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All Journal Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Cahaya Mandalika ACADEMIA: Jurnal Inovasi Riset Akademik Jurnal Abdimas Musi Charitas JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Padma: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pendidikan Guru Indonesia e-Jurnal Apresiasi Ekonomi Interdiciplinary Journal of Education Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi AFADA: Jurnal Pengabdian Pada Masyarakat Alpatih: Jurnal Inovasi Pengabdian Masyarakat CARONG: Jurnal Pendidikan, Sosial dan Humaniora Circular : Jurnal Pendidikan Sosial Dan Ekonomi Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Farhana Muhammad
Universitas Hamzanwadi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH PERSEPSI KONSUMEN KUALITAS PRODUK TENUN TRADISIONAL DAN HARGA TERHADAP KEPUASAN KONSUMEN DI SENTRA KAIN TENUN LOKAL Hosadwi Fuju Nurkam; Muhamad Juaini; Farhana Muhammad
ACADEMIA: Jurnal Inovasi Riset Akademik Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/academia.v6i4.14640

Abstract

Pringgasela traditional woven fabric is a local craft product with economic and cultural value. However, its development needs to consider consumers' perceptions of product quality and the prices offered. Therefore, consumer satisfaction is an important aspect in developing the marketing of local woven products. This study aims to analyze the effects of consumer perception, product quality, and price on consumer satisfaction with traditional woven fabrics in Pringgasela Village, East Lombok Regency, both partially and within the overall research model. This study employed a quantitative approach with a causal research design. Data were collected through questionnaires from 98 consumers selected using purposive sampling based on the criteria of having purchased Pringgasela traditional woven fabric, being at least 17 years old, and being willing to participate as respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 through measurement model and structural model evaluations and bootstrapping analysis. The results show that consumer perception, product quality, and price have positive and significant effects on consumer satisfaction. Price has the relatively strongest effect, followed by consumer perception and product quality. Overall, the findings indicate that consumer satisfaction with Pringgasela woven fabric is influenced by consumers' evaluations of the product, the quality received, and the suitability of the price with the value and benefits of the product. The findings imply that artisans should maintain the quality and distinctive characteristics of woven fabrics while setting prices that are consistent with product value and developing positive consumer perceptions. ABSTRAK Kain tenun tradisional Pringgasela merupakan produk kerajinan lokal yang memiliki nilai ekonomi dan budaya, tetapi pengembangannya perlu memperhatikan penilaian konsumen terhadap kualitas produk dan harga yang ditawarkan. Kondisi tersebut menjadikan kepuasan konsumen sebagai aspek penting dalam pengembangan pemasaran kain tenun lokal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen, kualitas produk, dan harga terhadap kepuasan konsumen kain tenun tradisional di Desa Pringgasela, Kabupaten Lombok Timur, baik secara parsial maupun dalam model penelitian secara keseluruhan. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal. Data diperoleh melalui kuesioner dari 98 konsumen yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria pernah membeli kain tenun tradisional Pringgasela, berusia minimal 17 tahun, dan bersedia menjadi responden. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4.0 melalui evaluasi measurement model dan structural model serta pengujian bootstrapping. Hasil penelitian menunjukkan bahwa persepsi konsumen, kualitas produk, dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Harga menunjukkan pengaruh relatif paling kuat, diikuti persepsi konsumen dan kualitas produk. Secara keseluruhan, temuan menunjukkan bahwa kepuasan konsumen kain tenun Pringgasela dipengaruhi oleh penilaian konsumen terhadap produk, kualitas yang diterima, serta kesesuaian harga dengan nilai dan manfaat produk. Hasil penelitian memberikan implikasi bagi pengrajin untuk mempertahankan kualitas dan karakteristik khas tenun sekaligus menetapkan harga yang sesuai dengan nilai produk dan membangun persepsi positif konsumen.
Analisis Konsep Greenpreneurship dan Strategi Marketing dalam mendukung Keberlanjutan Usaha Kopi Keliling Rindu Sefira; Farhana Muhammad; Pahrudin Pahrudin
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 5 (2026): September: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i5.2574

Abstract

The development of electric bicycle-based mobile coffee businesses in Selong Sub-district has not been matched by the comprehensive implementation of eco-friendly practices and optimal digital marketing strategies, which may hinder business sustainability. This study aims to analyze the implementation of greenpreneurship and social media marketing strategies, their contribution to business sustainability in the economic and environmental aspects, as well as the challenges and opportunities faced by JL Coffee. This research employed a qualitative approach with a single case study design and purposive sampling technique. Data were collected through observation, semi-structured interviews, and documentation studies involving the Owner, Financial Manager, Operations Manager, Production Team, Riders, and Consumers, then analyzed through data reduction, data display, and conclusion drawing, with data validity strengthened through triangulation. The results show that JL Coffee's implementation of greenpreneurship remains partial, focusing only on the use of electric bicycles, while aspects such as eco-friendly packaging and waste management have not been optimally implemented due to high initial costs, limited skilled human resources, minimal green technology, low market awareness, and insufficient support from the local government. In terms of marketing strategy, JL Coffee utilizes Instagram as its main promotional platform, yet this remains suboptimal due to low content upload consistency and the absence of a structured content plan. On the other hand, opportunities remain open through technological advancement and the increasing use of social media. Both practices have proven to contribute positively to business sustainability, such as reducing carbon emissions, improving operational cost efficiency, and expanding market reach and competitiveness, even though sales remain volatile.
Pengaruh Problem Based Learning (PBL) Berbasis Wordwall, Kahoot, dan Wayground Pada Mata Pelajaran Ekonomi Terhadap Hasil Belajar Siswa di MAS Mu’allimat NWDI Kelayu Sofyan Saori; Farhana Muhammad; Mispandi Mispandi
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 3 (2026): July-September, Emerging Issues in Education, Society, and Humanities.
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/btm7cj85

Abstract

This study aims to determine whether the implementation of Problem-Based Learning (PBL) supported by Wordwall, Kahoot, and Wayground affects student learning outcomes at MAS Mu'allimat NWDI Kelayu. The study was conducted because student learning outcomes were suboptimal, a situation influenced by a teacher-centered learning process that limited opportunities for students to think critically, collaborate, and engage actively. A quantitative approach was employed using a quasi-experimental design specifically, a One-Group Pretest-Posttest Design. The sample consisted of 36 students selected via purposive sampling. Data were collected through learning outcome tests, questionnaires, observation, and documentation. Analysis involved validity, reliability, and normality tests, followed by hypothesis testing using the t-test. The results indicate that the PBL model supported by Wordwall, Kahoot, and Wayground digital media had a positive and significant impact on student learning outcomes, with validity test results showing r-calculated > r-table (0.329). Reliability testing using Cronbach’s Alpha yielded a value of 0.753; normality test significance values ​​were 0.765 and 0.389; the hypothesis test showed a significance value (2-tailed) of 0.000 (< 0.05); and the N-Gain test showed significance values ​​of 0.765 and 0.389. Beyond improving academic achievement, the model fostered student engagement, motivation, critical thinking skills, and participation during the learning process. Integrating the PBL model with interactive learning media offers an effective alternative for enhancing the quality of Economics instruction at MAS Mu’allimat NWDI Kelayu.
Co-Authors Agus Riswanto Ahmad Patoni Ahmad Rusaedi Azmi, Muhammad Satrizal Baiq Raudatul Hilmi Baiq Yuliana Rizkiwati Danang Prio Utomo Deliyana Wika Kinanti Ersa Iswani Ewit Nurdayanti Hadi, Najmul Hannah Hupiah Haolin Insani Hernika Hidayatul Aini, Siska Hosadwi Fuju Nurkam Hupiah, Hannah Hurniwati Husliwidiani Huzain Jailani Isfi Sholihah Khairul Nizam Khirjan Nahdi Laili Romdahaini Lilik Rispita Putri M. Abyan Naji Asri M. Adnan Hidayat M. Aril Zaini Martina Sofiana Marudin Mera Iza Nova Minatul Maulana Mirza Yuliana Mispandi Mita Juliana Mufidah, Anisah Muh. Fahrurrozi Muhamad Ali Muhamad Ali Muhamad Juaini Muhammad Satrizal Azmi Muhammad Zainul Majdi Nadila Afriliana Najmul Hadi Nia Atna Nisa Iswandari Nurhastuti Nurhastuti Nurul Laeli Nuruzziadatul Jalilah Pahrudin Putri Ayu Anisatus Shalikhah Qurratul Aini Rahmatullah Raudatul Jannah Riana Fitriani Rindu Sefira Riska Septiana Risna Zainatin Rohaeniah Zain Rohaeniyah Zain Rosmila Rozali, Toyib Rozikin, Muh Sahrul Jayadi Samsul Lutfi Selvi Marcellia Siti Hadijah Siti Hardiani Siti Raudatul Azkiya Sofyan Saori Sopi Yani Susilawati Toyib Rozali Uliya, Rafiza Uska, Muhammad Zamroni Usuluddin, Usuluddin Widiawati Prima Wardani Yusril Iska Wandi Zain, Rohaeniyah Zein, Rohaeniyah