Articles
<![CDATA[Pengaruh Service Quality, Customer Perception dan Price Terhadap Customer Satisfaction di Taman Wisata Alam Gunung Papandayan Garut ]]>
<![CDATA[Febrianto, Daffa Falih]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Cupiadi, Hedi]]>
<![CDATA[ Journal of Knowledge Management Vol 17 No 2 (2023): Journal of Knowledge Management ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Garut ]]>
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<![CDATA[Taman Wisata Alam Gunung Papandayan di Kabupaten Garut menawarkan pemandangan pegunungan dan keindahan alam yang menakjubkan, namun menghadapi tantangan dalam meningkatkan kapasitas layanan dan kepuasan pengunjung. Service Quality, Customer Perception, dan Price memiliki peran penting dalam menentukan Customer Satisfaction di tempat ini. Penelitian ini bertujuan untuk mengeksplorasi pandangan pengunjung terhadap ketiga faktor tersebut serta dampaknya terhadap Customer Satisfaction. Melalui pendekatan kuantitatif dengan pendekatan deskriptif dan verifikatif, melibatkan 100 responden pengunjung, data dikumpulkan melalui kuesioner dan dianalisis menggunakan Partial Least Square – Structural Equation Modelling dengan SmartPLS 4.0. Hasil penelitian mengindikasikan bahwa Service Quality berpengaruh positif terhadap Customer Satisfaction dengan menunjukkan bahwa layanan yang baik dapat secara signifikan meningkatkan kepuasan pengunjung. Customer Perception yang positif juga mempengaruhi Customer Satisfaction dengan menekankan bahwa bagaimana pengunjung memandang dan merasakan pengalaman mereka di tempat wisata ini sangat berpengaruh terhadap tingkat kepuasan mereka. Selain itu, Price berpengaruh positif terhadap Customer Satisfaction, menunjukkan bahwa harga yang dianggap sebanding dengan nilai yang diterima dapat meningkatkan kepuasan pengunjung. Implikasi dari penelitian ini dapat dimanfaatkan untuk merancang strategi pemasaran yang lebih efektif untuk Taman Wisata Alam Gunung Papandayan dan untuk memajukan destinasi wisata di Kabupaten Garut secara keseluruhan.]]>
<![CDATA[Pengaruh Content Review dan Live Streaming di TikTok terhadap Purchase Decision dengan Perceived Trust sebagai Variabel Intervening pada Generasi Z (Studi Pada Generasi Z Pengguna Tiktok Di Kabupaten Garut) ]]>
<![CDATA[Rachmawati, Tiyara]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Nurhasan, Rohimat]]>
<![CDATA[ JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education ]]>
Publisher : <![CDATA[Labor Program Studi Pendidikan Sosiologi ]]>
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DOI: 10.53682/jpjsre.v6i1.11336
<![CDATA[AbstrakPenelitian ini bertujuan untuk mengevaluasi pengaruh Content Review dan Live Streaming di TikTok terhadap Purchase Decision, dengan Perceived Trust sebagai variabel intervening, pada Generasi Z pengguna TikTok di Kabupaten Garut. Pendekatan yang digunakan adalah metode kuantitatif dengan tujuan deskriptif dan kausal, serta menggunakan Structural Equation Modeling (SEM-PLS) sebagai teknik analisis. Data dikumpulkan dari 100 responden melalui metode purposive sampling. Hasil penelitian mengungkapkan bahwa Content Review memiliki dampak positif terhadap Purchase Decision melalui Perceived Trust, sehingga mendukung hipotesis pertama. Sebaliknya, Live Streaming tidak memberikan pengaruh positif terhadap Purchase Decision. Temuan ini konsisten dengan penelitian sebelumnya yang menunjukkan bahwa konten yang autentik dan mendetail dapat meningkatkan kepercayaan konsumen, namun tidak sejalan dengan studi sebelumnya mengenai pengaruh live streaming. Penelitian ini memberikan wawasan bagi pemasar dalam memanfaatkan Content Review untuk meningkatkan Purchase Decision di TikTok, serta menyarankan agar interaktivitas dalam live streaming dapat lebih ditingkatkan untuk mencapai hasil yang lebih optimal Kata kunci: Content Review, Live Streaming, Purchase Decision, Perceived Trust.]]>
<![CDATA[Business Communication Ethics Training for MSMEs in Garut Regency ]]>
<![CDATA[Lindayani, Lindayani]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Sa’adah, Imas]]>;
<![CDATA[Maolani, Rivaldy]]>
<![CDATA[ Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari) ]]>
Publisher : <![CDATA[Fakultas Kewirausahaan Universitas Garut ]]>
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DOI: 10.35899/ijce.v6i1.1070
<![CDATA[Lack of training and coaching in this area is a major contributing factor. In today's digital era, MSMEs are required to maintain effective communication not only in person but also through digital platforms such as social media and e-commerce. The training method used in this activity is an educational-participatory approach that positions MSMEs as active participants in the training process, not merely recipients of material. The results of this activity indicate that after the training, there were significant changes in the way participants communicate with customers and business partners. Some participants began to demonstrate a more empathetic, polite, and open attitude when handling consumer complaints. This training provides a foundation for MSMEs in Garut Regency to build reputations and customer loyalty through ethical communication. Therefore, the interactive and experience-based training program significantly supports the learning process for participants with diverse educational backgrounds and business experience.]]>
<![CDATA[MSME Business Management Training to Increase Product Competitiveness ]]>
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Rahmmawati, Putri]]>;
<![CDATA[Dinanti, Elpita]]>
<![CDATA[ Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August) ]]>
Publisher : <![CDATA[Fakultas Kewirausahaan Universitas Garut ]]>
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DOI: 10.35899/ijce.v6i3.1071
<![CDATA[Changing market needs require businesses to not only produce marketable products but also understand consumers, create product identities, and adapt to evolving trends. Limited access to information, limited digital marketing skills, and a lack of training and mentoring also pose significant obstacles to the growth of MSMEs. To address these challenges, business management training is being implemented to improve competencies, particularly for MSMEs. This training is conducted in a structured, phased manner, beginning with a preparation phase that includes identifying MSME needs through surveys and direct interviews. The business management training program for MSMEs has resulted in improved product presentation, including packaging, branding, and promotional narratives. Post-training mentoring is a key factor in the program's success.]]>
<![CDATA[PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP CONSUMER SATISFACTION DENGAN PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE SHOPEE ]]>
<![CDATA[Fahrani, Marsha Siti]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Adiatma, Dani]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v9i2.5957
<![CDATA[Kemajuan teknologi digital telah mentransformasi pola Tingkah laku konsumen, terutama dalam kegiatan berbelanja online melalui platform jual beli elektronik seperti Shopee. Studi ini mempunyai sasaran untuk mengkaji dampak online customer review dan online customer rating terhadap consumer satisfaction dengan purchase decision yang berperan sebagai variabel perantara. Penelitian ini menerapkan metode kuantitatif dengan teknik Structural Equation Modeling (SEM) yang berbasis Partial Least Square (PLS). Subjek penelitian melibatkan 384 responden yang merupakan pengguna aktif Shopee di wilayah Kabupaten Garut. Temuan penelitian mengindikasikan bahwa online customer review dan online customer rating sama-sama memberikan pengaruh yang signifikan terhadap purchase decision dan consumer satisfaction. Lebih lanjut, purchase decision juga menunjukkan pengaruh yang bermakna terhadap consumer satisfaction, yang mengonfirmasi perannya sebagai variabel mediator. Hasil ini memperkuat pentingnya mekanisme ulasan dan sistem penilaian konsumen dalam proses pembentukan keputusan pembelian serta tingkat kepuasan pelanggan]]>
<![CDATA[Pengaruh Content Review dan Live Streaming di TikTok terhadap Purchase Decision dengan Perceived Trust sebagai Variabel Intervening pada Generasi Z (Studi Pada Generasi Z Pengguna Tiktok Di Kabupaten Garut) ]]>
<![CDATA[Rachmawati, Tiyara]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Nurhasan, Rohimat]]>
<![CDATA[ JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): (JUNI 2025) JURNAL PARADIGMA: Journal of Sociology Research and Education ]]>
Publisher : <![CDATA[Labor Program Studi Pendidikan Sosiologi ]]>
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DOI: 10.53682/jpjsre.v6i1.11336
<![CDATA[AbstrakPenelitian ini bertujuan untuk mengevaluasi pengaruh Content Review dan Live Streaming di TikTok terhadap Purchase Decision, dengan Perceived Trust sebagai variabel intervening, pada Generasi Z pengguna TikTok di Kabupaten Garut. Pendekatan yang digunakan adalah metode kuantitatif dengan tujuan deskriptif dan kausal, serta menggunakan Structural Equation Modeling (SEM-PLS) sebagai teknik analisis. Data dikumpulkan dari 100 responden melalui metode purposive sampling. Hasil penelitian mengungkapkan bahwa Content Review memiliki dampak positif terhadap Purchase Decision melalui Perceived Trust, sehingga mendukung hipotesis pertama. Sebaliknya, Live Streaming tidak memberikan pengaruh positif terhadap Purchase Decision. Temuan ini konsisten dengan penelitian sebelumnya yang menunjukkan bahwa konten yang autentik dan mendetail dapat meningkatkan kepercayaan konsumen, namun tidak sejalan dengan studi sebelumnya mengenai pengaruh live streaming. Penelitian ini memberikan wawasan bagi pemasar dalam memanfaatkan Content Review untuk meningkatkan Purchase Decision di TikTok, serta menyarankan agar interaktivitas dalam live streaming dapat lebih ditingkatkan untuk mencapai hasil yang lebih optimal Kata kunci: Content Review, Live Streaming, Purchase Decision, Perceived Trust.]]>
<![CDATA[The Impact of Entrepreneurial Orientation and Product Innovation on Business Performance: The Role of Digitalization as an Intervening Variable ]]>
<![CDATA[Maolani, Rivaldy]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Herlianti, Anggun Oktavia]]>
<![CDATA[ Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmapb.v6i1.1459
<![CDATA[This study investigates the indirect effect of Entrepreneurial Orientation and Product Innovation on Business Performance through Digitalization as an intervening variable in the cracker industry of Garut City. As SME play a vital role in economic resilience and local development, enhancing their business performance is crucial. Entrepreneurial Orientation and Product Innovation are widely recognized as key strategic capabilities, while Digitalization offers transformative potential for operational efficiency and market expansion. A quantitative method was used with a sample of 316 cracker SME actors selected via simple random sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling with SmartPLS 3.0 version. The findings confirm that Entrepreneurial Orientation and Product Innovation significantly directly affect Business Performance and significantly influence Digitalization. Moreover, Digitalization has a strong positive effect on Business Performance and significantly mediates the relationship between Entrepreneurial Orientation and Product Innovation toward Business Performance. These findings highlight the strategic integration of entrepreneurial behavior, innovation, and digital adoption as a pathway to enhanced performance among SME in the digital era. This research contributes to theoretical development and practical guidance for small business transformation. Future studies should include broader industry samples and explore additional moderating or mediating factors such as organizational culture or customer experience.]]>
<![CDATA[Survey on Compass Shoes: The Influence of Social Media Marketing and Product Design on Repurchase Intention with Consumer Satisfaction as Mediator ]]>
<![CDATA[Jayadi, Moch Zulfan]]>;
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmilf.v6i1.1625
<![CDATA[This study analyzes the influence of Social Media Marketing (SMM) and Product Design on Repurchase Intention with Customer Satisfaction as a mediating variable among Compass shoe users, using a quantitative SEM-PLS approach with 107 respondents. The results indicate that SMM has a significant effect on Repurchase Intention, while Product Design significantly affects Repurchase Intention but not Customer Satisfaction, and Customer Satisfaction does not serve as a strong mediator in the relationship between Product Design and Repurchase Intention. These findings suggest that effective digital marketing strategies through social media are more capable of building loyalty and driving repurchase intention than relying solely on product design, although design remains crucial in shaping consumer perception and attractiveness. The R² value of 0.915 and Q² value of 0.767 confirm the model's excellent predictive power. The practical implication is that local fashion brands like Compass should optimize consumer interaction through social media by leveraging creative content, influencer collaborations, and #localpride narratives to strengthen brand image, while also developing design innovations that balance functional, aesthetic, and comfort aspects to enhance the overall customer experience. This demonstrates that customer satisfaction acts as an important bridge in reinforcing the impact of digital strategies on loyalty, making the integration of social media marketing and market-oriented product design a key factor in increasing repurchase intention and boosting the competitiveness of the local footwear industry.]]>
<![CDATA[The Influence of Service Quality and Product Quality on Customer Retention with Customer Satisfaction as a Mediating Variable ]]>
<![CDATA[Saputra, Gema Akbar Giri]]>;
<![CDATA[Supriyadi, Didit]]>;
<![CDATA[Setiawan, Rahyuniati]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmilf.v6i1.1626
<![CDATA[The objective of this study is to examine the impact of service quality and product quality on customer retention, with customer satisfaction serving as a mediating variable, in the context of Basreng (fried meatball) products in PD Mekarsari Garut. A quantitative approach was employed, entailing the distribution of questionnaires to 384 respondents selected through non-probability sampling with the Purposive sampling method. The data analysis was conducted using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The findings of the study suggest a positive and significant relationship between service quality (X1) and product quality (X2) on customer satisfaction (Z). Furthermore, the study found that customer satisfaction (Z) significantly influences customer retention (Y). Furthermore, service quality (X1) and product quality (X2) exert a direct and indirect influence on customer retention (Y), with customer satisfaction (Z) functioning as a mediating factor. The R-square values of 0.625 for customer satisfaction (Z) and 0.425 for customer retention (Y) suggest that the model possesses adequate predictive capability. These findings underscore the significance of maintaining and enhancing service quality (X1) and product quality (X2) to foster customer satisfaction (Z) and cultivate long-term retention. The practical implications of this study suggest that businesses, particularly Basreng PD Mekarsari, should prioritize enhancing their service and product quality as a strategy to maintain customer retention in a competitive market.]]>
<![CDATA[Purchase Decisions through EWOM and Risk Perception ]]>
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Saepuloh, Asep]]>;
<![CDATA[Nugraha, Sukma]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v5i2.682
<![CDATA[This research explores the impact of electronic word of mouth (e-WOM) and risk perception on purchasing decisions within the marketplace among residents in Garut Regency. The study focuses on individuals who have engaged in shopping activities on various platforms such as Shopee, Tokopedia, Lazada, Bukalapak, Blibli, and others in Garut Regency. The research population consists of individuals who have actively participated in marketplace transactions, with a sample size of 96 marketplace customers. Data collection utilized two methods: online surveys via Google Form and offline surveys conducted by directly engaging respondents across various sub-districts in Garut Regency. Data analysis was carried out using SPSS Statistics 26 and SmartPLS3 applications, employing purposive sampling. The primary objective of this research is to ascertain the influence of electronic word of mouth (e-WOM) and risk perception on purchasing decisions. The findings reveal that the e-WOM variable holds a substantial influence of 63% on purchasing decisions, while the risk perception variable exerts an 18.4% influence. These results demonstrate the interconnected nature of these variables, indicating that each variable can significantly impact the others.]]>
