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All Journal Journal of Islamic Medicine Majalah Ilmiah Bijak GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI Ta'dib: Jurnal Pendidikan Islam Jurnal Abdimas Madani dan Lestari (JAMALI) Science Midwifery Jurnal Penelitian Manajemen Terapan (Penataran) wacana equiliberium (jurnal pemikiran penelitian ekonomi) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Akuntansi Bisnis & Manajemen (ABM) Jurnal Ekonomi dan Manajemen Indonesia NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Jurnal Ilmiah Kesehatan Masyarakat Jurnal Sains dan Teknologi Jurnal Pengabdian Mandiri International Journal of Health and Pharmaceutical (IJHP) e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Artificial Intelligence and Digital Business Cerdika: Jurnal Ilmiah Indonesia EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Imu Pendidikan dan Keagamaan Jurnal Medika: Medika JGuruku: Jurnal Penelitian Guru Media Riset Bisnis Ekonomi Sains dan Terapan e-Jurnal Inovasi Pembelajaran Sekolah Dasar
Muniroh, Muniroh
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Journal : Media Riset Bisnis Ekonomi Sains dan Terapan

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PERMASALAHAN YANG DIHADAPI KOPERASI DI INDONESIA SAAT INI Muniroh, Muniroh; Pawenary, Pawenary; Rahmatullah, Rahmatullah
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 2, No 4 (2024): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v2i4.245

Abstract

This article discusses the obstacles or problems faced by cooperatives in Indonesia, from the perspective of human resources, capital, governance systems, information transparency, technological developments and competition. Despite experiencing growth in numbers, only 9.2% of the population are members of cooperatives. If we look at the contribution to GDP and the level of labor absorption, cooperatives in Indonesia are still very minimal. The aim of this research is to identify the root of the problems that hinder the competitiveness and growth of cooperatives. Improvements in Cooperative management offered include increasing member training, capital management, transparency, and fighting negative perceptions. Cooperatives must also be able to accommodate technological changes, especially digital transformation, so as to overcome competition from microfinance institutions and online platforms. Understanding these constraints will help in developing effective strategies to strengthen the role of cooperatives in the Indonesian economy. Keywords : Economy, Cooperatives In Indonesia, Management
PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER MARKETING DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION DI SHOPEE Zahrani, Ameylia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan (In Press)
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.542

Abstract

This study examines the influence of social media marketing, influencer marketing, and brand trust on brand loyalty in fashion products marketed through the Shopee platform. The study is driven by the intensifying competition in the e-commerce sector, where trust and loyalty are critical for brand differentiation and sustainability. A quantitative method was employed through online surveys, gathering data from 140 active Shopee users who also follow social media influencers. Data analysis was conducted using multiple linear regression via SPSS. The results reveal that all three variables—social media marketing, influencer marketing, and brand trust—positively and significantly affect brand loyalty both simultaneously and partially. Among them, social media marketing has the most dominant influence. These findings highlight the importance of effective digital engagement strategies, influencer credibility, and trust-building mechanisms in enhancing customer loyalty within online fashion commerce.Keywords : social media marketing, influencer marketing, brand trust, brand loyalty
PENGARUH SECURITY, RELIABILITY, ASSURANCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PLATFORM E-COMMERCE SHOPEE Lestari, Rizki Amalia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan (In Press)
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.543

Abstract

The rapid changes and transformation of digitalization experienced today, the quality of people’s lives is increasing rapidly, one of which is the development of e-commerce has changed consumer behavior that originally shopped offline now can easily be done online. This study aims to directly evaluate the influence of security, reliability, assurance, and service quality on customer satisfaction. This study uses a purposive sampling method involving 154 respondents who are active users of shopee e-commerce and have made purchases in the last 3 monts. Data were collected through an online survey and analyzed using the Statistical Package For The Social Sciences (SPSS). The results of the study indicate that security has a positive effect on customer satisfaction, reliability has a positive effect on customer satisfaction, assurance has a positive effect on customer satisfaction and service quality has a positive effect on customer satisfaction. This finding emphasizes that service quality plays an important role in shaping the shopping experience in increasing customer satisfaction. Practically, the shopee company focuses on improving these aspects in order to create a superior shopping experience in the long term for customers.Keywords: security, reliability, assurance, service quality, customer satisfaction.
Co-Authors Abdullah, Rahim Ainol Ainol, Ainol Amin, Aminul Ariany, Devy Arief Suwandi Bunyamin Bunyamin Chairun Nisa, Puspita Daniel Happy Putra Dina Sonia dp, Terza Travelancya Erviana, Erviana Fannya, Puteri Ferina, Ferina Harahap, Arman Hedher Tuakia Imama Zuchroh Laela Indawati Lestari , Novita Indri Lestari, Rizki Amalia Mahadewi, Erlina Puspitaloka Mandala Putra, Juniawan Marli, Marli Masnuna, Masnuna Mimanda, Yona Muhamad Nur Muhmin, Andi Hidayat Muslichah Muslichah Mustikawati, Intan Silviana Ni’mah, Mamluatun Noor Yulia Nurmalasari, Mieke Pandiangan, Ima Sari Pawenary, Pawenary Pratiwi, Adinda Puspitaloka Mahadewi, Erlina Putri, Suci Sri Endah Lestari Mulyanto Rahmatullah Rahmatullah Ramadani , Hidayat Reza Hilmy, Mohamad Rifqy, Ananda Aliffia Rina Irawati Rismayanti, Tetin Sabtohadi, Joko Sangadji, Namira Wadjir Sari, Nurmila Seno Santoso Shalsabilla , Salsyah Silviana Mustikawati, Intan Siti Munfaqiroh Sophiyanto wuryan Sugeng, Santoso Sulthan, Fawwaz Amora Sura Klaudia Tamzil, Fahmi Tazkia Ghalliya Salsabilla Tri Putra, Iqbal Widjaja, Lily Widjaya, Lily Yalvema Miaz Zahrani, Ameylia