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Journal : Dinasti International Journal of Economics, Finance

The Influence of Impulsive Buying and Fear of Missing Out on Financial Behaviour: The Role of Financial Literacy as a Moderator Rizky, Mega; Munawarah; Launa, Noval; Farid, Erwan Sastrawan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4981

Abstract

The development of technology and social media has driven changes in consumer behaviour, particularly among the younger generation, shifting from conventional to online shopping. the ease of access to online shopping and the emergence of digital payment methods such as e-wallets and pay-later options can trigger impulsive buying behaviour and fear of missing out (FOMO), which in turn impacts individuals' financial behaviour. This study aims to analyze the influence of impulsive buying and FOMO on financial behaviour and explore the role of financial literacy as a moderating variable. This research employs a quantitative approach using a survey method involving 117 Palu City respondents with an income. the data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), with the help of SmartPLS software. the results indicate that impulsive buying has a positive and significant effect on financial behaviour, while FOMO does not have a significant effect. Additionally, financial literacy does not moderate the relationship between impulsive buying, FOMO, and financial behaviour. these findings suggest that even though individuals may have good financial literacy, self-control remains a crucial factor in financial decision-making. This study contributes to the development of financial literacy by emphasizing cognitive aspects and the importance of strengthening affective aspects such as emotional control and resistance to social pressure.
Co-Authors Abd. Malik Abdullah, Wiranto S Afrizun Afrizun Aldo Almando Parengkuan Ali, Muhammad Haikhal Amirudin, Muhammad Anisah Anisah Annisah, Annisah Armawati Armawati Arung Gihna Mayapada Asbal Rasyid Ayu Putri Utami Aziz , Abdul B, Siska Yoce Chelsea Vanderkley Darman Darman Darman, D. Dwiyanto, Diky Eliarni S.T Rantenay Farid Farid, Farid Fatlina Fatlina Z Haeruddin Tobigo Harnida Wahyuni Adda Hartin Miftahul Jannah Hartin Miftahul Jannah Hidayah, Rizkyawati Husnah Husnah Iin Irawati Iin Irawati Indra Setiawan IRA NURIYA SANTI Jualiana Kadang Juliana Kadang KORNELIUS, YOBERTH Latifah Sukmawati Yuniar Launa, Noval Leni Karlina Magdalena Palny Ma’dika Maskuri Sutomo Moh. Agus Moh. Faldi Moh. Taufal Mohammad Amin Mohammad Amin Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi P Muh. Thaib Muhammad Fahrurahman Muhammad Riswandi Palawa Muhammad Yunus Kasim Muhammad Zeylo Auriza Munawarah Munawarah Munawarah, Munawarah Munawarah, M. Muslimin Muslimin Muslimin, Ulfah Rizky Nada Afisa Ad’jen Nadhira Afdalia, Nadhira Nayoan, Fera Nichen, Nichen Nini Andriani Nopriscilla, Niluh Ayu Nurdalema NURDIN, DJAYANI Nurul Miftahul Jannah Putri, Inggrid Rahmadhani R, Abdul Azis Rahmat Rahmat Rahmat, Eliarni S.T Rantenay Rahmatio Rahmatio Rian Risendy Rifaldi Rifaldi, Rifaldi Ririen Hardani Risendy, Rian Rizki Wembali Rizky, Mega Rosida P. Adam Rudy Gosal Rustam Rustam Sagitha, Tiara Sahrul Fat K. Pandjo Sahrul Fat K. Pandjo Setiawan Mandala Putra Siti Nurhasanah Yusuf Sitti Aminah Hamzah Karim Solly Aryza Sri Wanti Suardi Suardi Suardi Suardi Sukardi Nurdin Surayya Surayya Suriyadi Samudra Suryadi Samudera Sutanto, Pascalia Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syamsul Bahri Dg.Parani Tanra, Andi Ainil Mufidah Teguh Hilmansyah Urmila Urmila Utami, Ayu Putri Vitayanti Fattah Zainuddin, Fatlina