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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming EconBank : Journal Economics and Banking Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Bisnis Mahasiswa Balance : Jurnal Akuntansi dan Manajemen Innovative: Journal Of Social Science Research IIJSE Social Sciences Insights Journal Journal of Sustainable Community Development PESHUM
Pristiyono, Pristiyono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : IIJSE

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Measuring Tourist Satisfaction with Route Analysis as a Business Advantage Sutriani, Sutriani; Pristiyono, Pristiyono; Lubis, Junita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1504

Abstract

Although covid-19 is increasingly haunting the world, it has not reduced local investors to develop service businesses and place them as a type of business that is quite developed because it is directly related to consumer satisfaction. loyal customers who have become members of Mirota Swimming Pool. Technical analysis of data using path analysis with SPPS and Amos applications as a tool to determine the significant effect of the proposed hypothesis. The results of the study prove that facilities have a direct effect on tourist satisfaction, service quality has a significant effect on tourist satisfaction, facilities have a significant effect on business excellence, service quality has a significant effect on business excellence and tourist satisfaction has a significant effect on business excellence. The hope is that local tourism business developers Mirota Ajamu Swimming Pool in coastal areas can expand their business through various promotions and advertisements to improve their image and introduce their business to outsiders. For other research, it is expected to be able to develop the phenomenon by looking for sources of relevant variables that are closely related to satisfaction
Coffee Shop Marketing Innovation through Differentiation Strategies during COVID-19 Pristiyono, Pristiyono; Husain, Husain; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3566

Abstract

The aim of this research is to dig deeper into differentiation strategies through appropriate indicators and what differentiation is offered by coffee shop business actors. Based on data from the Labuhanbatu Regency Cooperatives and SMEs Service in 2021, currently, the number of MSMEs operating in coffee shops is still surviving and is recorded as being actively assisted by 156 MSMEs. So, the authors decided to use the entire population as a sample of 156 respondents. Determination of sampling applies purposive sampling, one of the non-random sampling techniques. Data analysis uses validity and reliability tests as well as problem-solving using the IBM SPSS AMOS 22 path analysis approach. Based on the results of the respondent profile description, it is known that the majority are male, aged 31-40 years. The majority of businesses last 7-10 years with owner status. All hypotheses in this research can be accepted so that the variables of product differentiation, price differentiation, and service differentiation have a significant effect on marketing innovation.
Factors That Influence Consumer Attractiveness in Purchasing on Consumer Satisfaction Star Mobil Showroom Valevy, Reza; Pristiyono, Pristiyono; Al Ihsan, Muhammad Ali
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4156

Abstract

The aim of this research is to prove that product innovation, price, and product quality influence the decision to purchase used cars in Labuhanbatu Regency. Data collection techniques include observation, questionnaires, literature studies, and documentation. The number of samples used in research using Partial Least Square-SEM analysis in this research was 50 consumers. This research uses descriptive statistical data analysis and Partial Least Square-SEM, which is an analysis used to develop or predict an existing theory. This research uses PLS structural model analysis with the help of SmartPLS 4.0 software. Structural model analysis has several stages, namely: 1) Formulating structural model theory, 2) Outer model analysis, 3) Inner model analysis, and 4) Hypothesis testing. The conclusion that can be conveyed in this research is that the hypothesized variables of product innovation and brand image partially influence the decision to purchase a used car. Meanwhile, the price variable does not have a strong relationship with the decision to purchase a used car. Finally, the purchasing decision variable influences consumer satisfaction in buying a used car, influenced by three indicators, namely product trust, other people’s views, and the presence of friends about the Star Mobil Rantauprapat showroom.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Agustina, Sela Al Ihsan, Muhammad Ali Amelia, Reza Rizki Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arjuna, Syukron Broto, Bayu Eko Devi Andriani Diana, Melly Nova Efendi Siregar, Zukifli Musannip Elvina Elvina Fadillah, Sri Fatimah Siregar Fauziah Hanum Gulo, Nur'Ainun Gulo, Nurainun Gulo, Nur’ainun Halim, Abd Harahap, Aziddin Hasibuan, Habibur Rahman Henry, Raja Saul Martho Hermawati, Dewi Husain Husain Ihsan, Muhammad Ali Al Izagi, Dwi Juliana Juliana Jumianto, Jumianto Kanchanawongpaisan, Sipnarong Kasandra, Cici Lubis, Junita Lubis, Mela Apriana Manik, Mei Magdalena Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Munthe, Abdillah Menri Musyarrof, Fauzi Muti'ah, Rahma Nasution, Agung Pratama Nasution, Ahmad Syuhairi Nasution, Meisa Fitri Ningsih, Milda Suci Nst, Meisa Fitri Oktaviani, Dera Pangestu, Irnandari Pasaribu, Rodiah Prayoga, Yudi Putra, Rezky Ade Ramadayanti, Nila Ramadhani, Eka Fitri Rambe, Bhakti Helvi Rambe, Rahma Pitriyani Rini Andriyani Ritonga, Erliana Ritonga, Jurniati Ritonga, Mulkan Safri, Hayanuddin Sahputri Cahaya Sipahutar Simanjuntak, Daslan Simbolon, Hotbin Siregar, Marlina Sri Hayati, Sri Sri Langgeng Ratnasari SRI RAHAYU Suliawati, Silvia Suryadi, Sudi Sutriani Sutriani Syahfii, Muhammad Valevy, Reza Wati, Sinta Kurnia Yulia Rachmawati Yulia Rahmawati, Yulia Zaunuri, Muhammad Zufrie, Zufrie Zulkifli Musannip Efendi Siregar