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All Journal STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Business Innovation and Entrepreneurship Journal Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Jurnal Wacana Ekonomi Khazanah Sosial Jurnal Industri Kreatif dan Kewirausahaan Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Journal of International Conference Proceedings Indonesian Journal of Community Empowerment Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM)
Setiawan, Rahyuniati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analysis of the Influence of Fear of Missing Out (FOMO) and the Role of Influencers on Tourism Destination Selection Setiawan, Rahyuniati; Garliani, Gita; Rahmawati, Dina
Jurnal Wacana Ekonomi Vol 23 No 2 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to gain a deeper understanding of the factors that motivate Garut people in choosing tourist destinations by taking into account the influence of Fear of Missing Out (FOMO) and the role of TikTok influencers. The analytical method used in this research is SEM (Structural Equation Modeling). In this research, non-probability sampling techniques were used with a purposive sampling method to determine the research sample. The conclusion obtained from this research is that the fear of missing out can influence the choice of tourist destination through its impact on motivation, emotional responses and behavior. And influencers, especially through social media, film and television, play an important role in shaping tourist perceptions and influencing a person's choice of tourist destination.
Revisit Intention through the Development of Tourism Components and Tourist Satisfaction at Hot Spring Tourism Destinations Setiawan, Rahyuniati; Susilawati, Wati
Khazanah Sosial Vol. 7 No. 1 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i1.38996

Abstract

Hot spring tourism destinations in West Java face challenges in maintaining visitor satisfaction and encouraging repeat visits, particularly due to inconsistencies in tourism component development. Despite the growing interest in wellness tourism, limited studies have examined the direct and indirect relationships between tourism components, tourist satisfaction, and revisit intention in this context. This study aims to analyze the influence of tourism components on tourist satisfaction and its impact on revisit intention at hot spring tourism destinations. The research employs a descriptive and verification method with a sample of 400 respondents, selected using Random Sampling techniques. Data analysis was conducted using Structural Equation Modeling (SEM). The results indicate that Tourism Components significantly influence Tourist Satisfaction, substantially impacting Revisit Intention. However, Tourism Components do not directly influence Revisit Intention. This study underscores the importance of providing adequate facilities and better management of tourist destinations to enhance satisfaction and attract repeat visits. These findings offer valuable insights for tourism managers in their efforts to develop more competitive and sustainable hot spring tourism destinations.
PENGARUH COUNTRY OF ORIGIN, ONLINE CUSTOMER REVIEW DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE DECISIONS (STUDI PADA MAHASISWA DI KABUPATEN GARUT PENGGUNA SMARTPHONE SAMSUNG) Muharam, Husni; Setiawan, Rahyuniati; Wardi, Tamia Aprilla
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 2 (2023): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i2.1964

Abstract

Smartphone merupakan salah satu kebutuhan masyarakat modern saat ini untuk menunjang aktivitasnya dan menjadi kebutuhan gaya hidup yang penting di masyarakat modern saat ini. Pasar smartphone di Indonesia sangat diminati. Karena permintaan begitu besar sehingga produksi dalam negeri tidak dapat dibuat, produk luar negeri masuk dan mengambil alih. Melihat kondisi tersebut Penelitian ini mencoba untuk menganalisis pengaruh Country Of Origin, Online Customer Review dan Product Knowledge terhadap Purchase Decisions (studi pada mahasiswa di Kabupaten Garut pengguna Smartphone samsung). Penelitian ini mengandalkan pendekatan kuantitatif. Populasi pada penelitian ini adalah seluruh mahasiswa di Kabupaten Garut dimana kriteria yang ditentukan adalah mahasiswa yang pernah membeli dan menggunakan smartphone samsung, lalu diproporsikan dengan presentase dari 4 kampus terbesar yang ada di Kabupaten Garut diantaranya Universitas Garut, Institut Pendidikan Indonesia, Institut Teknologi Garut dan STIE Yasaanggana. Sampel yang diambil sebanyak 96 responden. Kriteria pengambilan sampel menggunakan unknown population, dengan teknik sampling yaitu purposive sampling yang selanjutnya pengumpulan data dengan kuesioner. Analisis data dilakukan dengan menggunakan analisis deskriptif dan pls-sem. Hasil temuan dalam penelitian ini menunjukan bahwa semua variabel didapatkan gambaran kondisi baik. Temuan lain diantaranya Country Of Origin berpengaruh terhadap Purchase Decisions, Online Customer Review tidak berpengaruh terhadap Purchase Decisions, Product Knowledge berpengaruh terhadap Purchase Decisions.
Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction Rosanti, Anisa; Andini, Reza Valentina; Lindayani, Lindayani; Mubarok, Teten Mohamad Sapril; Setiawan, Rahyuniati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.936

Abstract

Customer loyalty is customer loyalty to the company for a product or brand in an indefinite period of time. If customer loyalty is low, there will be a decrease in marketing performance. The purposes of the study were to understand the e-service quality and customer on customer loyalty as marketing phenomenon. The population of this study was Indonesian society, at least users of the marketplace platform, individuals who have made transactions on the marketplace platform, researchers did not limit the population based on gender or age. The survey was sent via online and to face to face 483 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was statistical product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of customer loyalty which is influenced by e-service quality through customer satisfaction, there is an influence between e-service quality and customer loyalty, then there is an influence between customer satisfaction on customer loyalty. Finally, there is an influence between e-service quality and customer satisfaction on customer loyalty. The test results in this study indicate that e-service quality and customer satisfaction have a big influence on customer loyalty, the better the quality of service provided will foster satisfaction for customers, when customers are satisfied, loyalty will be formed
The Meaning Of Entrepreneurship Learning For Students In Higher Education Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril; Maulani, Galih Abdul Fatah; Rahmawati, Putri; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.958

Abstract

The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.
The Importance of Innovation in Ensuring Business Sustainability through MSME Product Development Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Adiansyah, Adi; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.967

Abstract

Business sustainability is a manifestation of business success in its ability to meet consumer needs and keep up with the times by continuing to innovate and develop products. The purpose of this study is to identify how important innovation and product development are for business success. The research method with systematic review and meta-analysis is an effective approach to go beyond the limitations of ordinary literature studies. This approach helps researchers gain a deeper understanding of efforts to increase the chances of a business's sustainability. From the results of the study, it can be seen that innovation and product development are the right strategies to make a business survive in tight competition. With the results of this study, business actors can implement it in ongoing businesses to be able to survive amidst competitors, changing trends, and increasing and diverse consumer needs by continuing to innovate and develop existing products to continue to improve business sustainability.
Strategic Entrepreneurials and Brand Trust on Purchasing Decisions Through E-Commerce Komalawati, Anita; Setiawan, Rahyuniati; Mubarok, Teten Muhamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.974

Abstract

Basically, Nature Republic has experienced a significant decline in sales. Where this decline in sales occurred until 2020. The purpose of this study is to analyze business strategies with brand trust in increasing e-commerce for product quality. The research method uses a quantitative approach with a descriptive quantitative research design, data collection techniques using observation, documentation studies and questionnaires. Data analysis techniques use hypothesis testing and regression in identifying the influence between variables. The results of the data analysis can be interpreted that a determination coefficient of 0.533 is obtained. This means that the independent variables, namely product innovation and brand trust, are able to explain the dependent variable, namely purchasing decisions by 53.3% and 46.7% are determined by other factors not studied in this study. Therefore, partially product innovation has a significant influence on purchasing decisions for Nature Republic products through Shopee e-commerce. This is indicated by the results of the t-test calculation which has a value greater than the t table.
The Role of Entrepreneurial Passion in Mediating the Relationship between Entrepreneurial Intentions Abwamiah, Nala; Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.992

Abstract

This research aims to find out how creativity influences entrepreneurial intentions through entrepreneurial passion of the age group 20 to 24 years in West Java Province. This research used a quantitative approach and the data collection method in this research was non-experimental or survey with a correlational research design. The population in this research was the age group 20 to 24 years in West Java Province and the sample in this research was 271 respondents processed using SmartPLS 3 software. The sampling technique in this research used probability sampling with a cluster random sampling type. The type of data in this research was interval with a semantic differential scale type. This research used the path analysis method. The results of this research show that Creativity influenced Entrepreneurial Intentions by 51.5 % . Creativity influenced Entrepreneurial Passion by 50.4 % . Entrepreneurial Passion influences Entrepreneurial Intentions by 19.3 % Creativity influenced Entrepreneurial Intentions through Entrepreneurial Passion by 9.7%.
Pengaruh Customer Satisfaction terhadap Revisit Intention dan Dampaknya pada Electronic Word Of Mouth (E-Wom) di Wisata Situ Bagendit Munawar, Soviyan; Setiawan, Rahyuniati; Silviyanti, Ranti
Jurnal Wacana Ekonomi Vol 22 No 2 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i2.2550

Abstract

Tujuan penelitian ini yaitu untuk memperoleh gambaran mengenai pengaruh Customer Satisfaction terhadap Revisit Intention dan dampaknya pada e-WOM  di Wisata Situ Bagendit. Penelitian ini dilakukan terhadap wisatawan yang pernah berkunjung ke objek destinasi Garut, dimana 100 wisatawan yang dijadikan responden. Dengan menggunakan metode kuantitatif, metode survei yaitu dengan melakukan penyebaran kuesioner secara daring maupun langsung. Selanjutnya para responden diberikan beberapa pernyataan, kemudian data yang dikumpulkan diolah dengan metode analisis deskriptif dan analisis jalur (path analysis) dan di bantu software SPSS. Manfaat yang diharapkan dari penelitian ini adalah dapat dijadikan sebagai acuan untuk memperbaiki berbagai hal yang dapat meningkatkan customer satisfaction agar semakin banyak wisatawan yang berkunjung kembali pada tempat wisata Situ Bagendit. Hasil penelitian menunjukan bahwa dengan menggunakan analisis jalur (path analysis) untuk mengetahui pengaruh customer satisfaction terhadap revisit intention, pengaruh customer satisfaction terhadap e-WOM,dan pengaruh e-WOM terhadap revisit intention  di Situ Bagendit diperoleh keputusan adalah H0 ditolak berarti koefisien jalur signifikan. Jadi customer satisfaction memiliki pengaruh yang signifikan terhadap revisit intention pada objek wisata Situ Bagendit, customer satisfaction berpengaruh signifikan terhadap e-WOM pada objek wisata Situ Bagendit dan e-WOM berpengaruh signifikan terhadap revisit intention pada objek wisata Situ Bagendit. Didapat hasil juga bahwa Customer Satisfaction mempengaruhi Revisit Intention dan berdampak pada e-WOM  di Wisata Situ Bagendit. Hasil ini diperoleh dari pengaruh langsung, pengaruh tidak langsung dan pengaruh total dari Customer Satisfaction pada Revisit Intention dan e-WOM.
Pengaruh Servicescape Terhadap Electronics Word Of Mouth Dengan Kepuasan Pengunjung Sebagai Variabel Intervening Wahyupudin, Yusep; Hermina, Tinneke; Setiawan, Rahyuniati
Journal of Knowledge Management Vol 16 No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3135

Abstract

Tujuan dari penelitian ini yaitu untuk mencari tahu pengaruh antar variabel servicescape terhadap variabel electronics word of mouth dengan variabel kepuasan pengunjung sebagai variabel intervening. Subjek yang dijadikan acuan penelitian ini adalah wisatawan yang pernah berkunjung pada objek wisata gunung papandayan. Dalam penelitian ini cara untuk memilih sampel meggunakan teknik non probability dengan jumlah 96 sampel penelitian. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Data diperoleh melalui teknik pengumpulan penelitian lapangan, dan studi kepustakaan, kemudian data dianalisis menggunakan metode analisis jalur. Hasil dari penelitian ini. Responden merasa variabe servicescape pada aspek lingkungan yang ada di objek wisata Gunung Papandayan sudah cukup untuk membuat pengunjung merasa puas.. Dilihat dari tanggapan electronic word of mouth responden sudah merasa cukup dengan apa yang ditawarkan oleh objek wisata Gunung Papandayan Garut sehingga responden mau untuk membagikan ulasan mereka pada sosial media sebagai bentuk electronic word of mouth. Sementara, hasil uji hipotesis menunjukan variabel servicescape memiliki pengaruh pada variabel e-wom, servicescape memiliki pengaruh pada variabel kepuasan pengunjung, kepuasan pengunjung memiliki pengaruh pada variabel electronic word of mouth, variabel servicescape memiliki ppengaruh pada kepuasan pengunjung melalui variabel e-wom.
Co-Authors Abwamiah, Nala Adiansyah, Adi Adiatma, Dani Adrian Akbar Pangestu Agna Hilyah Andini, Reza Valentina Asep Saepuloh Asep Saepuloh Caesar Ahmad Maulud Cupiadi, Hedi Dahlena, Alni Dandi Hamdani David Saputra Didit Supriyadi Dina Rahmawati Dinanti, Elpita Dini Turipanam Alamanda Dody Hermana Edi Suryadi Eeng Ahman, Eeng Fahrani, Marsha Siti Febrianto, Daffa Falih Fitrin Rawati Suganda Fourinta, Ananda Garliani, Gita Hamdani, Nizar Alam Hedi Cupiadi Herlianti, Anggun Oktavia Hermina, Tinneke Hermina, Tinneke Ikeu Kania Isnawati . Isnawati Isnawati Jayadi, Moch Zulfan Komalawati, Anita Kurniawan, Deri Alan Lili Adi Wibowo Lindayani, Lindayani Luky Adrianto Maolani, Rivaldy Maulani, Galih Abdul Fatah Mega Silviani Gustari mubarok, teten mohamad sapril Mubarok, Teten Muhamad Sapril Muharam, Husni Munawar, Soviyan Nugraha, Sukma Nurhasan, Rohimat Putri Rahmawati Rachmawati, Tiyara Rahmania, Sifa Rahmmawati, Putri Ranti Silviyanti Ratih Hurriyati Rindi Andriani Rini Apridaningsih Rosanti, Anisa Saputra, Gema Akbar Giri Sa’adah, Imas Selvi Silfiani Rahayu Sifa Rahmania Silviyanti, Ranti Suwatno Suwatno Vanessa Gaffar Wahyupudin, Yusep Wardi, Tamia Aprilla Wati Susilawati, Wati Yusep Wahyupudin Yusti Nur Annisa