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Pristiyono, Pristiyono
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Marketing Section Performance Improvement Companies Post Covid-19 in Indonesia Andriani, Devi; Pristiyono, Pristiyono; Hanum, Fauziah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2159

Abstract

This paper was conducted to find solutions to problems regarding incentives and compensation for the performance of the company's marketing department, because in general the human resources in the company, especially the marketing department, must-have skills because in finding consumers, skills are needed so that consumers are interested in the goods offered. Based on the results of the study, it is known that there is no significant effect between compensation on morale, this can be seen from the results of the path coefficient value of 0.200 and the p-value of 0.276 > 0.50. Therefore, it can be stated that this hypothesis testing is rejected. Based on the results of the study, it is known that there is a significant influence between incentives on work morale, this can be seen from the results of the path coefficient value of 0.261 and the p-value of 0.013 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between incentives on performance, this can be seen from the results of the path coefficient value of 0.244 and the p-value of 0.000 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between compensation on performance, this can be seen from the results of the path coefficient value of 0.197 and the p-value of 0.045 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between work morale on performance, this can be seen from the results of the path coefficient value of 0.129 and the p-value of 0.020 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Agustina, Sela Al Ihsan, Muhammad Ali Amelia, Reza Rizki Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arjuna, Syukron Devi Andriani Efendi Siregar, Zukifli Musannip Elvina Elvina Fadillah, Sri Fatimah Siregar Fauziah Hanum Gulo, Nur'Ainun Gulo, Nurainun Gulo, Nur’ainun Harahap, Aziddin Hasibuan, Habibur Rahman Hermawati, Dewi Husain Husain Ihsan, Muhammad Ali Al Juliana Juliana Jumianto, Jumianto Kanchanawongpaisan, Sipnarong Kasandra, Cici Lubis, Junita Lubis, Mela Apriana Manik, Mei Magdalena Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Munthe, Abdillah Menri Musyarrof, Fauzi Muti'ah, Rahma Nasution, Ahmad Syuhairi Nasution, Meisa Fitri Ningsih, Milda Suci Oktaviani, Dera Pangestu, Irnandari Ramadhani, Eka Fitri Rambe, Bhakti Helvi Rini Andriyani Ritonga, Erliana Ritonga, Jurniati Ritonga, Mulkan Safri, Hayanuddin Sahputri Cahaya Sipahutar Simanjuntak, Daslan Simbolon, Hotbin Sri Hayati, Sri Sri Langgeng Ratnasari SRI RAHAYU Suliawati, Silvia Suryadi, Sudi Sutriani Sutriani Syahfii, Muhammad Valevy, Reza Wati, Sinta Kurnia Yudi Prayoga Yulia Rachmawati Yulia Rahmawati, Yulia Zaunuri, Muhammad Zufrie, Zufrie Zulkifli Musannip Efendi Siregar