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Penerapan Bisnis Model Kanvas Dalam Upaya Pengembangan Usaha Sweet Banana Hidayah, Rizkyawati; Farid, Erwan Sastrawan; Adda, Harnida Wahyuni
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 8, No 1 (2023): JUNI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v8i1.316

Abstract

Penelitian ini dilatar belakangi mengenai penerapan bisnis pada UMKM Sweet Banana yang belum maksimal. Untuk itu peneliti ingin mengetahui bagaimana model bisnis dan penyesuaian model bisnis pada UMKM tersebut menggunakan metode kualitatif deskriptif. Pendekatan kualitatif deskriptif merupakan sebuah metode penelitian yang memanfaatkan data kualitatif dan dijabarkan secara deskriptif. Metode ini digunakan untuk menemukan dan memahami fenomena sentral Model Bisnis yang digunakan UMKM Sweet Banana. Analisis yang digunakan yaitu dengan Business Model Canva (BMC). BMC yang ada di UMKM perlu adanya beberapa penyesuaian agar lebih maksimal. Pada segmen pelanggan di UMKM perlu adanya perluasan pasar-pasar kedaerah terdekat dari Kota Palu dan segmen media toko online. Untuk nilai proporsi perlu mengganti kemasan menjadi lebih inovatif dengan model kekinian. Dalam menjangkau konsumen membutuhkan adanya media sosial, toko online dan juga pusat oleh-oleh Kota Palu.pada customer relationship perlu tambahan memaksimalkan media sosial untuk memudahkan pelanggan dalam memesan, mendapatkan informasi produk, serta melakukan komplai atas produk. Untuk menambah pendapatan pada UMKM Sweet Banana diperlukan adanya inovasi produk olahan pisang baru yang lebih bervariasi
Pengaruh Debt to Equity Ratio (DER), Return on Equity (ROE), dan Dividend Payout Ratio (DPR) terhadap Harga Saham Perusahaan Sektor Food and Beverage Tahun 2021-2024: The Effect of Debt to Equity Ratio (DER), Return on Equity (ROE), and Dividend Payout Ratio (DPR) on Stock Prices of Food and Beverage Sector Companies in 2021-2024 Putri Utami, Ayu; Andriani, Nini; Aziz , Abdul; Erwan Sastrawan Farid; Suryadi Samudra
Jurnal Kolaboratif Sains Vol. 8 No. 6: Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.7676

Abstract

Tujuan penelitian ini adalah guna menganalisis bagaimana DER, ROE, dan DPR memengaruhi harga saham perusahaan F&B yang terdata di Bursa Efek Indonesia (BEI) antara tahun 2021 dan 2024. Analisa regresi linier berganda digunakan pada kajian ini, dan perangkat lunak SPSS v.25 digunakan untuk menganalisis data sekunder. Perusahaan F&B yang terdata di BEI dalam periode yang ditentukan membentuk populasi penelitian. Sampling purposif, yang menentukan sampel berlandaskan karakteristik khusus yang selaras dengan capaian kajian, digunakan pada proses sampling. Sebanyak 76 sampel data dihasilkan dari ukuran sampel 19 perusahaan. Berdasarkan hasil penelitian, DPR tidak mempunyai dampak substansial pada harga saham. Namun, DER dan ROE mempunyai dampak positif yang substansial. ROE yang tinggi memperlihatkan keefektivab yang kuat ketika memberikan keuntungan dari modal yang dipunyai, sementara DER yang tinggi memperlihatkan bahwasanya perusahaan lebih bergantung pada utang, yang dapat meningkatkan potensi keuntungan. Hasil ini memberi informasi berharga untuk investor serta manajemen perusahaan dalam pengambilan keputusan kebijakan keuangan dan investasi yang dapat meningkatkan kepercayaan pasar dan kinerja saham.
Digital Transformation, Capital Structure, And Liquidity: Implications For Return On Assets (ROA) Andriani, Nini; Utami, Ayu Putri; Farid, Erwan Sastrawan; Samudra, Suryadi; R, Abdul Azis
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12036

Abstract

This study aims to empirically analyze the implications of digital transformation, capital structure, and liquidity on corporate financial performance. Digitalization in this study is measured through the proportion of intangible assets in the form of software, capital structure is measured through Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), liquidity is represented by current ratio and quick ratio, while financial performance is represented by Return on Assets (ROA) ratio. The research method used is quantitative research with the help of SPSS 25 statistical software. The population is technology sector companies listed on the IDX with a total of 47 companies. The sample amounted to 17 companies, with the sampling method being purposive sampling. Data is taken from the company's financial statements for 2020-2024. The results showed that simultaneously, the variables   digital transformation, DAR, DER, current ratio, and quick ratio had a significant effect on ROA. Partially, digital transformation and quick ratio have a significant positive effect on ROA, while DAR, DER, and current ratio show a significant negative effect on ROA.
From Bean to Brand: Innovative Strategies for Enhancing the Economic Value of Coffee in Watutau Village, Lore Peore Subdistrict, Poso Regency, Central Sulawesi Province Indra Setiawan; Syamsul Bahri Dg. Parani; Maskuri Sutomo; Erwan Sastrawan Farid
The Journal of Financial, Accounting, and Economics Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i02.p03

Abstract

Indonesia is one of the largest coffee producers in the world, but the country's contribution to global coffee exports has declined significantly, mainly due to the low added value of coffee products that are still sold in raw form. Meanwhile, domestic coffee consumption continues to increase, providing opportunities for Micro, Small, and Medium Enterprises (MSMEs) to develop coffee products with higher added value. This study focuses on Watutau Village, which is famous for its high-quality coffee, but has not been optimal in utilizing this potential. The majority of coffee farmers in Watutau Village still sell raw coffee beans, which results in low product sales value and farmer welfare. Therefore, this study explores the potential for innovation in processing, packaging, and branding to increase the competitiveness and income of coffee MSMEs in the village. Through a qualitative approach and case studies, this study identifies the challenges faced by farmers and MSMEs in increasing the added value of coffee, and develops innovative strategies involving post-harvest processing, attractive packaging, and building a strong brand identity. This study also aims to strengthen the local coffee MSME sector and increase farmers' income. The results of the study are expected to provide theoretical contributions in the field of entrepreneurship and agribusiness product innovation, as well as practical guidance for business actors and local governments in designing economic empowerment programs based on local potential.
The Influence of Impulsive Buying and Fear of Missing Out on Financial Behaviour: The Role of Financial Literacy as a Moderator Rizky, Mega; Munawarah; Launa, Noval; Farid, Erwan Sastrawan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4981

Abstract

The development of technology and social media has driven changes in consumer behaviour, particularly among the younger generation, shifting from conventional to online shopping. the ease of access to online shopping and the emergence of digital payment methods such as e-wallets and pay-later options can trigger impulsive buying behaviour and fear of missing out (FOMO), which in turn impacts individuals' financial behaviour. This study aims to analyze the influence of impulsive buying and FOMO on financial behaviour and explore the role of financial literacy as a moderating variable. This research employs a quantitative approach using a survey method involving 117 Palu City respondents with an income. the data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), with the help of SmartPLS software. the results indicate that impulsive buying has a positive and significant effect on financial behaviour, while FOMO does not have a significant effect. Additionally, financial literacy does not moderate the relationship between impulsive buying, FOMO, and financial behaviour. these findings suggest that even though individuals may have good financial literacy, self-control remains a crucial factor in financial decision-making. This study contributes to the development of financial literacy by emphasizing cognitive aspects and the importance of strengthening affective aspects such as emotional control and resistance to social pressure.
Event Study of the Indonesian Presidential Election on the Capital Market in Indonesia Djayani Nurdin; Muhammad Yunus Kasim; Erwan Sastrawan Farid
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 4: October-2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i4.9034

Abstract

This study aims to evaluate the impact of the 2024 Presidential Election of the Republic of Indonesia on the capital market, specifically on companies listed in the LQ45 index. Utilizing an event study approach, this research measures changes in Abnormal Return (ART), Trading Volume Activity (TVA), and Bid-Ask Spread (BAS) before and after the election. The analysis results indicate no significant difference in ART, suggesting that the Indonesian capital market tends to be efficient in absorbing political information related to the presidential election. Investors seem to have already anticipated various political scenarios, minimizing the volatility of abnormal returns. On the other hand, there is a significant difference in TVA, indicating changes in investor trading behavior, such as portfolio repositioning and an increase in speculative activity. However, there is no significant difference in BAS, reflecting the stability of liquidity and market efficiency despite the occurrence of a major political event. Overall, the findings of this study reflect the maturity of the Indonesian capital market and provide insights for investors and regulators on how the market reacts to political dynamics, as well as the relevance of market efficiency in an emerging economic environment.
Strategi pemasaran pada UMKM Chelsea Vanderkley; Farid, Erwan Sastrawan; Juliana Kadang
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 1 No. 2 (2023): April : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v1i2.83

Abstract

Strategi pemasaran sangat berpengaruh dan penting dalam suatu progres usaha UMKM. Sweet Banana yang merupakan usaha UMKM memiliki beberapa permasalahan terkait lingkungan eksternal yang dapat mempengaruhi lingkungan internal produk Sweet Banana. Tujuan penelitian ini yaitu Mengidentifikasi faktor-faktor internal dan eksternal yang dihadapi oleh Sweet Banana ,Untuk mengetahui posisi usaha saat ini berdasarkan Analisis SWOT, Merumuskan strategi pemasaran yang baru bagi usaha. Penelitian ini merupakan penelitian deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi dan kuesioner. Penelitian ini menggunakan data sekunder berupa artikel ilmiah dan kumpulan data. Teknik analisis data menggunakan analisis SWOT. Tahapan analisis SWOT dimulai dari identifikasi faktor internal dan eksternal, penyusunan Matriks IFAS (Internal strategic factor analysis) dan Matriks EFAS (Eksternal strategic factor analysis), perumusan Matriks IE (internal eksternal), perumusan Matriks SWOT dan perumusan strategi pemasaran yang disarankan. Hasil analisis menunjukan usaha berada pada posisi Strategi Agresif. Strategi pemasaran yang disarankan meliputi : Mendaftarkan produk Sweet Banana diberbagai aplikasi online, melengkapi property penjualan produk, meningkatkan promosi, meningkatkan ciri Khas produk.
DIVIDEND INVESTING STRATEGY: STUDI KASUS PADA BURSA EFEK INDONESIA Samudra, Suryadi; Farid, Erwan Sastrawan; Risendy, Rian; Andriani, Nini; Utami, Ayu Putri; Ali, Muhammad Haikhal
Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Vol. 5 No. 2 (2024): Jurnal Akuntansi Dan Bisnis Indonesia (JABISI)
Publisher : Program Studi Akuntansi Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/jabisi.v5i2.1527

Abstract

Penelitian ini bertujuan untuk melihat kinerja strategi dividend investing pada pasar modal Indonesia. Strategi ini adalah berinvestasi pada saham-saham yang menawarkan dividen dalam jumlah besar kepada para pemegang saham. Sampel yang digunakan adalah saham-saham yang ter indeks pada indeks IDXHIDIV20 dari tahun 2020 sampai dengan tahun 2023. Jenis penelitian yang digunakan adalah penelitian deskriptif kuantitatif untuk menjelaskan kinerja strategi dividend investing pada pasar modal Indonesia dan membandingkan dengan return pasar IHSG. Hasil penelitian ini menunjukkan bahwa strategi dividend investing mampu mengungguli return pasar baik secara tahunan maupun kumulatif selama periode penelitian.
Inovasi Produk Metode Manual Brew Aero Press Di Re.Kreasi Coffee Sahrul Fat K. Pandjo; Juliana Kadang; Erwan Sastrawan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2023): Mei : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i2.1398

Abstract

The rise of the culinary business in the coffee shop sector in Palu City has increased business competition rapidly, requiring business actors to be competitive. Therefore Re.kreasi coffee needs to formulate the right business model and requires a new strategy in order to achieve competitive advantage. The purpose of this activity is to find out the product innovation of the manual brew aero press method on Re.kreasi coffee. The analytical tool used to solve the problem is a business SWOT analysis. The result of this study is that the results of the SWOT analysis test show that the right strategy for the market phenomenon faced by Re.kreasi coffee is product innovation. The selected product is Aero Press using the manual brew processing method. During the four months it was implemented, it had a positive impact on Re.kreasi coffee, both operational performance, competitive advantage and revenue from sales of Aero Press products.
Efektifitas Pelaksanaan Program Bantuan Stimulan Perumahan Swadaya (BSPS) Di Desa Siwalembu Kecamatan Sojol Hartin Miftahul Jannah; Erwan Sastrawan; Harnida Wahyuni Adda
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2023): Mei : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i2.1412

Abstract

This study aims to (1) describe the implementation of the Self-help Housing Stimulant Assistance Program in Siwalempu Village, Donggala Regency. (2) reviewing and measuring the effectiveness of the implementation of the BSPS program in Siwalempu Village, Donggala Regency. (3) future efforts so that program implementation runs effectively. The method used in this research is descriptive method with qualitative research. Sources of research data consist of observations, interviews, results of recording in the field and documentation. Based on the research results, it can be seen that (1) the implementation of the BSPS Program in Siwalempu village has been going quite well. (2) the implementation of the BSPS program in Siwalempu village, Donggala district has not been effective. This can be seen from the implementation of the BSPS program in Siwalempu village, which has not been fully achieved due to the fact that the program has not been fully used referring to the established mechanisms and procedures. This self-help housing stimulant assistance program is able to improve the social life of residents by helping residents in need.
Co-Authors Abd. Malik Abdullah, Wiranto S Afrizun Afrizun Aldo Almando Parengkuan Ali, Muhammad Haikhal Amirudin, Muhammad Anisah Anisah Annisah, Annisah Armawati Armawati Arung Gihna Mayapada Asbal Rasyid Aziz , Abdul B, Siska Yoce Chelsea Vanderkley Darman Darman Darman, Darman Dwiyanto, Diky Eliarni S.T Rantenay Farid Farid, Farid Fatlina Fatlina Z Haeruddin Tobigo Harnida Wahyuni Adda Hartin Miftahul Jannah Hartin Miftahul Jannah Hidayah, Rizkyawati Husnah Husnah Iin Irawati Iin Irawati Indra Setiawan IRA NURIYA SANTI Jualiana Kadang Juliana Kadang KORNELIUS, YOBERTH Latifah Sukmawati Yuniar Launa, Noval Leni Karlina Magdalena Palny Ma’dika Maskuri Sutomo Moh. Agus Moh. Faldi Moh. Taufal Mohammad Amin Mohammad Amin Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi P Muh. Thaib Muhammad Fahrurahman Muhammad Riswandi Palawa Muhammad Yunus Kasim Muhammad Zeylo Auriza Munawarah Munawarah Munawarah, Munawarah Munawarah, M. Muslimin Muslimin Muslimin, Ulfah Rizky Nada Afisa Ad’jen Nadhira Afdalia, Nadhira Nayoan, Fera Nichen, Nichen Nini Andriani Nopriscilla, Niluh Ayu Nurdalema NURDIN, DJAYANI Nurul Miftahul Jannah Putri, Inggrid Rahmadhani R, Abdul Azis Rahmat Rahmat Rahmat, Eliarni S.T Rantenay Rahmatio Rahmatio Rian Risendy Rifaldi Rifaldi, Rifaldi Ririen Hardani Risendy, Rian Rizki Wembali Rizky, Mega Rosida P. Adam Rudy Gosal Rustam Rustam Sagitha, Tiara Sahrul Fat K. Pandjo Sahrul Fat K. Pandjo Setiawan Mandala Putra Siti Nurhasanah Yusuf Sitti Aminah Hamzah Karim Solly Aryza Sri Wanti Suardi Suardi Suardi Suardi Sukardi Nurdin Surayya Surayya Suriyadi Samudra Suryadi Samudera Sutanto, Pascalia Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syamsul Bahri Dg.Parani Tanra, Andi Ainil Mufidah Teguh Hilmansyah Urmila Urmila Utami, Ayu Putri Vitayanti Fattah Zainuddin, Fatlina