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All Journal Jurnal Ilmiah Telaah Manajemen Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Mahasiswa Pasca Sarjana Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EVOLUSI : Jurnal Sains dan Manajemen JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi Insani Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Teknologi Informasi dan Komunikasi MANAJEMEN Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Community: Jurnal Pengabdian Pada Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat SmartComp Journal of Management and Informatics Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Padamu Negeri JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Publikasi Ilmu Komputer dan Multimedia 'Ibadatuna: Jurnal Pengabdian Masyarakat (PM)
Kusumajaya, Robby Andika
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Influence of Price Perception, Product Quality, and Service Quality on Purchase Decision at “Bang Ben” Home Steak in Salatiga Wahyu Astuti; Robby Andika Kusumajaya; Edwin Zusrony
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18403

Abstract

This study aims to study the influence of price perception, product quality, and service quality on purchasing decisions at “Bang Ben” Home Steak Salatiga. This study uses an associative quantitative research methodology. The subjects of this study were customers of “Bang Ben” Home Steak Salatiga, using a purposive sampling method of 100 respondents. Data were collected using a questionnaire method analyzed with a Likert scale of 1-5. Quantitative analysis was carried out using multiple linear regression analysis and analyzed using the SPSS version 30 application. The results of this study indicate that price perception, product quality, and service quality partially influence purchasing decisions at “Bang Ben” Home Steak Salatiga. The three independent variables have a simultaneous influence on purchasing decisions.
Peran live Streaming dan Diskon Dalam Meningkatkan Loyalitas Pelanggan Pada Tiktok Shop Viktoria Tridelfi Luruk; Myra Andriana; Robby Andika Kusumajaya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.8975

Abstract

This study aims to analyze the influence of Live Streaming and Discounts on Customer Loyalty on the TikTok Shop platform in Semarang Regency. The type of research chosen is quantitative with a causal approach, selecting a sample of 100 Generation Z respondents who were decided using a purposive sampling technique. Data were obtained from an online questionnaire and analyzed in SPSS with a multiple linear regression method. The study findings indicate that Live Streaming has a positive and significant effect on Customer Loyalty (t count = 3.384; p = 0.001), as well as Discounts have a positive and significant effect (t count = 5.765; p < 0.001). Simultaneous analysis shows that both independent variables simultaneously have a significant effect on Customer Loyalty (F count = 30.229; p < 0.001), with an Adjusted R² score of 0.371. These findings indicate that marketing strategies based on Live Streaming and Discounts can increase consumer engagement and loyalty on TikTok Shop.
Pengaruh Pelatihan Kerja, Motivasi Kerja, Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Morich Indo Fashion Kabupaten Semarang Wildan Muharram; Robby Andika Kusumajaya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9547

Abstract

This study aims to analyze the influence of job training, work motivation, and work discipline on employee performance at PT. Morich Indo Fashion, Semarang Regency. Data was collected using a 5-point Likert scale questionnaire from 90 employees selected through purposive sampling. Data analysis was performed using multiple linear regression and hypothesis testing (t-test and F-test) with SPSS version 25 software. The results reveal that partially, the three independent variables job training (β=0.230; p=0.017), work motivation (β=0.309; p=0.001), and work discipline (β=0.410; p=0.000) have a positive and significant effect on employee performance. Simultaneously, these three variables also have a significant combined effect (F=188.489; p=0.000), with a coefficient of determination of 86.3%. These findings confirm that improvements in training, motivation, and discipline collectively explain a large portion of the variation in enhancing employee performance in the garment manufacturing company. This study recommends that the company focus its resources more on developing sustainable training programs, effective motivational systems, and consistent enforcement of work discipline to optimize human resource performance.
Pengaruh Beban Kerja, Konflik Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada PT. Ara Shoes Indonesia Kabupaten Semarang Fajar Riyani; Robby Andika Kusumajaya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9775

Abstract

Employee performance is a strategic factor in determining organizational success, particularly in the manufacturing sector, which requires high levels of productivity and work accuracy. This study aims to analyze the effect of workload, work conflict, and work stress on employee performance at PT Ara Shoes Indonesia, Semarang Regency. This research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 85 respondents selected using purposive sampling. Data analysis was conducted using SPSS version 25, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that workload, work conflict, and work stress have a significant effect on employee performance, both partially and simultaneously. Workload that exceeds employees’ capacity tends to reduce work effectiveness, while poorly managed work conflict negatively affects the quality of work relationships and productivity. Excessive work stress is also proven to influence employees’ psychological conditions, which in turn leads to a decline in performance. These findings emphasize the importance of comprehensive human resource management through appropriate workload adjustment, constructive conflict management, and effective control of work stress in order to enhance employee performance sustainably.
PELATIHAN PELAKU UMKM BERBASIS DIGITAL UNTUK MENINGKATKAN EFEKTIVITAS DAN EFISIENSI PROSES BISNIS DI KECAMATAN BATANGAN KAB. PATI Teguh Setiadi; Robby Andika Kusumajaya; Bagus Sudirman; Priyadi Priyadi; Eka Satria Wibawa
Jurnal Padamu Negeri Vol. 3 No. 1 (2026): Januari : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/q3afes74

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the regional economy, including in Batangan District, Pati Regency. However, most MSMEs still face challenges such as low digital literacy, limited technology utilization, and poorly organized financial records. These conditions impact the low effectiveness and efficiency of MSME business processes. This community service activity aims to improve the effectiveness and efficiency of MSME business processes through digital-based training for MSME actors. The activity implementation method uses a participatory and applied approach that includes preparation, training, and mentoring stages. The target of the activity is micro and small-scale MSME actors in Batangan District, Pati Regency. The training material focused on digital marketing through social media and marketplaces, as well as financial records based on simple applications. Evaluation of the activity was carried out through pre- and post-tests, observations, and discussions with participants. The results of the activity showed an increase in understanding of digital literacy, the use of digital media in marketing, and the regularity of business financial records. The application of digital technology has a positive impact on increasing marketing effectiveness and business management efficiency. Thus, digital-based training has proven effective in supporting MSME empowerment and strengthening the local economy in Batangan District, Pati Regency.
TRANSFORMASI BRANDING UMKM KRUPUK MELALUI INTEGRASI DESAIN KEMASAN KREATIF DAN STORYTELLING PRODUK DI KECAMATAN PATI Teguh Setiadi; Eka Satria Wibawa; Priyadi Priyadi; Bagus Sudirman; Robby Andika Kusumajaya; Sri Kawuri
Jurnal Padamu Negeri Vol. 3 No. 2 (2026): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/zezhtp76

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, but still face challenges in branding, particularly in packaging design and conveying product value. This community service activity aims to improve the competitiveness of MSMEs through branding transformation with the integration of creative product packaging design and storytelling. The partner in this activity is the mackerel fish cracker MSME of Mr Siwito Wahono, located in Pati Lor Village, Pati District, Pati Regency. The method used is a participatory approach through the stages of observation, planning, training, mentoring, and evaluation. The results of the activity show an increase in partners' understanding of branding, with an average increase of 36% based on the results of the pre-test and post-test. In addition, this activity produces outputs in the form of new, more attractive packaging designs, brand identities (logos and labels), and product storytelling that can strengthen the value and uniqueness of the product. The integration of packaging design and storytelling has proven effective in increasing the visual appeal and emotional value of the product, thus potentially increasing the competitiveness of MSMEs in the market. Therefore, this community service activity makes a real contribution to the development of MSME branding practically and sustainably.
ANALYSIS OF DIGITAL MARKETING, PRODUCT QUALITY, AND CUSTOMER TRUST STUDIES ON CONSUMER SATISFACTION ON TIKTOK SHOP Jentoro Wicaksono; Edwin Zusrony; Robby Andika Kusumajaya
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5vgbpq35

Abstract

This study examines the impact of trust, the quality of merchandise, and various online marketing methods on customer satisfaction of TikTok Shop users in Semarang. Focused on the 18-25 year old Gen Z population who frequently use the TikTok Shop, the study sample consisted of 50 participants. The researchers used survey instruments consisting of Likert-type scales, and then afterward carried out multiple regression analysis with SmartPLS 4.0 software. The results of the study hypothesize that online promotions, merchandise quality, and trust as independent and composite variables will positively influence customer satisfaction. This study enhances existing social commerce and online customer behavior knowledge while providing TikTok Shop owners with tactical suggestions on developing better community-driven marketing, enhancing product quality, and building trust to increase customer loyalty.
PENINGKATAN SOFTSKILL DESAIN GRAFIS BAGI REMAJA DESA PASAR BANGGI KECAMATAN REMBANG Teguh Setiadi; Bagus Sudirman; Priyadi Priyadi; Robby Andika Kusumajaya; Susanti Dwi Ilhami; Sri Kawuri
'Ibadatuna : Jurnal Pengabdian Masyarakat Vol 4 No 02 (2025): Ibadatuna Juli 2025
Publisher : P3M Sekolah Tinggi Agama Islam Miftahul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55120/ibadatjurnal.v4i02.2161

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya keterampilan desain grafis di kalangan remaja Desa Pasar Banggi, Kecamatan Rembang. Padahal, kemampuan desain grafis merupakan salah satu softskill penting di era digital dan ekonomi kreatif. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman dan keterampilan dasar desain grafis bagi remaja, agar mereka memiliki bekal dalam mengembangkan potensi diri maupun peluang kerja mandiri. Metode pelaksanaan meliputi identifikasi kebutuhan, pelatihan teori dan praktik menggunakan aplikasi Canva dan Adobe Photoshop, serta evaluasi hasil karya peserta. Kegiatan ini diikuti oleh 15 remaja dengan latar belakang pendidikan yang beragam. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam memahami prinsip desain serta mengaplikasikannya dalam pembuatan konten visual seperti poster dan media sosial. Kegiatan ini memberikan dampak positif terhadap kepercayaan diri dan semangat belajar peserta. Diharapkan kegiatan serupa dapat dilaksanakan secara berkelanjutan dengan dukungan pemerintah desa dan stakeholder terkait.
Co-Authors Ade Iriani Agus Priyadi Agus Priyadi Agustinus Budi Santoso Ahmad Zainudin Akbar, Muhamat Maulana Alimuddin Rizal Andik Prakasa Hadi Andriana, Myra Bagus Sudirman Bambang Widjanarko Susilo Danang Danang Danang Wiratnoko Danang Wiratnoko Dani Sasmoko Daniel Rudjiono Darnis, Febriyanti Dendy Kurniawan Dendy Kurniawan Dewi Widyaningsih Dwi Setiawan Edwin Zusrony Efi Sovia Rahma Putri Eka Satria Wibawa Eko Siswanto Eni Endaryati ENI ENDARYATI ERWAN NUR HIDAYAT Fajar Riyani Febriyanti Darnis Feri Lupiana, Feri HALIM, TESIA Hargyatni, Titin Haris Ihsanil Huda Haryo Kusumo Herawati, Tamara Putri HIDAYAT, ERWAN NUR Hifa Labiba Afi Huwaida Irdha Yunianto Irwan Sembiring Isnaini, Leny Jentoro Wicaksono Kusna Djati Purnama Kusumasari, Findi Citra Maulan, Puteri Anindya Miftahurrohman moch rosul Muhammad Ryza Awwali , Sulartopo, Muhammad Ryza Awwali , Murtinawaroh Murtinawaroh Myra Andriana Nining Fitriani Nur Rokhman Pangestu, Bagas Aryadi Pramuditha Dwi Firmansyah Priyadi Priyadi Priyadi Priyadi Priyadi Priyadi Priyadi Purwanti, Yuni Dwi Qoriah, Shinta Dewi Rachmat Setyawan Raden Mohamad Herdian Bhakti Risma Nurhapsari Rohman, Muhamad Fahmi Aulia Saani Zahrotul Aen Sagara, Frans Saidah, Nur Siswanto, Edy Siti Zumatun Kumaeroh Slamet, Ayyub Hamdanu Budi Nurmana Mulyana Sri Handoko Sri Handoko Sri Kawuri Sri Yulianingsih Sulartopo Sulartopo Susanti Dwi Ilhami Susilo Adi Tamara Putri Herawati Teguh Setiadi TESIA HALIM Titin Hargyatni Titin Hargyatni Viktoria Tridelfi Luruk Vivi Kumalasari Subroto Vivi Kumalasari, Vivi Wahyu Astuti Wahyudin Noor Wildan Muharram Yedija Peter Aridia Yosefa Maria Seran