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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming EconBank : Journal Economics and Banking Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Bisnis Mahasiswa Balance : Jurnal Akuntansi dan Manajemen Innovative: Journal Of Social Science Research IIJSE Social Sciences Insights Journal Journal of Sustainable Community Development PESHUM
Pristiyono, Pristiyono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Marketing Section Performance Improvement Companies Post Covid-19 in Indonesia Andriani, Devi; Pristiyono, Pristiyono; Hanum, Fauziah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2159

Abstract

This paper was conducted to find solutions to problems regarding incentives and compensation for the performance of the company's marketing department, because in general the human resources in the company, especially the marketing department, must-have skills because in finding consumers, skills are needed so that consumers are interested in the goods offered. Based on the results of the study, it is known that there is no significant effect between compensation on morale, this can be seen from the results of the path coefficient value of 0.200 and the p-value of 0.276 > 0.50. Therefore, it can be stated that this hypothesis testing is rejected. Based on the results of the study, it is known that there is a significant influence between incentives on work morale, this can be seen from the results of the path coefficient value of 0.261 and the p-value of 0.013 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between incentives on performance, this can be seen from the results of the path coefficient value of 0.244 and the p-value of 0.000 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between compensation on performance, this can be seen from the results of the path coefficient value of 0.197 and the p-value of 0.045 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted. Based on the results of the study, it is known that there is a significant influence between work morale on performance, this can be seen from the results of the path coefficient value of 0.129 and the p-value of 0.020 < 0.50. Therefore, it can be stated that this hypothesis testing is accepted.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Agustina, Sela Al Ihsan, Muhammad Ali Amelia, Reza Rizki Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arjuna, Syukron Devi Andriani Diana, Melly Nova Efendi Siregar, Zukifli Musannip Elvina Elvina Fadillah, Sri Fatimah Siregar Gulo, Nur'Ainun Gulo, Nurainun Gulo, Nur’ainun Halim, Abd Hanum, Fauziah Harahap, Aziddin Hasibuan, Habibur Rahman Henry, Raja Saul Martho Hermawati, Dewi Husain Husain Ihsan, Muhammad Ali Al Izagi, Dwi Juliana Juliana Jumianto, Jumianto Kanchanawongpaisan, Sipnarong Kasandra, Cici Lubis, Junita Lubis, Mela Apriana Manik, Mei Magdalena Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Munthe, Abdillah Menri Musyarrof, Fauzi Muti'ah, Rahma Nasution, Agung Pratama Nasution, Ahmad Syuhairi Nasution, Meisa Fitri Ningsih, Milda Suci Nst, Meisa Fitri Oktaviani, Dera Pangestu, Irnandari Pasaribu, Rodiah Prayoga, Yudi Putra, Rezky Ade Ramadayanti, Nila Ramadhani, Eka Fitri Rambe, Bhakti Helvi Rambe, Rahma Pitriyani Rini Andriyani Ritonga, Erliana Ritonga, Jurniati Ritonga, Mulkan Safri, Hayanuddin Sahputri Cahaya Sipahutar Simanjuntak, Daslan Simbolon, Hotbin Siregar, Marlina Sri Hayati, Sri Sri Langgeng Ratnasari SRI RAHAYU Suliawati, Silvia Suryadi, Sudi Sutriani Sutriani Syahfii, Muhammad Valevy, Reza Wati, Sinta Kurnia Yulia Rachmawati Yulia Rahmawati, Yulia Zaunuri, Muhammad Zufrie, Zufrie Zulkifli Musannip Efendi Siregar