Kewirausahaan Agribisnis: Membangun Keberlanjutan Usaha dan Mengurangi Residivisme Fernando, Agus
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89145

Abstract

This study is based on capacity-building theory, a key component of change theory, which emphasizes the importance of developing individual and organizational capacity to achieve sustainable change. In the context of correctional institutions (LAPAS), this theory helps explain how empowerment programs can improve inmates' ability to prepare for life after their sentence, with the aim of reducing recidivism through sustainable entrepreneurial skills. This study focuses on evaluating the impact of an agricultural entrepreneurship promotion program in Class IIA Cikarang Correctional Facility (LAPAS) on business sustainability and recidivism rates. The study used partial least squares structural equation modeling (PLS-SEM) to develop two analytical models. Model 1 covers all respondents, while Model 2 covers inmates with no entrepreneurial experience or training. The main variables in this study include technical skills, entrepreneurial skills, social support, education and knowledge, motivation, business sustainability, and recidivism rates. The results of Model 1 show that technical skills, entrepreneurial skills, social support, and education have a positive impact on business sustainability, which contributes to reducing recidivism rates. Motivations and attitudes affect enterprise sustainability but have no direct effect on recidivism rates. Model 2 shows that technical skills and business sustainability significantly reduce recidivism rates, while entrepreneurial skills and social support act as mediators. The study concludes that agricultural business programs are very important for the economic sustainability and reduction of recidivism rates of prisoners after release, and recommends more intensive agricultural training and improved social support.
Aktivitas Pemasaran Media Sosial dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Produk Umkm Roti dan Kue di Kabupaten Landak Sopiana, Mika; Kurniati, Dewi; Suyatno, Adi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89475

Abstract

With the development of information technology, akery and cake MSMEs are encouraged to adapt to social media as a marketing medium and increase word of mouth. The purpose of this study is to measure social media marketing activities and word of mouth in influencing purchasing decisions for bakery and cake MSME products. A descriptive approach was used in describing the data and research findings. Structural Equation Modeling analysis was used to measure the relationship between social media and word of mouth variables with 120 respondents who visited bakery and cake MSMEs. The results showed a significant relationship between social media marketing activities and word of mouth on purchasing decisions for bakery and cake MSME products in Landak Regency. Social media plays an important role in disseminating visual content to attract customer attention, while word of mouth occurs naturally by consumers in direct interaction with their family, friends and family regarding their experiences after buying. The findings provide important implications for MSME marketing strategies, indicating the need for greater focus on optimising marketing through social media and not neglecting word of mouth to increase consumer appeal and trust.
Market Demand and Availability of Chrysanthemum Cut Flowers at the Farmer Level in Tutur Subdistrict Alfiani, Fina; Soedarto, Teguh; Atasa, Dita; Yektiningsih, Endang
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.94738

Abstract

Tutur District is the center of chrysanthemum cut flower production in East Java, but there is a discrepancy between the quality of production and market demand. The purpose of this study is to analyze the suitability of the quality of cut chrysanthemum flowers with market desires and determine the price equilibrium point and the number of demand-supply. The method used was quantitative descriptive, with primary data collection through questionnaires and interviews with 56 farmers and 6 chrysanthemum collectors. Data analysis was carried out using gap analysis and market balance analysis through simple linear regression. The results of the study show qualities such as the rate of damage, the rate of bloom and the number of florets still show gaps. The equilibrium point for the price of standard type chrysanthemums is IDR 1,145/stalk with a total of 227,730 stalks, and for the spray type is IDR 1,041/stalk with a total of 441,129 stalks. Farmers tend to sell below the equilibrium price so that there is an excess supply. The quality of chrysanthemums is relatively good but does not fully meet market standards. Policy recommendations include improving farmers' technical skills, providing superior varieties, and timing of harvests to align with peak market demand.

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