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All Journal JURNAL ECONOMIA Jurnal Teknoin Kinerja Media Ekonomi dan Manajemen JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Sistem : Jurnal Ilmu-Ilmu Teknik JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Jurnal Manajemen Indonesia JURNAL INTEGRASI Kaizen : Management Systems and Industrial Engineering Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN International Journal of Supply Chain Management Industri Inovatif : Jurnal Teknik Industri Jurnal Ilmiah Teknik Industri Jurnal Optimalisasi Agro Bali: Agricultural Journal G-Tech : Jurnal Teknologi Terapan Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Bisnis dan Kewirausahaan Perbanas Journal of Islamic Economics and Business JUSTI (Jurnal Sistem dan Teknik Industri) Dharma: Jurnal Pengabdian Masyarakat Jurnal Sains dan Aplikasi Keilmuan Teknik Industri Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Jurnal Industri dan Inovasi (INVASI) Indonesian Journal of Cosmetics Journal of Optimization System and Ergonomy Implementation
Andhyka Tyaz Nugraha
Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Sumatera.
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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FAKTOR-FAKTOR YANG MENENTUKAN DESAIN KEMASAN KERUPUK KEMPLANG PALEMBANG DAN PENGARUHNYA TERHADAP NIAT BELI: PENDEKATAN SUARA PELANGGAN Anggita Putri Astrian; Andhyka Tyaz Nugraha; Mahruri Arif Wicaksono; Frieska Ariesta Syafnijal; Rizqi Wahyudi
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.87-99

Abstract

This research aims to identify the dimensions that shape the packaging design of Kemplang crackers, develop a packaging design assessment instrument based on the Voice of Customer (VoC), and analyze the impact of packaging design on consumer purchase interest. The research combines the House of Quality approach and the Partial Least Squares Structural Equation Modeling method. Data were collected using a questionnaire instrument distributed online to respondents aged 17-40 who had purchased Kemplang in packaging at least twice in the past year. Data were statistically processed with the help of SmartPLS Version 4 software. The research results show that packaging design, formed by four manifest variables, namely material, appearance, shape, and packaging information, has a strong influence on purchase interest. The novelty of this research lies in the development of a standardized packaging design assessment scale based on consumer perception. Furthermore, based on the research results, a prototype of packaging using food-grade laminated material, a standing pouch with a zip-lock, and a more communicative visual and informational layout was designed, which can be used as a reference for Kemplang Palembang SMEs and local government.
Co-Authors Agung Masyad Fawzi Agung Masyad Fawzi AHMAD AL-SYUKRI DERAOH Alam Fathurochman, Alam Amir Haziq Bin Nordin Andi Yakub Anggita Putri Astrian Bambang Priyo Cahyono Celvin Johnatan Lumban Tobing Christianus Manihuruk DENISH KUMAR BASKARAN Destian, Risya Devia Gahana Cindi Alfian Dhimas Al Annas Dicky J. Silitonga Dio Arief Utama Dwiki Subagdja Darmawan Eka Rachmadi Endarta Putra Elfrida Ratnawati Elmanizar . Endang Pandamdari Fatin Saffanah Didin Feby Yolanda Fitriani, Risa Frieska Ariesta Syafnijal Frimmi Rabiul Duripa Gusvita, Rinda Hadiati Fitri Hermawan, Andre Aqshal Hutajulu, Àn De Alvaro Tiopilus Indra Rizky Kurnia Hutabarat Inova Klara Saragih Intan Mulia Hati Islami, Mouna Sabira Nurul KHOIRUL ANAM Kinasih, Anjas Sukma Linda Afriani M.Raihan Huzhaifi Muslim Mahruri Arif Wicaksono Makitsuna, Farhand Mardiyah, Reza Annisa Aina’il Marlina Widiyanti Masnilam Hasibuan Meysi Susila Gayatri Mochammad Imron Awalludin MUHAMMAD AIMAN TAHFIZ NORSHAMSURI MUHAMMAD AKMAL FARIS MAHADI AZMI MUHAMMAD FAUZAN MOHD MOHLIM Muhammad Iqbal Muhammad Iqbal Muhammad Miftahul Abid Muhammad Miftahul Abid Muhyi, Abdul Nabilah Sugiarto Nia Sastra Permata Nisa Novia Avien Christy Noviantoro, Tri NUR KHALIDAH YASMIN BINTI KABUL YAMIN Nurazizah, Novalina Pasaribu, Sondang Asinauli Paundra, Fajar Perwira, Rizky Agung Puspitawati, Ni Made Ratih Putri, Ananda Hapsari Rafi Gredita Ferdana Rahmad Guntoro RAIMI AFIF BIN ROSLAN Rizqi Wahyudi Rizqi Wahyudi Rizqi Wahyudi Romanus Renaldo Nerfando Garamba Sembiring, Dessy Siar Rehulina Br Sigalingging, Adrian Reinaldy Sindhu, I Gede Pande Naraya Siti Komariah Hildayanti Sulastri . Sunarti Sunarti Sunarti Suryaneta Syuwi, Delima Tri Noviantoro Tri Wisudawati Vania Putri Susanto Yusro Hakimah Yusro Hakimah