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Hubungan Perilaku Konsumtif dan Minat Mahasiswa Menggunakan Jasa Pinjaman Online Mardikaningsih, Rahayu; Sinambela, Ella Anastasya; Darmawan, Didit; Nurmalasari, Dita
Jurnal Simki Pedagogia Vol 3 No 6 (2020): Volume 3 Nomor 6 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v3i6.77

Abstract

In the current digital era, the presence of financial technology (fintech) has changed people's lives, including students. The existence of fintech that has been regulated in such a way allows students to easily access it. The perceived convenience is actually the cause of the emergence of consumptive behavior. Therefore, this study was conducted with the aim of finding out whether there is a relationship between consumptive behavior and student interest in using online loan services. The researcher targets that there will be 100 students selected to be respondents. The results of the study provide evidence that there is indeed a relationship between consumptive behavior and student interest in using online loan services.
Integritas Auditor dan Peranannya Terhadap Pembentukan Komitmen Organisasi Sinambela, Ella Anastasya; Mardikaningsih, Rahayu
Jurnal Simki Economic Vol 4 No 2 (2021): Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i2.100

Abstract

Every Public Accounting Firm employs auditors who have high professionalism and ethical behavior. Auditor is a profession that has a great responsibility not only to the client and his office but also to the public. Professional auditors will carry out their duties with sincerity and accuracy which will affect the quality of the resulting audit. Auditors must also maintain the reputation of the organization which is manifested in the form of organizational commitment. The development of organizational commitment can be determined by the integrity of each auditor in a public accounting firm. The purpose of this study is to determine the effect of auditor integrity on organizational commitment. This quantitative survey research uses auditors who work at the Surabaya Regional Public Accounting Firm as the research population. There are 29 auditors who are used as research samples. The analysis tool uses simple linear regression. The research findings prove that the integrity of auditors in public accounting firms has a significant effect on organizational commitment.
Loyalitas Merek Milo Ditinjau dari Kualitas Produk dan Brand Image Sinambela, Ella Anastasya; Mardikaningsih, Rahayu
Jurnal Simki Economic Vol 5 No 2 (2022): Volume 5 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v5i2.155

Abstract

One of the roles of marketing management is to win the market competition. This situation will make the company's sales increase and ultimately provide profits for the company. In addition, market competition also occurs to attract consumers' attention. The marketing strategy implemented by the company's management aims to build brand loyalty from consumers. Therefore, marketing managers improve the forming aspects of brand loyalty. This study aims to determine the role of product quality and brand image to build brand loyalty. The method applied is a quantitative method, then the data is processed using the SPSS V.25 application. The population used is the consumer of Milo brand milk in the city of Surabaya. The sampling technique was accidential sampling with a total of 100 respondents. This study shows that brand loyalty is influenced by product quality and brand image.
Pengaruh Gaya Hidup Hedonis, Kepercayaan, dan Pengalaman Terhadap Niat Kunjung Kembali Ace Hardware Sinambela, Ella Anastasya; Jahroni, Jahroni; Arifin, Samsul
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.388

Abstract

The progress of time makes the needs of human life continue to grow. This phenomenon is the driving force for retail company Ace Hardware to establish a company that provides household appliances. Facing competition can be done by increasing the intention to return to consumers. This study aims to determine the effect of hedonic lifestyle, beliefs, and experiences on intention to return. This study used 154 samples who were Ace Hardware consumers who had visited more than two times. Data obtained through questionnaire responses were analyzed using multiple linear regression. The results of the study show that the hedonic lifestyle influences the intention to return. Research also proves that trust influences intention to return. Furthermore, the intention to return is also influenced by the experience of the consumer.
Co-Authors Al Hakim, Yusuf Rahman Aliyah, Nelud Darajaatul Amelia, Farra Nur Arif Rachman Putra Arif Rachman Putra Arifiana, Ana Arifin , Samsul Arrozi, Fachruddin Ayu, Halvinda Dyah Baskoro, Bimmo Dwi Cahyani, Yofina Bintang Didit Darmawan Djazilan, Syukron Eka, Mochamad Dimas Eli Masnawati Elisabeth Anggi Febriyanti Elly Joenarni Eny Rachmawati Ernawati Ernawati Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fitaloka, Ersa Dina Fitri, Rohmadhotin Fitria Damayanti, Fitria Ghozali, Solchan Hahury, Hendri Dony Halizah, Siti Nur Hariani, Mila Issalillah, Fayola Jahroni Jahroni, Jahroni Khairunnisa Salsabila Putri Prameswari Khayru, Rafadi Khan Masithoh, Nurul Mauliyah, Nur Ika Mirza Elmy Safira Misbachul Munir Misbachul Munir Misbachul Munir Moch Rijalul Amin AZ Mochamad Dimas Eka Saputra Mochamad Djaelani Mochamad Irfan Mochamad Irfan, Mochamad Mohammad Djaelani Mohammad Zidan Rafsanjani Muhammad Djaelani Muhammad Mas Davit Herman Rudiansyah Mujisulistyo, Yusuf Fahrizal Naufalia, Shohibatun Nur Halizah, Siti Nuraini, Reny Nurmalasari, Dita Nurul Masithoh Putri Purnama Sari Raden Mohamad Herdian Bhakti Radjawane, Louise Elizabeth Rafadi Khan Khayru Rafadi Khan Khayru Rahayu Mardikaningsih Rahayu Mardikaningsih Retnowati, Eli Safira, Mirza Elmy Samsul Arifin Samsul Arifin Samsul Arifin samsul arifin Sari, Putri Nur Laila Siti Helmyati Siti Nur Halizah Suwito Tania, Theresia Levi Uswatun Chasanah Utami Puji Lestari Vatosoa Mendrika Wafiq Nur Azizah Yulianis, M. Sifa Fauzi Yuliastutik