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Kurniawan, Rony
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PENGARUH LOKASI, HARGA, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN CAFE JOLOTUNDO NGANJUK Nurjannah, Fitri; Soeprajitno, Edy Djoko; Kurniawan, Rony
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ar41dv03

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lokasi, harga, dan kualitas pelayanan terhadap kepuasan konsumen di Cafe Jolotundo Nganjuk. Metode yang digunakan adalah kuantitatif ex-post facto dengan sampel sebanyak 40 responden yang diambil menggunakan teknik non-probability sampling. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial, variabel lokasi (t-hitung=2,268), harga (t-hitung=2,451), dan kualitas pelayanan (t-hitung=2,102) masing-masing berpengaruh signifikan. Secara simultan, ketiga variabel juga berpengaruh signifikan terhadap kepuasan konsumen dengan nilai F-hitung 4,080. Nilai koefisien determinasi (R Square) sebesar 0,254 menunjukkan bahwa 25,4% kepuasan konsumen dijelaskan oleh ketiga variabel tersebut. Kesimpulannya, kepuasan konsumen di Cafe Jolotundo secara signifikan dipengaruhi oleh perpaduan harmonis antara lokasi, harga, dan kualitas pelayanan, sehingga integrasi holistik ketiganya menjadi kunci untuk meraih loyalitas pelanggan.
PENGARUH KUALITAS PRODUK, KUALITAS WEBSITE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI ONLINE MAHASISWA UNP KEDIRI Sari, Widya Apriliana Novita; Samari; Kurniawan, Rony
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/3m66rv21

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas website, dan kepercayaan konsumen terhadap minat beli mahasiswa Manajemen Universitas Nusantara PGRI Kediri pada platform Shopee. Metode yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian kausalitas, melibatkan 40 responden melalui teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dan dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan kepercayaan konsumen berpengaruh signifikan terhadap minat beli, sedangkan kualitas website tidak berpengaruh signifikan. Serta ketiga variabel tersebut berpengaruh secara signifikan secara simultan terhadap minat beli. Kebaruan penelitian ini terletak pada fokus analisis perilaku belanja online mahasiswa pada platform Shopee dengan hasil yang berbeda dari beberapa penelitian sebelumnya. Temuan ini menegaskan pentingnya peningkatan kualitas produk dan kepercayaan konsumen untuk mendorong minat beli mahasiswa. 
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN WARDAH Kuncoro, Safira Ratuhening Nur; Zulistiani; Kurniawan, Rony
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/64z2kn10

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian sunscreen Wardah pada mahasiswa jenjang Diploma dan Sarjana di Universitas Nusantara PGRI (UNP) Kediri. Penelitian ini menggunakan metode kuantitatif dengan pendekatan regresi linear berganda terhadap 230 responden. Hasil penelitian menunjukkan bahwa kualitas produk, citra merek dan persepsi harga berpengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Kebaruan penelitian ini terletak pada fokus khusus terhadap produk sunscreen Wardah dan populasi mahasiswa UNP Kediri yang belum banyak dikaji dalam penelitian sebelumnya. Mahasiswa UNP Kediri dipandang relevan karena memiliki karakteristik beragam, seperti kebutuhan skincare akibat aktivitas luar ruangan, sensitivitas harga dan latar belakang ekonomi yang bervariasi. Temuan ini memberikan kontribusi praktis bagi pelaku industri kosmetik lokal untuk memahami perilaku pembelian mahasiswa dan merancang strategi pemasaran yang efektif.
Utilization of Digital Marketing for Micro, Small and Medium Enterprises in Dandangan Village. Kurniawan, Rony; S, Edy Djoko; Prasojo, Aji; Cindia, Ike; Nuansari, Shindy Dwita
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.601

Abstract

Digital transformation presents a major opportunity for MSMEs to expand markets and improve efficiency. In Dandangan Village, Kediri, many MSMEs use social media and e-commerce platforms, yet market reach remains limited and digital marketing knowledge is lacking. A one-month community service program provided training and outreach to enhance MSMEs’ digital literacy, including the use of mind maps as marketing planning tools. Results showed improved digital promotion skills, including public speaking during live selling. The use of mind maps helped MSMEs analyze markets, schedule content, and monitor digital performance. This program demonstrates that targeted assistance can sustainably strengthen MSMEs’ digital capabilities.
Penerapan Strategi STP Untuk Meningkatkan Komptensi Kepala Sekolah dan Guru Pada Tata Kelola Gugus PAUD VI Yudho Leksono, Poniran; Ratnanto, Sigit; Kurniawan, Rony; Purnomo, Herry; Djoko S, Edy; Astri Dewanti, Melina; Putra Pratama, Ilham
Jurnal Pengabdian Masyarakat Nusantara Vol 2 No 1 (2022): Vol.2 No.1 (Desember 2022)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dimastara.v2i1.19344

Abstract

Dewasa ini kebutuhan peningkatan kompetensi kepala sekolah dan guru sangat penting diperlukan guna menunjang kemajuan organisasi khususnya pada lembaga PAUD. Dalam kegiatan ini, kami selaku team kegiatan pengabdian masyarakat melakukan kegiatan ke lembaga PAUD Gugus VI kecamatan Kertosono Kabupaten Nganjuk. Dalam kegiatan ini kami memberikan sasaran pada perihal kompentensi kepala sekolah dan guru, Penerapan Strategi STP, Peningkatan Tata Kelola Lembaga bidang Marketing. Metode yang digunakan oleh tim pengabdian ini yaitu berupa pengarahan, pelatihan, pendampingan dan evaluasi. Dari hasil evaluasi tim pengabdian masyarakat bahwa Lebih lanjut kami berharap pada kesempatan lain, organisasi PAUD GUGUS VI dapat mengambil langkah khusus terkait tindak lanjut apa yang sudah kami berikan hingga dapat meningkatkan kemajuan organisasi hingga diperoleh keberhasilan pada bidang kompentensi SDM, Penerapan Strategi STP dan Marketing
The Influence of Social Media Promotion, Product Quality, and Product Price on Consumer Purchase Decisions at Daviena Skincare Kediri Puspita, Farsa; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5832

Abstract

Research aim : To analyze the effects of social media promotion, product quality, and pricing on Daviena Skincare's consumer decisions in Kediri. Design/Methode/Approach : Quantitative study using survey data collected from a business owner, a loyal consumer, and a new consumer, analyzed using statistical methods. Research Finding : Social media promotion strongly influences purchasing decisions, while product quality builds loyalty and competitive pricing attracts new customers. Theoretical contribution/Originality : Integrates social media, quality, and pricing as interrelated factors for consumer behavior in local skincare brands, addressing gaps in prior studies. Practitionel/Policy implication : Local skincare brands should leverage social media, ensure product quality, and adopt balanced pricing to compete effectively. Research limitation : Focused on one local brand in Kediri, limiting generalizability, future research should expand to other regions and use quantitative methods.
The Influence of Price, Location and Service Quality on Purchasing Decision at Fried Chicken & Ayam Geprek Wong Nganjuk Erliana Putri, Puspitasari; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/h2xs9f69

Abstract

Research aim : This reserach aims to determine  the influence of price, location, and service quality on consumer decisions to purchase Fried Chicken & Ayam Geprek Wong Nganjuk products. Design / Method / Approach : This research applies a quantitative method with a focus on causality. The population analyzed is all customers who come to Fried Chicken & Ayam Geprek Wong Nganjuk whose number is unlimited. From this population, this study took a sample of 40 respondents through a random sampling technique (accidental sampling). Data were gathered through the use of a questionnaire. To analyze the data, this study applied the classical assumption test, multiple linear regression, determination coefficient test, and hypothesis testing using SPSSv23. Research Finding : The findings of research statement states that price, place, and service quality have a significant positive influence on purchasing choices at Fried Chicken & Ayam Geprek Wong Nganjuk. Theoretical contribution / Originality : This research focuses on an in-depth understanding of how price, location and service quality together influence consumers' influence how consumers make purchasing decisions. This study investigates the complex relationships between these three variables to shape consumer preferences and influence their purchasing decision. Practitionel / Policy implication : This study has practical implications for Fried Chicken & Ayam Geprek Wong Nganjuk in encouraging increased purchasing decisions. Research limitation : This research has limitations that may influence  the results and generalization of research at Fried Chicken & Ayam Geprek Wong Nganjuk is that this research only focuses on the Fried Chicken & Ayam Geprek Wong Nganjuk business, so the results obtained do not necessarily reflect conditions in similar businesses in other areas
The Influence Of Brand Image, Product Quality, and Price On Purchasing Decision Of Le Minerale Brand Mineral Water in Nusantara PGRI Kediri University Students Putri Wulandari, Nabela; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5951

Abstract

Aim of research: This research seeks to determine the influence of brand image, product quality, and price on purchasing decision for Le Minerale Brand Mineral Water among students at Nusantara PGRI University, Kediri. Design/Methode/Approach : This research employs a quantitative methodology utilizing causative research techniques. The target population comprises students from the Economics and Business Faculty at Universitas Nusantara PGRI Kediri, specifically those from the 2021 cohort totaling of 455 students . A non-probability sampling method was implemented, selecting 40 respondents through purposive sampling. Data collection involved the distribution of questionnaires that had undergone validity and reliability testing prior to dissemination. The questionnaires were distributed via Google Forms, consisting of a series of questions or assertions designed for respondents to complete using a Likert scale. For data analysis, the study utilized the SPSS version 26 software to conduct classical assumption tests, multiple linear regression analysis, determination coefficient calculations, and hypothesis testing.    Research Finding : The partial findings of the research suggest that brand image factors exert a considerable impact on consumer purchasing choices. In contrast, product quality factors do not appear to significantly impact these choices. On the other hand, price factors are shown to have a considerable impact on purchasing decisions. Nonetheless, when considered together, brand image, product quality, and price factors collectively demonstrate a notable impact on purchasing choices. Theoretical contribution/Originality : This research offers theoretical insights by enhancing the comprehension of how brand image, product quality, and pricing have an effect on purchasing choices regarding Le Minerale bottled drinking water. The investigation emphasizes the simultaneous and partial effects of these three factors on consumer purchasing behavior, particularly among students at Universitas Nusantara PGRI Kediri. Practitionel/Policy implication : This research seeks to make a contribution to the existing body of academic literature. The findings regarding the constructed brand image are anticipated to have an impact on consumer purchasing behavior. While product quality may not directly affect purchasing decisions, it remains crucial to uphold and enhance quality standards. Additionally, competitive pricing plays a significant role in influencing consumer choices. By recognizing the interplay between brand image, product quality, and pricing, Le Minerale can effectively combine these elements to bolster its competitive edge in the bottled water market. Research limitation : This study only focuses on the variables of brand image, product quality, and price on purchasing decisions
Raw Material Inventory Control Analysis Of Shuttletcock PT. Walet putih Astuti, Tri; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/pfh73d96

Abstract

Research aim : This study aims to analyze the most dominant factors in the number of efficient Shuttlecock raw material orders in order to fulfill the raw material inventory at PT. Walet Putih and determine the Safety Stock and Re-Order Point. Design/Methode/Approach : In this study the method used is quantitative descriptive and the calculation model used isEconomic Order Quantity (EOQ).The subject of this study is the supply of Shuttlecock raw materials. Data collection techniques are carried out using interviews and documentation. Research Finding : The results of this study indicate that the purchase of Shuttlecock raw materials obtained an economic order quantity or can be called the Economic Order Quantity (EOQ) of 1,329 dozens per order. The maximum inventory level based on the average maximum value of 664 dozens. This value is the safety stock value based on the average inventory of 1,692 dozens or the amount of safety stock is 1,028 dozens greater than the company's calculation. The Re-Order Point value is 1,791 dozens. While the Total Cost (TC) value generated is 2,517,849,000 every 12 months. This value is the total sum of the total Inventory (Holding + Set Up) Cost. This value is usually greater than the amount that can be spent Rp. 183,348,800. Or a difference of more than Rp. 2,334,500,200. Theoretical contribution/Originality : The results of this study are expected to be useful and to increase understanding of operational management, especially in raw material inventory using the calculation method with Economic Order Quantity (EOQ). Practitionel/Policy implication : For business people, the results of this study are expected to be applied in their companies to overcome current problems, namely shortages and excesses of raw material supplies Research limitation : The limitation of this study is that the data comes from historical data, so it cannot describe the actual conditions because the condition of raw material inventory can change over time.
ANALISIS REPUTASI, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA BARU MEMILIH PENDIDIKAN DI UNIVERSITAS NUSANTARA PGRI KEDIRI Sukmaningtias, Bella Kartika Agustina; Leksono, Poniran Yudho; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to explain the variables of reputation, location and promotion partially and simultaneously have a significant effect on the decision of new students to choose education at Nusantara University PGRI Kediri. This study uses a quantitative approach. The sample used in the study was 40 new students according to the specified criteria and analyzed using coefficient of determination analysis, multiple linear regression test and hypothesis testing (t test and F test) with SPSS software for windows version 25. Based on the results of this study partially there are there is a significant influence of reputation, there is a significant influence of location, there is a significant effect of promotion and simultaneously there is a significant effect of reputation, location and promotion on the decision of new students to choose education at Nusantara University PGRI Kediri. Keywords: Reputation, Location, Promotion, Choice Decision Abstrak Penelitian ini bertujuan untuk menjelaskan variabel reputasi, lokasi dan promosi secara parsial serta simultan berpengaruh signifikan terhadap keputusan mahasiswa baru memilih pendidikan di Universitas Nusantara PGRI Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian adalah 40 mahasiswa baru sesuai dengan kriteria yang ditentukan dan dianalisis menggunakan analisis koefisien determinasi, uji regresi linier berganda dan uji hipotesis (uji t dan uji F) dengan software SPSS for windows versi 25. Berdasarkan hasil penelitian ini secara parsial ada pengaruh reputasi yang signifikan, ada pengaruh lokasi yang signifikan, ada pengaruh promosi yang signifikan dan secara simultan ada pengaruh yang signifikan antara reputasi, lokasi dan promosi terhadap keputusan mahasiswa baru memilih pendidikan di Universitas Nusantara PGRI Kediri. Kata Kunci : Reputasi, Lokasi, Promosi, Keputusan Memilih
Co-Authors Abrianto, Merdian Yozima Sugeng Adela, Hilda Nur Adzani, Enyzha Vrisca Citra Aikasari, Ellen Putri Andre Juliawan, Reffo Anggrahini, Karina Arafat, Bisma Ziyad Ardiani, Galuh Dilla Ardiyan, Ferly Rensa Astri Dewanti, Melina Ati, Desy Cahyaning Ayodya, Frisma Ayu Bambang Agus Sumantri, Bambang Agus Cahyani, Linda Fitri Cindia, Ike Damayanti, Astrie Dwika Flacita Dana, Moch Dana Nafsyah Dani , Frika Amalia Erika Dewantari, Beti Anjar Dewi, Putu Purnama Dian Kusumaningtyas, Dian Djoko S, Edy Djoko Soeprajitno, Edy Edyuana, Fadia Tri Elok Puspita Sari, Elok Puspita Ema Nurzainul Hakimah, Ema Nurzainul Erliana Putri, Puspitasari Fauji, Diah Ayu Septi Fauji, Dyah Ayu Septi Fransisca, Roesa Zolanda Hadi, Sephia Miartha Samsu Hamidah, Iim Roatul Haqqi, Hubbil Herry Purnomo Hery Purnomo Hilalina, Deva Alvy Ichsannudin, Ichsannudin Ishmatul Maula, Ishmatul ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Khasanah, Atina Kuncoro, Safira Ratuhening Nur Leksono, Poniran Yudho Lestari, Veprillia lisa'adah, Eni Lorenza, Monica Cindy Maharani, Liya Malasari Mayangsari, Hesti MOHAMMAD FADIL, MOHAMMAD Muhamad Haris, Fatwa Muhammad Luthfi Noor’aini, Tias Nesti Novitasari, Reny Veronika Dian Novitasari, Yusi Nuril Hasanah, Ratna Nurjannah, Fitri Nurzainul Hakimah, Ema Oktanada, Walfadila Oktaviana, Yastika Paramitha, Dyah Pniel, Yemima Poniran Yudho Leksono Pragana, Yoesfi Alfian Prasojo, Aji Pravitasari, Mei Purnomoaji, Ahmad Puspita, Farsa Puspitasari, Anjar Puspitasari, De elsa Puspitasari, Yossy Putra Pratama, Ilham Putra, Whendy Pramudya Putri Wulandari, Nabela Putri, Shella Tamara raharjo, itot bian Rahayu, Agnes Widya Rasitania, Tika Reni Novitasari, Reni S, Edy Djoko Sabella, Ellsa Rechelina Samari Samari, Samari Sari, Fanti Puspita Sari, Nindya Laksmita Sari, Widya Apriliana Novita Sasongko, M. Zuhdi Sasongko, Muhammad Zuhdi Septa Wihara, Dhiyan Septiana, Rizky Shindy Dwita Nuansari Sigit Ratnanto Soeprajitno , Edy Djoko Soeprajitno, Edy Djoko Soepratjitno, Edy Djoko Subagyo Sugiono Sugiono Sugiono, Sugiono Sukmaningtias, Bella Kartika Agustina Susi Damayanti, Susi Tiara, Adelin Tri Astuti Trismaya, Eyyi Olninda Tritanti, Desi Tuhumena, Mathilda Yosephine Jecinda Viera Wardhani Wahyu Widodo Wahyuningtyas, Arindasari Widowati, Wiwik Wihara, Dhiyan Septa Wulandari, Luthfia Wulansari, Nindia Ayu Yekti, Rindhus Mei Anggar Yoanita, Enggar Yolan, Alhabella Wikanabelva Yudho Leksono, Poniran Zuhdi Sasongko, Muhammad Zulistiani Zulistiani, Zulistiani