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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Educational Research and Social Sciences (IJERSC) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Artificial Intelligence and Digital Business Journal of Economics and Management Scienties IIJSE
Rafika, Mulya
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pengaruh Persepsi Produk dan Persepsi Harga terhadap Keputusan Pembelian dengan Keunggulan Bersaing sebagai Variabel Intervening Yunita, Ade; Nasution, Ade Parlaungan; Rafika, Mulya
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.642

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi produk dan persepsi harga terhadap keputusan pembelian dengan keunggulan bersaing sebagai variabel intervening pada pengguna sepeda motor Honda Scoopy di Panai Hulu. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi produk dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, keunggulan bersaing terbukti memediasi hubungan antara persepsi produk dan persepsi harga terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan persepsi konsumen terhadap kualitas produk dan harga yang kompetitif akan memperkuat keunggulan bersaing dan mendorong keputusan pembelian. Penelitian ini memberikan implikasi bagi produsen untuk terus meningkatkan kualitas produk dan strategi harga guna mempertahankan posisi kompetitif di pasar.
Pengaruh Lokasi, Promosi, Servicescape, dan Kualitas Produk terhadap Kepuasan Konsumen pada Bisnis Elektronik Syahputra, Dian; Lubis, Junita; Rafika, Mulya
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.658

Abstract

Penelitian ini bertujuan menganalisis pengaruh lokasi, promosi, servicescape, dan kualitas produk terhadap kepuasan konsumen di Toko Bonana Elektronik Service & Sound System Rantauprapat. Metode penelitian kuantitatif digunakan dengan sampel 96 pelanggan yang dipilih menggunakan rumus Lemeshow. Data dikumpulkan melalui survei skala Likert, pencatatan, dan observasi. Uji asumsi klasik seperti normalitas, heteroskedastisitas, dan multikolinearitas dilakukan untuk memastikan validitas model. Analisis regresi linier berganda dengan bantuan SPSS digunakan untuk menguji pengaruh parsial (uji t), simultan (uji F), dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, lokasi, promosi, servicescape, dan kualitas produk memiliki pengaruh signifikan terhadap kepuasan konsumen Toko Bonana Elektronik Service & Sound System Rantauprapat. Temuan ini menegaskan pentingnya faktor-faktor tersebut dalam meningkatkan kepuasan pelanggan pada bisnis elektronik dan sound system di wilayah Rantauprapat.
PERBANDINGAN KINERJA KEUANGAN PT CISADANE SAWIT RAYA TBK DAN PT PP LONSUM SUMATRA INDONESIA TBK : ANALISIS RASIO DAN TREN PERIODE 2019 - 2023 Yolanda, Feby; Al Ihsan, Muhammad Ali; Rafika, Mulya
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.409

Abstract

This study aims to analyze and compare the financial performance of PT Cisadane Sawit Raya Tbk (CSRA) and PT PP London Sumatra Indonesia Tbk (LSIP) for the 2019–2023 period using financial ratio analysis and trend analysis. The methods used include liquidity, profitability, solvency, and activity ratios to assess the efficiency and financial stability of the two companies. The results show that LSIP has a more stable and high level of liquidity than CSRA, reflecting better cash management. In terms of profitability, CSRA experienced a more significant increase in Gross Profit Margin (GPM), but still needed to increase Net Profit Margin (NPM). In contrast, LSIP faces challenges in cost efficiency with a more stable NPM. In terms of solvency, CSRAs have decreased debt dependency but are still above industry standards, while LSIP has a healthier capital structure and lower financial risk. In terms of activities, CSRA shows an increase in the efficiency of asset use even though it is still below industry standards, while LSIP also needs to improve the effectiveness of its asset management. Overall, this research provides insight for investors and company management in designing more optimal financial strategies.
Impact of Technology-Based Accounting Systems, Budgeting, and Cost Control on Company Profitability: A Case Study of SMEs in Indonesia Annisa, Fadlia; Rafika, Mulya; Siregar, Muhammad Raja
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.7581

Abstract

This study aims to analyse the influence of technology-based accounting systems, budgeting, and cost control on the profitability of case study companies in SMEs in Indonesia. This study is a quantitative descriptive study. The population in this study were SMEs and the sampling used purposive sampling technique with certain criteria on SMEs located in the city of Rantauprapat, which amounted to 98 respondents. Data analysis was carried out using the SEM (Structural Equation Modelling) method with the help of the SmartPLS application. The results showed that 1) technology-based accounting systems have a significant effect on company profitability, 2) budgeting has a significant effect on company profitability, 3) while cost control does not show a significant effect on profitability.
PENINGKATAN PEMAHAMAN DAN MINAT GENERASI MUDA SERHADAP AL-QUR’AN MELALUI PENYULUHAN AGAMA BERBASIS MUSABAQAH TILAWATIL QUR’AN (MTQ) PADA SANTRI DI LABUHAN BILIK Hansyah, Praida; Amin, Mhd.; Hanif, Khairil; Rafika, Mulya; Harahap, Syaiful Zuhri; Sari, Kurnia Tika
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i2.7797

Abstract

AbstractThis community service activity aims to enhance young people's understanding and interest in the Qur'an through a religious outreach approach based on the Musabaqah Tilawatil Qur'an (MTQ) in Labuhanbatu Regency. The background of this program stems from the declining interest in learning the Qur'an due to the influence of digital technology, the lack of non-formal religious education, and minimal community involvement in promoting Qur’anic values. The implementation methods include religious counseling, tilawah training, MTQ simulation, and both quantitative and qualitative evaluations. The results show that participant attendance reached 120%, with a significant improvement in Qur’anic reading skills and understanding. In addition, two Qur’anic learning groups were established, and the service team was invited to serve as judges at the sub-district level MTQ. This program successfully fostered synergy between higher education institutions, local communities, and religious bodies in collaboratively nurturing a Qur’anic generation in a sustainable manner.Keywords: Musabaqah Tilawatil Qur’an, community service, youth, religious counseling, Qur’an. AbstrakKegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan minat generasi muda terhadap Al-Qur’an melalui pendekatan penyuluhan agama yang berbasis Musabaqah Tilawatil Qur’an (MTQ) di Kabupaten Labuhanbatu. Kegiatan ini dilatarbelakangi oleh menurunnya minat belajar Al-Qur’an akibat pengaruh teknologi informasi, lemahnya pembinaan nonformal, dan kurangnya keterlibatan masyarakat dalam penguatan nilai-nilai Qur’ani. Metode pelaksanaan dilakukan melalui penyuluhan, pelatihan tilawah, dan simulasi MTQ, serta evaluasi hasil secara kuantitatif dan kualitatif. Hasil menunjukkan partisipasi peserta mencapai 120%, dengan peningkatan pemahaman dan keterampilan tilawah yang signifikan. Selain itu, terbentuk dua kelompok belajar Al-Qur’an dan tim pengabdian turut diundang menjadi dewan juri MTQ tingkat kecamatan. Kegiatan ini dinilai berhasil menciptakan sinergi antara perguruan tinggi, masyarakat, dan lembaga keagamaan dalam membina generasi Qur’ani secara kolaboratif dan berkelanjutan.Kata Kunci: Musabaqah Tilawatil Qur’an, pengabdian masyarakat, generasi muda, penyuluhan agama, Al-Qur’an.
Analysis of the Effect of Application of E-Commerce, Social Media, and Content Marketing to Increasing Shopping Interest in MSMEs Putri, Susana Pratiwi; Rafika, Mulya; Limbong, Christine Herawati
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2173

Abstract

One of the main advantages of digital marketing is that it allows MSMEs to reach a much larger audience than traditional marketing methods. Implementing digital marketing allows MSMEs to target their ideal customers and communicate with them directly. The purpose of this study was to determine the effect of implementing e-commerce, social media, and content marketing to increase shopping interest in MSMEs. This study uses a quantitative approach that tests numbers and analyzes statistical tests, collects data and uses a sample of 100 respondents to get valid answers. The results of this study show that e-commerce has no significant effect on shopping intentions in MSMEs, social media has no significant effect on shopping intentions in MSMEs, and the last variable, namely content marketing, has proven to have a positive and significant effect on shopping intentions in MSMEs. Researchers see that the application of content marketing greatly influences a consumer's shopping interest. The development of technology is currently very rapid and very influential for people in the business world.
Training for Plantation Sector Cooperative Business Empowerment in The Financial Sector in Labuhanbatu Regency in 2021 Siregar, Muhammad Raja; Limbong, Christine Herawati; Rafika, Mulya; Pitriyani; Elvina; Nasution, Ahmad Yunus
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9122

Abstract

This training for empowerment of plantation sector cooperatives in the financial sector aims to increase the knowledge and ability of the cooperative owners or cooperative management in preparing simple financial reports for cooperatives. The government provides financial assistance in the form of a community palm oil rejuvenation program (PSR) with the aim that the community can rejuvenate old or damaged oil palm land into land that can produce high quality palm oil. This is because Labuhanbatu Regency is one of the producers of palm oil and oil palm plantations are also a major factor in supporting the economy of Labuhanbatu Regency. Fund assistance in the form of the community palm oil rejuvenation program (PSR) provided is Rp. 30 million per hectare of oil palm. The funds are given to cooperatives engaged in the plantation sector. The training provided is in the form of training in making simple financial reports for cooperatives. Starting from understanding transaction analysis, accounting terminology, accounting cycles, debit and credit rules, Chart of Accounts (COA), and finally preparing financial statements. Owners or management of cooperatives are very enthusiastic in participating in the training because there are some who just know about the basics of accounting science.
SOSIALISASI PENCEGAHAN MALARIA MELALUI OPTIMALISASI PENGGUNAAN KELAMBU INSEKTISIDA UNTUK MENGURANGI KASUS MALARIA DI DAERAH ENDEMIK LABUHAN BILIK KABUPATEN LABUHANBATU Amin, Mhd.; Hansyah, Praida; Rafika, Mulya; Nasution, Ade Parlaungan; Hasibuan, Muhammad Irwansyah; Harahap, Syaiful Zuhri; Putri, Amanda Dwi
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 1: PENGABDIAN KEPADA MASYARAKAT | JANUARI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i1.6982

Abstract

Malaria masih menjadi salah satu penyakit endemik yang mengancam kesehatan masyarakat di daerah-daerah tertentu, termasuk di Kabupaten Labuhanbatu, khususnya di Desa Labuha Bilik. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pengetahuan dan kesadaran masyarakat mengenai pencegahan malaria melalui penggunaan kelambu berinsektisida yang tepat. Metode yang digunakan dalam program ini adalah sosialisasi melalui pendekatan kunjungan rumah, diskusi kelompok terarah (FGD), pelatihan praktis, serta penggunaan media lokal seperti poster dan baliho. Hasil pelaksanaan menunjukkan peningkatan signifikan dalam pemahaman masyarakat mengenai malaria dan penggunaan kelambu berinsektisida yang benar. Sebelum program, hanya 40% masyarakat yang mengetahui cara penggunaan kelambu yang tepat, sedangkan setelah sosialisasi, jumlah tersebut meningkat menjadi 85%. Selain itu, sekitar 70% rumah tangga di desa ini mulai menggunakan kelambu berinsektisida dengan benar, dan pemeliharaan kelambu yang lebih baik juga mulai diterapkan. Program ini berhasil memberikan dampak positif dalam pengurangan risiko penularan malaria, namun masih perlu adanya pengawasan dan evaluasi berkelanjutan untuk memastikan keberlanjutan perubahan perilaku masyarakat.
Pengaruh Media Sosial Dan Experiental Marketing Terhadap Minat Beli Dengan Variabel Moderating Faktor Psikologis Produk Seblak Pada Gen Z Eviliani, Tiwi; Nasution, Zulkarnain; Rafika, Mulya
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8537

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Media Sosial dan Experiental Marketing Terhadap Minat Beli dan Variabel Moderating Faktor Pisikologis produk seblak pada Generasi Z. Variabel moderating adalah variabel yang dapat memperkuat atau memperlemah hubungan langsung antara variabel independen dengan variabel dependen. Variabel moderating adalah variabel yang mempunyai pengaruh terhadap sifat atau arah hubungan antar variabel. Sifat atau arah hubungan antara variabel-variabel dependen kemungkinan positif atau negatif tergantung pada variabel moderating, oleh karena itu variable moderating dinamakan pula sebagai contingency variabel. Hubungan antara variable-variabel independen dengan variable –variabel dependen kemungkinan dipengaruhi oleh variabel-variabel lain, salah satu diantaranya adalah variable moderating. Penelitian ini menguji hubungan antaravariabel dengan mengolah data menggunakan software SMARTPLS untuk menguji hipotesis yang telah diajukan cakupan penelitian ini meliputi identifikasi factor-faktor yang mempengaruhi keputusan pembelian di toko thrifthing tersebut
THE EFFECT OF OWNERSHIP STRUCTURE, COMPANY SIZES AND CORPORATE CHARACTERISTICS OF CORPORATE SOCIAL RESPONSIBILITY DISCLOSURES IN COMPANIES MANUFACTURE LISTED IN INDONESIA STOCK EXCHANGE Rafika, Mulya
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 1: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i1.1899

Abstract

Corporate Social Responsibility (CSR) is a concept in an organization or company which has various responsibilities towards employees, shareholders, consumers, society, and the surrounding environment. Therefore CSR is very closely related to sustainable development that companies are required not only to concentrate on profits, but also to consider all production risks which may occur to the environment and surrounding communities at short and long term. The purpose of this study was to determine whether the ownership structure,the size of company and the characteristics of company influence the disclosure of corporate social responsibility in manufacturing companies listed on the Indonesia Stock Exchange. The population in this study was 17 companies during the 2014-2016 period so that it became 51 research data using purposive sampling. The analysis technique used is multiple linear regression. The results showed that ownership structure has a negative and a significant influence on corporate social responsibility, the size of the company has a significant positive influence on corporate social responsibility has a significant positive influence on corporate social responsibility and the characteristics of the company have a positive and insignificant influence on corporate social responsibility.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Adli, Mughaimin Al Ihsan, Muhammad Ali Amalia, Kiki Dhea Amanda Dwi Putri Amin, Mhd Amin, Mhd. Annisa, Fadlia Budiman, Syahrul Dhany, Ahmad Dwi Andayani, Dwi Elvina Eviliani, Tiwi Hanif, Khairil Hansyah, Praida Harahap, Arman Harahap, Junaidi Mustapa Harahap, Paramadi Harahap, Salsabila Rahadatul Aisyi Hasibuan, Muhammad Irwansyah Limbong, Christine Herawati Lubis, Junita Melia, Yona Muhammad Raja Siregar Musannip Efendi Siregar, Zulkifli Nasution, Ahmad Yunus Perwati, Widti Pitriyani Prayogo, Yudi Purnomo, Wahyu Angger Putri, Susana Pratiwi Rambe, Bhakti Helvi Ritonga, Anggie Yolanda Ritonga, Faridah Safitri, Lia Saputra, Ganda Sari, Kurnia Tika Siregar, Zulkifli Musannip E Syahputra, Dian Syaiful Zuhri Harahap Tanjung, Soibatul Aslamiyah Utami, Nur Izzati Presty Wibowo, Mhd Hadi Yolanda, Feby Yunita, Ade Zulkarnain Nasution Zulkifli Musannip Efendi Siregar