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All Journal STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) Business Innovation and Entrepreneurship Journal Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Jurnal Wacana Ekonomi Jurnal Industri Kreatif dan Kewirausahaan Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Journal of International Conference Proceedings Indonesian Journal of Community Empowerment JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKOBIMA Ekonomi Bisnis dan Manajemen
Setiawan, Rahyuniati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analysis of the Influence of Fear of Missing Out (FOMO) and the Role of Influencers on Tourism Destination Selection Setiawan, Rahyuniati; Garliani, Gita; Rahmawati, Dina
Jurnal Wacana Ekonomi Vol 23 No 2 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to gain a deeper understanding of the factors that motivate Garut people in choosing tourist destinations by taking into account the influence of Fear of Missing Out (FOMO) and the role of TikTok influencers. The analytical method used in this research is SEM (Structural Equation Modeling). In this research, non-probability sampling techniques were used with a purposive sampling method to determine the research sample. The conclusion obtained from this research is that the fear of missing out can influence the choice of tourist destination through its impact on motivation, emotional responses and behavior. And influencers, especially through social media, film and television, play an important role in shaping tourist perceptions and influencing a person's choice of tourist destination.
PENGARUH COUNTRY OF ORIGIN, ONLINE CUSTOMER REVIEW DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE DECISIONS (STUDI PADA MAHASISWA DI KABUPATEN GARUT PENGGUNA SMARTPHONE SAMSUNG) Muharam, Husni; Setiawan, Rahyuniati; Wardi, Tamia Aprilla
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 2 (2023): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1964

Abstract

Smartphone merupakan salah satu kebutuhan masyarakat modern saat ini untuk menunjang aktivitasnya dan menjadi kebutuhan gaya hidup yang penting di masyarakat modern saat ini. Pasar smartphone di Indonesia sangat diminati. Karena permintaan begitu besar sehingga produksi dalam negeri tidak dapat dibuat, produk luar negeri masuk dan mengambil alih. Melihat kondisi tersebut Penelitian ini mencoba untuk menganalisis pengaruh Country Of Origin, Online Customer Review dan Product Knowledge terhadap Purchase Decisions (studi pada mahasiswa di Kabupaten Garut pengguna Smartphone samsung). Penelitian ini mengandalkan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswa di Kabupaten Garut dimana kriteria yang ditentukan adalah mahasiswa yang pernah membeli dan menggunakan smartphone samsung, lalu diproporsikan dengan presentase dari 4 kampus terbesar yang ada di Kabupaten Garut diantaranya Universitas Garut, Institut Pendidikan Indonesia, Institut Teknologi Garut dan STIE Yasaanggana. Sampel yang diambil sebanyak 96 responden. Kriteria pengambilan sampel menggunakan unknown population, dengan teknik sampling yaitu purposive sampling yang selanjutnya pengumpulan data dengan kuesioner. Analisis data dilakukan dengan menggunakan analisis deskriptif dan pls-sem. Hasil temuan dalam penelitian ini menunjukan bahwa semua variabel didapatkan gambaran kondisi baik. Temuan lain diantaranya Country Of Origin berpengaruh terhadap Purchase Decisions, Online Customer Review tidak berpengaruh terhadap Purchase Decisions, Product Knowledge berpengaruh terhadap Purchase Decisions.
Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction Rosanti, Anisa; Andini, Reza Valentina; Lindayani, Lindayani; Mubarok, Teten Mohamad Sapril; Setiawan, Rahyuniati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.936

Abstract

Customer loyalty is customer loyalty to the company for a product or brand in an indefinite period of time. If customer loyalty is low, there will be a decrease in marketing performance. The purposes of the study were to understand the e-service quality and customer on customer loyalty as marketing phenomenon. The population of this study was Indonesian society, at least users of the marketplace platform, individuals who have made transactions on the marketplace platform, researchers did not limit the population based on gender or age. The survey was sent via online and to face to face 483 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was statistical product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of customer loyalty which is influenced by e-service quality through customer satisfaction, there is an influence between e-service quality and customer loyalty, then there is an influence between customer satisfaction on customer loyalty. Finally, there is an influence between e-service quality and customer satisfaction on customer loyalty. The test results in this study indicate that e-service quality and customer satisfaction have a big influence on customer loyalty, the better the quality of service provided will foster satisfaction for customers, when customers are satisfied, loyalty will be formed
The Meaning Of Entrepreneurship Learning For Students In Higher Education Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril; Maulani, Galih Abdul Fatah; Rahmawati, Putri; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.958

Abstract

The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.
The Importance of Innovation in Ensuring Business Sustainability through MSME Product Development Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Adiansyah, Adi; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.967

Abstract

Business sustainability is a manifestation of business success in its ability to meet consumer needs and keep up with the times by continuing to innovate and develop products. The purpose of this study is to identify how important innovation and product development are for business success. The research method with systematic review and meta-analysis is an effective approach to go beyond the limitations of ordinary literature studies. This approach helps researchers gain a deeper understanding of efforts to increase the chances of a business's sustainability. From the results of the study, it can be seen that innovation and product development are the right strategies to make a business survive in tight competition. With the results of this study, business actors can implement it in ongoing businesses to be able to survive amidst competitors, changing trends, and increasing and diverse consumer needs by continuing to innovate and develop existing products to continue to improve business sustainability.
Strategic Entrepreneurials and Brand Trust on Purchasing Decisions Through E-Commerce Komalawati, Anita; Setiawan, Rahyuniati; Mubarok, Teten Muhamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.974

Abstract

Basically, Nature Republic has experienced a significant decline in sales. Where this decline in sales occurred until 2020. The purpose of this study is to analyze business strategies with brand trust in increasing e-commerce for product quality. The research method uses a quantitative approach with a descriptive quantitative research design, data collection techniques using observation, documentation studies and questionnaires. Data analysis techniques use hypothesis testing and regression in identifying the influence between variables. The results of the data analysis can be interpreted that a determination coefficient of 0.533 is obtained. This means that the independent variables, namely product innovation and brand trust, are able to explain the dependent variable, namely purchasing decisions by 53.3% and 46.7% are determined by other factors not studied in this study. Therefore, partially product innovation has a significant influence on purchasing decisions for Nature Republic products through Shopee e-commerce. This is indicated by the results of the t-test calculation which has a value greater than the t table.
The Role of Entrepreneurial Passion in Mediating the Relationship between Entrepreneurial Intentions Abwamiah, Nala; Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.992

Abstract

This research aims to find out how creativity influences entrepreneurial intentions through entrepreneurial passion of the age group 20 to 24 years in West Java Province. This research used a quantitative approach and the data collection method in this research was non-experimental or survey with a correlational research design. The population in this research was the age group 20 to 24 years in West Java Province and the sample in this research was 271 respondents processed using SmartPLS 3 software. The sampling technique in this research used probability sampling with a cluster random sampling type. The type of data in this research was interval with a semantic differential scale type. This research used the path analysis method. The results of this research show that Creativity influenced Entrepreneurial Intentions by 51.5 % . Creativity influenced Entrepreneurial Passion by 50.4 % . Entrepreneurial Passion influences Entrepreneurial Intentions by 19.3 % Creativity influenced Entrepreneurial Intentions through Entrepreneurial Passion by 9.7%.
Pengaruh Customer Satisfaction terhadap Revisit Intention dan Dampaknya pada Electronic Word Of Mouth (E-Wom) di Wisata Situ Bagendit Munawar, Soviyan; Setiawan, Rahyuniati; Silviyanti, Ranti
Jurnal Wacana Ekonomi Vol 22 No 2 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i2.2550

Abstract

Tujuan penelitian ini yaitu untuk memperoleh gambaran mengenai pengaruh Customer Satisfaction terhadap Revisit Intention dan dampaknya pada e-WOM  di Wisata Situ Bagendit. Penelitian ini dilakukan terhadap wisatawan yang pernah berkunjung ke objek destinasi Garut, dimana 100 wisatawan yang dijadikan responden. Dengan menggunakan metode kuantitatif, metode survei yaitu dengan melakukan penyebaran kuesioner secara daring maupun langsung. Selanjutnya para responden diberikan beberapa pernyataan, kemudian data yang dikumpulkan diolah dengan metode analisis deskriptif dan analisis jalur (path analysis) dan di bantu software SPSS. Manfaat yang diharapkan dari penelitian ini adalah dapat dijadikan sebagai acuan untuk memperbaiki berbagai hal yang dapat meningkatkan customer satisfaction agar semakin banyak wisatawan yang berkunjung kembali pada tempat wisata Situ Bagendit. Hasil penelitian menunjukan bahwa dengan menggunakan analisis jalur (path analysis) untuk mengetahui pengaruh customer satisfaction terhadap revisit intention, pengaruh customer satisfaction terhadap e-WOM,dan pengaruh e-WOM terhadap revisit intention  di Situ Bagendit diperoleh keputusan adalah H0 ditolak berarti koefisien jalur signifikan. Jadi customer satisfaction memiliki pengaruh yang signifikan terhadap revisit intention pada objek wisata Situ Bagendit, customer satisfaction berpengaruh signifikan terhadap e-WOM pada objek wisata Situ Bagendit dan e-WOM berpengaruh signifikan terhadap revisit intention pada objek wisata Situ Bagendit. Didapat hasil juga bahwa Customer Satisfaction mempengaruhi Revisit Intention dan berdampak pada e-WOM  di Wisata Situ Bagendit. Hasil ini diperoleh dari pengaruh langsung, pengaruh tidak langsung dan pengaruh total dari Customer Satisfaction pada Revisit Intention dan e-WOM.
Pengaruh Content Review dan Live Streaming di TikTok terhadap Purchase Decision dengan Perceived Trust sebagai Variabel Intervening pada Generasi Z (Studi Pada Generasi Z Pengguna Tiktok Di Kabupaten Garut) Rachmawati, Tiyara; Setiawan, Rahyuniati; Nurhasan, Rohimat
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11336

Abstract

AbstrakPenelitian ini bertujuan untuk mengevaluasi pengaruh Content Review dan Live Streaming di TikTok terhadap Purchase Decision, dengan Perceived Trust sebagai variabel intervening, pada Generasi Z pengguna TikTok di Kabupaten Garut. Pendekatan yang digunakan adalah metode kuantitatif dengan tujuan deskriptif dan kausal, serta menggunakan Structural Equation Modeling (SEM-PLS) sebagai teknik analisis. Data dikumpulkan dari 100 responden melalui metode purposive sampling. Hasil penelitian mengungkapkan bahwa Content Review memiliki dampak positif terhadap Purchase Decision melalui Perceived Trust, sehingga mendukung hipotesis pertama. Sebaliknya, Live Streaming tidak memberikan pengaruh positif terhadap Purchase Decision. Temuan ini konsisten dengan penelitian sebelumnya yang menunjukkan bahwa konten yang autentik dan mendetail dapat meningkatkan kepercayaan konsumen, namun tidak sejalan dengan studi sebelumnya mengenai pengaruh live streaming. Penelitian ini memberikan wawasan bagi pemasar dalam memanfaatkan Content Review untuk meningkatkan Purchase Decision di TikTok, serta menyarankan agar interaktivitas dalam live streaming dapat lebih ditingkatkan untuk mencapai hasil yang lebih optimal Kata kunci: Content Review, Live Streaming, Purchase Decision, Perceived Trust.
Business Communication Ethics Training for MSMEs in Garut Regency Lindayani, Lindayani; Setiawan, Rahyuniati; Sa’adah, Imas; Maolani, Rivaldy
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1070

Abstract

Lack of training and coaching in this area is a major contributing factor. In today's digital era, MSMEs are required to maintain effective communication not only in person but also through digital platforms such as social media and e-commerce. The training method used in this activity is an educational-participatory approach that positions MSMEs as active participants in the training process, not merely recipients of material. The results of this activity indicate that after the training, there were significant changes in the way participants communicate with customers and business partners. Some participants began to demonstrate a more empathetic, polite, and open attitude when handling consumer complaints. This training provides a foundation for MSMEs in Garut Regency to build reputations and customer loyalty through ethical communication. Therefore, the interactive and experience-based training program significantly supports the learning process for participants with diverse educational backgrounds and business experience.
Co-Authors Abwamiah, Nala Adiansyah, Adi Adrian Akbar Pangestu Agna Hilyah Andini, Reza Valentina Anggun Oktavia Herlianti Asep Saepuloh Asep Saepuloh Caesar Ahmad Maulud Daffa Falih Febrianto Dahlena, Alni Dandi Hamdani David Saputra Didit Supriyadi Dina Rahmawati Dinanti, Elpita Dini Turipanam Alamanda Dody Hermana Edi Suryadi Eeng Ahman, Eeng Fikri Aziz Athoillah Fitrin Rawati Suganda Fourinta, Ananda Garliani, Gita Gita Garliani Hamdani, Nizar Alam Hedi Cupiadi Helviani Rifdah Nazwa Herlianti, Anggun Oktavia Hermina, Tinneke Hibatul Azizi, Moch Farhan Ikeu Kania ISNAWATI Isnawati Isnawati Jayadi, Moch Zulfan Komalawati, Anita Kurniawan, Deri Alan Kustiani, Neng Ratih Lili Adi Wibowo Lindayani Lindayani, Lindayani Luky Adrianto Maolani, Rivaldy Maulani, Galih Abdul Fatah Mega Silviani Gustari mubarok, teten mohamad sapril Mubarok, Teten Muhamad Sapril Muharam, Husni Munawar, Soviyan Nugraha, Sukma Nurhasan, Rohimat Oktavia Herlianti, Anggun Putri Rahmawati Rachmawati, Tiyara Rahmmawati, Putri Ramadani, Dendi Ranti Silviyanti Ratih Hurriyati Ridwan, Ridwan Maulana Rindi Andriani Rini Apridaningsih Rosanti, Anisa Saputra, Gema Akbar Giri Sa’adah, Imas Selvi Silfiani Rahayu Sifa Rahmania Silviyanti, Ranti Siti Saadah Sopi Fadilah Suwatno Suwatno Vanessa Gaffar Wardi, Tamia Aprilla Wati Susilawati, Wati Wufron Wufron Yusep Wahyupudin Yusti Nur Annisa