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All Journal Dia: Jurnal Administrasi Publik Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial SULTANIST: Jurnal Manajemen dan Keuangan Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Unram Journal of Community Service (UJCS) AJAD : Jurnal Pengabdian kepada Masyarakat TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Eduvest - Journal of Universal Studies JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development International Journal of Management, Accounting & Finance
Augustinah, fedianty
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Pengembangan Wirausaha Melalui Digital Marketing Dan Legalitas Usaha Di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik Augustinah, Fedianty; Roekminiati, Sri; L, Damajanti Sri; Listyawati, Liling; Herawati, Andry
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 3, No 3 (2023): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v3i3.19959

Abstract

Sektor UMKM  di Desa Ngasin memiliki beberapa pilihan mata pencaharian bagi warganya, antara lain produksi telur asin, produksi karpet tenun, produksi songkok/kopyah, dan peternakan itik. Berdasarkan pengamatan eksternal, potensi usaha kecil dan menengah di Desa Ngasin Kecamatan Balongpanggang Kabupaten Gresik masih belum berkembang. Salah satunya adalah pelatihan dan pelatihan terkait  pengembangan potensi Usaha Mikro Kecil Menengah dalam sebuah pengabdian yang dilakukan oleh perguruan tinggi. Dimana mata pencaharian  petani dan masyarakat kaya telah beralih ke wirausaha khususnya songkok/pek, sehingga diperlukan pelatihan digital marketing untuk  pemasaran produk dan sosialisasi/bantuan legalisasi usaha. mitra Permasalahan utama yang harus diselesaikan bersama mitra adalah meningkatkan media sosial yaitu Facebook dan Instagram untuk mempromosikan produk usaha masyarakat di Desa Ngasin: Tahap 1, Perencanaan Tahap 2, Implementasi. Langkah 3, Evaluasi. Pemberian layanan melalui pelatihan bisnis UMKM ini menghasilkan luaran sebagai berikut: 1. Akun media sosial Facebook dan Instagram 2. Foto dan video promosi produk di usaha masyarakat Desa Ngasin, Kecamatan Balongpanggang, Kabupaten Gresik. Di antara yang menjadi prioritas para mitra adalah  permasalahan dari program pengabdian ini adalah bagaimana membuat akun  yang digemari masyarakat dan sudah dikenal melalui media sosial. kepada masyarakat yaitu Instagram dan pembuatan sertifikat Nomor Induk Berusaha (NIB). Solusinya berupa pelatihan (coaching dan mentoring) yang dilakukan secara kronologis atau bertahap. Yang pertama adalah memberikan informasi/visi terbuka kepada masyarakat Desa Ngasin tentang  pentingnya menggunakan media sosial Facebook dan Instagram. sebagai cara untuk mempromosikan produknya dan yang kedua adalah dengan memberikan pelatihan cara membuat akun Facebook. dan Instagram.
Strengthening Disaster Awareness Through The Village Command Center System (Sycordes) And Empowering Village Tourism Actors In Selok Awar Awar Kec. Pasirian Kab. Lumajang Ridho'i, Mohammad; Fauzi, Moch; Likasari, Gati Ayu; Harwiki, Wiwiek; Augustinah, Fedianty; Hartati, Fadjar Kurnia
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 4, No 3 (2024): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v4i3.27827

Abstract

Selok Awar-Awar Village is located in the southern part of Pasirian Sub-district, Lumajang Regency, East Java, and is directly adjacent to the Indian Ocean to the south. This location provides great potential for the development of beach tourism, especially Watu Pecak Beach which offers natural beauty and culinary tourism, but the lack of security and safety facilities for tourists and MSME actors is a big problem for this tourism, considering that this tourism has great potential for natural disasters such as tsunamis and floods. The purpose of this service is to increase disaster awareness capacity and also improve the security, safety and comfort of tourists and tourism actors through the Village Command Center System (SYCORDES). The methods used are socialization, education and training on disaster mitigation, proposed zoning of tourist attractions, application of hygiene, production and marketing of products. To measure the success rate of the activity implementation, pre-test and post-test were conducted. Socialization conducted with activity partners and target partners resulted in collaborative support by BPBD and BMKG Lumajang District for the implementation of the kosabangsa activities. The results of education and training show that more than 44% of target partners have understood and practiced disaster mitigation with sycordes technology, zoning views of tourist attractions, application of hygiene, production and marketing. The activities carried out by the kosabangsa service team have succeeded in increasing the level of knowledge and skills of activity partners in increasing disaster awareness capacity and also increasing the security, safety and comfort of tourists and tourism actors.
Pengaruh Harga, E-Wom dan Online Customer Rating terhadap Keputusan Pembelian Online melalui Marketplace Shopee Food pada Pawon UTI Keputih Surabaya Annisa, Putri; Augustinah, Fedianty; Ayuningtiyas, Galuh Ajeng
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 8 No 2 (2024)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v8i2.9184

Abstract

This research aims to determine the influence of price, E-WOM and online customer rating on purchasing decisions for the Shopeefood online marketplace in Pawon Uti Keiputih Surabaya. Thei indeipeindeint variableis in this reiseiarch consist of pricei, ei-WOM and onlinei customeir rating. This reiseiarch useis a quantitativei approach using a simplei random sampling teichniquei with a total of 80 reispondeints takein from aveiragei daily buyeirs via ShopeieiFood. Data proceissing with SPSS 24 and using multiplei lineiar reigreission analysis with t teist, F teist and R2. Thei reiseiarch reisults show that pricei has a neigativei and significant eiffeict on onlinei purchasing deicisions, whilei Ei-WOM and onlinei customeir rating havei a positivei and significant eiffeict on onlinei purchasing deicisions. Thei coeifficieint of deiteirmination reisult is 64.9%, which meians that thei indeipeindeint variablei influeinceis thei onlinei purchasing deicision variable.
The Influence of Google Ads and Google Maps on Purchase Decisions at Bakso Royal Surabaya Firmansyah, Andrean Putra; Augustinah, Fedianty; Sarwani, Sarwani
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1211

Abstract

The food and beverage industry is one of the most competitive sectors, compelling business players to leverage digital technologies like Google Ads and Google Maps to boost sales. This study aims to analyse the influence of Google Ads and Google Maps on consumer purchase decisions at Bakso Royal Surabaya. A quantitative approach was employed using surveys as the data collection technique, involving 99 respondents selected through purposive sampling. Multiple linear regression analysis results indicate that both Google Ads and Google Maps significantly influence purchase decisions, both partially and simultaneously, with a significance value of 0.000 (p < 0.05) for each. The regression coefficient values reveal that Google Maps has a greater impact than Google Ads in influencing purchase decisions. The coefficient of determination test yielded an R² value of 0.513, meaning 51.3% of the variation in purchase decisions is influenced by these two variables, while the remaining 48.7% is affected by other factors. These findings suggest that integrating digital strategies through Google Ads and Google Maps can effectively enhance business visibility and appeal, thereby positively impacting consumer purchase decisions. This study provides valuable insights for business players to optimise digital technologies to improve their competitive edge.
ULOS PRODUCT PURCHASE DECISION JUDGING FROM ASPECTS OF PRICE, BRAND LOVE AND CUSTOMER BRAND ENGAGEMENT Kusuma, Rr. Chusnu Syarifa Diah; Abdurohim, Abdurohim; Augustinah, Fedianty; Hendrayani, Eka
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.435

Abstract

Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online  Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relatif ekonomis dan kecintaan akan produk tersebut. Dengan hadirnya penelitian ini, diharapkan dapat memberikan tambahan informasi bagi pengrajin Ulos dan pelaku usaha Ulos dalam mengembangkan strategi pemasaran, terutama dalam meningkatkan keputusan pembelian Ulos. The main objective of this research is to analyze the effect of price, brand love and customer brand engagement on purchasing decisions for Ulos products. The sample in this study amounted to 90 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application displays the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is concluded that price, brand love and customer brand engagement have a positive and significant influence on purchasing decisions for Ulos products. The research implies that the role of price and brand love is one of the important components attached to Ulos products. Customer involvement in purchasing Ulos cannot be separated from the relatively economical price offered and the love for the product. With the presence of this research, it is hoped that it can provide additional information for Ulos artisans and Ulos business actors in developing marketing strategies, especially in improving Ulos purchasing decisions. 
PURCHASE DECISION ANALYSIS ON GO-JEK APPLICATION: THE ROLE OF CONSUMER PERCEPTION AND CONSUMER TRUST AS A PREDICTOR Hanika, Ita Musfirowati; Faradilla, Cut; Setyawati, Christina Yanita; Jasfalini, Silfia; Augustinah, Fedianty
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i2.448

Abstract

AbstrakTeknologi dan perkembangannya adalah bagian dari kehidupan kita, dan sistem sosial secara progresif menyerapnya. Ketika teknologi di bidang transportasi seperti halnya Go-Jek dapat membantu orang mencapai tujuan mereka secara lebih efektif dan efisien, dapat dianggap secara positif sebagai teknologi yang ramah dan sarana yang mendukung dan mempermudah kehidupan manusi. Tujuan utama penelitian yakni menganalisis pengaruh persepsi konsumen dan kepercayaan konsumen terhadap keputusan pembelian pada aplikasi Go-Jek. Sampel dalam penelitian ini berjumlah 100 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyatakan persepsi konsumen dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian pada aplikasi Go-Jek. Implikasi penelitian menerangkan untuk meningkatkan persepsi konsumen dan kepercayaan konsumen tentang pelayanan aplikasi Go-Jek sebaiknya perusahaan perlu menambah variasi produk yang terdapat dalam aplikasi, sehingga perusahaan dapat memahami apa yang diharapkan pelanggannya dan menyesuaikan fitur layanannya sesuai dengan kebutuhan. AbstractTechnology and its developments are part of our lives, and social systems progressively absorb them. When technology in the transportation sector such as Go-Jek, can help people achieve their goals more effectively and efficiently, it can be positively perceived as a friendly technology and a means that supports and facilitates human life. The main objective of the research is to analyze the effect of consumer perceptions and trust on purchasing decisions on the Go-Jek application. The sample in this study amounted to 100 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that consumer perceptions and trust have a positive and significant effect on purchasing decisions on the Go-Jek application. The research implication explains that to increase consumer perceptions and confidence in Go-Jek application services, companies should add various products to the application to understand what customers expect and adjust their service features according to their needs.Keywords: Consumer Perception, Consumer Trust, Purchase Decision, Go-Jek Application
Understanding How Sensory and Digital Marketing Influence Visitors’ Emotional Attachment: A Case Study of Doudo Educational Tourism Village Faiqoh, Ambar Mahaarotul; Augustinah, Fedianty; Listyawati, Liling
International Journal of Multidisciplinary Approach Research and Science Том 3 № 01 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i01.1373

Abstract

This study aims to analyze the influence of sensory marketing and digital marketing on visitors' emotional attachment at Doudo Educational Tourism Village. Sensory marketing refers to strategies that activate various senses to enhance the consumer experience. In contrast, digital marketing includes using digital platforms to promote products through Doudo Educational Tourism Village tour packages. Visitors' emotional attachment is essential to their satisfaction and loyalty to tourist destinations. The method used in this research is a quantitative approach with a survey as a data collection tool. The respondents of this study were visitors to Doudo Educational Tourism Village, who were taken using a purposive sampling technique. The collected data were analyzed using multiple linear regression techniques to test the relationship between sensory marketing, digital marketing, and emotional attachment variables. The research results show that these two variables, sensory marketing, and digital marketing, significantly influence visitors' emotional attachment. Sensory marketing strongly impacts visitors' feelings towards tourist villages, while digital marketing contributes to creating awareness and strengthening emotional attachment through social media and websites. This research indicates that combining sensory and digital marketing can enhance visitors' experience, strengthen their emotional attachment, and increase their loyalty to Doudo Educational Tourism Village.
The Influence of Perceived Ease of Use and Perceived Usefulness on The Intention to Use BSI Mobile (Among Grocery Traders in Tanah Abang Market with Attitude Toward Using as An Intervening Variable) Priyanto, Priyanto; Augustinah, Fedianty; Listyawati, Liling; Lestari, Damayanti Sri
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1101

Abstract

This study uses the Technology Acceptance Model (TAM) approach to examine the factors that influence how wholesalers in Tanah Abang Market perceive their interest in using BSI Mobile. These factors include perceived usefulness, ease of use, and attitude towards use. This research was conducted by sending questionnaires to wholesalers in Pasar Tanah Abang, Jakarta. A simple random sampling method was used to determine the sample size in this study. The questionnaire was sent to 109 food vendors in Tanah Abang Market who qualified as samples and analyzed with SPSS (Statistical Package for Social Sciences). The results showed that: (1) perceived usefulness has a significant influence on interest in using BSI Mobile, with a significance level of 0.038; (2) perception has a significant influence on interest in using BSI Mobile, with a significance level of 0.000; (3) perceived ease of use has a significant influence on interest in using BSI Mobile, with a significance level of 0.000; and (4) attitude towards use has a significant influence on interest in using BSI Mobile.
SOCIALIZATION OF DIGITAL ENTREPRENEURS FOR GENERATION Z AT SULTAN AGUNG PEMATANGSIANTAR PRIVATE HIGH SCHOOL Sherly, Sherly; Halim, Fitria; Augustinah, Fedianty; Dharma, Edy; Sudirman, Acai
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1777

Abstract

The urgency of this community service activity with the theme of Socializing Digital Entrepreneurs for Generation Z at Sultan Agung Pematangsiantar Private High School is to provide knowledge about digital entrepreneurs and training on applying digital marketing using the E-Commerce platform. The method used to implement this activity is through lectures and direct practice of implementing digital entrepreneurs. The stages of implementing this event include the opening and introduction of digital entrepreneurs, presentations on digital entrepreneurs, presentations on several problems often faced by digital entrepreneurs, then continued with practices related to digital marketing. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities
The Influence of Digital Advertising and Content Marketing on Increasing Sales of MSME Products on Instagram Setiawan, Agus; Sarwani, Sarwani; Augustinah, Fedianty; Listyawati, Liling
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 3 (2025): July: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i3.344

Abstract

This study examines the causal relationship between online promotion strategies and the distribution of digital marketing materials with increased sales of MSMEs on Instagram. The background is changes in consumer behavior and developments in digital technology that have encouraged MSMEs to adapt to social media marketing. Using quantitative methods with an explanatory research design and purposive sampling techniques, 96 respondents who had purchased MSME products through Instagram were ob-tained. Data analysis included validity tests, reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and determination coefficients. The results indicate that digital ads and marketing content have a positive and significant impact, both partially and simultaneously, on sales growth. Based on the test results, the digital advertising variable was proven to have a positive and significant influence on sales growth, as indicated by a t-value of 3.843, which exceeded the critical value of 1.661 with a significance level of 0.000 < 0.05. The marketing content variable also has a positive and significant impact, reflected in the t-value of 7.559 > 1.661 and Sig. 0.000 < 0.05. Simultaneously, both variables positively and significantly influence sales growth, as evidenced by the calculated F value of 249.092 with a significance level of 0.000 < 0.05. Simultaneously, both variables positively and significantly influence sales growth, as evidenced by the calculated F value of 249.092 with a significance level of 0.000 < 0.05. In conclusion, the integration and consistent use of these two strategies can improve the sales performance of MSMEs and their competi-tiveness in the digital market.
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Agus Setiawan Andry Herawati Annisa, Putri asnawi, anita Bambang Sutejo, Bambang Christina Yanita Setyawati, Christina Yanita Chusnu Syarifa Diah Kusuma Cornelis, Vieta Imelda Dharma, Edy Fadjar Kurnia Hartati, Fadjar Kurnia Fahmi K Faiqoh, Ambar Mahaarotul Falah, Faqim Adinul Faradilla, Cut FAUZI, MOCH Firmansyah, Andrean Putra Fitria Halim Galuh Ajeng Ayuningtiyas Ginting S, Fadhlan Harwiki, Wiwiek Hendrayani, Eka Herman Hidayat, Herman Ita Musfirowati Hanika Jasfalini, Silfia Kamariyah, Sri Kangiden, Fahmi Rahmat Kasmawati L, Damajanti Sri Lestari, Damajanti Sri Lestari, Damayanti Sri Likasari, Gati Ayu Listyawati, Liling Pramono, Sapto Pramudiana, Ika Devy Priyanto Priyanto Ridho'i, Mohammad Roekminiati, Sri Sarwani Sarwani, Sarwani Sedarmayanti, Sedarmayanti sherly sherly Sholihah, Nihayatus Simanjuntak, Nensy Megawati Siti Marwiyah Sutatak, Hafids Suyanto Tampubolon, Liosten Rianna Roosida Ully Widyawati Widyawati