cover
Contact Name
Risa Nurisani
Contact Email
risa@unpad.ac.id
Phone
+6282316731181
Journal Mail Official
jurnalkajiankomunikasi@gmail.com
Editorial Address
Gedung Pascasarjana Lantai 2 Fakultas Ilmu Komunikasi Universitas Padjadjaran Jl. Raya Bandung-Sumedang Km. 21, Jatinangor, Jawa Barat 45363, Indonesia
Location
Kota bandung,
Jawa barat
INDONESIA
Jurnal Kajian Komunikasi
ISSN : 23032006     EISSN : 24775606     DOI : http://jurnal.unpad.ac.id/jkk/index
Core Subject : Education, Social,
JKK aims to encourage research in communication studies. Topics addressed within the journal include but not limited to: -Political communication is a communication that employs message and political actor or related to power, government, and policy. -Cross-cultural communication is a communication between people with different culture (for instance race, ethnic, or socio-economic) -Business communication is an idea or opinion exchange, information, instruction among people (personal or non-personal) through a various symbol to achieve company goal. -Organizational communication discusses organizational behavior and explained about interactions between people within the organization. -Health communication discusses communication strategy to distribute health information within community or society. The aim of health communication is persuading individual or society in making decision about health activity
Articles 380 Documents
Communication competence of social workers in rehabilitation: interpersonal, empathic, and adaptive dimensions Pusnita, Indah; Santoso, Budi; Aryani, Desi; Sjuchro, Dian Wardiana; Damin, Zahrul Akmal
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70192

Abstract

Background: Social workers require a high level of communication competence in providing social rehabilitation services. Communication competence involves the ability to communicate effectively, empathetically, and adaptively according to clients’ needs and social conditions. In social rehabilitation, these competencies are essential for building trust, facilitating participation, and supporting successful intervention outcomes. Social workers ability to establish rapport, communicate empathetically, and tailor communication strategies to clients’ situations may affect the success of social support and intervention. Yet, empirical studies, particularly in South Sumatra, remain limited. Therefore, examining social workers’ communication competence in Sentra Budi Perkasa, as one of leading social rehabilitation institutions in South Sumatra, is important to provide insights for improving service quality and strengthening professional social work practice. Purpose: This study aims to analyze the communication competence of social workers at Sentra Budi Perkasa, Palembang, South Sumatra, Indonesia. Methods: It employs a qualitative case study design. The data collection includes in-depth interviews with social workers, participant observation as social workers engage in the rehabilitation process, and a review of pertinent institutional records. Results: The interpersonal, empathic, and adaptive dimensions reflect the communication competence of social workers at Sentra Budi Perkasa Palembang. Openness, clear language, and active listening can help social workers gain clients’ trust. Conclusion: The study concludes that social workers’ communication competence is a strategy to optimize the quality of social rehabilitation services. Implications: It is believed that the research findings could provide a foundation for enhancing social workers’ abilities by continually training them in communication and practice, and guiding them to formulate humanistic, participatory, communication-based social rehabilitation service policies.
Humor in banking TikTok communication: Motives for media use and brand image building Zahra, Xhavira Clara; Ali, Dini Salmiyah Fithrah
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.69786

Abstract

Background: The increasing use of TikTok as a short-video platform has prompted banking institutions to adopt humorous content as part of their digital communication strategies. However, empirical studies examining the role of audience motives for media use and affective mechanisms in shaping banking brand image through humorous content remain limited. Purpose: This study aims to examine the influence of Motives for TikTok use on audience perception of humorous banking content and banking brand image, and the mediating role of such content. Methods: This study adopts a quantitative explanatory approach using a survey method. Data were collected from 403 Indonesian TikTok users who had been exposed to humorous content from Bank A’s official TikTok account and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The results show that motives for media use significantly affect perceptions of humorous content and directly influence banking brand image. Such content also positively affects brand image and partially mediates this relationship. Conclusion: The study results suggest that the banking brand image on TikTok is shaped by the audience’s media use patterns and the affective experiences generated through humor-based content. Implications: The study contributes to the application of the Uses and Gratifications theory in the context of digital banking communication and recommends that banking organizations create humorous TikTok content aligned with audience motivations, while maintaining professionalism, credibility, and contextual relevance.
When widows speak through self disclosure and social support in #SaveJanda community Lim, Jolynn Alexander; Primadini, Intan
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.64722

Abstract

Background: Interpersonal communication is central to how individuals navigate major life transitions. For widows in patriarchal societies, communication serves as a crucial means for managing grief, navigating shifts in identity, and pursuing emotional connection. In widow-support communities, processes such as trust-building, relational closeness, and self-disclosure shape how members share experiences and obtain social support. However, little is known about how self-disclosure unfolds among widows in peer-based community settings in Indonesia. Purpose: This study investigates the self-disclosure practices of widows within the #SaveJanda community as an interpersonal communication strategy for obtaining social support. Methods: Using a qualitative interpretive paradigm, this study adopted Robert E. Stake’s case study approach. The participants were five widows who were actively involved in the community and were selected through purposive sampling. Data was collected through in-depth interviews and were analyzed thematically. Results: The findings reveal that widows progress through stages of interpersonal communication consistent with Social Penetration Theory (SPT). Feelings of safety, mutual empathy, and shared life experiences facilitate deeper self-disclosure, enabling participants to develop closeness and trust. These communicative processes facilitate the acquisition of emotional, informational, and practical support. Conclusion: Self-disclosure is a key interpersonal strategy for widows to obtain emotional and social support and to establish meaningful connections within the community. Implications: Theoretically, this research strengthens the application of SPT. Practically, it highlights the importance of creating emotionally safe environments that encourage sharing and support among widows.
Visual persuasion of halal tourism on social media: the elaboration likelihood model perspective Novita, Sophia; Pramudhita, Reinaldy Agung; Darmawan, Ferry
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70219

Abstract

Background: The rise of tourism-destination content on social media has also encouraged the development of halal tourism, which promotes Muslim-friendly destinations. The Elaboration Likelihood Model (ELM) has been widely used to explain the persuasion process in marketing and tourism communication, yet research integrating elements of visual persuasion, halal identity, and message-processing mechanisms in halal tourism promotion on social media remains limited. Purpose: This study aims to analyze the elements of visual communication that function as a persuasive mechanism in promoting halal tourism on social media from the perspective of ELM. Methods: This study employs a mixed-methods design with a sequential explanatory approach in two stages. The first stage is a content analysis. The second phase continued with a survey of social media users and was strengthened through semi-structured interviews with industry practitioners to integrate all findings. Results: The study shows that visual elements dominate halal tourism promotion on social media. Destination visuals appeared in 67.2% of content, followed by halal products or services (65.5%), influencers or tourist testimonials (63.8%), and religious symbols (62.1%). Meanwhile, halal certification only appears in 22.4% of content. The survey results showed that respondents highly recommended Islamic values in the promotion of halal tourism (M = 4.60), sharia tourism education (M = 4.40), Muslim cultural symbols (M = 4.38), and visualization of halal facilities (M = 4.19). Conclusion: Persuasion for halal tourism promotion on social media does not work effectively through central and peripheral channels separately. Visual elements, such as Islamic religious and cultural symbols, play a role in forming a Perceived Halal Identity that bridges the audience’s initial attention to an in-depth evaluation of the destination’s halal attributes. Implications: By proposing Perceived Halal Identity as a mediator between peripherals and central instructions, this study expands the ELM model in halal tourism communication.
Case study on the growth and ecosystem of Vietnamese data journalism Tri, Nguyen Minh
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.69602

Abstract

Background: Data-driven journalism (DDJ) has become a significant part of today’s news landscape, though its growth varies widely around the world. Most research has focused on Western countries, leaving us with a limited understanding of places like Vietnam. In Vietnam, state control and limited press freedom sit alongside stricter digital policies and more competitive markets, creating unique ways for DDJ to develop. Purpose: This study explores how data-driven journalism started and grew in Vietnam, highlighting what makes it special, the challenges it faces, and where it might head in the future. Methods: The study adopts a friendly, inclusive approach using a mixed-methods framework. It thoughtfully combines a systematic review of academic literature spanning 2003 to 2025 with a qualitative analysis of national digital transformation and media policy documents. Additionally, it features engaging case studies of well-known Vietnamese news organizations, offering comprehensive, relatable insight into the topic. Results: While laws support openness, accessing public data in Vietnam remains challenging. Digital journalism tends to focus more on storytelling with images rather than heavy data. However, positive steps are underway. Still, many reporters aren’t familiar with coding, and oversight rules can make their work more difficult. We’re seeing progress and hope for more improvements soon. Conclusion: The study shows that DDJ has become an important part of digital journalism in Vietnam. However, it still faces some limitations due to existing rules and institutions. Implications: This study enriches DDJ scholarship by moving beyond Western-centric methods and underscores the need for improved access to data. It also discusses the importance of professionals continuing to learn and the changing economics of digital media. The rise of Generative AI brings new problems that need flexible solutions.
Cyberbullying as social labeling in digital identity construction Aini, Rahmi; Mulyana, Deddy
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70147

Abstract

Background: Cyberbullying has become a prominent feature of digital communication, influencing interpersonal interactions and the ways individuals are perceived and recognized in online spaces. Existing studies have predominantly examined cyberbullying from psychological, educational, and regulatory perspectives, emphasizing its harmful effects and the need for prevention strategies. However, less attention has been given to its role as a communicative process through which social meanings and identity categories are produced, circulated, and legitimized within digital environments. Purpose: This article examines cyberbullying as a process of social labeling and explores its contribution to digital identity construction. Methods: A qualitative conceptual approach was employed through theoretical analysis and interpretive synthesis of scholarly literature and illustrative cases. The analysis integrates labeling theory, symbolic interactionism, and digital communication theory to explain how identity is shaped through online interactions. Results: Cyberbullying operates through interconnected processes of symbolic labeling, audience participation, discursive repetition, and algorithmic amplification. These mechanisms transform isolated negative evaluations into enduring identity narratives, thereby strengthening both primary and secondary labeling. The persistence and visibility of digital communication further intensify the formation of stigma and influence identity negotiations. Conclusion: Cyberbullying extends beyond online aggression and functions as a socio-communicative process through which identities are framed, reproduced, and stabilized in networked publics. Implications: A triadic model linking communicative interaction, algorithmic amplification, and identity internalization is proposed to explain how cyberbullying shapes digital identity, offering a communication-based framework for future research and digital literacy initiatives.
Interpreting power relations and aesthetic stuttering in TikTok’s X&Y vertical video Yusanto, Freddy; Hidayat, Dasrun; Lyndon, Novel Anak
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70012

Abstract

Background: While previous studies have often celebrated the ergonomic advantages of mobile video, this research identifies a critical tension in the transition of professional cinematic language to vertical formats. Purpose: This study seeks to uncover the power dynamics and aesthetic modifications within professional vertical productions. Methods: Using a qualitative methodology based on John Fiske’s semiotic analysis (levels of reality, representation, and ideology), this study analyzes the professional vertical film X&Y (Chapter One), created by TikTok Indonesia. Results: Through a close reading of cinematographic elements, the findings reveal a phenomenon of “aesthetic stuttering.” At the level of reality, high-resolution technology successfully builds visual intimacy through the micro-details of facial expressions. However, at the level of representation, the film remains trapped in horizontal cinematic conventions, characterized by the dominance of objective camera angles and a lack of subjective Point of View (POV) exploration typical of vertical video culture. Conclusion: Ideologically, this “stuttering” reveals a covert power struggle in which professional creators negotiate between the dictates of platform algorithms and the entrenched hegemony of traditional film standards. Implications: The discovery of “aesthetic stuttering” suggests that professional content creators must shift from a “cropped horizontal mindset” toward developing a new visual language that is inherently participatory and immersive in order to maximize the unique potential of a vertical narrative.
Hidden divide in literacy gap of muslim women from online gender based violence Anggreni, Likha Sari; Virga, Rika Lusri; Aprianto, Yudie; Idowu, Olumayowa Adeleke
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.69199

Abstract

Background: In the growth of the digital environment, women face structural vulnerabilities, especially in cases of Online Gender-Based Violence (OGBV) in Indonesia. Purpose: Many studies expose how skilled digital and technological mastery among top activists, but a significant gap remains in understanding how the digital divide impacts grassroots Muslim women’s safety. This research seeks to chart the digital gap among members of Nasyiatul ‘Aisyiyah in Yogyakarta and Fatayat NU in Kediri, to see how the gap affects OGBV prevention. Methods: The study adopted a qualitative semi-ethnographic approach, including in-depth interviews, field observations, and document analysis. The study adopted a qualitative semi-ethnographic approach involving in-depth interviews with three members of Aisyiah and Fatayat in Yogyakarta and Kediri. Data were also supplemented by observing their daily activities while accessing digital media and documenting their past activities. Results: The results revealed a hidden divide among less critical women in digital literacy and particularly technical security, as well as formal reporting systems, despite access through their devices. In addition, the culture within that society has influenced how women perceive and address online threats. Conclusion: The findings indicate that the digital divide is a structural problem and that it contributes to women’s ability to digitally defend themselves in times of crisis. Implications: In intellectual terms, these findings depict a complex picture of the tiptoeing line that lies in Islamic gender and communication discourses. In reality, the research implies that community-based literacy initiatives should consider integrating digital safety with religious morals. It also highlights the immediate imperative of multi-stakeholder cooperation among religious communities, state actors, and digital platforms to redress the silencing of women.
Addressing communication barriers for autistic students in inclusive education from teachers’ perspectives Utami, Ima Hidayati; Riani, Yuyun Agus
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.70120

Abstract

Background: In inclusive education, communication between teachers and students with autism spectrum disorder (ASD) is framed as an individual deficit, obscuring the relational, emotional, and contextual conditions through which understanding is produced or disrupted. Purpose: This study reframes communication barriers as relational and situational challenges, which teachers negotiate in their lived experiences. Methods: A qualitative phenomenological–interpretive approach was used to gather data through reflective written accounts from 18 teachers of ASD-inclusive classrooms, which were thematically analyzed. Results: The results suggest that communication barriers are dynamic, interactional, and emotionally mediated. Teachers reported breakdowns in the domains of emotional dysregulation and sensory and environmental overload, as well as mismatches between classroom expectations and students’ pragmatic repertoires. They relied on real-time adaptation, emotional attunement, visual scaffolds, and augmentative and alternative communications (AAC) in response. These practices correlated with greater trust, less spiral-down dynamics, better regulation, and more student-initiated engagement, while making visible teachers’ agency despite limited training and institutional support. Thus, the success of communication in ASD-inclusive education can be understood as a dialogic, ethical, embodied, and culturally situated practice that cultivates trust, emotional safety, mutual understanding, and teachers’ professional transformation. Implications: The study calls for education policies and professional development to address relational competence, reflective practice, and the provision of sustained structural support in communication.
Political commitment and beneficiary attitudes on free nutritious meals program Prawira, R. Yogie; Winanta, Rizza Arge; Putri, Wahyu Eka; Safitri, Baiq Vira
Jurnal Kajian Komunikasi Vol 14, No 1 (2026): June 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v14i1.69673

Abstract

Background: The Indonesian government has exhibited a strong political commitment to the Free Nutritious Meals Program (locally known as MBG - Makan Bergizi Gratis), which targets the enhancement of nutrition, reduction of stunting, and stimulation of economic growth. Purpose: To investigate the impact of political commitment (expressed and institutional commitment) on the attitudes of beneficiary students in rural and small urban areas of Central Java. Methods: An explanatory quantitative survey was conducted with 413 junior and senior high school students who were beneficiaries of the Free Nutritious Meals Program. Results: The findings reveal that political commitment positively influences the attitudes of the beneficiary students. Expressed commitment (β = 0.364, p < 0.001) and institutional commitment (β = 0.410, p < 0.001) exert a significant positive influence on student attitudes, with institutional commitment emerging as the predominant predictor. The model accounts for 48.5% of the variance in attitudes. Conclusion: Constant vocal support by political leaders, together with their specific policy, regulatory, and infrastructure plans, could develop a positive perception among beneficiaries. The research establishes political dedication as a factor that determines public perception of national programs, which affects rural and small urban communities. Implications: Policymakers should be advised to further fortify their verbal commitments by widely communicating their intent so that their program can be best understood. Institutional commitment must be strengthened to ensure the program’s sustainability and effectiveness. Further research applying a qualitative approach is recommended to obtain subjective perspectives and augment the understanding of social acceptance of the Free Nutritious Meal Program.