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All Journal Jurnal Manajemen Teknologi JURNAL RELASI STIE MANDALA JEMBER JURNAL PENDIDIKAN TAMBUSAI Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Education and Human Development Journal Jurnal Industri Kreatif dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Ilmiah Satyagraha AN-NISA : Journal of Gender Studies JPM: JURNAL PENGABDIAN MASYARAKAT Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Sustainable Environmental and Optimizing Industry Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Simki Pedagogia JURNAL BARUNA HORIZON Jurnal Manajemen dan Profesional Journal of Social Science Studies (JOS3) Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Journal of Trends Economics and Accounting Research CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Jurnal Penelitian Rumpun Ilmu Teknik Nuras : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Kolega Realible Accounting Journal Jurnal Kabar Masyarakat Relasi : Jurnal Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Journal of Islamic economics Perspectives (JIEP) ALMURTADO: Journal of Social Innovation and Community Service Bulletin of Science, Technology and Society NALA : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat An-Nisa’ Journal of Gender Studies
Sinambela, Ella Anastasya
Universitas Sunan Giri Surabaya, Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Sustainable Tourism: Policy Directions Tania, Theresia Levi; Sinambela, Ella Anastasya
Bulletin of Science, Technology and Society Vol. 1 No. 1 (2022): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

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Abstract

Sustainable tourism aims to establish an appropriate balance between the environmental, economic and socio-cultural aspects of tourism development and play an important role in conserving biodiversity. It tries to minimize its impact on the local environment and culture so that it will be available to future generations, while contributing to income generation, employment and conservation of local ecosystems. In the national context, sustainable tourism in Indonesia develops in harmony with global dynamics. Therefore, a policy direction is needed. This paper is a brief study of sustainable tourism and policy directions.
Information Technology Utilization and the Role of Improving Taxpayer Compliance Lestari, Utami Puji; Sinambela, Ella Anastasya
Bulletin of Science, Technology and Society Vol. 1 No. 2 (2022): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

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Abstract

Taxes play an important role in contributing to state revenue so that taxes have urgency as the main part in supporting all forms of financing in state governance including state development in Indonesia. This research aims to explain the optimization of the role of information technology in supporting taxpayer compliance in Indonesia. In addition, this study also analyzes the transformation of digital technology used by the Directorate General of Taxes as a tax collector as an effort to increase taxpayer awareness in Indonesia. The research method applied is using quantitative methods with the analysis used is simple regression. The population in this study were taxpayers in the city of Surabaya and sampling was convenience sampling with 63 taxpayers as respondents. The results of this study reveal that information technology has a role in supporting taxpayer compliance. The role of information technology is proven to have a considerable impact in increasing taxpayer awareness to pay taxes so that the increase in state revenue through tax collection also increases every year.
PERAN ATRIBUT PRODUK DAN SIKAP MEREK TERHADAP PENINGKATAN EKUITAS MEREK Utami Puji Lestari; Ella Anastasya Sinambela
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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High brand equity becomes the company's strength to stay in themarket competition. Increasing brand equity is one of the company's strategiesthat is carried out all the time. Increasing the supporting factors of brand equityis a way to strengthen brand equity. This study aims to determine the role ofproduct attributes and brand attitudes in increasing brand equity. The researchpopulation is the consumer of the Rinnai brand gas stove. Obtained 85respondents as research samples with purposive sampling technique. Researchdata obtained through the distribution of questionnaires will then be analyzedusing multiple linear regression analysis. The results show that product attributesplay a significant role in the development of brand equity. Furthermore, brandequity is significantly influenced by brand attitudes. Product attributes and brandattitudes have a significant role in the joint formation of brand equity.
HARGA DAN KEBERAGAMAN PRODUK SERTA PENGARUHNYA TERHADAP LOYALITAS PELANGGAN RESTORAN Ella Anastasya Sinambela; Rahayu Mardikaningsih
Jurnal Ilmiah Satyagraha Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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The restaurant business is one of the most competitive businesses inthe industry. The strategic step of each restaurant is to determine whichcompetitive variables can attract new customers and keep existing customersvery important to managing a successful restaurant. Various offers in therestaurant industry cause the perpetrators to try to get loyalty from theircustomers. This study aims to analyze the effect of price and product variant oncustomer loyalty. The survey was conducted on 110 customers using accidentialsampling techniques. Multiple linear regression analysis using SPSS 25 forWindows software is used as an analysis tool for data processing. The resultsshowed that the price and product variant had a significant effect on customerloyalty partially or simultaneously.
KEPUTUSAN TEMPAT PEMBELIAN BERDASARKAN KUALITAS LAYANAN, SUASANA TOKO, DAN PERSEPSI HARGA Utami Puji Lestari; Ella Anastasya Sinambela
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Purchase decisions become things that must be observed by customerswhen the process of meeting the needs of products or services. Increasedpurchasing decisions on a product and service are expected by all companies.This is what Hypermart wants for the products they offer. There are severalfactors in purchasing decisions that can affect consumers. These factors includeservice quality, store atmosphere and price perception. This survey was done inthe Hypermart Royal Plaza Surabaya with a sample size of 100 participants, andthe results are in. The author of this research used a non-probability samplingstrategy in conjunction with an incidental sampling approach. Multiple linearregression was used to assess the study data that had been obtained. The findingsof this research revealed that the quality of service, the environment of the shop,and the impression of the pricing had a favorable and substantial impact onpurchase choices at Hypermart Royal Plaza Surabaya. The findings of this studymay be used to further expand this research by including more factors that, inprinciple, have an impact on purchase choices.
Strategi Peningkatan Kinerja Pemasaran UMKM melalui Media Sosial, Inovasi Produk, Orientasi Kewirausahaan, dan Pengembangan SDM Sinambela, Ella Anastasya; Darmawan, Didit
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

UMKM telah terbukti memberikan kontribusi pada perkembangan ekonomi. Namun keberlangsungan UMKM hanya pada taraf mempertahankan usaha. Untuk itu keberlangsungan UMKM menjadi salah satu bagian penting yang perlu diperhatikan. Penelitian ini bertujuan untuk mengetahui pengaruh yang ditimbulkan oleh pemasaran media sosial, inovasi produk, orientasi kewirausahaan, dan pengembangan SDM terhadap kinerja pemasaran UMKM. Sampel penelitian ini 138 responden yang merupakan pelaku UMKM di Surabaya dan Sidoarjo. Analisis yang digunakan merupakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pemasaran media sosial memberikan pengaruh signifikan pada kinerja pemasaran. Selanjutnya untuk inovasi produk juga telah terbukti berpengaruh signifikan untuk kinerja pemasaran. Selain itu kinerja pemasaran juga dipengaruhi signifikan oleh orientasi kewirausahaan. Kinerja pemasaran juga terbukti dipengaruhi oleh pengembangan SDM.
Development of Self Competence and Supervision to Achieve Professionalism Sinambela, Ella Anastasya; Mardikaningsih, Rahayu; Arifin, Samsul; Ayu, Halvinda Dyah
Journal of Islamic Economics Perspectives Vol. 1 No. 2 (2020): February (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v1i2.13

Abstract

Abstract Professionalism is the main requirement of every company because the skills possessed by employees will make a meaningful contribution to the realization of company goals. Employees who have an attitude of professionalism have the ability to understand duties and responsibilities, maintain relationships and social interaction in the workplace and focus on work matters. Work professionalism is one of the most important aspects of achieving success at work. This study aims (a) to analyze and determine the effect of competence on employee professionalism; (b) to analyze and determine the effect of work supervision on employee professionalism; and (c) to analyze and determine the effect of competency and work supervision simultaneously on employee professionalism. This research was conducted by involving 91 respondents and using multiple linear regression analysis with the help of the SPSS Ver program. 25. The population involved in this research is the production employees of PT Unicharm Indonesia. The results showed that work competency and supervision had a significant positive effect partially and simultaneously on employee professionalism. Keywords: competence, supervision, professionalism
PENGARUH DIGITAL MARKETING, KOMPETENSI INTI, DAN MODAL INTELEKTUAL TERHADAP KEUNGGULAN BERSAING PEDAGANG KAKI LIMA DI SIDOARJO Sari, Putri Nur Laila; Sinambela, Ella Anastasya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

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Abstract

Pedagang Kaki Lima (PKL) menjadi salah satu sektor yang paling menonjol di sektor informal yang selalu bergantung pada sektor formal. PKL menjadi pekerjaan alternatif ketika orang tidak dapat masuk/bergabung ke sektor formal dan dapat memenuhi kebutuhan mereka. Peran penting dari berbagai faktor yang di terapkan pada kegiatan bisnis berpotensi besar dan berpengaruh kepada masyarakat sebagai media pemasaran yang bertujuan untuk memperoleh akses lebih besar. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dari penelitian ini adalah PKL di Sidoarjo yang membangun usaha sebagai pedagang kaki lima. Peneliti menyebarkan 200 kuesioner dengan 117 tanggapan. Penelitian ini menggunakan kuesioner yang disebarkan secara online dengan menggunakan media google form. Teknik analisis yang digunakan adalah regresi linear berganda. Berdasarkan dari hasil data yang diolah menggunakan SPSS versi 26 diketahui bahwa pengaruh digital marketing, kompetensi inti, dan modal intelektual terhadap keunggulan bersaing pedagang kaki lima di sidoarjo berpengaruh signifikan..
PENGARUH KARAKTERISTIK INDIVIDU, NILAI HEDONIS, DAN PEMASARAN MEDIA SOSIAL TERHADAP KESEDIAAN KONSUMEN MEMBAYAR HARGA PREMIUM SAYURAN DI SUPERINDO Fitri, Rohmadhotin; Sinambela, Ella Anastasya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.35425

Abstract

Pada saat ini makanan sehat semakin tergantikan oleh makanan instan. Makanan sehat dapat ditemukan pada sayuran organik bebas pastisida. Sayuran bebas pastisida dapat ditemukan di Superindo. Penelitian ini bertujuan untuk mengetahui karateristik individu, nilai hedonis, dan pemasaran media sosial terhadap kesediaan konsumen membayar harga premium sayuran di Superindo Sidoarjo. Artikel ini menggunakan metode kuantitatif. Populasi pada penelitian ini merupakan konsumen ibu rumah tangga yang membeli sayuran di Superindo Sidoarjo. Peneliti menggunakan kesioner online dengan media google form sebagai survey yang disebarkan pada 200 respoden. Responden yang dianggap tanggap dalam mengisi kuesioner sebanyak 188 orang dan 12 orang lainnya dianggap tidak karena mengisi dengan tidak benar. Teknik analisis yang digunakan pada penelitian ini adalah regresi linear berganda. Berdasarkan dari hasil data yang diolah menggunakan SPSS versi 26 diketahui bahwa pengaruh karakteristik individu, nilai hedonis, dan pemasaran media sosial terhadap kesediaan konsumen membayar harga premium di Superindo Sidoarjo berpengaruh signifikan.
PEMANFAATAN MINYAK JELANTAH SEBAGAI BAHAN DASAR PEMBUATAN LILIN AROMA TERAPI Arifin, Samsul; Putra, Arif Rachman; Mardikaningsih, Rahayu; Sinambela, Ella Anastasya; Hariani, Mila; Irfan, Mochamad; Darmawan, Didit
Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat Vol 1 No 1 (2021): Jurnal Pendidikan, Penelitian dan Pengabdian Masyarakat (NALA)
Publisher : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat

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Abstract

Tidak semua golongan masyarakat yang ada di Indonesia memiliki perekonomian keluarga yang baik. Masih banyak rumah tangga di kota-kota besar di Indonesia masih hidup dengan keadaan ekonomi yang seadanya. Terlebih lagi masih banyak rumah tangga yang menggantungkan perekonomiannya hanya kepada kepala rumah tangga. Para ibu rumah tangga dihadapkan pada permasalahan ekonomi setiap harinya. Ibu-ibu rumah tangga dituntut untuk selalu berhemat dengan kebutuhan dapur serta memanfaatkan berbagai hal agar dapat memenuhi kebutuhan keluarganya. Melihat fenomena ini, dosen dari Universitas Sunan Giri Surabaya membentuk tim pengabdian kepada masyarakat agar dapat membantu mencari solusi untuk dapat meningkatkan perekonomian keluarga. Tujuan kegiatan ini untuk memanfaatkan ulang minyak bekas atau minyak jelantah menjadi minyak aroma terapi yang memiliki nilai ekonomis yang tinggi. Kegiatan pengabdian masyarakat ini dilakukan di Kelurahan Sukerojo Gresik. Hasil kegiatan pengabdian masyarakat mendapat apresiasi yang baik dari Ibu-ibu PKK yang ada di Kelurahan Sukorejo Gresik. Dengan pelatihan yang diberikan diharapkan dapat menambah penghasilan untuk memenuhi kebutuhan keluarga serta dapat menjaga lingkungan dengan memanfaatkan bahan yang telah tidak terpakai
Co-Authors Al Hakim, Yusuf Rahman Aliyah, Nelud Darajaatul Arif Rachman Putra Arif Rachman Putra Arifiana, Ana Arifin , Samsul Arrozi, Fachruddin Arum, Dewi Sekar Ayu, Halvinda Dyah Baskoro, Bimmo Dwi Cahyani, Yofina Bintang Dewani, Hardhika Wahyu Didit Darmawan Djazilan, Syukron Eka, Mochamad Dimas Eli Masnawati Elisabeth Anggi Febriyanti Elly Joenarni Eny Rachmawati Ernawati Ernawati Ernawati Ernawati Fauzi Yulianis, M. Sifa Fayola Issalillah Fayola Issalillah Fitaloka, Ersa Dina Fitri, Rohmadhotin Fitria Damayanti, Fitria Ghozali, Solchan Hahury, Hendri Dony Halizah, Siti Nur Hariani, Mila Issalillah, Fayola Jahroni Jahroni, Jahroni Khairunnisa Salsabila Putri Prameswari Khayru, Rafadi Khan Masithoh, Nurul Mauliyah, Nur Ika Mirza Elmy Safira Misbachul Munir Misbachul Munir Misbachul Munir Moch Rijalul Amin AZ Mochamad Dimas Eka Saputra Mochamad Djaelani Mochamad Irfan Mochamad Irfan, Mochamad Mohammad Djaelani Mohammad Zidan Rafsanjani Mufaizah, Mufaizah Muhammad Djaelani Muhammad Mas Davit Herman Rudiansyah Mujisulistyo, Yusuf Fahrizal Nada, Zilfa Fadila Qotrun Nur Halizah, Siti Nur Ika Mauliyah Nuraini, Reny Nurmalasari, Dita Nurul Masithoh Putri Purnama Sari Putri, Cantika Priamista Raden Mohamad Herdian Bhakti Radjawane, Louise Elizabeth Rafadi Khan Khayru Rafadi Khan Khayru Rahayu Mardikaningsih Retnowati, Eli Safira, Mirza Elmy Samsul Arifin Samsul Arifin Samsul Arifin samsul arifin Sari, Putri Nur Laila Siti Helmyati Siti Nur Halizah Suwito Tania, Theresia Levi Uswatun Chasanah Utami Puji Lestari Vatosoa Mendrika Vitrianingsih, Yeni Wafiq Nur Azizah Yulianis, M. Sifa Fauzi Yuliastutik