Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen Pelayanan Hotel

Comparison of Fast Food Restaurant at A and W with Sabana Fried Chicken Pradini, Gagih; Agustiani, Fitri; Prabu Santoso, Bintang; Liora, Devina Nisa; Fitria, Putri Maulida; Ananda, Tiara Martha
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070227

Abstract

Restaurant is a business that has developed quite rapidly, because competition between companies is getting tighter because of the increasing number of similar restaurants offered. With this competition, it will have an impact on the company because the tighter the competition, consumers will hold a selection of the product. The food business has significant growth, because the increasing number of places to eat such as cafes, restaurants, restaurants continues to grow in number. This journal discusses the comparison of the two brands, including A and W Restaurant and Sabana Fried Chicken which both sell food of the same type but with differences in origin, where A and W is an external product and Sabana is a local product. Each has its own analysis which we discuss in this journalKeywords: Tourism, Food, Hospitality, Marketing Strategy, Food and Beverages Business
The Role of the Baker Division in Maintaining the Brand Image to Attract Consumer Interest in Buying at Dough Lab Plaza Senayan Pradini, Gagih; Kusumaningrum, Anisa Putri; Jahmi, Muhammad Rijwan
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080222

Abstract

This research aims to examine the role of the Baker Division in maintaining brand image to increase consumer purchase interest at Dough Lab Plaza Senayan. The main focus of this study is to analyze the roles undertaken by the baker staff in baking products, using quality ingredients, and directly interacting with consumers. The research method used is qualitative with several informants consisting of area managers, baker staff, and consumers. The results of the study indicate that product innovation, the role of bakers in baking, and good interaction with consumers are key factors in attracting purchase interest. In addition, the success in increasing consumer purchase interest is also influenced by social media marketing strategies. Thus, this study concludes that the role of the baker division is crucial in building and maintaining a positive brand image, which ultimately can increase consumer purchase interest at Dough Lab Plaza Senayan.
Co-Authors Abbas, Asyari Aditya Pratama, Reza Agung Pranoto Agustiani, Fitri Ainayya, Lefka Alfarizi, Azmi Alkaf, Muhammad Syafiquraman Amin Kiswantoro Ananda, Arsya Tri Ananda, Tiara Martha Andini, Davi Ayu Anggraini, Fera Dhian Anggraini, Vira Dwi Anggrayni, Fellysha Anjani, Rheka Dwi Ardani, Putri Ardani, Putri Aulia Ardira, Maya Ayu Ari Wibowo, Toni Ariyanto Asep Syaiful Bahri, Asep Syaiful Ash-Syifa, Muhammad Azfa Asyari, Asyari Awaloedin, Dipa Teruna Awaloedin, Dipateruna Azfa, Muhamad Azhar, Muhammad Faris Azril Azahari Azzahra, Lintang Salwa Benjamin, Donald Bogia, Elvana Jolanda Bule, Yohana Gaius Cahyaningrum, Nilam Dwi Chandra, Muliyadi Cik, Achmad Daely, Birgita Yunita R.C Dariati, Nurlaily Dhia, Ahmad Naisaburi Bintang Dhieka Avrilia Lantana Dodik Prakoso Eko Hery Suwandojo Edelweis, Elena Efendi, Suryono Ekania, Nadhira Ema Rahmawati Eranti, Ardissa Dwi Erianie, Vannesha Ernowo, Atha Fadhil Fatimah, Dinda Putri Fitri, Novita Iza Fitria, Putri Maulida Gultom, Anggita Theresia Gunadi, I Made Adhi H Demolingo, Ramang Hakim, Yahdi Nur Hanifa R, Ravanie Hasanudin Hasanudin Hasanudin Hendratoni, Tonny Hibatullah, M Rafif Hibatullah, Muhammad Rafif Hisyam, Aushaf Hordembun, Dafrosa Ikhsani, Syifa Syaroh Imran, Sarojini Insani, Alisya Nur Irma Setyawati Iskandarmouda, Elena Edelweis Izati , Citra Nur Sabrina J.M.A, Valdero Jahmi, Muhammad Rijwan Juliana, Elisha Maria Karyatun, Subur Kasmin Kastuti, Indriati Kausar, Devi Roza Krisnandhi Kelly, Ahmad Kris Cahyani Ermawati Kurnia Rachmawati, Kurnia Kusumanigrum, Anisa Putri Kusumaningrum, Anisa Putri Kusumaningrusm, Anisa Putri La Are, Robert Liani, Shahla Carissa Liora, Devina Nisa Lutfiana, Hilya Madyaningrum, Ika Ristiyani Maramis, Henson Palmer Maulana, Bima Rizky Mbulu, Yustisia Pasfatima Meilida, Mutia Vella Nur, Ahmad Regi Pahlevi, Muhammad Mirza Parulian, Sopar Prabu Santoso, Bintang Pratama, Reza Aditya Prawiraharja, Ananto Prisilia, Putri Aisyah Prisillia, Putri Aisha Purba, Sopar Parulian Puspita, Nungky Putra, Suadi Sapta Putrandally, Jevanda Putri, Ananda Amelia Putri, Ananda Fadila Putri, Oktavika Rachman, Anita Raflikeza, M. Firdaus Rahayu Lestari Rahmadanti, Ravanie Hanifa Ramadaniyah, Dinda Nisaa Ramdani, Apri Resmi, Prasiwi Citra Rhomanhova, Zika Aqlia Rivai, Achmad Iqbal Riyadi, Fauzi Achmad Rohiyati, Ulfa Falahi Rosdianti, Adella Syahrany Saleh, Muhammad Surya Salsabila, Khania Fasha Saroso, Adiyasa Sirait, Rosaulina Dwi Putri Sofie, Varsyah Indriana Sondang, Devitha Soraya, Zahra Sugiono, Edi Suhino, Aushaf Hisham Sulaiman, Angga Sumadji, Rasya Agnela Supriyadi, Edouard Aryadi Suroto, Alip Surya Sanjaya Syarifuddin Latif, Bagus Syawal, Muhammad Rizky Alifa Toni Ari Wibowo Tri Waluyo Trianto, Rachmad Rizky Trishana, Trishana Utama, Putri Priscilla Utami, Putri Priscilla Wahyu, Mochamad Alfaz Subur Wardani, Dyah Mustika Wardhani, Dwi Kesuma Wibisono, Glenn Wicaksono, Ajie Widarta, I Gede Widodo, Wahyu Indro Wittsdy, Joy Hendrikh Wulansari, Wuri Yanti, Wikey Damai Yazid, Muhammad Sholah Yuliana, Elisa Maria Zifa, Maulita Syarifa