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Sinambela, Ella Anastasya
Universitas Sunan Giri Surabaya, Sidoarjo
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PENGARUH MEDIA SOSIAL, KEMASAN, PENGETAHUAN PRODUK, KESADARAN MEREK, DAN REPUTASI PERUSAHAAN TERHADAP KEPERCAYAAN KONSUMEN PADA PRODUK PT UNITED WARU BISCUIT MANUFACTORY Mochamad Dimas Eka Saputra; Ella Anastasya Sinambela
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1830

Abstract

Abstrak - Era sekarang, teknologi informasi dimanfaatkan sekali oleh semua perusahaan untuk memasarkan semua produknya dan teknologi informasi dapat menjadi hal yang dipersaingkan oleh antar perusahaan, sehingga antar perusahaan saling berlomba dan menjadi semakin memanasnya persaingan antar perusahaan. PT United Waru Biskuit Manufactory merupakan perusahaan yang memanfaatkan teknologi informasi yang sesuai pada perkembangan zaman saat ini. Tujuan penelitian ini merupakan untuk menjelaskan dan menganalisis pengaruh media sosial, kemasan, pengetahuan produk, kesadaran merek, dan reputasi perusahaan terhadap kepercayaan konsumen pada produk PT United Waru Biskuit Manufactory. Metode penelitian kuantitatif merupakan metode yang dipakai di penelitian ini. PT United Waru Biskuit Manufactory merupakan objek di penelitian ini. Data sekunder dan data primer yaitu sumber data yang dipakai pada penelitian ini. Accidental sampling merupakan pengambilan sampel yang dipakai di penelitian ini. Instrumen berupa kuesioner yang disebarkan kepada konsumen (konsumen produk PT United Waru Biskuit Manufactory di Sidoarjo) merupakan sampel di penelitian ini. Uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, dan uji koefisien determinasi memakai aplikasi SPSS versi 26 merupakan analisis data di penelitian ini. Hasil dari penelitian ini yaitu kepercayaan konsumen dapat dipengaruhi signifikan secara positif oleh media sosial, kemasan, pengetahuan produk, kesadaran merek, dan reputasi perusahaan pada produk PT United Waru Biskuit ManufactoryKata kunci: kepercayaan konsumen, media sosial, kemasan, pengetahuan produk, kesadaran merek, dan reputasi perusahaan.
PEMBERDAYAAN UMKM LOKAL MELALUI DIGITAL MARKETING: Strategi Branding Tahu Kocek Albatros Cabang Sedati Sinambela, Ella Anastasya; Damayanti, Fitria; Cahyani, Yofina Bintang
AlMurtado Journal of Social Innovation and Community Service Vol 2 No 2 (2025): sinergi berdaya untuk masyarakat
Publisher : BAMALA Institute

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Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengubah cara mereka memasarkan produk secara digital karena perkembangan teknologi yang semakin pesat. Tujuan dari program pengabdian kepada masyarakat ini adalah untuk mendorong UMKM lokal, terutama perusahaan Tahu Kocek cabang Sedati, untuk berkembang melalui pelatihan digital marketing sebagai strategi branding yang relevan di era transformasi teknologi. Pengenalan media sosial, pembuatan konten kreatif, manajemen akun bisnis, dan strategi branding digital adalah semua materi yang dibahas dalam pelatihan ini. Observasi, penyuluhan, pelatihan interaktif, dan pendampingan secara langsung adalah metode implementasi. Hasil kegiatan menunjukkan bahwa pelaku usaha telah memahami pentingnya digital marketing dan strategi branding berbasis media digital dan perlahan mulai diterapkan. Kegiatan ini meningkatkan daya saing, memperluas jangkauan pasar, dan menciptakan brand image Tahu Kocek cabang Sedati, sehingga mampu bersaing secara kompetitif. Diharapkan pelatihan ini akan mendukung keberlanjutan UMKM dalam menghadapi tantangan digitalisasi.
Sustainable Tourism: Policy Directions Tania, Theresia Levi; Sinambela, Ella Anastasya
Bulletin of Science, Technology and Society Vol. 1 No. 1 (2022): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

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Abstract

Sustainable tourism aims to establish an appropriate balance between the environmental, economic and socio-cultural aspects of tourism development and play an important role in conserving biodiversity. It tries to minimize its impact on the local environment and culture so that it will be available to future generations, while contributing to income generation, employment and conservation of local ecosystems. In the national context, sustainable tourism in Indonesia develops in harmony with global dynamics. Therefore, a policy direction is needed. This paper is a brief study of sustainable tourism and policy directions.
Information Technology Utilization and the Role of Improving Taxpayer Compliance Lestari, Utami Puji; Sinambela, Ella Anastasya
Bulletin of Science, Technology and Society Vol. 1 No. 2 (2022): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

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Abstract

Taxes play an important role in contributing to state revenue so that taxes have urgency as the main part in supporting all forms of financing in state governance including state development in Indonesia. This research aims to explain the optimization of the role of information technology in supporting taxpayer compliance in Indonesia. In addition, this study also analyzes the transformation of digital technology used by the Directorate General of Taxes as a tax collector as an effort to increase taxpayer awareness in Indonesia. The research method applied is using quantitative methods with the analysis used is simple regression. The population in this study were taxpayers in the city of Surabaya and sampling was convenience sampling with 63 taxpayers as respondents. The results of this study reveal that information technology has a role in supporting taxpayer compliance. The role of information technology is proven to have a considerable impact in increasing taxpayer awareness to pay taxes so that the increase in state revenue through tax collection also increases every year.
PERAN ATRIBUT PRODUK DAN SIKAP MEREK TERHADAP PENINGKATAN EKUITAS MEREK Utami Puji Lestari; Ella Anastasya Sinambela
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

High brand equity becomes the company's strength to stay in themarket competition. Increasing brand equity is one of the company's strategiesthat is carried out all the time. Increasing the supporting factors of brand equityis a way to strengthen brand equity. This study aims to determine the role ofproduct attributes and brand attitudes in increasing brand equity. The researchpopulation is the consumer of the Rinnai brand gas stove. Obtained 85respondents as research samples with purposive sampling technique. Researchdata obtained through the distribution of questionnaires will then be analyzedusing multiple linear regression analysis. The results show that product attributesplay a significant role in the development of brand equity. Furthermore, brandequity is significantly influenced by brand attitudes. Product attributes and brandattitudes have a significant role in the joint formation of brand equity.
HARGA DAN KEBERAGAMAN PRODUK SERTA PENGARUHNYA TERHADAP LOYALITAS PELANGGAN RESTORAN Ella Anastasya Sinambela; Rahayu Mardikaningsih
Jurnal Ilmiah Satyagraha Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

The restaurant business is one of the most competitive businesses inthe industry. The strategic step of each restaurant is to determine whichcompetitive variables can attract new customers and keep existing customersvery important to managing a successful restaurant. Various offers in therestaurant industry cause the perpetrators to try to get loyalty from theircustomers. This study aims to analyze the effect of price and product variant oncustomer loyalty. The survey was conducted on 110 customers using accidentialsampling techniques. Multiple linear regression analysis using SPSS 25 forWindows software is used as an analysis tool for data processing. The resultsshowed that the price and product variant had a significant effect on customerloyalty partially or simultaneously.
KEPUTUSAN TEMPAT PEMBELIAN BERDASARKAN KUALITAS LAYANAN, SUASANA TOKO, DAN PERSEPSI HARGA Utami Puji Lestari; Ella Anastasya Sinambela
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Purchase decisions become things that must be observed by customerswhen the process of meeting the needs of products or services. Increasedpurchasing decisions on a product and service are expected by all companies.This is what Hypermart wants for the products they offer. There are severalfactors in purchasing decisions that can affect consumers. These factors includeservice quality, store atmosphere and price perception. This survey was done inthe Hypermart Royal Plaza Surabaya with a sample size of 100 participants, andthe results are in. The author of this research used a non-probability samplingstrategy in conjunction with an incidental sampling approach. Multiple linearregression was used to assess the study data that had been obtained. The findingsof this research revealed that the quality of service, the environment of the shop,and the impression of the pricing had a favorable and substantial impact onpurchase choices at Hypermart Royal Plaza Surabaya. The findings of this studymay be used to further expand this research by including more factors that, inprinciple, have an impact on purchase choices.
Strategi Peningkatan Kinerja Pemasaran UMKM melalui Media Sosial, Inovasi Produk, Orientasi Kewirausahaan, dan Pengembangan SDM Sinambela, Ella Anastasya; Darmawan, Didit
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

UMKM telah terbukti memberikan kontribusi pada perkembangan ekonomi. Namun keberlangsungan UMKM hanya pada taraf mempertahankan usaha. Untuk itu keberlangsungan UMKM menjadi salah satu bagian penting yang perlu diperhatikan. Penelitian ini bertujuan untuk mengetahui pengaruh yang ditimbulkan oleh pemasaran media sosial, inovasi produk, orientasi kewirausahaan, dan pengembangan SDM terhadap kinerja pemasaran UMKM. Sampel penelitian ini 138 responden yang merupakan pelaku UMKM di Surabaya dan Sidoarjo. Analisis yang digunakan merupakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pemasaran media sosial memberikan pengaruh signifikan pada kinerja pemasaran. Selanjutnya untuk inovasi produk juga telah terbukti berpengaruh signifikan untuk kinerja pemasaran. Selain itu kinerja pemasaran juga dipengaruhi signifikan oleh orientasi kewirausahaan. Kinerja pemasaran juga terbukti dipengaruhi oleh pengembangan SDM.
The Effect of Experience, Work Supervision and Career Development on Job Satisfaction Sinambela, Ella Anastasya; Halizah, Siti Nur; Naufalia, Shohibatun; Amelia, Farra Nur; Arifin, Samsul; Darmawan, Didit; Putra, Arif Rachman
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 2 (2023): June
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v1i2.12

Abstract

Job satisfaction is an employee attitude that must be observed by every user of human resources as an organizational mover. This is important to do so that workers get satisfaction and feel that their expectations for the organization can be fulfilled. Factors that cause job satisfaction must be analyzed in order to become the basis of company policy. This study intends to determine the role of work experience, supervision, and career development on job satisfaction. The population in this study are workers in one of the companies in the city of Gresik with a total of 76 people. The sampling technique uses saturated sampling. The analysis technique used in this research is multiple linear regression test. This study concludes that all variables have a partial and simultaneous significant effect on job satisfaction variables. Experience, supervision and career development can be used to develop worker satisfaction. This is expected by every leader so that a leader needs to understand what must be done to create employee job satisfaction. Leaders should always consider the policies made, taking into account the aspects that give rise to employee job satisfaction.
Development of Self Competence and Supervision to Achieve Professionalism Sinambela, Ella Anastasya; Mardikaningsih, Rahayu; Arifin, Samsul; Ayu, Halvinda Dyah
Journal of Islamic Economics Perspectives Vol. 1 No. 2 (2020): February (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v1i2.13

Abstract

Abstract Professionalism is the main requirement of every company because the skills possessed by employees will make a meaningful contribution to the realization of company goals. Employees who have an attitude of professionalism have the ability to understand duties and responsibilities, maintain relationships and social interaction in the workplace and focus on work matters. Work professionalism is one of the most important aspects of achieving success at work. This study aims (a) to analyze and determine the effect of competence on employee professionalism; (b) to analyze and determine the effect of work supervision on employee professionalism; and (c) to analyze and determine the effect of competency and work supervision simultaneously on employee professionalism. This research was conducted by involving 91 respondents and using multiple linear regression analysis with the help of the SPSS Ver program. 25. The population involved in this research is the production employees of PT Unicharm Indonesia. The results showed that work competency and supervision had a significant positive effect partially and simultaneously on employee professionalism. Keywords: competence, supervision, professionalism
Co-Authors Al Hakim, Yusuf Rahman Aliyah, Nelud Darajaatul Amelia, Farra Nur Arif Rachman Putra Arif Rachman Putra Arifiana, Ana Arifin , Samsul Arrozi, Fachruddin Ayu, Halvinda Dyah Baskoro, Bimmo Dwi Cahyani, Yofina Bintang Didit Darmawan Djazilan, Syukron Eka, Mochamad Dimas Eli Masnawati Elisabeth Anggi Febriyanti Elly Joenarni Eny Rachmawati Ernawati Ernawati Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fitaloka, Ersa Dina Fitri, Rohmadhotin Fitria Damayanti, Fitria Ghozali, Solchan Hahury, Hendri Dony Halizah, Siti Nur Hariani, Mila Issalillah, Fayola Jahroni Jahroni, Jahroni Khairunnisa Salsabila Putri Prameswari Khayru, Rafadi Khan Masithoh, Nurul Mauliyah, Nur Ika Mirza Elmy Safira Misbachul Munir Misbachul Munir Misbachul Munir Moch Rijalul Amin AZ Mochamad Dimas Eka Saputra Mochamad Djaelani Mochamad Irfan Mochamad Irfan, Mochamad Mohammad Djaelani Mohammad Zidan Rafsanjani Muhammad Djaelani Muhammad Mas Davit Herman Rudiansyah Mujisulistyo, Yusuf Fahrizal Naufalia, Shohibatun Nur Halizah, Siti Nuraini, Reny Nurmalasari, Dita Nurul Masithoh Putri Purnama Sari Raden Mohamad Herdian Bhakti Radjawane, Louise Elizabeth Rafadi Khan Khayru Rafadi Khan Khayru Rahayu Mardikaningsih Rahayu Mardikaningsih Retnowati, Eli Safira, Mirza Elmy Samsul Arifin Samsul Arifin Samsul Arifin samsul arifin Sari, Putri Nur Laila Siti Helmyati Siti Nur Halizah Suwito Tania, Theresia Levi Uswatun Chasanah Utami Puji Lestari Vatosoa Mendrika Wafiq Nur Azizah Yulianis, M. Sifa Fauzi Yuliastutik