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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Mirai Management YUME : Journal of Management Jurnal Ilmiah Manajemen Kesatuan Salasika Jurnal Ekonomi Asia Pacific Journal of Management and Education ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Multidisiplin West Science Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Bharasumba Jurnal Multidispliner Journal Economics Technology and Entrepreneur Jurnal Multidisipliner Kapalamada Jurnal Kesehatan Metro Sai Wawai Journal of Innovative and Creativity IJMA Management Studies and Business Journal Advances in Management & Financial Reporting Vifada Assumption Journal of Law Almufi Jurnal Sosial dan Humaniora J-CEKI JIMEK
Mokodompit, Eliyanti Agus
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Online Marketing Strategy for Fashion Products: A Case Study on Matahari Company Mokodompit, Eliyanti Agus; Meilia, Safina; Siagawati, Meli; Retno, Bayu; Faozi, Muhamad Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2630

Abstract

The marketing communication strategy of Toska Fashion is designed to increase customer engagement through the company website. In the current business environment, competition is intensifying, with companies facing increasing pressure to refine their communication strategies and highlight the advantages of their products. Matahari, a retailer offering both local and international clothing, has encountered challenges in online marketing. This presents an opportunity to examine the effectiveness of the marketing communication strategy, particularly in the context of websites integrated with social media platforms such as Instagram. The objective of these methods is to enhance customer engagement with Matahari Fashion products. The process of building customer engagement is comprised of several key elements, including the utilization of advertisements, the integration of shopping features on social media, the implementation of campaigns with prizes, the monitoring of after-sales interactions, and the engagement with social media features. These elements are expected to contribute to an increase in Matahari's customer engagement, which in turn should result in an uptick in the number of sales transactions.
Menelisik Regulasi Kemaritiman Dalam Kerangka Omnibus Law Sebagai Upaya Mendorong Investasi Dan Keberlanjutan Irawan, Ady; Mokodompit, Eliyanti Agus
Vifada Assumption Journal of Law Vol. 2 No. 2 (2024): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisa serta mengkaji: Strategi Omnibus Law sebagai upaya harmonisasi regulasi untuk mendorong investasi di sektor kemaritiman indonesia, serta Pendekatan Omnibus Law untuk mencapai keseimbangan antara investasi sektor kemaritiman dan keberlanjutan ekosistem laut. Penelitian ini menggunakan metode penelitian hukum normatif dengan pendekatan statue approach dan conceptual approach, dengan menggunakan bahan hukum primer, bahan hukum sekunder, dan bahan non-hukum, kemudian dianalisis menggunakan metode deduktif. Hasil penelitian ini menunjukkan bahwa : Strategi Omnibus Law di sektor kemaritiman bertujuan menyederhanakan regulasi, mempercepat perizinan, dan menciptakan kepastian hukum untuk mendorong investasi. Langkah ini diharapkan meningkatkan daya saing, menarik lebih banyak investor, dan mendukung pembangunan ekonomi berkelanjutan. Pendekatan Omnibus Law adalah instrumen penting untuk menyelaraskan regulasi sektor kemaritiman guna menciptakan investasi yang kondusif dan menjaga keberlanjutan ekosistem laut. Keberhasilan penerapannya bergantung pada komitmen politik untuk menyeimbangkan kepentingan ekonomi dengan perlindungan lingkungan.
EMPLOYEE RETENTION STRATEGY IN MSMES IN KENDARI CITY; REDUCING TURNOVER THROUGH IMPROVED WELL-BEING AND CAREER DEVELOPMENT Dwianto, Ikhsan; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w6sph095

Abstract

Employee retention is a complex challenge for SMEs in Indonesia, given the high turnover rates that can disrupt company stability and productivity. In the context of SMEs in Kendari, this issue has become more urgent due to the lack of effective human resource policies to retain quality employees. This study identifies a knowledge gap regarding effective retention strategies in SMEs, focusing on employee welfare and career development. The research employs a qualitative approach, conducting in-depth interviews with SME owners, employees, and HR practitioners to gather data on the factors influencing employee retention. The findings provide practical implications for designing better HR management policies in SMEs, which can reduce turnover rates and enhance employee loyalty and productivity. Additionally, this study contributes theoretically to the development of knowledge on human resource management in small businesses, which are often overlooked in managerial literature.
STRATEGIES TO REDUCE EMPLOYEE TURNOVER IN MSMES IN MUNA REGENCY Ramiu, La Ode; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/6jp35b96

Abstract

Employee turnover in SMEs is a significant challenge faced by the small and medium-sized business sector, particularly in underdeveloped regions. In Muna Regency, employee turnover in SMEs has been increasing due to factors such as low wages and limited career development opportunities. While several studies have been conducted in large corporations, research related to turnover in SMEs, especially in this region, is still very limited. This study employs a descriptive qualitative approach with in-depth interviews with business owners, employees, and related parties to identify the factors influencing turnover and strategies that can be applied to reduce it. The findings suggest that performance-based incentives, skill development through training, and creating a positive work environment are effective strategies to reduce employee turnover in SMEs in Muna Regency. The implications of this study indicate that more structured and professional human resource management strategies are needed to reduce turnover and enhance the competitiveness and sustainability of SMEs in the region.
STRATEGY TO IMPROVE THE COMPETENCE OF PRIVATE UNIVERSITY LECTURERS IN KENDARI: A DESCRIPTIVE QUALITATIVE APPROACH Jumanudin, Jumanudin; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/m0npqq70

Abstract

Increasing the competence of lecturers in higher education is a crucial factor in improving the quality of higher education in Indonesia. Private universities in Kendari, although they have implemented various policies to develop lecturer competencies, still face challenges in implementing policies that are effective and in accordance with the specific needs of each study program. One of the research gaps found is the limited resources, both budget and time, which hinder the development of lecturer competencies in a sustainable and structured manner. This study uses a qualitative descriptive approach with in-depth interviews with five key informants to explore the policies and strategies applied in the development of lecturer competencies in private universities in Kendari. The findings of this study contribute to enriching the literature on lecturer competency development policies, as well as providing practical insights for university management in designing training programs that are more flexible and integrated with the specific needs of disciplines. The implications of this study are the importance of adjusting lecturer competency development policies that are more adaptive to the challenges faced, as well as the need for continuous evaluation to increase the effectiveness of the program.
THE ROLE OF TRAINING AND DEVELOPMENT IN IMPROVING HUMAN RESOURCE PERFORMANCE IN CULINARY MSME INDUSTRY Masri, La Ode Mohammad; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/mpkysq18

Abstract

Training and development of Human Resources (HR) has a very important role in improving performance and competitiveness in various industrial sectors, including culinary MSMEs. Although many studies highlight the importance of training in large companies, there are still few that examine the application of training in culinary MSMEs, especially in relation to the limited resources they have. The gap in this research lies in the lack of studies that measure the direct impact of training on employee performance in the culinary MSME sector, especially in the development of soft skills such as customer service. This study uses a descriptive qualitative approach with in-depth interviews with MSME owners, HR managers, employees, coaches, and HR management experts to identify the impact of training on HR performance in culinary MSMEs. The findings of this study contribute to understanding the importance of training tailored to the specific needs of employees and show that technology-based training can be an efficient solution for MSMEs with limited time and resources. This research can provide practical solutions for culinary MSMEs in designing relevant and efficient training programs to improve the performance and competitiveness of culinary businesses.
IMPROVING THE COMPETENCE AND QUALITY OF HUMAN RESOURCES IN THE HOSPITALITY SECTOR: A PERSPECTIVE OF HOTEL ENTREPRENEURS IN KENDARI Wardiningsih, Harpiang; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/8ye7z617

Abstract

The hospitality industry in Indonesia, particularly in Kendari, faces challenges in improving the competence and quality of human resources (HR) in line with the rapid growth of the tourism sector. Although hotel managers recognize the importance of employee training, the skills gap between the workforce's existing competencies and the growing demands of the hospitality industry remains a significant issue. This study addresses the knowledge gap regarding HR development challenges in Kendari's hospitality sector, caused by the mismatch between available training programs and the practical competencies required in the field. This research adopts a descriptive qualitative approach, conducting in-depth interviews with hotel owners, HR managers, employees, academics, and government representatives to analyze the problems and training needs in the hospitality industry. The findings contribute significantly to the development of human resource management theory in the hospitality sector, as well as providing insights for hotel managers and local governments to design more relevant training policies based on market needs.
CHALLENGES AND OPPORTUNITIES OF PRIVATE UNIVERSITIES IN FACING THE DIGITAL ERA IN KENDARI: A DESCRIPTIVE STUDY Kirana, Candra; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ka3nt019

Abstract

With the rapid development of digital technology, higher education institutions worldwide face challenges in integrating technology into the educational process. However, private universities in Kendari still encounter various barriers in optimally utilizing digital technology. This study identifies the knowledge gap regarding the application of digital technology in higher education, particularly at private universities in Kendari, which are constrained by inadequate infrastructure and limited digital skills among faculty and students. This research used a descriptive qualitative research design, with in-depth interviews conducted with five informants who are experts in education and technology. The findings show that, despite significant challenges, digital technology offers great opportunities to expand access and improve the quality of education, especially through e-learning platforms and online learning. The implications of this study provide practical insights for private university managers to develop more effective technology strategies to enhance educational quality and the utilization of technology in the future.
FACTORS INFLUENCING THE SUCCESS OF MSMES IN KENDARI: A QUALITATIVE PERSPECTIVE Fahlevi, Anugrah Ryandra; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/fbhf4131

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a significant role in the national economy; however, their success remains limited, especially in Kendari. Despite their large potential for growth, challenges such as limited access to financing, low financial management understanding, and underutilization of digital technology hinder their competitiveness. This study aims to identify factors affecting the success of MSMEs in Kendari and address the knowledge gap related to the challenges faced by business owners in the region. The study employed a qualitative approach, conducting in-depth interviews with five informants directly involved in the MSME ecosystem in Kendari, including business owners, government representatives, microfinance institution staff, academics, and MSME association leaders. The findings show that product quality, technology utilization, access to capital, and the role of social networks and government support are key factors in supporting the success of MSMEs in Kendari. The implications of this research emphasize the need to strengthen MSMEs' capacities in financial management and digital marketing and to improve coordination between the government, financial institutions, and associations to address the challenges faced by MSME owners.
MSME MANAGEMENT STRATEGIES IN MUNA REGENCY IN FACING ECONOMIC CHALLENGES Dano, Muhammad Guntur; Mokodompit, Eliyanti Agus
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/tx771h90

Abstract

The MSME sector in Indonesia plays a significant role in the economy; however, many MSME entrepreneurs still face substantial challenges, particularly in accessing capital, marketing, and business management. In Muna Regency, despite the government's various policies and programs to support MSME management, these challenges remain major obstacles to the development of this sector. Although several studies on MSME management in Indonesia have been conducted, there has been no in-depth study on the effectiveness of MSME management policies, especially in Muna Regency, which has unique economic and social characteristics. This study employs a descriptive qualitative research design with interviews of five key informants involved in MSME management in Muna Regency to analyze the challenges faced and the strategies implemented. The findings of this study provide important insights into the need for more targeted policies and collaboration between the government, financial institutions, and MSME entrepreneurs to address existing constraints, particularly in improving access to financing and expanding markets. The results of this research are expected to contribute to the theoretical development of MSME management literature and offer practical recommendations for government policies and MSME entrepreneurs to enhance competitiveness in the digital era.
Co-Authors -, Samdin Abdul, Asbi Abdurrafi, Ahmad Abubakar, Muhammad Masyhur Yunus Aganaim, Ardiansyah Agus Maulana Agustin, Nurul Chomariah Akbar Akbar Akifah, Akifah Alhasran, Laode Amiruddin, Ahmad Asmini, Riskayanti Astuti, Rini Puji Candra Kirana Dano, Muhammad Guntur Dharmawati, Tuti Dwianto, Ikhsan Fahlevi, Anugrah Ryandra Faozi, Muhamad Ilham Fathuddin Fathuddin, Fathuddin Fhandika, Fhandika Firdani, Winda Sari Fitriah, Fifi Gugat, Rudy Max Damara Harfiadin, Harfiadin Hastuti Hastuti Herik, Eva Hidayat, Sabrina Humaerah, Amelia Sari I., Farhan Ramdhani Intan Hesti Indriana Irawan, Ady Januri, Januri Juliana, Nur Jumanudin, Jumanudin khusnul khotimah Kohawan, Rivan Kraugusteeliana Kraugusteeliana Kusumaningtyas, Daru Putri Laxmi, Laxmi Masri, La Ode Mohammad Masri, Muhammad Mawaldi, Indra Meilia, Safina Miranda, Miranda Nasrul Nasrul Natashya, Anggita Nengsi, Wahyuni Nurholis, Khaeril Nuryamin Budi Nusran, Muhammad Pabeta, Yuniati Krisdian Pramudia, Alif Prananingrum, Dwi Kartika Putera, Asrip Rahmiatin, Sitti Ramiu, La Ode Razak, Al Retno, Bayu Roslia, Roslia Rosmiati Rosmiati Sadikin, Abdurrahman Samdin, Samdin Sartika, Juli Siagawati, Meli Sjcahrawy, La Ode Muhammad Ichwan SRI RAHAYU Suherni, Wa Ode Sukotjo, Endro Sumarniwati, Putu Syaban, Abdul Syahrudin, Dinda Rahayu Syam, Syamsir Ulfa Matoka, Ulfa Usman Usman Wardiningsih, Harpiang Wati, Enny Younita, Vivi Yusran, Sartiah YUSUF -